Why is ecommerce important?
In today's competitive business world, having an online presence is more important than ever. This is particularly true if businesses wish to grow, extend their sales, and reach customers they might not have reached before. Ecommerce sites enables businesses of all sizes to reach their target range of customers without being physically present. UK shoppers spent £91bn online in 2013, according to new figures. The internet retailing market grew by 16% during the course of the year, according to the IMRG-Capgemini eRetail Sales Index for December. It was capped by a final month in which online sales rose by 18%, with £11bn spent up from £9bn in December 2012. Twice as much was spent via mobile devices as was spent using them in December 2012. The figures beat IMRG’s original estimate, last January of 12% growth. “We predict that the UK online retail market will achieve 17% year-on-year growth during 2014 and we also expect the £100 billion threshold will be broken, with a staggering £107bn predicted to be spent online in the UK alone this year.”
Online orders made using mobile technology (smartphones and tablets) in 2013 were 8.0% of all online sales in Europe but as high as 13.8% in the US. The percentages for browsing were much higher but these totals refer to the final transaction (ordering and paying) not the entire process, where between one-third and 45% of retail website visits may be done on mobiles. In 2014 we expect online retail sales made via mobiles to grow in the UK by 62% to a total of £7.92 bn. This is equivalent to 17.6% of UK online retail sales. Sales using tablets will grow by 100% (to £3.10 bn) and smartphone retailing is expected to grow by 44.3% to £4.82 bn. Smartphones will still provide 60.8% of UK mobile shopping. Other European countries with high mobile shares will be Germany (16.8% of German online sales [£5.59bn or €6.61bn] and Sweden (16.5% of Swedish online retail sales [£0.59 bn or €0.70 bn]). French mobile spending is expected to be 13.5% of online retail sales in 2014 (£3.56bn or €4.21bn). Mobile shopping will represent 13.1% of the online retail spend in 2014 or £19.78 bn. In the US, mobile shopping is growing even faster and should grow by 65.1% to account for 19.9% of online spending in 2014 (£37.66bn or $61.06bn). Of this 40.0% will be tablet sales and 60.0% on smartphones.
The risk of losing sales and customers is too great when competition is just a click away. However, it is no longer enough to have an ecommerce site available; it should also be accessible, visible, aesthetically appealing, and easy to use. That's where RVS MEDIA comes in. Our Ecommerce can help you build and maintain the online presence you need. Our expert team can help you jump-start your ecommerce marketing business and guide you through all the necessary steps to make your site a tremendous success. Our all-in-one interface is easy to use and will help you make your ecommerce site everything it needs to be - accessible, visible, appealing, and easy to navigate. In addition, our features can give you insight on sales trends, customer visitation patterns, and inventory tracking in real-time so you can make the best decisions and modifications to further your business and sales. We provide you with the valuable technology and strategies to make your ecommerce business truly thrive. So sign up today, and let us help you sell more.