How to be a social media Millionaire
SMART EARLY ADOPTERS ARE LOOKING BEYOND THE SELFIES TO MAKE SERIOUS CASH. HASHTAG YOU WAY TO THE TREE TOP FEED THE BIRD, WATCH IT GROW
Tweeting can earn you a fulltime wage. David Levin (@davidlevin123) set up a tongue-in-cheek account for his local, @the_dolphin_pub, and quickly graduated to campaigns for The Apprentice and L’Oréal. “Examine the social spheres of brands you respect, think of ideas, then hunt for their digital manager, head of social, or VP of hashtags on Twitter or LinkedIn. Send them your ideas and off er to do one for free.” It costs hem nothing to give you a try and as most companies are just starting to wake up to the need for a social media manager, the job market is wide open. Once you’ve done the first, ask for a fee in the region of £500 per idea. Be first to update your earnings.
FOLLOWERS EQUALS FINANCES
Pinterest hasn’t quite developed Instagram’s following, which means it’s ripe for fiscal exploitation. Jennifer Fishkind (pinterest.com/jfishkind) has accrued 3.6m followers and makes a fulltime living using the site. Build your following with regular pinning – she advises 15 to 25 a day: “They must be high quality images (2MB and above) with valid links. Re-pin posts that do well. As soon as you get over 1000 followers, you will be approached for ads. The best to work with are HelloSociety and rewardStyle.” They are the highest payers and most reputable. A second income stream is but a few pins away.
GET THEM HOOKED, MAKE THEM PAY
Baff led by LinkedIn? You’re not alone. But those who bother to learn the ropes are getting paid. Networking strategist Philip Calvert philipcalvert.com) found the secret to making money was a spot of fishing. First, get as big a network as you can in your area of expertise and create a LinkedIn Group aimed at the industry: “Treat it like a fish tank. ‘Feed your fish’ daily with tips, links, resources and questions. After about six months, organise a networking evening (use meetup.com). Then compile your posts into an eBook – only this time make them chargeable.” Promote the event through your group and use it to advertise the book, calling it ‘Everything you need to know about [your ndustry]’. This kind of tag goes to the top of Google rankings. The likes of Calvert earn up to £10k for networking events and £8 per eBook sale. Thought that might get your buy-in.
TURN SKILLS INTO CASH
Many routes lead to cash here – just pick the one that suits your Instagrammatic style. Make small sums immediately by selling your shots. Sign up to Twenty20, set the price of your shots and get a 20% cut. Easy money. They sort the logistics and ship worldwide, sending money your way via PayPal every month. Photos of nighttime cityscapes – Manhattan, Paris, and London – sell best. Take it at dusk, from an angle you haven’t seen before. Now to let you into the biggest secret on social media: just launched in the UK, Snapfluence gives users with over 1000 followers the chance to earn serious cash. It puts you in touch with big brands who’ll pay you to promote their products. “Influencers are paid up to £1000 to participate in a campaign,” says CEO Brian Zuercher. The quickest way to find followers is to hashtag your posts. #girl, #forsale and selfie are the most searched-for. Get tagging.
LINK THEM ALL TOGETHER
If you’re serious about making an income online, your social media presence needs to be an all-out assault. Control your empire with Hootsuite, which brings Facebook, Twitter, Instagram and pretty much every other type of account together in one place. Nathan Lauder, director of NE edia Solutions, says: “You want to be updating every account at least five times a day.” You need to connect with all your followers at once: “The goal with social media marketing is to create a subscriber list that’s in the same sphere and valued by advertisers.” Once you’ve got over 5000 ross all platforms in a particular field, you have a sample group that companies will pay around £500 to hear the collective opinion of, on any given topic
YOUR REP MEANS MONEY
Wherever your talents lie, making your current skills ‘web-friendly’ means your earning potential can grow exponentially. Joe Saad, a chef of no major regard, created chefhangout.com, a Google Hangout that sells online cooking courses for £12 a throw. Now he’s worth big money – with an industry rep to match. “Once I had participated in my first few Hangouts, I was convinced that this platform could change the world via face-toface webcam. It works brilliantly with cooking and any other visually centred process,” he says. The Hangout has not yet been fully exploited for personal training, personal shopping, or one-onone medical consultations. Develop your own page using advice from techrepublic.com, or the pre-existing software and watch your new clients form an orderly queue.