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5 Interesting mobile E-commerce trends

Mobiles are addicting and so is the mobile ecommerce. In the past few years, it has become a major part of the retail sales of today’s world. A research reports that 54% of the retail sales will be converted to mobile ecommerce by the year 2021.

The device in your pocket is relevant to making online purchases and making payments through your debit or credit cards. Mobile e-commerce is so influential and capable that every purchase you make is first browsed on its screen. It is not really difficult to understand how mobile ecommerce is influencing the market, sales and engagement.

Precisely, this is the moment to convert these statistics into your profits. You need to know the concept and its working n and out before entering into the competition. The article will help you peep into the insights of your competitors.

Advanced Chatbots

With the advancements of AI of computers, it is really hard to differentiate whether you are chatting with a computer or a real person. Chatbots were there since long but they have never used so profoundly before. They work 24x7 that too without asking for a paycheck.

People agree that Chatbots have made their life easier in many ways. In many instances, the regular SMS and updates you receive are sent by the Chatbots.

Think about it. How easy it is? The world will simply cut down a huge cost of customer care support.

Single click payments

A single tap is sufficient to make a purchase. How interesting it sound? Research says that 28% of customers abandon their cart as soon as they realise that making the payment will take too long.

People believe in saving time these days. Making a purchase through one-click or one-tap can potentially save your time. But, a number of security loopholes are attached to it. Confirming a payment without asking for high-security passwords, OTPs and addresses raise the risk of fraud.

However, other methods like facial tracking, biometrics and voice recognition are other methods that can be implemented to secure mobile ecommerce.

Ads based upon Geographical location

Ads based upon geographical services are beneficial to everyone: either businessman or customer. Consumers tend to believe more in nearby stores. Mobile ecommerce and smartphones are more likely to send your location to the businesses. GPS tracking plays an important role in customizing the messages and location of the people.

87% of people use Facebook on mobile. Make sure your ad is visible on the facebook page of consumers around your area. It has become vital to create a mobile-based app for your business if you want to trap local traffic.

Increasing automation

Automation is the most efficient time-saving and cost-cutting tool of the industry. For example, marketing automation can handle the work of many employees by saving you’re the incurring overhead charges. Chatbots and ads are just the tips of the icebergs, automation is more commonplace in the arena of mobile ecommerce.

Mobile ecommerce automation includes loyalty programs and aggregated reviews to attract and indulge consumers. Cross-selling methods are another popular feature.

Automating loyalty program is a set up to never lose your customers. For example, a regular customer of a coffee shop earns automated loyalty points on his every visit but he has to log in through his mobile. These points will turn into a free coffee or earn you a gift like after a number of visits.

Advancing AI

Artificial Intelligence, machine learning and voice recognition are constantly developing. Mobile ecommerce will be the first to buy this.
It has become a fact that AI will improve how the world look and act. However, it will increase the risk of hacking in case of loss of any personal information. Even, with the increased risk of hacking people still, believe in AI, only because of its benefits. Overall cost savings, recall of data and a better storage and processing speed than humans encourage people to take risks.

However, a few people agree that how creepy the world will become when your phone will know more about your personality than you.

Mobile ecommerce industry is growing and it will continue to grow over years. If you want your business to grow in current circumstances, adapt according to the leading world. Never let your potential customers slip to your competitors.

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Why migrate from Magento 1 to Magento 2?

Magento has always been the most popular mantle in the field of ecommerce. It was a huge success and hundreds of businesses are still running on it. But, the progress doesn’t stand still. Change and up gradation is the rule of nature and we are bound to follow it. The same is the case with technology. However efficient the first technology is, it will be upgraded with time.

Shopping carts need constant improvement to maintain a high position in the market. That is why Magento 2 was introduced.
It is due to the huge success and functionality of Magento 1 that many businessmen are still contemplating whether to upgrade with Magento 2 or not. This article will help many such people to make the right decision. The question is whether to upgrade with the latest version or keep using the stable Magento 1 version?

Magento 2

The latest incarnation of the ecommerce platform, Magento 2 is the latest range of tools required for advanced marketing. Magento 2 was launched to control the looks, functionality and content of your online business in a more effective way.

While upgrading from Magento 1 to Magneto 2, you will observe the following main changes.
• A change in a technological level.
• Improved backend and frontend modularity.
• Better performance.

Magento 2 has evolved as a game changer in ecommerce trade. Naturally, with the launch of Magento 2, the focus of Magento has shifted to the latest version. They are clearly focusing on bigger enterprises. A new feature is added to Magento 2 in every three months which applies both to both Magento Community and Enterprise Edition.

Magento 1 vs 2: When it becomes necessary to upgrade?

Whether you should upgrade or not or when should you upgrade, the answer depends on a number of factors. If your Magento 1.x version:
• Is running smoothly.
• Does not have any problematic features.
• Is generating good orders and revenue.
• Operates under an updated version.

In that case, as of Q2 2017, you can manage with the same version for a few more months. You don’t need to rush to upgrade the version. However, you should start to plan if you are thinking long term.

Updating is urgent if:
• You are facing performance issues with your current ecommerce store.
• A new ecommerce business is in pipeline.
• Your target is to implement bigger modifications.
• Your current system is an outdated one.

Even if you are not facing any issues with your previous version, we recommend you to update. The new Magento 2.x version offers new opportunities, innovations and a number of features and allows you to serve your customers in ways that were not possible till date.

Is migrating your ecommerce store to Magento 2 problematic?

Let’s accept it: migration always comes with a lot of hassle; even if it is migrating between two different versions of the same system.

The actual pain comes with leaving all the customized designs and features of the previous version behind. With the new version, you would have to make them all again.

Secondly, migrating from Magento1.x to Magento 2.x allows you to transfer products, databases and attributes. And that is why you can consider migrating as an opportunity. The extra work and cost of your business will let you make improvements wherever you want.

Magento 2 is a great opportunity
• If you have done everything the best possible way.
• If there are some unnecessary features in your store.
• If you want to add some particular feature since long.
• You want to improve your online store in general.

Despite all these opportunities, small businesses would like to wait for a little to save themselves from the hassle of migrating. The technical advancements make migrating more difficult. The new solutions of Magento 2 surpass Magento 1 in many terms. Still, migration is inevitable and there is no use of holding on to an older version for too long.

The Data migration tool makes it easier to migrate a database from one version to another. Other than this it is easy to migrate products, customers, orders etc. However, we recommend you to entrust experts to carry out the migrating process. Database and products are two most valuable assets of a business and there is no point in playing with them.

Magento Development

Though Magento 2 is around since the year 2015, it is considered relatively new. Still, there are very few people who expertise in developing and installing Magento 2 extensions. The development of Magento 2 involves high cost.

A Special budget for Magento 2 development

Switching to Magento 2 for customized solutions needs an expert team of professionals. Only a few people are proficient in the field and hence they charge a good amount for this.

It is hard to determine the exact cost of developing because development on Magento 2 platform gives space to endless possibilities. On average, it is almost 1.5-2 times bigger than the basic one.

Already available modules of Magento 2 are more pricey than Magento 1 modules because of their limited availability.

Magento community factor

Magento is considered the most advanced and popular ecommerce software and the credit goes to the huge professional community behind it. For the last 9 years, they have been using Magento 1.x version and have access to assistance with all Magento related problems.
The same is the case with Magento 2. Although it is developed on GitHub, professionals work on new features and patches every day.

15 top reasons you should upgrade to the new version
These are the 15 most prominent difference between the two versions based upon coding, functionality and user experience.

1. Scalability and enhanced performance: A significant chunk of traffic is lost if the loading time of a website is more than 3 seconds, which is standard time. The loading time of Homepage, Product pages and category pages is 1.5 seconds for the ecommerce websites running n Magento2.x version.

2. Responsive and search engine friendly: It is because of the responsive fronted design Magento 2, it is easy to browse it on all the devices. It enhances Magento 2’s credibility because these days Google Algorithms also favour mobile-friendly websites in ranking. The responsive design also enhances the experience of users.

3. Streamlined checkout: The checkout process has become more user-friendly with this feature. It is possible to check out even without registration. Magento 2 identifies the customer base based on its email address. Magento 2 makes it possible to register after checkout and it quite a simple process.

4. Elastic search: Elastic search improves the quality of searches and user experience. Moreover, it can handle 33 languages. The similar functionality is also available for third-party extensions for M2.

5. Extension updating is easier and cheaper: Installing new extensions and modules is simpler and cheaper as compared to Magento 1.x version. Even the basic extensions of Magento1.x version takes lots of time to install even by professional developers, not to mention conflicting extensions. The process has become easier and more functional.

The Data migration tool makes it easier to migrate a database from one version to another. Other than this it is easy to migrate products, customers, orders etc. However, we recommend you to entrust experts to carry out the migrating process. Database and products are two most valuable assets of a business and there is no point in playing with them.

6. Ajax add-to-cart: When shopping on Magento 1 ecommerce store, the page reloads every time an item is added to cart. Although, it takes a few seconds only yet it can affect the traffic badly. Customers simply abandon their carts to ignore this. Thanks to Ajax add-to-cart system, where the item is simply added to the care without page reloading. It enhances user experience.

7. Simpler navigation: Magento 2 is practically more simple and modern to handle for online store owners. Even users with less knowledge and experience can manage it efficiently. The admin interface of Magento 1 is quite complicated to M2.

8. Split database solution: In Magento 1, the database of admin, customers and developers is the same which often leads to database overload. The strain equally affects the admin and consumers. Magento 2 is an opportunity to use three separate databases for:

• Product data
• Orders
• Orders
No database is overloaded this way.

9. Dashboard: New system provides all the information at one place only. The overview of the dashboard includes:
• Lifetime sales
• Average order amount
• Last orders
• Top search terms
• Most viewed products
• New customers etc

The financial overview is also displayed on the homepage and you can get the information about the whole business in a blink of an eye.

10. Simpler product upload: With the new system, creating a new product has also become easier. The simplified step-by-step tutorial guides you through the simple process. Also, Magento 2 has made it possible to post product videos along with the photos.

11. More efficient customization: The merchants using Magento 2 can avail personalized payment methods and can monitor on-site behaviour.

12. Platform compatibility: Magento 2 supports more technical platforms such as HTML5. CSS3, and MySQL. Instead of prototype.js, it uses jQuery.

13. Hardware requirements: It has been observed that Magento 2 can yield the same level of performance with lower hardware requirements. It has a positive impact on the initial and running cost of the system. Even if you are running a system on hosting service you will find the new version cost-effective.

14. More efficient testing: When working on an advanced version with customized features, extensions and modules with lots of traffic, it is important to minimize the risks and bugs. That’s where testing plays its role. It has become easy with Magento 2 version. Earlier, it was difficult to check if the new features and modules would conflict with the existing system or not but it is not the case now.

15. Integration has become simple: With Magento 2 integration of a lot of different systems like ERP and CRM has become easier.

What is the expiry date of Magento 1.x?

It has already been decided that Magento 1 will stop getting support from Magento and this makes Magento 2.x a right platform for ecommerce startups. After a fixed duration of time, only Magento 2.x will get official support from Magento.

This will arise a number of security issues with the already existing platform. You can always hire developers to create special security patches for you but it will only add extra work and cost to your business.

Stability is the most important factor when you talk about long term. Only migrating to Magento 2 can offer this stability.

Is it the right time to upgrade?

The size of your business and your budget are two deciding factors.

Bottom line

It’s better to plan long term. Magento 1.x will be dangerously outdated later or sooner. No one can follow security patches dedicated;y and there will be too many risks without official support and updates.

If your ecommerce store is running well on the customized features of Magento 1, plan to migrate in a year or two. However, if you are already running on an outdated version, migrate as soon as possible.

Either way, you need lots of development. Magento 2 is the future.

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E-commerce trends of 2019

Ecommerce is a rapidly growing beast and you constantly need to move with its speed. Lagging behind the changing trends can kill your business while staying ahead of the latest online shopping trends will definitely help in boosting your sales and conversion rates.

Internet trends report state that 60% of the purchases of an average customer is done via digital channels. Organizations that believe and excel in forward-thinking medium, approach to ecommerce.
Your ecommerce presence might be mature enough but to ensure future success, you have to keep looking ahead. These emerging ecommerce trends will elevate your business to another level.

1. Animation

We need something to catch attention. What can be more attractive than motion on a static screen? Do you even remember how auto play videos became an instant hit on platforms like Facebook and Instagram? Animations and movements can accelerate the growth of your website or online portal. The animation is must if you are trying to highlight a specific detail. Remember, don’t overdo it otherwise it will draw customer’s attention from the primary target (like making the purchase).

2. Focus on social media to sell your wares

Social media is a huge opportunity when it comes to selling your products. Instagram and Pinterest are two most popular visual platforms for ecommerce brands. These platforms give you space to reach your market and customers in a creative and organic way.

3. Automation

You can make your business more scalable by making your business tasks automatic. Many aspects of the business like marketing, targeting, customer service and fulfilment can be automated now. Basically, automation helps in taking stress off your human resources.

4. Influencer marketing

This older trend has become more profitable and prevalent in the year 2019. The word of mouth marketing creates trust and allows the burgeoning brands to connect with niche audiences more easily.

5. Artificial intelligence

Chatbots is not a new term in ecommerce trends. It helps popular ecommerce brands to interact with their customers on social media platforms. Messenger bots facilitate customers by making the online shopping process easier. This ecommerce trend facilitates the busiest customers who demand immediate answers. It allows brands to interact with customers simultaneously on multiple platforms.

6. Photos and videos of high quality

The photos and videos of your product are the gateways to your business. This is how customer differentiates your brand from others. The use of-of branded photography and videography on your website, emails and social media can make shopping a memorable experience. The latest ecommerce trend is 360-degree product videos.

7. Augmented reality and virtual reality

The innovative ecommerce companies are allowing their customers to take advantage of augmented and virtual reality. How does it feel when a brand gives you a glimpse of how their furniture will suit your office? Amazing, right? This ecommerce trend lets the app users visualize their homes or offices with the products they want to buy.

8. One-click purchasing

This is the latest up gradation of the ecommerce trend. Ecommerce stores are mobile friendly now. The checkout and purchasing process has become easiest- based on one-click only. It can boost your conversion rate and is most satisfying for busy clients.

Start with the trends you believe in and your company will get the best return on the investment. Choose one that will make the shopping process constant and optimize your performance.

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GDPR in 2019

Time flies and the year 2018 have passed by. 2018, the year of GDPR will always hold a special place in the history of preserving data privacy. When it came into existence, people assumed that things would change drastically. Though not drastically, things changed gradually. Don’t know whether the control of privacy has increased or not but the annoying pop ups have definitely increased.

However, a research says that the complaints related to data breach, consent and privacy have increased since the law took effect on. The general population has become more aware about the privacy of their data. It is believed and expected, that the year 2019 will experience a reform of great magnitude in this particular field.

GDPR is expected to undergo following changes to make this apparent law credible.

1. The uniformity in GDPR compliance

Though business from all sectors strived hard to reach the one-month target of GDPR launch still different business respond differently to the change. In simple words, achieving compliance in GDPR is like adding one more administrative process to your business. Incorporating it into your practices and processes will not be enough; you would have to incorporate it to your culture and everything you do. Slowly, it will become less burdensome and more achievable.

Complying with GDPR will help the companies to gain the trust of customers and thus overall business growth. The businesses that are in line with GDPR receive a leniency with the issues related to regulations. However, it doesn’t happen with the businesses that do not show any interest in GDPR. Remember, it’s never too late to start.

2. GDPR and big ethics

The seven key components of GDPR specify what a business should not do. It does not give any description about the processes. The GDPR will largely affect company ethics as companies will focus more on data mapping and data governance in order to get more information about data usage, storage and other essentials. Now, it has become necessary to anonymise the user of information before even identifying its worthiness.
This is a simple example how broad will be the effects of GDPR on the data ethics.

3. GDPR will be accompanied by other privacy laws

GDPR is not the lone development in the sector of data privacy regulation. There will be other laws and guidelines that will be launched soon. For example: The California Consumer Privacy Act of 2018. The data deletion guidelines are different in both the Acts. The new ePrivacy regulation acts will address the electronic communication medium as well. These regulations will soon address Internet-based voice and message apps like Whatsapp and messenger.

4. Regulators will gain more freedom in terms of some specific factors

It is expected that the regulators of GDPR will gain more concise over the year 2019 in terms of interpretation of the law. Earlier, they had none legal precedents to guide their actions but the case will change now. With the change of rule in November 2018, EU is not any more free to consent the companies use of cookies.

5. The risk of data breach could increase

Though the sole intention of GDPR is to protect consumer’s data yet surveys say that the risk of the need to comply with the GDPR creates a kind of internal distraction and most of the resources are used to take care of cybersecurity only.

However, this piece of work is just a sampling of how GDPR is expected to change the world of data. The year has just started and there is lot more to go.

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What makes PWA Magento studio preferable?

Have you ever noticed how people abandon websites that take more time to load? It is a common practice. Have you ever realised that people are no more interested in downloading more and more apps into their smartphones? The honeymoon period of smartphones and apps has depleted and people look forward to smart and junk free work. That is when PWA came into existence.

Progressive Web Application (PWA), the term was first talked about by Google, 3-4years back, in 2015. The original motive of launching this platform was to diminish app fatigue and create an upgraded website. PWA can create an enhanced version of the website that functions as a native app of your phone.

Ecommerce companies are diverting towards PWA websites because of their higher conversion rates. It helps in achieving higher searchability of the app and offers a better customer experience.

All the major eCommerce brands like Alibaba, MakeMyTrip, Uber or Jumia has deviated towards PWA and has already launched their PWA enabled websites. The interaction and conversion rates of all these big brands have multiplied by three to four times. The web apps are the new trend because they are much simpler to use as compared to apps.

Magento PWA

Magento has accepted this Progressive Web Application platform well and has announced its PWA studio. This studio is a set of tools that help in maintaining and developing a PWA enabled Magento 2 storefront.

It is expected that Magento PWA studio will soon take over the top position in the mobile web.

How PWA is different from native apps?

  • The basic difference lies in their language. The standard web language of PWA enables to run it on web browsers without any installation. PWA creates a web icon on the screen of the smartphone which is a shortcut to the home screen of the website.
  • Better internet discoverability and an advanced loading experienced are two most important features of the PWA icon that differentiates it from an app. What makes it more appealing is its offline availability.
  • It is expected that PWAs will replace many Android and iOS apps in the near future because it has enough strength to improve the platform of mobiles.
  • The shell architecture of a PWA is totally different from a native app and it takes very less time to load.

The expansion of the PWA community.

The Magento PWA was rolled out in 2018. Merchants and developers use different tools to build and maintain their ecommerce storefronts to achieve app-like functionality.

Magento works on the principle of extensibility and PWA studio adheres to it. It enables a framework that allows ecommerce sites adding new functionalities and capabilities. The framework is an ideal choice if you upgrade your interface continuously or keep on adding products and pages.

The PWA studio framework of Magento includes three primary tools:

  • A PWA-buildpack: It is a development tool store for a Magento PWA storefront. The tools include PWADevserver, Magento Resolver, MagentoRootsComponentsPlugin, Magento-layout-loader etc.
  • Peregrine: It is the set of UI components for a Magento PWA. Peregrine helps frontend developers to take a hold on components like layout handler, root components, product lists, price displays etc.
  • Venia: It is a conceptual proof, a demo; built using the PWA studio tools. The demo showcases all the available functions, workflow and pages. The conceptual proof is regularly updated because it’s still early in development.

Apart from these three primary features, the studio boasts four core features as well:

  • It is a flexible platform that allows you to personalize content and play with local preferences.
  • It allows innovative commerce and CMS theming to take charge.
  • It is a set of purposeful tools that helps for debugging, fast prototyping and productive feedback.
  • The component architecture of the PWA is modularized which helps in driving opportunities for extension resellers.

Why PWA studio is favourable for your business?

Magento PWA studio offers you tools that help you to create mobile-friendly, fast and reliable websites. You ought to know these basic rules in order to work with Magento PWA studio tool.

  1. Application shell: It is a PHTML file that serves as a basis for HTML. This file is curated and developed when the project starts and is rarely edited. It serves as the basic user interface structure.
  2. Service worker: This is a script running in the background. It helps in caching and resource retrieval.
  3. Component Data binding: It is the way data flows between the source and UI component. These data binding patterns help progressive web applications in connecting dynamic data with the user interface.
  4. GraphQL: An ideal alternative to REST endpoints, GraphQL can be defined as the service layer of the service and the data query language of the client.
  5. CSS modules: The modular and reusable CSS styles make it possible to develop component with styles.
  6. Client states, reducers and actions: A web application is managed and handled by these three concepts.
  7. Loading and offline states: Both of these states must be handled by progressive web applications only.
  8. Container extensibility: You can re-use or alter your container by writing extensible containers.
  9. Performance patterns: The performance of the progressive web app can be boosted with the help of many strategies and patterns available.
  10. Root components and routing: DOM node is the root application of the root the components. It is the ability to map a URL pattern.
  11. Critical path: Browser takes a fixed path to process HTML, Javascript and CSS. This rendering path is known as the critical path. Optimizing this path is necessary to get the best performance.

Conclusion:

The PWA is transforming the web world rapidly and is making it more user-friendly. Magento PWA studio is the upcoming big thing in the mobile web world. With so many interesting and attractive features in its pocket, it is not a big deal.