Starting an online business in the UK

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Starting An Online Business in The UK

by Shivani Rajput
Estimated reading time: 18 minutes, 46 seconds

Starting an online business in the UK requires the same dedication and efforts as starting a traditional brick-and-mortar business, plus a few other unique steps. If you don’t know what these steps are, then this guide is for you!

Starting An Online Business UK
Starting An Online Business UK

How To Start An Online Business?

Starting an online business in the UK definitely has its own perks. From a handsome revenue potential to the ease of management, it provides you with endless opportunities. With the UK online retail stats touching 100 billion British pounds in 2020, it has become quite clear that this is the best time for starting an online business in the UK. But how? Where to get started?

While there are a lot of benefits of eCommerce business, you still have to put a lot of effort and passion into it. To help you explore and successfully launch your online business venture, we have compiled this comprehensive guide with every single step you need to perform. All you need to do is, keep scrolling till the end!

Get Your Business Idea

Owning and running an online business gives you an opportunity to make money from any part of the world. No doubt the idea is very enticing, provided that you know what you're stepping into. The most important step for setting up a profitable online business is to have a business idea that matches your thinking, skills and interests.

A common mistake most entrepreneurs make is starting a business they are not passionate about. Such a business might hold a lot of potential, but you'll not be able to sustain it for the long term and it will eventually fail. The reason is simple, you'll never be able to connect with the audience and understand what they really want. On the other hand, starting an online business in the UK you're interested in, will automatically keep you motivated and dedicated. You'll put your 1000% to make it work. It will not only help you in making good money but will also offer you the peace of mind you deserve.

So, take your time and come up with a unique and fresh business idea that matches your interests. And because competition is fierce, you need to find an idea that sets you apart from thousands of other businesses.

If you're falling short of inspiration, here is a small tip — Ask your friends, family, colleagues, forums etc, what kind of services or products they would like to find online. You can also take inspiration from your own experience.

Do you want to start a profitable online business?

We can help you in creating a secure website with all the useful features for your business.


Once you've decided the type of business you want to own. Follow the below steps:

1. Get Feedback of Idea

Having a couple of expert opinions is always a great idea. Sometimes, you may not be able to see the obstacles and challenges a particular decision can throw at you. So, better safe than sorry and get honest feedback on your business idea. You can consult your friends or colleagues who have experience in running an online business. Hopefully, they will make you more insightful about the business path you have chosen.

Moreover, don't worry, if you receive negative feedback. Think again and try to add a unique element to your idea that makes it more prominent.

2. Conduct Market Research

As soon as you've finalised your online business concept, conduct in-depth market research. This will help you in determining the profit potential of your business. Go through your industry stats and find out how it is performing and what its future looks like. Besides, you can also raise questions in forums, communities and consult industry experts.

3. Competitor Analysis

Make one thing crystal clear, it is 2021 and most of the businesses and entrepreneurs have already taken themselves to the digital platforms. You'll be competing against thousands of businesses of your kind. So, if you want to stand out from the rest and outperform your competitors, you must carry out a competitor analysis.

When done properly, a thorough competitor analysis will help you learn about the following:

  • Who are your competitors?
  • What kind of business are they running?
  • What is their business model?
  • What does their target audience look like?
  • How much revenue are they generating?
  • How much time did they take to get a hold of the industry?
  • And more!

4. Figure Out Target Audience

Customers are everything. Period.

If you want your business to become a hit, then find out what your target customers look like. Whether they belong to a particular age group, gender, demographics and so on. This will help you understand their requirements and the kind of products /services they are looking for. And once you have this information, you can devise a marketing strategy and launch products/services to meet their demands. Not just that, knowing your target audience will also help you connect with them on a personal level. Using this data, you can fuel up your business plans and move in the right direction.

5. Pick Up a Business Name

This step is no brainer and you might have already come up with a good name for your online store. But keep in mind that the name you've selected is unique. It shouldn't only represent your business, but also drive more and more traffic to your platform.

Below are some tips on selecting the right name for your business:

  • Make sure your name is unique and meaningful.
  • It should be able to represent the motto of your business. For example: if you're planning to sell pizzas online, then your store name can include the word "pizza" in it.
  • Make sure it is not complicated and absurd. It should be easily perceivable.
  • A good idea is to keep your business name SEO friendly. There are numerous SEO services that can help you in this matter.

Choose a Business Model

Choosing the right business model is the second most important step for starting an online business in the UK.

Once you've finalised your niche, business name and researched about your target market and audience, the next step is to decide on a business model. Your business model will decide the way you will earn money through your online business.

The business model will depend upon the purpose of your website and will help you monetise it. There are basically four mainstream business models :

1. Ecommerce

If you are planning to set up an online store or website for selling products, services or downloads. Your business model will fall into this category. Here, the main source of your revenue will be sales and conversions. The higher the sales, the more money you'll be able to generate.

2. Advertising

Once you set up your site, many businesses will approach you to rent an advertisement space on it, sponsored content and visual ads, for example. So, the more traffic your website gets, the more you can charge from your clients.

3. Subscription

These types of websites are usually ad-free. They make money having their customers pay on a regular subscription basis in order to use the services, content or products of the website.

4. Dropshipping

Dropshipping is one of the most popular and successful business models in the world. In fact, it is the easiest way for starting an online business in the UK. Here, you set up your store and run it like a normal ecommerce store. The only difference is, you don't handle the products directly. Instead, you collect your customer's order and then place the order to a wholesaler who then delivers the product directly to your customer.

Estimate The Overall Cost

While it's true that starting any kind of business requires significant investment, it should not break your bank. You don't want to mindlessly invest all of your lifetime earnings in setting up a business. The good thing is, online businesses cost way less than traditional brick-and-mortar businesses. So, it's always better to have a properly planned budget.

For that, estimate the total cost of starting an online business in the UK by adding different expenses such as the cost of building a website, hosting, domain name, CMS, licensing, annual maintenance, marketing etc.

At the time of planning your budget, make sure to keep it flexible and avoid compromising on the quality of services just to save a handful of money.

Another thing you need to understand is that online businesses don't start generating revenue from the very first day. Think this way, an online business is like a sapling, you need to pot it, water it, and provide favourable conditions, so that it can grow and bear sweet fruits. Note that the initial years of an online business don't necessarily offer you any profits. This is the time you need to nurture it and after some time, your business will surely pick up a pace and offer amazing returns on your investments.

1. General Data Protection Regulation (GDPR)

GDPR compliance is a prerequisite for Starting an online business in the UK. Come into effect in May 2018, GDPR offers customers more protection and control over their private data. It states that businesses must be completely honest regarding their use of data.

Under GDPR, online businesses must be very consensual. You must ask for consent before using the customer's data. You must also be transparent about how you're going to use that data and adhere to the request to have it removed.

2. Privacy and Electronic Communications (EC Directive) Regulations 2003

This EC Directive regulation addresses the use of cookies and prevents them from being used for illegal activities.

As per these regulations, if your website uses cookies, then you must :

  • Notify your site visitors that you're using cookies.
  • Allow your customers to either deny or accept the cookies as per their preferences.
  • Display a privacy policy regarding the use of cookies.

3. The Electronic Commerce (EC Directive) Regulations 2002

These regulations are extremely crucial for all kinds of online businesses. They address the way in which online businesses communicate with their consumers.

Under this act, if you're selling online, then you must adhere to the following:

  • Display your company's name, location, address, contact information, registration/license number, etc along with the VAT number on your site.
  • Make your terms & conditions clear and visible to the site visitors.
  • Be very transparent about your prices, delivery charges, taxes, and special teams & conditions for deals and offers.
  • Provide your customers with an order confirmation via email. A good idea is to set up an automatic email response.

4. The Consumer Protection (Distance Selling) Regulations 2000

These regulations cover B2C (Business to consumer) dealings and address the rights of consumers.

This act mainly focuses on the returns. It states that every online business must offer its customers at least a 14-day period during which they can return or cancel the orders if they want. Further, returns must be followed by a full refund. Moreover, these regulations also demand you to provide complete information about your charges including the original price of the product, VAT, shipping cost, packaging cost, etc.


Do you want to start a profitable online business?

We can help you in creating a secure website with all the useful features for your business.

Build Your Website

Now comes the most exciting part of starting an online business in the UK — building a beautiful, stylish but easy to navigate and functional website!

Think of your website like a brick-and-mortar store. It will create an impression of your business in the industry and among your target audience. But remember, looks aren't the only thing that will keep your customers engaged. If your website is very complicated and offers poor navigation, then no matter how elegant it looks, your customers will not show any interest in using it.

So, the goal is to create a simple, attractive, but optimised website that offers swift navigation and a top-notch user experience. By building a website like this, you'll be able to have more control over your business.

In order to build a website, you need to register a domain name, choose the right hosting, design a website, integrate it with a CMS and Payment gateway, and whatnot. This is a comprehensive process that needs a lot of technical skills, expertise and specialisation. There are different kinds of websites you can choose from depending on your needs. To know about the pricing check out how much does a website cost in the UK.

If you are not sure about what platform you should choose for your website, then check out this blog we wrote about the best eCommerce platforms in the UK.

Although it is possible to build your own website, the process can be very overwhelming if you don't have any experience and technical knowledge. So, instead of wasting your time and efforts on doing something you're not very good at, hire a trusted web development company to do the job in a professional way

When you get your website built, make sure to stick to the following checklist :

  • Easy to use
  • Easy to navigate
  • Faster loading time (less than 3 seconds)
  • Well-organised
  • Mobile optimised
  • Secure (PCI-DSS & GDPR compliant, SSL certification, data encryption)

Once you have got your site ready, the next thing you need to do is select a payment gateway that will enable you to take payments from the customers. Check out our blog where we have made a comparison of 5 best online payment gateways for small business in the UK.



Add Content On Your Website

Content is EVERYTHING!

Content is a magnet that attracts traffic to your website. Doesn't matter what kind of online business you're running, it should be able to address the queries of internet users via fresh and meaningful content. Remember, the right content allows your target customers to land in your online store, think of it like a roadmap.

Whether the purpose of your website is to sell products, provide users with informational and entertaining content, make people aware of your offline services, or anything else, the content on your website should:

  • Be fresh, meaningful and backed by trusted sources
  • Be well-written. Hire professional content writers to create error-free content that has the power to engage and encourage your users.
  • Clearly explain what your services and products are all about. What are they used for, how can they help your customers
  • Answer the queries your users have raised on the search engines
  • Be completely SEO focused.

Follow these points to any kind of content you have on your site, including service pages, blogs, product descriptions to full-fledged articles.

SEO of Website

No matter how trailblazing your business idea is, excellent your products are, well-designed your website is, it's all worthless without Search Engine Optimisation.

Searching Engine Optimisation or simply SEO is the key to ensure the success of your online business. It helps you optimise your website in order to rank on the top of search engine result pages.

Ranking on the top of SERPs is extremely important because most internet users don't even bother exploring the search results past the first two pages. They blindly choose the sites that come on the top of SERPs. If you want to get more customers, you can use this local SEO guide and attract more local traffic to your online store.

SEO Facts So, if you want to gain high volumes of traffic, improve your online visibility, and maximise your sales and conversions, then we highly recommend taking help from reliable SEO services like RVS Media. We have some of the most talented SEO experts in our team, who can help you improve your search rankings and online visibility.

Be Visible On Social Media

Social media plays a key role in building your online presence.

Nowadays, it's almost impossible to believe that any person with a smartphone doesn't have a social media account. Not just the internet users, almost all kinds of businesses have their social media handles on platforms like Instagram, Twitter, Facebook, Pinterest, Linkedin etc. etc.

You can look at these popular social media platforms as a free marketing tool. These platforms have millions of users from every nook and corner of the world. This means they provide you with plenty of opportunities to market your products/services, acquire new customers, and generate quality leads all at the same time.

For this reason, you should consider creating your page on any or all the popular social media platform(s) you like.

Below are some points that will help you get started on social media platforms, check these out!

  • Run giveaways/launch competitions. This will help you engage more and more people to your brand and familiarise them with your offerings.
  • Utilise paid ads. Platforms like Instagram and Facebook allow businesses to launch paid ad campaigns. By doing so, you can direct your adverts in the feed of your target customers.
  • Link your website / online store. Share posts and stories about your products and don't forget to provide links to your site or particular products.
  • Post religiously. Again a very important step. Be very consistent in posting fresh and interesting content on your social media pages. This will keep your customers engaged.
  • Offer quick responses. Don't avoid replying to the messages and comments of your followers. Consider it as a chance to turn them into your customers.
  • Ask for feedback. Encourage your customers to share ratings and reviews of your business and products.

1. Influencer Marketing

As soon as your website goes live and you're ready to take off, consider approaching social media influencers for promoting your products or services. These influencers greatly impact the buying decision of their followers. So, getting your products reviewed/promoted by them will help you generate good quality leads and gain some brand value as well. All you need to do is connect with the right influencers.

Apart from this, a good idea is to work with a social media marketing company that will plan and execute powerful social media marketing campaigns to improve your sales.

Market Your Business

We have discussed enough about starting an online business in the UK, let's now learn about the best ways to drive traffic on your site.

Besides running engaging social media pages and reaching the top Google rankings with exceptional SEO practice, there are other things you need to do in order to attract high volumes of traffic to your freshly built website.

You've guessed it right, we are talking about the most important part of running online businesses — Marketing!

Here are the most effective marketing techniques you can use to drive high volumes of traffic :

1. Pay-per-click (PPC) Marketing

In a PPC or CPC (Cost-per-Click) campaign, your search engine will make sure that your website appears on the top of result pages whenever a user searches for a particular keyword.

Here, you have to pay the search engine a decided fee each time any user clicks your link. If you don't already know, Google Ads is one of the most popular PPC systems available at present. Using it, you can appear as "Ad" on the top of SERPs.

A PPC marketing campaign is one of the quickest ways to gain traffic on your site. However, it's up to you whether or not paying per click is worth the results you're generating.

Always remember, the effective your campaign is, the powerful your landing pages are, the more positive results you will get.

2. Email Marketing

Email marketing is known to be the best form of digital marketing at present. It is capable of offering the highest returns on your investments. Statistically, you can get around £35 for each £1 you spend on email marketing.

For those who don't know, this is a process of sending well-designed and attractive marketing emails to your customers and potential targets to keep them engaged and encourage them to make purchases. Not just that, email marketing allows you to keep your customers updated regarding the new launches, sales, deals and special offers.
To help you get started, below are some great email marketing tools you can look into:

For effective email marketing, you need an actionable list of emails that you can easily generate by attaching a sign-up form to your website. Remember, whenever you build an email list, make sure it is GDPR compliant.

3. Affiliate Marketing

To launch an affiliate marketing program, you simply place an advert or include the links of your business, in the articles of third-party sites known as the affiliate websites, for free. Whenever a user clicks your ad or hyperlink to visit your site and makes a purchase, you pay a fee ( commission) to the affiliate website the user has clicked from.

4. PR Agency

By hiring the right PR agency, you can push your business into the eyes of the public through impactful media coverage such as newspapers, magazines, websites, interviews and so on.

The right PR professionals can help you spread the word of your business which in turn will help you increase your brand value and gain some authority in the market. But here is the thing, the more trusted and popular your PR agency is, the more impact it will make on your targets.

Conclusion

Starting an online business in the UK is one of the best things you can do right now. In this digitally active era, online businesses hold great potential of generating higher profits and revenue. We have discussed everything you need to know to start an online business in the UK from scratch. But following all these steps can be extremely overwhelming, especially if you don't have any experience. If that's true, then don't worry, RVS Media has got your back. Just tell us your business idea and goals, we will handle the rest. From building a website, to running lucrative marketing campaigns, we take care of everything.

Don't let your business idea get stale, contact us TODAY and take the first step towards starting an online business in the UK. Get in touch now!

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Guide On Selling Furniture Online

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A Comprehensive Guide On Selling Furniture Online

by Sakshi Rajput
Estimated reading time: 11 minutes, 57 seconds

This is the era of screens and the internet. Now, everything begins from the internet and ends at the internet. So in such times, relying on the traditional ways won’t work. That’s why we are here with this guide to help you out in selling your furniture online. Excited enough? So, keep reading…

A Comprehensive Guide On Selling Furniture Online
How to sell furniture online?

How to Sell Furniture Online?

Before we begin discussing our detailed guide on selling furniture online, you need to ask yourself a few questions. The questions are: How much amount do you need for starting an online business? How much space do you need? What is your niche? Will you manufacture and design, make by hand, drop ship or resell.

There’s a lot of competition in the market, that’s why it is so important to make your brand different from the market such as offering unique, one of a kind and high-quality products.

Okay, without making you wait anymore, let’s just get started with our guide!

Select your Products

The word "furniture" is big enough to bring a lot of confusion in the mind of your future customer and to mess up your entire store. As a person who just entered the furniture business, you need to make that word narrow so that it can be managed and tracked easily. Moreover, you can begin with about five or six kinds of products. Gradually, you can increase the number of products with the increase in revenue

How can you pick your product:- The next big task is picking the perfect product that can give you good returns, right?

So, first, pick all the products that you are familiar with and you have an interest in. This will assist you in understanding the insights of the industry.

Secondly, try to know what is in demand and what's most popular within the category of audience. It is significant to make your chosen brand familiar with your audience, that's why narrow down all your options, according to what the customers are searching for the most on the web. Ultimately, before you begin to sell your furniture online, make sure that the chosen products are available. Check whether you will be able to satisfy the demands of the customers in time or not.

Understand your audience

Once you decide on the product you wish to sell, the next step is to know and understand your audience. If you wish to sell the furniture online in the long run then it's very important to be aware of the likes and dislikes of your customers.

To begin with, build the persona of your buyers. What is a persona? Personas are nothing but the supposed figures of the kinds of customer that will show interest in your products.

Write down the age category, interests, hobbies, location, likes, kind of buyer (casual or frequent), spending power and their preferred time of buying.

There's no precise tool, so you need to fill the data by your observation and skills only. This will not only assist you in selling your furniture online but also it will help you in understanding the common issues of customers. When you will know these issues, you'll try not to offer the same issue to them and it will turn out to be your unique selling point.

Build your selling point.

After you get to know your audience, the next step is building your selling point. As we were already discussing how important it is to have a selling point. The reason behind this is, this factor will ultimately finalise how many viewers are going to become customers.

Moreover, if you want to sell the furniture successfully on an online store, then find out the issues or problems the customers are facing. After finding out the issues, find out how you can solve them. Some simple instances could be:

  • The absence of the trending designs in the market that you can satisfy.
  • The absence of personalisation that a customer wants, and you can satisfy.
  • Unsatisfying quality of the products even at the best price.
  • Absence of multi-function furniture.

The world now is not only about the product that you are selling but also the efforts you are making to sell it. Furthermore, if you can make up for your customer satisfaction and profit, then you can stay for a long time in the online market.

Finalise your marketing platform.

Once you have finalised the products, the people and the unique selling point of your furniture store then and here comes the time to finalise the platform on which you are going to sell the furniture.

There are two types of e-commerce marketing platforms that you can choose from i.e., a Marketplace or Hosting. Both of them have their merits and demerits

What is a Marketplace:- A marketplace is a standard platform where you create an account, list the products advertised and promote them and then count your sales.

To understand a marketplace better take the example of Amazon. It is also a marketplace where the sellers list the product and a customer can select the product from a variety of products and sellers.You can check out this blog for more information and learn about the best eCommerce platforms for small business in the UK.

Here are some of the marketplaces:

1. BigCommerce:- This marketplace will suit best for the small and medium-sized enterprises who wish to get a quick and easy launch as well as the fast growth of their online furniture business.

It is less changeable than the other e-commerce marketplaces such as Magento, in terms of integrated extensions and website customisation. But it provides many other extraordinary solutions for your online furniture business that does not need an Asian technology team for administration and website infrastructure.

2. Shopify:- Shopify offers two plans for the businesses depending on their size. They are:

  • Shopify for small and medium enterprises and for those who all are already in the retail sector but want to enter into the world of e-commerce.
  • And next is Shopify plus which is for enterprise-level businesses.

There is not much difference in both of the plans both of them work almost in the same way. All you need to do is to decide the scale of your online furniture business. The most beautiful thing about this platform is that it is highly adaptable and flexible. That means you can insert limitless items in your catalogue, choose from around 60 plus website themes and integrate it with around 70 Plus payment gateways such as Amazon payments, PayPal etc.

3. Magento:- Now we are introducing you to the platform which ranks second in the top ten most popular eCommerce platforms list. That is none other than Magento. It offers both free as well as paid plans- Commerce Cloud and Magento Commerce for the big enterprises and Magento OpenSource for the small and medium enterprises. Also, it provides various layouts for your website that fits your aesthetic as well as technical needs.
The difference that Magento makes from other competitors is that it is customisable from A to Z. Wanting to insert a form for your user to help them customise their order? Or wishing to alter the layout or shopping cart? Don't worry because you can do this all with the help of coding, you can take benefit of its functionality on your eCommerce website

Self-hosted websites:- A self-hosting site provides you with total control over the way you operate your business. To begin with this, you'd need to buy a domain name and hosting for your website. Besides, if you're just a beginner with no idea about the number of visitors, then you can opt for shared hosting.

Moreover, once you are done with deciding the hosting and name, then you have to develop the way your site looks and the way your customers will see the product, make a purchase and track it till the shipment.

If this seems to terrify you, then you can depend on Woocommerce, BigCommerce or Shopify. They all will allow you to run and host your website according to your wish and assist you in establishing and running your eCommerce. For these services, they charge a monthly fee, but they do not charge even a single penny for the commission you get on the products.Learn more about how much does a website cost in the UK?

Title of the product

The next significant factor that will assist you in selling the furniture digitally would be the main heading or title of the product. The one thing that you need to keep in mind is to keep the title as small, simple and quick to remember as you can. Also, do not forget to add the focus keyword in your title.

Finally, make sure to keep the limit of characters in your mind. Also, if possible, then try to insert the name of your brand in the title only.

Product description

Finally, the product description comes in! Here you need to write convincing and attractive descriptions about your products.

Make sure to keep the below-mentioned points in your mind while writing good product descriptions:

  • Keep the product description informative and short.
  • Try to focus more on the target customers and their requirements with the product.
  • Make use of the technical details about your product to make it even more informative.
  • Try to make it as detailed as you can.

Set up your online furniture store

With all the above-mentioned steps, you can successfully make your website, but you need to turn that website into a store to sell furniture. So, to make your website into a store, you need to add the two following features:

Set up the payment:- Your furniture store should have all the famous payment options so that your customer doesn't face any payment related issues. Also, show a clear indication of the charges before the process of billing.Here are the 5 best online payment gateway for small business in the UK.

Sort out shipping:- If you are running or hosting your e-commerce website, then you should have a quick, clear, reliable and simple track shipping service.

Remember that, if you are selling your furniture on a marketplace or hosting websites such as BigCommerce, Shopify etc. then you would not face any issue in setting up the shipping and payment gateways. The reason behind this is, they have their payment systems and logistics.

Promote your furniture

Now as you have finally set up your online furniture store, here comes the time to make people aware of it. For the online marketplace, you can begin by ensuring that you put the right and popular keywords in your content. Also, assure that you deliver the content as promised. Moreover, the higher reviews will result in a better ranking of your store, which, in turn, will bring more sales.
On the contrary, if you are hosting your eCommerce store, then you can make use of all the further mentioned methods to sell and promote your furniture digitally.

Social Media:- What's even life without social media? I mean, almost everyone is there, so nothing can be better than promoting your products on social media platforms. Twitter, Facebook, Linked In, Instagram and all such platforms have a high reach for all kinds of audiences. Pick the best fit according to your focus audience and allure them by posting about the products on the platform consistently.

SEO ranking:- The other method is by achieving a high SEO ranking. That means, being at the top of search results. For this, make sure to follow all the rules prescribed by Google such as making use of the right keywords in the title, meta descriptions, headings, URL and alt tag of the pictures. If you want to attract more local customers to your fashion website, you can use this local SEO guide. The tips mentioned in the guide can help you to optimise your website for the local traffic.

Running PPC ads:- TFinally, you can run Pay-Per-Click advertisements so that more and more people can see you. Besides, you will be charged only when someone clicks on your advertisements.

Moreover, you can run such kind of ads in the google search results as well as in the marketplace. However, if you do not know how to use it, then you can hire a specialist for it.

Update your Inventory

Here comes one of the most critical factors to sell your furniture online, it is to keep the inventory up to date. So many e-commerce stores do not succeed as they don't pay attention to the product catalogue. They fail at updating their products according to the preferences and demands of their customers.

So, if you wish to stay in the furniture market for the long run. Then make sure to keep your products updated according to the below-mentioned filters.

Conclusion

That's all from our side, now is the time to wrap up this blog. In this blog, we have discussed everything that you need to know about selling the furniture online. We believe that this article helped and motivated you to sell your furniture online.

To conclude, we would say SEO is really important for your furniture store. Also, selling furniture through online mode means taking benefits of the opportunities available in the market as well as of the recent shifts in the B2B sales of the industry. So many furniture suppliers and manufacturers recognise the significance of eCommerce. Yet, they deliberately fail to present a good and proper shopping experience to their customers by offering the same catalogue of products.

Chances are, this gap in the market might become a game-changer for your furniture store if you follow the right strategies. However, if you still have any doubts, confusions or queries, then feel free to contact us at RVS Media Limited. Our team is right here at your service.

Ready to get started?

To check what we can do with your business and eCommerce store, get in touch.

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Case Studies

With many delighted clients in the UK and across the world, our diverse projects are spread across a broad range of sectors and niche markets.

SEO Important For Your Furniture Store

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Why is SEO Important For Your Furniture Store?

by Sakshi Rajput
Estimated reading time: 14 minutes, 26 seconds

In this era of digitalisation, almost everything is online. People make use of the internet to search for various stores and products or to compare their prices. This encourages the furniture stores to take the advantage of search engine optimisation.

SEO Important For Your Furniture Store
Why Search Engine Optimisation

Why Search Engine Optimisation or SEO?

All the successful furniture outlets always engage in meticulous online marketing strategies that consist of SEO. The businesses are now understanding the value of the SEO solutions and marketing tactics. There are several reasons why you must build your furniture store with the help of SEO. Hence, let’s have a better and a bigger picture of why SEO is so important for your furniture store.

What Exactly is SEO and why should Furniture stores pay attention to it?

SEO is an acronym for search engine optimisation. It is the process by which a business expands its number of visitors. As you already know, your furniture store will only bring about sales when it will attract more and more traffic. Moreover, organic searches are one of the most effective ways to generate traffic to your online business website. But the problem with organic searches is that it has a lot of competition. What happens is, the starting pages get the most traffic on SERPs. So, in case your website doesn't rank on the starting pages for the targeted queries, then your chances of getting the traffic will be less.

Why is SEO significant for your online Furniture store?

Every second individual who wishes to buy furniture online just prefers to click on the link appearing on the first page of search results. This makes SEO a big and important strategy. To survive in the market, SEO is the most important thing that you can do.

Also because of all these problems of ranking, SEO comes into the picture. It assists you in ranking your business on the top. By making use of effective SEO strategies, you can:

  • Enhance the visibility of your website.
  • Assist the search engines in understanding your website.
  • Help people in finding your website.
  • As a result of all this, you will surely gain more traffic.

That's the whole reason why SEO strategies are so important for your e-commerce furniture store.

Local SEO in the Furniture Industry

The furniture stores that provide products for the local markets need to pay keen attention to the SEO that takes their location into the account. Furthermore, having an understanding of the preferences of your future customers is worth knowing. In addition to this, knowing what they are looking for will assist you to modify your offer and communication methods according to their expectations.

Besides, the fact that people are being more and more impatient to buy furniture digitally, is a clear sign that it is way too beneficial to invest in effective SEO services. The best benefit of local SEO is that even a small company gets the chance to compete with the most significant tycoons in the market.

Here are some of the tips to assist you in building an SEO strategy so that you can gain numerous local customers.

Creating local links
Creating relevant content with links to your site is the very first step that you should take. Advertising services, local SEO for eCommerce guide, local catalogues, NAPs i.e, Name, Address and Phone number will let you easily locate your company in the virtual as well as the real world.

Registration of company on Google My Business
With all this discussion, it is quite clear to all of us that registering with Google My Business will positively affect the online visibility of your business. Moreover, including the address of your business will help the users to assess your location easily. Also, if you post the content, information and photos regularly, then it will assist you to do SEO for your business listing so that it can be displayed more frequently in the search results.

Optimising the Website for local SEO
This is the foremost step which is always suggested by the specialists. At the time of conducting local search engine optimisation for a fa furniture business, it is quite important to observe the actions of other local furniture stores i.e, your competition. The introduction of changes on a routine basis will surely help you to outperform your challengers.

On-page search engine optimisation for your Furniture Store

You can't overlook the technical features of SEO. Your store must also focus on these tech features to target the correct audience and rank much higher.

Make the Structure of your site better:
Have a basic and easy structure of your website. A simple structure will make the navigation easy and free from any kind of confusion. A website that's simple and quick to navigate ranks higher and assists the customers in finding several pages. For that, just follow this rule: The time to reach your homepage shouldn't be more than three clicks. For that, you should make the URL structure of your site better. Ultimately, reaching from point A to B should be an easy task for the new visitors.

Mobile Performance:
Is your website mobile optimised? Does it perform well on the mobile as well? If not, then you need to pay attention to it because if it doesn't load easily on mobile phones, then your store will not rank in the mobile searches. However, ranking high on mobile browsers has become very very essential. Do you know? Google has begun making use of mobile indexing and as per that, google inspects the mobile website first and ranks the site following the SERPs. That is because a big chunk of the searches take place on cell phones. So, if you wish to get traffic, then you need to focus on optimising your website for mobile.

Optimise Metadata:
First things first, what is metadata? In simple words, Metadata informs the search engines about the data available on your website. The meta tag, meta description and e tags that you use for your site, all are part of metadata. Both meta descriptions and title tags influence the CTR of a site. The higher the CTR, the higher you'll be able to rank. Moreover, you must also include at least one or two keywords in the meta descriptions. Other than this, don't forget to categorise the pages of your site properly.

Internal Linking:
This refers to inserting the links of different pages in a specific page of your website. So, make sure to insert some internal links in the pages of your furniture store. If possible, try to use keywords in the anchor text of the links. That means, at the time of linking to the page of "dining tables", don't write, "buy them from here." In place of that, say, " buy our dining tables" and hyperlink "dining tables". This is a very basic thing, but it surely enhances the SEO of your furniture store in the UK.

Now that you have already taken proper care of the on-page SEO of your store, the time comes to have a glance at the off-page SEO of your store. To carry out off-page search engine optimisation of your store, you will need to perform content marketing. But what is content marketing? Let's discuss it.

What exactly is content marketing?
It is the process of offering valuable information to your users and building up trust. Most importantly, it increases the awareness of your brand and makes you a leader.

Do you know? Almost all the individuals prefer to know your brand through useful articles rather than advertisements. This opens our eyes to the significance of content marketing, right?

Now the question arises, how does content marketing assist in SEO? So here's the answer:

  • It enhances the quantity of content on your site.
  • It assists you in reaching more prospects.
  • It expands the number of keywords you're focusing on.

How to execute content marketing for your digital furniture store?
The most common method to do content marketing is by starting a blog. You can write detailed descriptions about the products available in your store. Other than this, you can also offer designing tips to the users.

In addition to this, you can create videos or begin a podcast depending upon the resources available to you. Ultimately, your main goal should be to provide value to your customers and users.

International SEO vs Furniture Industry

The manufacturers who wish to take their business international must keep in mind some significant principles. There are times when even the best product is not enough. You will require various online activities as well as advertisements that bring the attention of customers to your furniture store. Also, such advertisements will make you stand out as compared to the offers of opponents in the market. Most importantly, making use of SEO to gain clients from foreign means everything about the minute details. Therefore, it's worth paying heed to them before you begin implementing your search engine optimisation strategy. We have mentioned some of the most important tips below:

Specific Domain For Country
It is significant to understand that having a specific domain for a country can be very hectic when you decide to do SEO internationally. Moreover, if you know that your focus group lives there in another country, then it's a great idea to get a domain for that particular place.

Another probability, that is much unpleasant from the point of view of an SEO, is subdomain and directory. The translations of your website are important and they should be done properly with the help of professionals. The mistakes in the translations might discourage the users and also Google robots will consider your site as less valuable. That's why, make sure to get your website and all its elements like titles, meta descriptions and URLs translated properly.

A Deep Analysis of the Focus Market
Having proper knowledge of the expectations of the market and your customers you wish to have will assist you in planning your SEO activities properly. This is significantly important when you know that the enterprises operating in foreign have taken full advantage of the SEO strategies for years. In this type of situation, you need to be better prepared for greater competition.

Selecting The Correct Search Engines for SEO
What you need to understand is that the internet is not only limited to Google. Although it is the most popular search engine in some countries, that doesn't mean that it prevails everywhere. There are some other search engines as well like Yahoo, Bing, DuckDuckGo, Yandex, UC Browser, Opera Mini and a lot more. Each one of them has their algorithms that directly affects the process of search engine optimisation.

How to create content for the furniture business?

The furniture business shouldn't only focus on the graphics. The aesthetic pictures of beautiful scenarios might look good and catch the attention of many, but what's most important is your communication and it should be supported with the text. Let's say, you run a blog of a company where you routinely post things that discuss interesting solutions and current trends, it will increase the number of phrases on which your website is displayed.

Other than these graphical representations, your website should also consist of product descriptions. That's why take reviews and ratings from your customers and consider them, try to improve your user experience. Also, you can include the subpages or tabs to showcase the latest furniture collection in the main menu.

Moreover, the furniture industry always places much emphasis on visuals, that's why you should always boost your content by using quality graphics. Nevertheless, don't forget about the image optimisation rules. Also, make sure to post original photos that were taken by you only or intended for public use.

Furthermore, select the quality images to post, but they shouldn't be too large as the large images tend to slow down the loading time of your website. Moreover, the graphics and images should be professional and they must be related to the products available on site. If there are some issues in uploading the website, then you'll see the names of the graphics presented in place of photos. All thanks to this feature because the users will at least know what the pictures are all about. If you're wondering how this can be done, then it is quite simple. All you need to do is set up the appropriate Alt tags in the HTML code. Other than this, these tags inform the Google bots about what's there on the site and they also assist with SEO for the graphics. So, it's worth adding the keywords in the picture descriptions.

What is the one big SEO Mistake Online Furniture Store Make Usually?

There's one simple mistake that's common among furniture store owners all around the web. That is, they have a lot of identical content. To be more specific, the furniture store owners don't even realise the value a piece of good content holds. All this neglect leads to a lot of loss of traffic and attractive opportunities in SEO.

Why do the furniture stores have identical content?

Most of the furniture stores have the same product description as the others. For instance, if you're selling dressing tables of multiple brands, then you might have added the same description to the other products of the same brand.

Google doesn't punish or fine websites and businesses for posting fake content. Though, it reveals that the Furniture owner doesn't care about the user experience. But how to fix the identical content? To tackle that issue of duplicate content, you should make use of all these. They're as follows:

Make Use of Canonical Tags:
You must be thinking what exactly are the canonical tags, right? Don't worry we will let you know. The canonical tags inform the search engines about the version of the webpage they need to crawl. There might be different versions of your product pages. These tags will advise the crawlers about which page they should cover and which shouldn't. Your several versions of the same pages will prevent any type of identical content issues. All in all, a canonical tag is a real canonical tag in the coder's language and you should insert it in the source code of your page.

Write Worthy Product Descriptions:
Making the product descriptions of your furniture store better is another big thing that you should target. Writing valuable and captivating product descriptions is not that tough, in real.

  • Know who's your customer:
    To write good and effective product descriptions, have an understanding of all the basics such as know who purchases your furniture? Who are you selling to? Is it for the office bosses or homeowners? It is vital to target the correct audience with the help of your descriptions.
  • Explain the characteristics and benefits:
    Moreover, you should make detailed personas of buyers and make sure that to keep them in your head at the time of writing product descriptions. Many people read the description before buying any product, so attractively writing them might increase your sales. Also, they are a good way to insert the keywords on your site.
  • In addition to this, make sure to add quality in the descriptions by jotting down the significant features, pros and cons of the product. A customer wouldn't know what's special in your product, that's why you must make them aware of it. Suppose, if you wish to sell a leather sofa, then you should tell your customers why they should buy that. Also, you should tell them about its beautiful and aesthetic design, the comfort it offers, and its durability. The product description must clarify all the advantages of the product and convince the buyer to buy it.
  • Do Steady Branding
    How is the tone and voice of your brand? Do you sound professional, funny, serious or quirky? It is really important to keep all these things in mind at the time of writing descriptions of your product. No, you don't need to sound too professional or too funny, instead, you need to be a perfect mix of both by keeping your brand voice in your mind.
  • Keep Them Simple To Read
    People these days are so busy, they just glance through the content. They don't pay attention to every detail. Therefore, you should keep the product descriptions simple to read and understand. Also, you should make use of subheadings, short paragraphs and bullet points to simplify the product descriptions.

Conclusion

Finally, we have arrived at the end of this article and we are sure that you're aware of the significance of SEO for your furniture business.

To conclude, we would just say that doing SEO in your furniture store is worth it, whether you wish to sell abroad or in your home country. Also, it will assist you in becoming more and more profitable and at the same time, it will make your brand recognition better.

Moreover, advertisement strategies complement the SEO strategies for the furniture business. So, if you synchronise both of them in the right way, then getting new customers will just be a matter of seconds.

In case you need any help with SEO, then we at RVS Media Limited are right here at your service. We offer content, tools and professional expertise to make your furniture store visible on the internet. Also, we assist you in generating more leads. Overall, we can help you in ranking your furniture store on the top.

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To check what we can do with your business and eCommerce store, get in touch.

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With many delighted clients in the UK and across the world, our diverse projects are spread across a broad range of sectors and niche markets.

12 Ways to Speed Up Your Ecommerce Site

Ways to speed up ecommerce Site Array ( [value] => fashionnapparels [label] => Fashion ) Array ( [value] => foodndelivery [label] => Food & Drink ) Array ( [value] => gemsnjewllers [label] => Jewellery ) Array ( [value] => healthnbeauty [label] => Health & Beauty ) Array ( [value] => homendecor [label] => Home & Decor ) Array ( [value] => zothers [label] => Others )

12 Ways to Speed Up Your Ecommerce Site

by Poonam Chauhan
Estimated reading time: 10 minutes, 2 seconds

Do you often find yourself contemplating when it comes to improving site speed? Well if that’s the reason for your worry here we will cease all your queries.

12 ways to speed up your ecommerce site
Why is Site Speed Crucial

Why is Site Speed Crucial?

The pace of a website is critical to its performance in ecommerce. It has an immediate impact on your conversion rates, repeat customers, and search engine rankings. And, with Google Search algorithm updates arriving in May 2021, site pace will become even more critical as a competitive advantage. According to the report released by Google, a one-second rise in web speed will boost mobile transactions by up to 27 per cent. And, with 70% of shoppers purchasing on smartphones, site pace obviously has a significant effect on your sales prospects. Beginning in May 2021, Google Search ranking will provide new page engagement signals. These new signals blend Core Web Vitals with current search signals to determine how users view a web page and how fast the site appears to users.

How Page Speed Get Affected on Ecommerce?

To understand it better first you need to know what actually page speed is. Basically, the page speed is the time the site takes to open, the faster it is, the more engagement it will bring and vice versa. Page speed is the amount of time it takes for a URL's content to load. Site speed, on the other hand, represents how well the website performs in general. It is rated by resources such as Google PageSpeed Insights, which measure different load times on your web.

It has been found out in various studies that the consumer gets easily irritated when the website takes time to load which results in less conversion and no conversions at all. Most online shoppers want websites to load within 2 seconds. If you really want to bring conversions or sales the most important thing is to work on the page speed. Time delay can seriously affect the conversion and sales of ecommerce.

Ways to Grow Your Ecommerce Site Performance & Speed

Now coming to the most important part if there is any way to improve the ecommerce site performance and speed. Of course, there are many things one can do to improve site speed. Below we are going to highlight some ways, just hang in there with us.

1. Study Poor Performance :- It's important to note that the site load speed refers to the speed of a single tab. It does not reflect the whole website. The amount of text, CSS and JS files, and photos on various types of pages can vary. As a result, the size of each page will vary significantly, requiring varying periods of time to completely load certain pages. It's almost impractical to go through every section of an online website. As a result, you can examine the homepage, segment tab, and feature page individually in order to do a thorough results audit. These are the most popular consumer entry points, and they should all work flawlessly. Thankfully, we have Google’s PageSpeed Insights is a free service available in the market. It is used to see how quickly the website sites display on mobile and desktop devices. In a nutshell, the system compares the website's vital success measurements to the Chrome User Interface Report.

2. Compact and Reduce Images Size :- It is important to have the proper size of an image on your website. Any image must be no larger than 1,000 pixels. Anything outside of the context wastes rendering time. You could either upgrade your one-off instance such as many people go overboard with their carousel sliders or use sites like TinyPNG for JPEGOptimiser to compact your files. High-resolution photographs are perfect for the website to give it a more polished look. JPEGs, on the other hand, load faster, and load time is an important factor in the conversion rate. If you really must use a PNG file, make sure to find, organise, and compress broad photos with FreeConvert.

3. Delete Unnecessary Plugins :- Now as we all know most of us, prefer to install plugins on our site as they are easy to install plus they make messy stuff a cakewalk. Not just this, they remove the need to fiddle with a lot of coding, resulting in a much more user-friendly experience while operating on the platform. Because of this only we install plugins on our website without thinking about anything else. However, a lot of plugins on our website can literally slow it down and downgrade our sales. It makes the site load slowly, triggers security problems, or even causes accidents and other technical issues. Removing and deleting those plugins that are no longer required will increase the overall pace while still making maintenance smoother in the long run. Also, you can give try to Plugin Performance Profiler, it will jot down all the plugins that are causing issues on your store.

4. Review Third-Party Extensions :- The other thing which causes harm to our store is third-party extensions which we install to ease our work. Know that installing them in an appropriate amount won’t do any damage but excessive of everything is bad. A large amount of custom functionality, as well as bad content, unstable code, and other problems found with third-party integrations, will cause the site to load slowly. The thing which you can do to overcome this is to start reviewing the third-party extensions. You may need to balance the benefits and drawbacks. Then remove any plug-ins that are no longer in operation or don't have adequate features.

5. Optimise the Time to First Byte :- In relation to the data it takes for your website to completely load, you can also consider the time it takes for it to begin loading. The time it takes for a user to receive its first byte from the server is known as the time to first byte or TTFB. A TTFB for a site should be under 200 ms is recommended by Google. This is a server-side issue, unlike many of the front-end success variables which most site owners rely on. The thing you need to pay attention to is DNS lookup, server processing and response. It's essential to bear in mind that your Internet access will influence response time. A DNS is a server that maintains a directory of IP addresses and domain names. The method of locating a single DNS record is referred to as a DNS lookup. The method can be accelerated by switching to a quicker DNS provider.

6. Reduce HTTP Requests :- The greater the number of items on a page, the more queries the browser sends to the database, and the slower the page loads. There are a few options for breaking the negative spiral and lowering the number of HTTP requests. The very first step is to remove all unwanted extensions, photos, or other files. Then, using software like CSS Sprites generator, CssSpritegen, and Spritebox, merge multiple small elements into one CSS sprite. Another strategy is caching. Customers' browsers download all of the data from the cloud each time they visit the site. You could have various caching options depending on the CMS you use.

7. Start Using CDN :- Using a CDN is yet another common way to improve website efficiency. These networks are made up of a number of servers spread across the globe. Your site data will be downloaded and saved on these servers until you allow a CDN. When visitors from various continents or countries visit your online shop, all files are recorded from the database that is nearest to them, enabling the page to launch much quicker. CDNs are useful for all types of websites, but they are particularly well suited to e-commerce sites with heavy traffic volumes. It also boosts search engine results as a result of performance metrics optimisation. A CDN link, in general, aims to improve overall site speed and make bigger website maintenance easier.

8. Change the Hosting :- E-commerce startups sometimes opt for the cheapest hosting option for their online marketplace. However, if internet shopping increases in popularity and traffic, merchants can need to update their hosting plans or even switch providers. There are many hosting plans available out there. The very first on the list is Shared hosting which is ideal for small e-commerce businesses with a limited range of items. When you use shared hosting, you utilize the same services such as CPU, RAM, and so on as other websites based on the same server. The next on the list is VPS hosting that incorporates the benefits of pooled and specific form into one package. This choice allows you to share a single hosting account with several sites while still having access to certain dedicated server services. Lastly, the dedicated servers are the most expensive choice, but you get full control of the hosting. It is ideal for stores with lots of traffic.

9. Use Lazy Loading :- If a website takes a few seconds to load, you can boost the user interface by making the top of the page portion load quicker. Lazy loading is a technique that is particularly useful for sites with a lot of material below the fold. It will load the images inside the display first, then all of the other pictures later, thanks to lazy loading. The user won't have to wait long to get to the website, and the photos will load as they appear. This will drastically minimise the amount of time it takes for posts with a lot of photos to load. Installing this plugin is an easy task. There are various plugins such as Lazy load, BJ Lazy load, WP Rocket and much more.

10. Boost Mobile Performance :- The thing which is also crucial is to monitor mobile performance. Keep an eye on how well your site performs on smartphones and tablets. PageSpeed Insights is a Google app that provides you with customised recommendations for improving the success of your mobile site It also flags elements on your pages that slow the website down, such as CSS and JavaScript. You may also examine the success of your rivals' mobile sites. Knowing what went wrong on their website will help you from making the same errors.

11. Use Minify Code :- A mechanism named "minification" was developed by Google Developers. This procedure aids in the removal of badly written CSS, HTML and Js from your web page, which can cause performance issues. You can try looking for codes on Github.

Conclusion

That’s all! Here we have provided full disclosure on what ecommerce store owners need to do to improve site speed. Site speed is important because it brings traffic and conversion, it should not be overlooked in any case. Most ecommerce store owners are not even aware that they are losing potential customers just because of the site speed. When they know they find the task of fixing it daunting. If that’s the reason for worry lines on your head then you definitely sigh in relief as there are many ecommerce website management companies available in the market. And one such company is RVS Media, the finest ecommerce agency in the UK.

So what exactly are you waiting for? Improve your site speed and let us know all about it in the comments section.

Ready to get started?

To check what we can do with your business and eCommerce store, get in touch.

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Core Web Vitals: Things That Every SEO Must Know about Page Experience

Core Web Vitals Array ( [value] => fashionnapparels [label] => Fashion ) Array ( [value] => foodndelivery [label] => Food & Drink ) Array ( [value] => gemsnjewllers [label] => Jewellery ) Array ( [value] => healthnbeauty [label] => Health & Beauty ) Array ( [value] => homendecor [label] => Home & Decor ) Array ( [value] => zothers [label] => Others )

Core Web Vitals

by Sakshi Rajput
Estimated reading time: 10 minutes, 25 seconds

As various SEOs have recently emerged after struggling with the may 2020 update of Google, the search engine announced yet another big page update. The latest page experience update of Google will bring up new metrics targeted to ensure that all the web pages meet a much higher benchmark for the user experience.

Core Web Vitals
 Google Page Experience Update

What is eCommerce Website Security?

The new page update of Google is nothing but an enhancement of the ranking algorithms. In this new update, the experience with the perception of your pages will be the vital factor determining where they fall in the SERPs.

Moreover, the algorithm of Google measures all the targeted signals of the page experience on your website to ascertain its value other than the information it provides. All these signals contain various search specific factors such as HTTPS, mobile-friendliness, safe browsing and intrusive ad interstitials. We are going to discuss these factors further in this article.

So, let’s now begin to know everything that an SEO needs to know about the latest page experience update of Google.

What are the various search specific factors of the latest Google update?

The various factors of the page experience update of Google are as follows:

  • HTTPS :- To ensure a secured and safe online/digital environment, the page is served through an HTTPS protocol.
  • Mobile-friendly :- The page is conveniently readable and immediately usable on any mobile device without having the users to zoom or pinch.
  • Safe-browsing :- The browsing in the new Google update is safe, so you don't need to worry about the loss of your data and confidential information. Moreover, there are no such deceptive, threatening and malicious elements within the pages like phishing, malware or any other online attacks.
  • Intrusive ad Interstitial :- The pages do not include ad elements and that is what makes it tough to access, like standalone ads or pop-ups that compel the user interaction before providing complete access to the content of the page.
  • Moreover, other than these mainstays, the new Google page update will also introduce a trio of the latest quality-focused factors that is, the core web vitals. But what are the core web vitals? Do not bother yourself much as we have jotted everything about them further in this article.

What Do We Mean By The Core Web Vitals?

Basically, the core web vitals are the latest set of "user-centric, real-world" components that will evaluate the way a user experiences your website in-depth- most specifically, the page loading process.

In addition to this, every metric recognises a particular measurable area of the page loading process. It shows the real-world interaction and usage with the pages of your eCommerce website development.

The three aspects of the web core vitals page loading experience relate to the corresponding metric:

  • Interactivity :- FID i.e, First Input Delay
  • Rendering :- LCP i.e, Large Contentful Paint
  • Visual stability :- CLS i.e, Cumulative Layout Shift

Google, that is, your search engine will put together all these metrics along with the search centric signals to determine the overall page ranking experience, with the thresholds ranging from 'best seo company' to 'it needs improvement' to 'poor'.

Moreover, to have a good experience, you will need to fall within the 75th percentile of page load. With that being said, we can conclude that page experience doesn't only carry its own score, instead, Google weighs each and every metric within its algorithm.

So, what are the criteria through which Google measures each of these components? Also, what should the SEOs focus on to get a good user experience with every one of its categories? C'mon, let's have a close look at it.

What Is The LCP or Largest Contentful Paint?

The LCP or largest contentful paint metrics access the perceived load speed of your page.

Precisely, LCP measures the exact time (in seconds) taken by your page to load its largest elements, be it a text or an image. Furthermore, to get a good experience, the LCP of your webpage should happen within 2.5 seconds only.

LCP assembles upon the page rendering metrics which are already in use within the tools such as Page speed insights and lighthouse.

Besides, these pre-existing metrics contain FCP that is First Contentful Paint, which measures the time taken from the beginning of page loading to the rendering of any other aspect of the web page. In addition to this, FMP measures the time taken from the initial web page load to when the content is visible on the screen.

LCP is a succession of all these measurements. It is so significant because the usefulness of your page depends upon the loading speed of your page. The faster it loads, the easier it will become to convince the users that your page holds some value.

What Do You Mean By First Input Delay (FID)

The FID metrics is basically an overall assessment of your website's interactivity. Most specifically, it considers the first experience of a user with the responsiveness of your website.

Moreover, it measures the delays ( in milliseconds) between the first experience of a user while interacting with your page to when the website gives a response to that.

The first input includes events such as clicks, key presses and taps. Actions such as zooming or scrolling are separately evaluated. The best FID score comes under 100 milliseconds. It is significant to keep in mind that FID just measures the first processing input delay and not the whole processing time, and nor the time taken by the browser to continue to upgrade the user interface.

But why does FID hold so much importance for the user experience? It is just the same as real life, the first impression of a user of your web pages stays far beyond all the initial moments. Other than the feel and look of your site, the responsiveness and speed also have a great influence on the satisfaction of the users. The buffering and low speed of your site will make the users believe that your site is not worth it.

What Do You Mean By CLS or Cumulative Layouts Shift?

The CLS is basically an assessment of the visual stability of any page. Most importantly, CLS checks out how often and how far the elements of a page i.e, its buttons, images, copy, etc. shift or jump around at the time of loading. Every movement is perfectly labelled as layout shift and each unpredicted layout shift gets a score. So, the CLS is the total of all these individual layout scores.

Preferably, a page must stay stable and solid throughout the whole page loading process. Moreover, a good score of CLS for maximum user experience should be less than 0.1.

Apart from being digitally jarring and annoying, the unpredicted movements on a web page can have some serious adverse consequences for the users. For instance, if the jumping tab on the payments page makes them complete the purchase instead of cancelling a purchase. So, cumulative layout shift will be a significant metric in determining the good page update experience.

What Exactly is the page experience update of Google?

The latest page experience update of Google is " a new sign that integrates the main web vitals with the pre-existing signs for better page experience and to offer the overall picture of quality of the customer experience of your page.

The existing signals required for the page experience that Google's talking about are safe browsing, mobile-friendliness, Interstitial intrusive guidelines and HTTPS security.

Merged, that offers us seven different search signals which together makes up the new understanding of Google's page experience.

When does the page experience update of Google likely to happen?

Google says this about the new page experience update- " We acknowledge that many website owners are correctly diverting their focus on reacting to the effects of the pandemic. The changes in ranking which are described in the post will not take place before the next year and we'll offer a notice of a minimum of six months before they get rolled out. We are offering the new tools to let you begin ( and because the website owners are continuously requesting to know about the changes in ranking as quickly as possible) but there's no such sudden need to take any action."

Google said this in October of 2020, but it hasn't given any six-month notice yet. So, that " No immediate need to take any kind of action" part is still alive. Excepting something unpredictable, we all are looking at the spring of 2021 as the earliest date when this update will be released for the general public.

With that being said, if you are the one who's constantly getting a few 'needs improvement'' or "bad" URLs in your core website vitals report, then you gotta do some work. Optimising the experience of a page while retaining the value of content is not always that easy. Because useful and rich content is not synonymous, you get better chances of engaging a user if your content is contextually deep and immersive. Also, the pages with 1KB GIFs are more attractive and engaging than the ones without these things.

What Are not the Core Web Vitals?

Most of the Search Engine Optimisation will surely find these latest core web vitals quick to understand and intuitive. But as they are targeted to be the most important benchmarks for a better page loading experience, they are not the end-all and be-all metrics. Instead, they just help you to move in the right direction when identifying any issue with the loading performance.

Moreover, use all these core web vitals in sequence with the other significant website performance metrics, or the web vitals that you must go on tracking to assess the interactivity and loading experience both on your page. These consist of:

  • Time to First Byte or TTFB :- TTFB is the time taken by a user's browser to get the first and foremost byte of the content on your page. In other simple words, it means how quickly your server reacts to the request.
  • Time to Interactive or TTI :-TTI is the time taken by the page to load initially to its capability to quickly and fully respond to the users' input.
  • Total Blocking Time or TBT :-TBT is the total time a page is restricted from responding to a user input between the FCP or first contentful paint.
  • By executing an overall approach and utilising all tools at the disposal, you will be able to understand better than the page loading experience of which area is lacking. Also, subsequently, you can aim at your strategy and all the resources toward tangible, specific solutions.

When Are The Core Web Vitals Turning Into SEO Ranking Factor?

As per Google, the web vitals will not come into effect till the end of covid 19. That is why the website owners are currently responding and adjusting to this dynamic landscape caused by the pandemic.

Moreover, Google also assures us to provide a notice six months before the rolling out of the new page update.

Why The Core Web Vitals Are So Important for SEO?

However Google will keep on prioritising the pages with the most vital and useful information, the page ranking experience will certainly become the most important factor between the pages that provide similar content to each other. Having brilliant responsiveness and page loading speed could be the main difference between your page showing high on page 1 of SERPs or your contenders taking up that spot.

Besides, the metrics introduced by the web core vitals act as a gut check on how the users take the experience of your website's interactivity and page loading process. By making use of these consistent benchmarks, you can identify more accurately and quickly act upon the opportunities for improvement, like optimising the loading of images or hastening the response time of the server.

Conclusion

We are at the end of this article and we are pretty sure that you now fully know about the page experience update. Google continues its attempts to push search engine optimisations towards profound valuation of user's real-time page experience, and they are of course right. The website owners of all the levels must have a straightforward and easy way to measure the different loading characteristics of their site.

Moreover, the introduction of core vitals through page experience update offers SEOs another way to substantially track, measure and recapitulate upon your website performance and processes, therefore bringing more understanding to the website designing performance optimisation as a whole.

So, if you have not already begun testing your core page for the way they perform in these main areas, the time is now.

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Mistakes To Avoid When Setting Up An eCommerce Business

Mistakes To Avoid When Setting Up An ECommerce Business Array ( [value] => fashionnapparels [label] => Fashion ) Array ( [value] => foodndelivery [label] => Food & Drink ) Array ( [value] => gemsnjewllers [label] => Jewellery ) Array ( [value] => healthnbeauty [label] => Health & Beauty ) Array ( [value] => homendecor [label] => Home & Decor ) Array ( [value] => zothers [label] => Others )

Mistakes To Avoid When Setting Up An eCommerce Business

by Shivani Rajput
Estimated reading time: 13 minutes, 15 seconds

All set to start your eCommerce business? But wait, jumping into the world of eCommerce without a solid preparation is like driving a car blindfolded. Keep reading to know about the biggest mistakes to avoid when starting a business on an eCommerce platform!

Mistakes To Avoid When Setting Up An eCommerce Business
ECommerce Business

Understanding The E-Commerce Industry

Ecommerce industry is on a boom and for the same reasons, more and more individuals are planning to set up their eCommerce business. While there is no doubt that you can make millions from eCommerce, it’s not as easy as it sounds. As a matter of fact, most small businesses can stand past 5 years of their establishment. Reason? They don’t pay attention to a lot of aspects of online marketing. If you don’t want to become one of them, then learn from their mistakes and prevent them.

In this article, we are sharing 16 costly mistakes to avoid when setting up an eCommerce business. So, without any further ado, let’s dive in!

1. Choosing The Wrong Ecommerce Platform

First and perhaps the biggest mistakes business owners make is choosing the wrong eCommerce platform. While it's true that there are hundreds of platforms out there, not each of them is suitable for your business. Always remember, your platform selection can make or break your eCommerce business. Hence, don't opt for a platform just because it worked for your friend or colleague or because it's offering cheap rates. These factors don't translate to your growth and success. The best way to select the right platform is to understand your requirements with respect to the offerings of a platform. Your eCommerce platform selection should be highly based on the requirements of your target audience and the size of your business.

When thinking about ecommerce platforms, Magneto, Shopify, Woocommerce, BigCommerce, etc. are the big names that come to our minds. Isn't it? So, which platform to choose, you might be wondering!

You've to understand that each platform comes with its own pros & cons and features. There is no one size fits all. But if you ask us, Magento is a winner because it is suitable for all sorts of small, medium and large businesses. What makes it stand out is its advanced features and capabilities that can ensure higher conversions. While it may look a bit expensive at first, you get what you pay for.

Apart from Magento, Shopify is also a great option if you're planning to take your small eCommerce store online.

2. Hiring The Wrong ECommerce Agency

iring the wrong eCommerce developers can waste your time, efforts and not to mention a HUGE chunk of your hard-earned money. As soon as you begin your search for the best ecommerce agencies, you're presented with a list of hundreds of so-called "Top-rated" developers. And most of you randomly pick out the company that ranks at the top. Isn't it? Choosing an eCommerce agency without analysing it thoroughly is nothing but a huge mistake.

Know that not every service offers what it claims. So, the "top eCommerce developer" you have selected might offer you a poorly constructed platform using some outdated technologies. And when this happens, you end up investing your money on a service that is the biggest reason behind the downfall of your eCommerce business.

Hence, select your eCommerce development company very carefully. Make sure the company you've selected offers the following :

  • Strategic development for your eCommerce business
  • High-quality web and IT solutions
  • Stylish yet optimised services using the latest technologies
  • Competitive edge
  • Reliable customer support

In case you don't already know, RVS media fulfils this criteria making itself one of the most trusted eCommerce agencies in the UK. So, if you're here, you know where to go!

3. Ignoring Expert Consultation

Do you know everything about the eCommerce space? If you're a beginner and still say yes, then that's your misunderstanding. The ECommerce industry is vast, it is much more than the eCommerce platforms and the success stories you're familiar with.

 

Ever heard about successful players studying their ground before playing a match on it? You may ask why? They do so because it helps them to play according to the conditions of the ground and the environment. Results? Increased performance!

Ecommerce industry is your ground and if you want to ensure your victory, then study your pitch. And for that purpose, consult a trusted eCommerce specialist who will help you learn about the ins and outs of the industry, the changing market scenarios, the latest trends, technology and many more useful insights.

4. Failure To Identify The Right Audience

No matter how stylish your store looks, how amazing your products are, all of it will make no sense if there are no visitors. To whom will you sell your products if you have no idea what your target audience looks like?

If you want your business to become a hit, then print one statement in your mind - "customer is always right". Everything you do, whether it is planning or execution, should be done according to the requirements of your customers.

 

Not everyone on the internet is your customer, so don't even think about starting an online store with an aim to satisfy every individual. Hence, focus on identifying your target audience, the customers who are actually interested in your products or services. This will not only save your time and money while trying to impress everyone but also ensures your speedy growth.

 

Identifying the right audience makes it much easier to market your products and exploit the gaps left behind industry bigwigs.

5. Ignoring Analytics

We are living in a digital era that is driven by a powerful force - Data!

You've to understand that the most effective decisions are made on the basis of empirical statistics and numbers. There are tons of analytics tools in the market. Still, many people are failing to leverage their capabilities - which is sad!

Ignoring analytics can become a costly mistake before you even realise it. When you don't pay attention to your business analytics, you make wrong and ineffective decisions. So, avoid making this mistake and use the powers of analytics tools and make profitable decisions for your business.

These tools provide you with detailed insight into your marketing operations, customer base, their behaviour, online activity and so on. Using these tools, you can monitor the performance of your business and plan fruitful strategies accordingly.

6. Selecting The Wrong Web Host

Suppose you're a customer and then answer this question — Would you like to visit an eCommerce store that takes ages to load? Obviously No, you'd prefer exploring and shopping on a site that loads in milliseconds!

An e-commerce store is no different from other websites on the internet. Poor loading time, too much buffering, frequent breaks can decrease your performance regardless of your marketing efforts, your product range and your customer support. If your eCommerce business solely depends on your website, then it is very important to eliminate speed and other technical problems that may turn your profitable customers away.

The best way to ensure this is by choosing the right hosting provider. Your web host is responsible for the speed and performance of your site, so select them mindfully.

The biggest mistake people commit while selecting a hosting service is getting lured by the cheap rates of the providers. Remember, you get what you pay for. This means the cheap services are more likely to offer low-quality service mainly in the form of poor loading time.

So, don't filter the hosting companies based on their price, keep your budget flexible and choose the one that helps you in increasing the performance of your digital store.

7. Not Paying Enough Attention To Customer Service

Even if your business is purely online and you don't get any chance to know and meet your customers, the way you treat them still makes a huge difference.

Do you respond to your customer's queries? Do you assist them whenever they need your help? Do you take the responsibility of solving their problems?

If your answer is yes, then you're good. But if your answer is no, or if you haven't even thought about your customer service, you're going to get in huge trouble - sooner or later!

As a matter of fact, customer support is more important to an online business than it is for brick and mortar shops. A large part of customers still fear getting into online shopping scams.

 

So, it's your responsibility to ensure your prospects that they're dealing with the right business. One way to achieve this is by providing excellent customer service. For this, select your support staff mindfully and make sure each staff member is qualified, friendly and capable of handling the concerns of your customers.

8. Not Analysing The Competitors

It doesn't matter how excellent you're, if your competitors are doing better than you, it means they have a great skill you can learn and use.

The best way to defeat the rivals is by knowing them along with their business tactics. And don't worry, there is nothing illegal in knowing your rival's secrets to success!

It may sound a little bit unethical, but your business strategies, your products, and the pricing should be decided on the basis of your competitor's actions.

The good news is, there are many tools and platforms in the market that gives you a quick sneak peek into your competitor's sites. Using such tools, you can learn about the keywords and type of audience your rival is targeting, their source of traffic, their most rated products and so on.

 

One small piece of advice here, have a look at the established rivals, top eCommerce companies but pay special attention to the new stores that are growing at a rapid rate. After Identifying their lucrative business strategies, modify and deploy them to your business.

10. Starting A Business You Have No Interest In

Sometimes people start their online business with an aim to make money quickly. They just randomly pick any niche they have no idea about and start operating. Results? Such aimless companies or say, online stores don't make it past a couple of years!

Not just online business, but starting any business requires your passion, dedication and of course commitment. If you want to be a successful entrepreneur, then you should know how to deal with profits as well as losses.

If you start a business in which you've no interest, you'll never be able to stay invested in it. The first hit and you'll give up. You'll never be able to connect with your audience and this will reflect in the performance of your business.

On the other hand, if you start a business you're really passionate about, nothing can stop you from reaching the top. For example: if you're a fashion junky and you start selling fashionable clothes online, you'll be able to communicate and connect with your audience in a better way. The reason is, you know what are current trends, what your audience is looking for and so on.

11. Expecting Huge Profits In Less Time

One day you search on Google "best ways to make money online". "start an eCommerce business" Google suggests, and bam. Without any research and planning, you set up your online store with an aim of making millions in the very first year. Again results? Negative profits, You hit the rock bottom!

Folks, this isn't how businesses work. Statistically speaking, the majority of businesses don't make a profit in the first year. Even the leading giants like Amazon and KFC have started from the bottom, they have their fair share of losses and defeats in the first few years. But constant efforts, strategic planning, effective marketing made them what they are today.

There are eCommerce guide, ebooks, so-called "eCommerce courses" and trainings that claims to make you rich from eCommerce business in 4 or 5 weeks, are nothing but SCAMS!

So, stop falling prey to such marketing tactics and think practically. Be patient and keep working hard without expecting unrealistic profits. Think this way, the first year of your business is your investment. Deal with the losses, learn from your mistakes, improvise, improve and nurture your business. When you go this way, nothing can stop you from becoming the next Amazon or Asos.

12. Focusing on A Wide Range of Products

"Jack of all trades and master of none" — This is not going to work in the world of eCommerce. You have to ace any one profitable product or category. Most struggling entrepreneurs make the mistake of focusing on a wide range of products with an aim to impress all the customers, which is not practically possible. This type of approach imposes many challenges such as wastage of resources, confusions and conflicts and inefficiency.

Avoid commuting this mistake and focus on any profitable category that you know most about. Niche marketing is the term you should explore now!

13. Rushing To Expand Your Business

According to the ecommerce specialists, most beginners plan to expand their business as soon as they get their first bite of success. They start purchasing in huge stocks, expensive tools, software, etc. Many times, this results in huge losses.

So, avoid making any plan to scale up your business until your business becomes stable and you acquire a good customer base. Go slowly and grow gradually!

14. Not Having Enough Payment and Delivery Options

Imagine, you've successfully started an online business, customers seem to like your products and they even purchased some. But as soon as they move to the checkout page, they don't find the desired payment or delivery option. Results? Shopping cart abandonment! No purchase, No profits!

Lack of payment and delivery options can be the biggest obstacles in your path to success. So, include multiple payments options according to the preferences of your target audience. In the same way, include multiple delivery options as well.

15. Selecting A Niche That Is Too Narrow

Yes, we have earlier advised you to start niche marketing. But don't get us wrong, this doesn't mean you should opt for a niche that is extremely narrow. No doubt such a niche will have negligible competition, but what's the point of having an online business that doesn't drive enough traffic. Many eCommerce businesses fail shortly after selecting a confined niche.

 

Avoid making this mistake by performing a fine-tuned niche research. Thankfully, there are many tools that help you select a profitable niche that is large enough to sustain a business. Google Keyword Tool is great for starters.

16. Not Valuing The Power Of Email Marketing

Ask any established marketer for a tip to achieve success and they will suggest you start email marketing. Many newbies ignore this valuable advice and hence, lose their golden opportunity to connect with their real prospects.

 

Email marketing is the most powerful form of digital marketing. It allows you to target the right prospects in the most efficient manner. Using an actionable email list, you can establish stronger relationships with your targets, which will have a great impact on your Return of Investment (ROI).

According to stats, email marketing ROI can reach a whopping 4400%, which means you'll earn $44 for every $1 of investment — crazy, right!!

Conclusion

Every business person has something they wish they knew at the time they started. You don't have to become one of them by committing the above-mentioned mistakes and regretting it a few years later. Take notes of these 16 mistakes and prevent your business from sinking. As the leading eCommerce agency in the UK, it's our responsibility to show you the right path that takes you to new heights in the eCommerce world.

 

Good luck!

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To check what we can do with your business and eCommerce store, get in touch.

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Importance Of UI/UX

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What Is The Importance Of UI/UX?

by Sakshi Rajput
Estimated reading time: 18 minutes, 50 seconds

Do you know, many users abandon a website in 10-20 seconds?  Also, more than 28% of the population uninstalls an app within just a couple of days? Quite disappointing, right? Do you want to know the reason behind this? If so, then keep reading ..

Importance of UI & UX
What Exactly Is UI/UX Design

What Exactly Is UI/UX Design?

The UI is an acronym for User Interface. In simple words, it is the process of improving and enhancing the interactivity and presentation of the mobile application or website.  It focuses on the look and design of the application. Every screen, buttons, page and various other visual components that you see at the time of using an application is the user interface.

Now, as you know what’s UI or user interface, let’s have a quick briefing of UX or User Experience. To say it simply, User Experience or UX is the strategy of enhancing the comprehensive experience of the users or visitors when they connect with a website or an application. This is done to fulfil its objective of offering maximum consumer satisfaction.

What Are The Points Of Importance Of UI/UX Design?

A good website should be well designed and developed. UI/UX is important in the following ways:

It increases customer satisfaction therefore improved ROI

A good website design offers your users simple navigation and engaging content. This makes the visitors satisfied with the services of your website. Moreover, the satisfied clients will be a source of more conversions as they will recommend your business to others as well. Apart from this, they will also become more loyal to your business and will come back again. As a result of which, your ROI would increase.

Assists you to understand your audience

Before generating UI/UX, you need to understand the needs of all your clients. This will display that your website is designed by considering the users. Hence, your website will attract the people it is built for.

Besides, UI/UX also lets you segment your audience which is very important for understanding the wants of your audience. Most importantly, a proper understanding of the users makes it simple to convert them into loyal customers. As a result, your actual sales will increase.

Raises your brand

When you invest in a systematic UI/UX design, it helps in increasing consumer satisfaction and this makes the clients happy. Even people love working with brands that make them happy. Most importantly, they will let you know the features that need an upgrade, as a result of which you work on making the website better.

This enhances the credibility and trustworthiness of your business as a client develops good relationships with your brand and company. All this leads to the growth of your business.

Saves money and time

Believe us, if you'll invest in UI/UX design, then there are fewer chances that the clients will find any issues with your website. Moreover, a complete and flawless product will not require any quick upgrades and thus it saves your time and money that you could have spent on the update.

Most importantly, your time and money on upgrades will be saved.

What Are All The Basics Of UI/UX Design?

The glory of any website depends on how good its web design is. Web design is the most crucial part of your website building. It is the first thing that users and potential customers are going to see, that's why it must be done cautiously with utmost perfection. If you miss out on any aspect, then it might prove to be a huge loss for you.

But how to do it and what are the basics of web design? Wait, wait.. do not bother yourself much, we are right here just to let you know everything about UI/UX design.


So, here are the basics of designing your website...

Simple and Uncomplicated Is The Best

The easy, uncomplicated and simple websites attract more people than the ones that are way too over-designed and complex. That's why do not try to overburden your website with complexity. Instead, try to make it simple and convenient. By doing so, you will make the visitors happy as they can easily go through your website without any difficulties.

Sectionalise Your Design By Using Grids

Okay, imagine you get a place to live where there are no rooms, just one big hall. And in that hall you are supposed to cook, clean, rest, play and dress up. Imagine, everything is lying here and there, your utensils on the bed, shoes in the kitchen, clothes in the dining. Wouldn't it be messy, obviously it would be.

So, we guess you've understood how important compartments are, right? Just like in the above example rooms are needed to organise your house. In the same way, a website needs different sections to organise everything properly.

Moreover, the grid layouts organise the content of your site into different columns, boxes and sections that line up and look balanced. Hence, they successfully make a website well organised and easy to use.

White Space

Now, comes the most important part of a good website, which is white space. It is also concerned with the height of the text. That's why line-height is the most significant area where you should focus on. You must supplement a line-height, otherwise, your sentences will become a huge block of letters.

Content Design/Writing

There is this golden line that you need to remember always and it's- "Content is the king and it will always be the king" but the queen here is marketing. They both need each other to run a kingdom.

Moreover, the constructive design of the website holds both great design and great content. By using properly and proficiently written blogs, you can attract a lot of people and turn them into potential customers.

Readability and Typography

The fonts, font size, font colour and everything related to font matters when it comes to a website. A properly readable and simple font is going to attract a lot of customers in comparison to the one with designer fonts.

Generally, fonts such as Calibri, Verdana and Arial etc. are quite easier to read and understand.

Right, Left and Center Aligned Text

When the lines of the text are aligned rightwards, it is called the right-aligned text. Also, they flush on the right side and are uneven on the left.

Likewise, when the lines of the text are aligned leftwards, then it is known as the left aligned text. It is usually flush on the left side and rough on the right.

In contrast to these both, there's centre-aligned text. When the lines of text are aligned at the centre, then it is called centre aligned. The lines are uneven and ragged on both sides i.e., right and left.

Load Time

No one likes that loading button, right? So make sure that the loading time of your website isn't too long. In addition to this, there are some other hacks like image optimisation, composing the code into central Javascript or CSS and minimising the HTML, CSS and JAVA.

Mobile Friendly

Your website or application should be mobile friendly as most of the users assess it through mobile and multiple other devices. That's why it is necessary to make your website mobile-friendly.

Primary UX Motions

The other thing that your website or application must have is basic motions of UX like cloning, transformation, masking, overlay and all others that are related to the continuity of the object. Most importantly, these semantic tools are sceptic of any particular prototyping tool.

Attractive Fonts

The fonts that you use on your website should be readable and visible enough. Moreover, it must be attractive and should attract the minds of readers. Also, do not undervalue the importance of choosing the right design of font and the deep impact it has on the visitors.

The experienced and pro designers already know this, so they choose fonts very deliberately and cautiously.

Aesthetically Pleasing

Making your website aesthetic and pleasing can be a daunting task. But you already know about its importance in developing trust and credibility , because that's what you look for yourself.

Why Consistency In UX/UI Design is so Important?

Consistency is the key to achieve success, be it in any task or anything else. In UI/UX design consistency is related to making sure that the components in a user interface are consistent and uniform. If they are consistent, then they all will look and work in the same way. This proves to the users that the user interface is correct, also it develops a sense of familiarity, control and reliability.

Furthermore, to initiate consistency in the UI design, one should focus on being consistent with other alike applications/websites, device UI instructions and behaviours, and with the same design.

Now, you must be wondering what all are the benefits of consistency in the UX/UI design, right? See, we don't want to leave you wondering about anything, that's why we have jotted down almost everything that arises in your mind. All you need to do is keep reading till the end and you'll surely get answers to all the questions.

Benefits Of Consistency In UI/UX Design:

Enhanced Usability

If your app is consistent, then it will be much easier for the users to navigate and use it since they don't need to learn anything new. Also, they know what is where and what to expect as they have already learned it by using your website or application.

Needless to say, this will make your visitors feel happy and comfortable. Moreover, they will also feel motivated to use the application or website.

Eliminates The Confusion

A consistent and uniform user interface encourages communication. Also, you can make use of visual consistency to make the content navigable, prioritise it and highlight the significant parts of it.

Moreover, by using uniformity to make a logical structure and to define where visitors will find what, you'll free yourself from the frustrated and confused users as there won't be any.

Raises an Emotional Response

As we have already discussed that consistency will help your users to navigate through the website. In addition to that, it will so assist the users in feeling confident about managing the website or application. This way, they will feel motivated and it will bring out an emotional response and this all will lead to a pleasant experience.

What Is The Scope of UI/UX Design?

No doubt, UI and UX design had faced a lot of disapproval when it came into existence. People used to think that the user experience wouldn't make much difference. But at that time, they weren't wrong either. The web applications in the older times were not that difficult and complex, they used to be simple and static. So, aiming to increase or enhance the user experience or user interface didn't feel like a significant thing to do.

But, the time has changed now and it's all different now. The websites and web applications these days are more complex and dynamic. This increases the complexity for the visitors to use and understand it. That's why taking proper care of UI and UX has become so important now.

According to some stats of last year, 62% of the population uses the internet. That means, around 4.8 billion people!! Organisations and businesses are taking this opportunity to increase their business on the internet to reach lots and lots of people. You see, now almost every business is on the internet, also offline businesses are planning to join the online world. The point of letting you know all this is, that is the reason why the UI/UX are so much in trend now.

You must be thinking that we have just talked about the past and present but what about the future? What about the future scope of UI/UX? Some people say that there will come a time when everything about UI/UX will be explored and there will be nothing new left to be done. So, for that we'll just ask you to ask yourself this question- " Will I expect the same Interface and designs from a website or web application after 6-10 years that I expect today?" We are pretty sure that your answer is going to be No because our needs keep on changing and when it comes to expecting from UI/UX, our expectations are always high and dynamic.

Also, just for your knowledge, let us tell you that the number of people using the internet has increased by 1000% in the past 5 years. That's why, believe us when we say that the scope of UI/UX is going to grow more and more with time. And yes, till people will use the internet, the UX/UX will grow massively. The point is, people are not going to stop using the internet. Now rest, you are smart enough to understand, right!

What Do UI And UX Designers Do?

If you wish to pursue your career as a UI/Ux designer, then you might be interested in knowing how they work and what they do. What's their role in an organisation and what do they do, right?

Being a UI/UX designer you are supposed to develop technology and products usable, accessible and enjoyable for humans. The UX/UI designers work in coordination with a big team and they often find themselves linking the user, key business people and the development team.

Furthermore, being a UX designer your first and foremost focus should be on the users. Whether you're coming up with a brand new feature, designing a new product or making changes to the old ones; the UX designer must focus on offering the best experience for the users.

Consequently, you are also accountable for making sure that the service or product fulfils the needs of the business. You must ask some questions like - Is it in alignment with the vision of the CEO? Will it help increase the revenue and retain the customers?

Now, if we talk about the kinds of projects that a UX designer is going to work on, then they'll differ from organisation to organisation, and by your priorities as well.

Also, you might find yourself designing mobile applications, websites, software and even AR, VR or voice devices. In addition to this, some UX designers focus mainly on services instead of tangible products like designing the full-fledged experience of staying at a place or using a public vehicle.

Other than this, there are various general functions that UX designers offer/perform. They are as follows:

  • Creating the user personas.
  • Conducting proper user research.
  • Designing wireframes and user flows.
  • Making the prototypes.
  • Conducting proper user testing.

Besides, it is necessary to know that UX designers are not responsible for the visual designing of the product. Instead, they mainly focus on the website/application journey of the user and how they can make it better for the users.

How to improve UI/UX design skills as a developer?

By investing your time and energy, you can surely improve your design skills as a developer. You just have to know that all the brilliant designers started from scratch, they too were there where you are now. And they reached there only because of their dedication and hard work.

Read and Research Daily

Everything is running super fast, so if you wish to be at the top, then you need to master the concepts such as colour theory, grid theory, typography, alignment and layout and computer and human interaction. Your goal is to develop a place for the users where they can feel comfortable viewing the virtual products.

To do that, you should study the behaviour of visitors in various situations and understand their thought pattern and what they're looking for.

Join online course

Online courses are a good place to learn and know about new things. Also, the teachers make the learning faster and simpler. Moreover, the Internet these days is full of online courses, you can find them anywhere. Some of them are paid but there are some free courses as well. You can develop your skills this way.

Practice By Remaking The Designs

Remaking the old designs will help you in getting a sense of the fonts, spacing, colours, dimensions etc. As long as you're using those designs just for practising purposes, then it's fine.

Moreover, ask questions to yourself which will help you to analyse it. Also, focus on particular design elements such as buttons, colours, navigation bars etc.

Start freelance work

Freelancing is a brilliant way to experience things and to step out of your comfort zone. After all, what can be the better way for improving the skills if not facing new challenges and learning to adapt to them?

Other than gaining experience, freelancing also helps you in developing your communication skills as you communicate with clients regarding your project.

How Do You Improve The User Experience?

Now, how can you make the user experience better? We are going to tell you about it, just keep reading further.

An ideal user experience must be effortless and less complex. That is the reason, reducing or decreasing the efforts is a big component of improving the UI/UX design. People do not wish to click on the links that are dead and fetch useless information.

Also, they'll prefer the interfaces that can let them perform their task in a short span f time. In addition to this, they'll choose the interface which lets them leave the brands that don't fulfil these ease of use and efficiency standards.

Moreover, there are plenty of ways by which you can enhance the user experience. But we have listed down a few important ones, they are as follows:

Educate The Users

The user experience is highly instinctive and the outcome of important development and research in the initial days. To make IX better, devote your efforts and time in educating the consumers and familiarising them with the new behavioural pattern, and hold a grip there. Also, to improve the user experience, you must work on integrating it with social media.

Colour And Contrast

The colour and contrast of your website must be comfortable for the eyes of users. Also, make sure that colour-blind visitors can also read the information given on your application or website without feeling uncomfortable.

Loading

Everyone is in a hurry, no one can afford to waste even a single second. That's why the loading time of your website must be less. Make sure that the users can fulfil their goals easily and quickly. The loading behaviour, loading and waiting time and the smoothness of the animation should be such that it can influence the perception of users.

Readability

Make use of the type of font that can be easily readable and understandable by the users. Also, make sure that it is a phone or mobile-sized i.e., there shouldn't be many banners. Other than this, try avoiding the caps.

How Do You Measure The User Experience?

Knowing the behaviour of users and how they rate your user experience is significant, however, it is so difficult to learn that without UX tools and metrics.

Moreover, the quality of UX is a tough matter, it cannot be tackled by using just one tool because it is built using several tiny components. To provide a better experience for users, understanding their behaviour and attitude is so important. There are various metrics and tools out of which many are data-driven. That says, analysing and collecting data on your website has never been as important as it is today.

Here are some tools that you can use to measure the user experience.

Google Analytics

The very first thing that enters the mind at the time of talking about statistics and data is Google analytics. To collect statistics and data, every website uses Google analytics. Undoubtedly, this tool can be very significant to know more about your website but know that it shouldn't be the only way.

This tool will provide you with almost all the important numbers about your visitors and users, but it will not tell you the reason behind those numbers. It is just a quantitative tool, that is used significantly for the collection of information about the number of people who visited your website, which pages are famous, the place from where visitors come from, the source of the users, the amount of time they spend on the site and everything else.

Heatmaps

Another important way of measuring user experience is heatmaps. There are three types of heatmaps, they are scroll heatmaps, click heatmaps, and segment heatmaps. Each map offers a different type of insight into the behaviour of users on your application or website and how and where you can make it better.

  • Click heatmaps will let you know the point where users tap on your website.
  • Scroll heatmaps to tell us how far the visitors go or scroll down the website.
  • And segment heatmaps identify the most famous areas of your web page.

Session Replays

Other than heatmaps, session replays offer a good insight into the behaviour of users on the site. They represent the movement of the mouse of each user. They display the mouse movement of every single visitor, which lets us know about their behaviours. According to us, a combination of all these tools is a must to measure the user experience in a much better way.

Use Polls To Get Feedback

Feedback polls are one of the nicest ways to check the satisfaction customers are getting by using your website. So, make sure to create polls to receive the feedback of your visitors.

For instance, create a poll of two-three important but short questions about your website. Also, you can make use of ratings too, but numbers alone are not enough, right?

But where to put these polls, it's simple you can either put them on your website or you can send them to people via social media or emails. The main goal is to get the feedback but do not force it on users.

Conclusion

Okay, so we have finally arrived at the end of this article and we hope you are now fully aware of UI/UX design, it's importance, scope and everything that you wished to know.

To conclude we would just say, being a UI/UX designer, you should never stop wishing for self improvement. Also, as the latest softwares are emerging continuously, you can definitely make use of that to enhance your skill set and to make sure that you design the user interface in the best possible way.

Ready to get started?

To check what we can do with your business and eCommerce store, get in touch.

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Case Studies

With many delighted clients in the UK and across the world, our diverse projects are spread across a broad range of sectors and niche markets.

ECommerce Website Maintenance

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Why Ecommerce Website Maintenance is Crucial?

by Shivani Rajput
Estimated reading time: 15 minutes, 39 seconds

Have your conversion rates dropped all of a sudden? Are you struggling to rank on Google? Customers seem like neglecting your store? If yes, then blame yourself for not paying attention to your e-commerce website maintenance & support!

website maintenance & support
Ecommerce Website Maintenance

ECommerce Website Maintenance

Do you have a car? How often do you check for leaks and damages? Every week or every month, right? You do this to make sure that your vehicle stays in the best condition and offers a higher performance for the long term. Similar is the case with an eCommerce website. If you don’t pay attention to its repair, upgrade and overall maintenance, it can badly impact the performance of your business. No matter how much money you’ve invested while setting up a stylish eCommerce store, it becomes worthless if not maintained properly. In this article, we’ll tell you why website maintenance is crucial and how it can benefit your business!

What Is Ecommerce Website Maintenance?

Simply put, eCommerce website maintenance is the process of checking and inspecting whether or not an eCommerce website is performing well and is healthy. It is done to pace with the upgraded security levels, unique and fresh content, increasing traffic growth, higher conversions, and making sure your customers are getting an exceptional shopping experience.

ECommerce website maintenance & support services are the key ingredients for ensuring the success of your online business, by strengthening your search engine ranking, SEO as well as some other important factors.

Whether you're the owner of a small digital store or a huge eCommerce platform, you need to take care of your website maintenance otherwise your business will suffer - sooner or later!

For this reason, we have compared your website with a car that needs to be oiled regularly. Your expensive car will soon become junk if not maintained properly.

You've invested your time, money, efforts and not to mention your dreams to set up this business and build an attractive website. You've worked hard for launching and selling high-quality products to your clients and might have earned a good profit as well. But an eCommerce website is not something that is created once and functions on its own for a lifetime. To keep your business in the best light, you need to pay attention to the performance of your platform - and this is exactly what an eCommerce website maintenance is!

How ECommerce Website Maintenance Can Accelerate Your Growth?

A website is like the heart of a business, so if your heart doesn't perform well, your business will die!

This is especially true if your entire business is online and there are no signs of brick and mortar stores.

When customers and search engines land on your eCommerce website, they want to make sure that you're a legit and professional business. A business that offers valuable services that customers are looking for. With the help of regular maintenance, repairs and updates, you will be able to attract more visitors and turn them into your customers and also boosts your search engine rankings.

Let’s take a look at the most important benefits of servicing your eCommerce website in detail!

1. Better Customer Experience

Think like a customer for a few seconds and suppose you visit a website. As soon as you land on this website, it starts spamming you with annoying greeting messages and is taking forever to load. Also, there are poor graphics and broken links everywhere. What will you do? Will you shop from this site? No. Instead, you will leave that site out of frustration.

Now, imagine that you've landed on a sleek and elegant website that is properly maintained. You see an attractive design, proper layout, super-fast loading speed and better navigation. You'll be highly impressed and will shop as much as you want from this site. This is not enough, you'll recommend this eCommerce website to your friends and family too.

In today's scenario, more than 89% of online businesses compete on the grounds of customer experience. This percentage was limited to only 36% in 2010 and is likely to go beyond 89% in the near future. So, it is crystal clear: if you want to provide your customers with a top-notch shopping experience, you better start working on your site maintenance.

Not only will it help you to impress and satisfy your customers, but you'll be able to see massive growth in your revenue. Customers will be encouraged to make regular purchases due to the positive impression of your site. What's even better? They'll become your free promoters, you'll enjoy word-of-mouth benefits!

2. Stronger SEO

Customers aren't the only ones visiting your eCommerce site. Things like website crawlers and search engines also add to the list of your visitors. These website crawlers can either promote or destroy your business completely. But how? And why is it linked with SEO? (Search Engine Optimisation)

In essence, Google analyse your website with the help of the website crawlers called the Googlebots. These crawlers on visiting your site look for the key information and use it to signal Google about the value of your online site. Google in turn analyses the key metrics including your keyword optimisation, site errors, the overall layout and structure of your site and also its loading speed.

For instance, if Googlebot crawls your site and finds unnecessary redirects, error pages, duplicacy, broken links, then it will signal Google about the poor quality of your site. Google, in turn, will drop your SEO ranking to a great extent. It doesn't matter if you've ranked on the first page of Google once, if your site is not maintained properly, you'll come down to the 4th or 5th page real quick!

3. Enhanced Business Reputation

Customers all around the world shop from a brand or business they are familiar with. Undoubtedly, a professionally maintained eCommerce website acts as a customer magnet. However, a poorly maintained site with multiple error pages, broken links, ugly & outdated layout and a slow loading time can become a customer repellant.

On visiting such online stores, customers start assuming that your business is unprofessional, outdated, insecure and irrelevant. We understand that's too heavy for your ears but that's how the online marketplace works!

So, if you want to establish yourself as a highly reputed, secure, innovative and reliable business, take good care of your website by performing regular checks.

4. Cost-Effectiveness

A simple problem when go unaddressed can become a disaster before you can even realise it. The same goes for an eCommerce website. If you don't pay attention to its health for a long time, it can result in bigger and worse issues that can bury your business to the ground.

The main problem is, when you take this completely shattered site for a repair, it leads to hefty expenses that add to your negative profits.

So, if you want to save yourself from spending thousands of bucks, look for the best eCommerce maintenance & support service and let them fix and prevent the issues from turning worse. Alternatively, you can come to us at RVS Media. We help you keep your eCommerce store up and running in the most efficient way.

3 Parts of Ecommerce Website Maintenance

We’ve discussed in detail why maintaining a website is crucial for your eCommerce business. Now, let's throw some light on the ways you can maintain your website. So, there are three types of ecommerce website maintenance segments every business owner should focus on. These are as follows :

1. Storefront Maintenance

Similar to a brick and mortar store, where you paint and design your shop to impress your customers, online storefront maintenance aims at the same thing. When a customer lands on your digital store, they look at the overall design and layout of your store. And if it's not up to their expectation level, they leave before even exploring your products.

So, if you want to make a lasting impression on your customers and other stakeholders, you should work on your virtual storefront maintenance. This service includes enhancing the layout, structure, colours, design, graphics and other decorative items of your site to make it look more put-together and professional.

Not only that, but this service also improves the mobile responsiveness and user-friendliness of your site. The right website maintenance service helps you by making your site easy to use and navigate. It looks more organised and displays the purpose and story of your brand in a better way.

2. Security Maintenance

Security is the topmost reason behind the need for regular website maintenance. Cybercriminals and fraudsters are always waiting for the opportunity to break into online websites. ECommerce websites are more prone to security breaches because they make an excellent way for hackers to access confidential information about the customers including their financial details. Statistically speaking, more than 46% of businesses in the UK have reported having cybersecurity breaches in the last year.

It doesn't matter how well you've developed your site or how excellent your developer is. You have to pay utmost attention to the security aspects of your site, it should be tighter than required.

Regular security checks will help you identify the weak areas and vulnerabilities of your store and also allow you to tackle them before anything wrong happens.

3. Marketing Maintenance

Now comes the most important part, digital marketing. It not only drives customers to your website but also keeps it shining on the search engines. Obviously, when your site ranks higher on Google, more and more people will land on it. So, it's very important to take care of your marketing maintenance to make sure everything is fresh and updated.

This is usually done by checking your marketing campaigns and launching new and powerful ones with respect to the latest market trends. The marketing teams use powerful tools and software to promote your business in the most efficient ways.

So, these are the 3 segments of eCommerce website maintenance. We have discussed everything about website maintenance and its importance in depth.

Still confused whether or not you need a site maintenance service? Let us make it clear for you. Below are the powerful signs that your website is dying and you need to tune it up ASAP!

Signs That Your Ecommerce Website Needs a Fine-tuned Maintenance

1. Your Site Is Struggling to Rank on Google

What happened to your site that once used to rank on the top pages of Google?

The first and perhaps the biggest sign that your eCommerce website is unhealthy is its dropped rank. No matter how exceptional your products are and how efficient your customer service is, your business will never be able to grow and thrive if there are no customers. No customer wants to explore on the 4th or 5th page of Google, they prefer what's present on the top pages. So, if your ranking has dropped, hire the best website maintenance service before things get worse.

2. Your Site Is Mobile-Unfriendly

The majority of customers today prefer shopping via their mobile phones. So, if your site is behaving oddly on mobiles, there is a problem.

To check it, open your site from any smartphone and look at the way it appears. If some text or layout is missing or disappeared from the screen or causing inconvenience while navigating, your website is in trouble.

4. Poor Layout, Ugly Images & Graphics

"A picture is worth a thousand words" - we all have heard this saying. It means, the images you display on your site speaks volumes about your services and products. If your pictures are outdated, poorly formatted and have become irrelevant to your business, then it's a sign of poor maintenance.

The purpose of images and graphics on a website is not only limited to its aesthetics, but they also illustrate the motive of your company and products. For example: Suppose you've added a Christmas layout during the season and haven't removed it till now, it will leave a poor impression on your customers. They will assume that your site is outdated and highly unprofessional.

To prevent this from happening, you need to rework your website front.

5. Your Site is Having Speed Issues

If your website is experiencing speed issues, it is likely to be diseased. You can easily check this by using the Google Page Speed Test feature. If the speed score is below 90, then there are many issues that need to be fixed as soon as possible.

Okay, we have discussed the signs of a poorly maintained eCommerce website as well. Now what? Are you planning to schedule your site maintenance project or thinking about ignoring everything you've just read? If the latter is the case, let us warn you - website maintenance is not optional, it is CRUCIAL for each and every ecommerce business!

Still don't believe us? Then, check out the section below!

Why Neglecting Website Maintenance Can be a Costly Mistake?

Ignoring website maintenance can result in the biggest failures of your eCommerce business. Below are a handful of losses you might have to deal with :

1. Poor Visibility of Business

Ignoring the valuable advice we have shared regarding eCommerce site maintenance can be harmful for your brand and business. If you don't check the health of your website regularly, your business will soon become a forgotten memory.

2. Missed Opportunities

Suppose if your contact form is broken and went unnoticed for a long time, you will lose golden opportunities of selling your products or services or collaborating with other businesses.

3. Decreased Customer Base

Poor loading speed, complicated user interface, lack of advanced features and security aspects will force your existing customers to visit your competitors' site. In this way, your customer base will drop significantly.

4. Increased Cart Abandonment Rate

If there are problems with your website, mainly in terms of speed and complicated checkout process, it would lead to an increased cart abandonment rate. This phenomenon occurs when the customers put the products in their carts but leave the site without making any purchase. No matter how great your products are, you'll never be able to sell them if your site is not running up to the desired levels.

5. Slow Traffic

Customer drop off isn't the only problem you will have to suffer, slowed down traffic will also push the future of your business into the dark. When site elements like pages, graphics, links etc. don't work well, they get noticed by your visitors and the search engine as well. The former will start ignoring your site, and the latter will hinder your ranking.

A decreased traffic volume can be poisonous to your eCommerce site. Even the best tools and software can't replace your organic traffic. The only way to break this vicious cycle is by hiring a trusted eCommerce website maintenance & support service.

6. Security Breaches

We have discussed a thousand times that security is the topmost priority for an eCommerce business. However, if you make the mistake of ignoring your site maintenance, you may end up handing over your confidential data, financial information and other important digital assets to hackers and cybercriminals. If your site's security is not up to the mark, it can lead to the destruction of your business.

7. Negative Profit & Decreased Return of Investment (ROI)

When all of the above-mentioned things become prevalent, they will cease the overall growth of your business. Your ROI, revenue generation and profits will soon become negative.

As you can see, ignoring the health of your website can harm your business in ways you can't imagine. But the good thing is, timely measures can prevent all of these issues and will also ensure your success and prosperity. To help you get started, we have compiled a quick website maintenance checklist, as a bonus. Check this out and thank us later!

BONUS - FREE Ecommerce Website Maintenance Checklist

Here is a list of weekly, monthly and annual tasks that you should perform to keep your eCommerce website running with full efficiency:

Weekly Checks
  • Inspect for 404 and other page errors and fix them.
  • Update the software, plugins and other features of your website.
  • Keep an eye on your layout and add fresh content.
  • Identify and fix the broken links.
Monthly Checks
  • Check the loading speed of your site. If it is going below average, talk to your web development agency.
  • Perform security scans and if there are any weak areas, resolve them.
  • Have a look at the analytics and stats.
  • Check the visibility of your site.
Quarterly Checks
  • Check the overall layout of your store and see if it needs any improvement.
  • Update your images, graphics and other media according to the market trends.
  • Check your product catalogues, price lists and make sure they're updated.
  • Check the user interface and mobile responsiveness of your site. If there is any issue, talk to your eCommerce development agency.
  • Check for the CTAs, contact forms and other pop-ups.
  • Backup your site.
Annual Checks
  • Renew your hosting and domain name.
  • Think about updating the layout and design.
  • Check all the pages of your site and make sure they're error-free.
  • Update your blogs and other site elements.

We understand that maintaining a website is not easy as it sounds. It takes a lot of time, efforts and expertise to keep up an eCommerce website. Hence, the best idea is to leave things in the hands of the best website maintenance services. And this is exactly where RVS Media got your back!

Conclusion

Maintaining an eCommerce website is far more important than building a new one from scratch. That's why having the expert help by your side is the safest decision.


At RVS Media, we understand that you've worked hard to make your business a hit. Hence, we provide you with the best website maintenance services to help you accelerate your growth and success.

Our eCommerce experts make sure that your website is healthy and running in its best form. If you need any assistance, drop a mail or have us on call, we'll discuss and develop the best website maintenance strategy for you!

Ready to get started?

To check what we can do with your business and eCommerce store, get in touch.

  • This field is for validation purposes and should be left unchanged.

Case Studies

With many delighted clients in the UK and across the world, our diverse projects are spread across a broad range of sectors and niche markets.

Powerful Product Page

Powerful Product Page Array ( [value] => fashionnapparels [label] => Fashion ) Array ( [value] => foodndelivery [label] => Food & Drink ) Array ( [value] => gemsnjewllers [label] => Jewellery ) Array ( [value] => healthnbeauty [label] => Health & Beauty ) Array ( [value] => homendecor [label] => Home & Decor ) Array ( [value] => zothers [label] => Others )

How To Build A Powerful Product Page?

by Poonam Chauhan
Estimated reading time: 13 minutes, 58 seconds

What if we say that it is easy to build an appealing eCommerce product page without any hassle? You might doubt that! But here we are presenting a full free guide on the eCommerce product page design.

Powerful Product Page
What is Product Page

What Is a Product Page?

In e-commerce, a product page describes the specifications, manufacturer, uses, and much more for a specific product. It’s a listing on an e-commerce platform that describes a product fully. This helps consumers to learn more about a product and how it can help them after they order it.

It is important to have an appealing product page if you want to allure your customer. This is exactly why eCommerce business owners are going out of the way to create an assuring product page.

However many e-commerce solutions are out there to help you out if you find the process of building an eCommerce page overwhelming.

Why is it Important to Have a Decent Product Page on the eCommerce Store?

If you’re wondering about the importance of product pages on eCommerce stores then here we have hunkered down all the reasons that will surely give you an idea why you must have a decent product page.

1. It is a Customer Magnet:- A product page is a place from where you get more sales. That’s why it is important to build an extraordinary product page. If you build a persuasive product page, you will get more buyers. If something is not attractive, consider it as an immediate loss of sale.

2. It Helps in Building your Brand:- Product page add value to your brand. It is the window to the brand value of your e-commerce business. The brand is promoted by the product description.  The manner that you show the goods – how the quality image of your shop can be improved by helping clients overcome what challenges, how it is better on the market, etc.  A special, rich in content and an equilibrated product page will give the rivals the upper hand.

3. It helps in Optimising your Website:- In most cases, consumers are not really sure which online shop offers the right product they want to purchase. In lieu of going to a specific location, they use search engines to locate their favourite items. There is no better way to customise the website to the full than the product page. For the optimisation of a website, the contents of your pages must contain important keywords or key phrases.

What Should Be Your Goal While Designing a Product Page?

A product page's primary aim is to assist a customer in determining whether or not to purchase a product. As this page is what allows the consumer to make a decision, it must provide a clear call-to-action and comprehensive details.

Apart from the software and apps, most e-commerce platforms now have an immersive prototype of the product to make the decision-making process simpler for prospective customers.

According to the survey conducted by Conversio which is a marketing automation platform for eCommerce business, it has been stated that just 8% of all traffic to product sites ends in a transaction which is comparatively very less.

The reason for the same is a poor product page. Your eCommerce store should have a higher PCR aka product conversion rate. It should be that much engaging which compels about half of the people who visit their website to make a purchase.

It is actually possible if you have the right goal in your mind which is to improve product conversion rate. 

And guess what! This guide will assist you in improving your communication, building confidence, and lowering the friction associated with clicking "Add to Cart."

1. How to Optimise Your Product Page Design?

To optimise your product page you need to know first how people look at the product page.  It has been proven according to the report released by the Nielsen Norman Group that most people scanned the website in an F-shaped pattern.

Basically, the left part of your website is the money-making portion and then they go to the right. All web design, including the product page design, is built on this reading pattern.

Here in this section, we will see how to design a high converting product page without any difficulty.

1. Product Details:- First thing first, you need to make your product page incredible. An e-commerce website describing the product to consumers is a product page. This is where all the details about the product, the customer wishes to purchase is given. This is therefore the most critical part of the online shop. Every product page contains product information, product image and add to cart button. Apart from this, you need to keep some points in your mind.

  • Always keep the image on the left side and text on the right side.
  • F section always works, so keep the thing that sells on the left side as people are more likely to observe it first.
  • Try to fit the text away on the product page so it doesn't overflow and go over the image's height.
  • Product Details

2. Add prominent Call to Action:- A compelling CTA helps to turn visitors into customers. A CTA can be an “Add to Cart” or “Buy Now” button. It must be easy to recognise and compel visitors to take action. Your CTA should stand out from your competitors and be amasing enough to grab customer attention. Also, if you have stores in different countries then go with words that give local flavour.

Call to Action

3. Additional Details:- This part is not necessary but most companies use accordions and tabs to keep the configuration of the product page to a minimum. It makes the design look clean and the customer will be more likely to buy the product.

5. Social Proof:- There is no denial in the fact that people look for assurance which only social proofs can provide it. So if your product description page contains reviews and rating from another customer, it will add customer’s trust in your brand and product.

Social-Proof

6. Sticky Components:-  Basically, the features you seem to adopt when you scroll down a page are sticky or fixed eCommerce elements. They are a well-established solution to eCommerce improvements. Sticky components on a product page are essential as it builds trust or makes it simple for customers to find a solution to a problem. Attaching the help button or including FAQs will solve the problem.

7. Compare Prices:- By comparing prices on your product page, you are drawing the attention of your customers. It is a great way to improve the sales percentage. Display figures of discount percentage on your product page. Another way is to show the real price and then reduce the price to allure customers.

8. Create Urgency:- Another eCommerce best practice is to create urgency to sell more products in a short time frame. The fear of missing out works everywhere, if you will add the out of stock and limited quantity on your product it will enhance the chance of a sale.  Don't provide extra time for your consumers to think about purchasing. Set up an instantaneous sense of urgency.

9. Payments & Monetisation:-  Boost your monetisation opportunities with flexible payments, deliver membership models and associate your brand with an important cause that is of interest to your consumers.

How to Reduce Complexity with an Explicit Navigation?

Remember that navigation is an important key factor when you want to convince your visitor into buying something. If you will keep it complex, your customer will leave your site frustrated. And we know that you don’t want that. So better make navigation that helps consumers to easily locate what they're looking for. Now you must be wondering how you can do that. Well, here we will clear all the air about the same.

1. Use an Appealing Search Bar:- A search bar in your navigation can help purchasers easily locate what they're searching for. Try to keep it clean, catchy and on point to grab customer’s attention. Also, mention your best sellers product in the search bar.

2. Optimise View Cart Button:- If you need to bring the highest conversion, you have to have an appealing cart button. Customers keep an eye on their shopping carts at all times. You don't want prospective consumers to leave your product page to search for their shopping cart. Instead, make the cart view overlay the product page interface by not directing customers away from the product.

How to Maximise Sales with Compelling Visuals?

No doubt visuals bring more traffic. Here we will learn how to draw users' attention using compelling visuals.

1. Boost Engagement by Adjusting Image Size:- For some users bigger image works fine but for other smaller images are champions. So, there is no clear cut funda here, that is what’s going to work for you. You have to run some hits and trial by doing modifications to your image size. Always bear in mind, all you need is engagement. So by all means, experiment with growing interaction and time spent on the website. More interaction is expected to result in higher conversions and fewer cart abandonments.

2. Display Video to Encourage Buying:-  Videos increase the customer staying time on the website. Not just this, video helps shoppers to envision how a single object could look at them. Video captures actual movement, rather than static pictures. You should enter the dressing room as close as possible. So, try to add a video to your product page.

3. Write Pre-Sales Questions with User-Generated Content:- Pre-sales questions are another important way to increase purchase. People love when they find their doubts on the product page in the format of some question. They will read all the prerequisites then which will definitely clear all their doubts. Hence, more chance of buying a product. It is a good approach to build trust among customers.

How to Create Desire with Persuasive Copy?

The copy will go as far as selling photos on your product website. It is important to create a copy of your product with the necessary details. Here we will answer how to write a copy, creating desires and selling more of your goods.

1. Follow AIDA:- AIDA principle never disappoint you. It works in every field whether you are writing a blog or creating a copy. The four important pillars of AIDA are attention, interest, desire, and finally action. You have to execute this on your product page. Catchy headlines and images of products help in grabbing attention. Next, the description develops interest by telling who it is for. By explaining the advantages of the product in the rest of the description induces a desire to buy. Finally, an important call to action at the bottom of the segment helps to turn a random visitor into a customer. So, did you notice how AIDA is working fine on the product page?

2. Setup Product Descriptions for Supreme Impact:-  Formatting is important in the product description. If you will add a paragraph then people won’t budge an effort to read it. Instead, add bullet points and numbers. Also, if you have more to say about a product then our advice is to keep the main description under 4 lines. But make sure that 4 lines are of high quality. Also, to make a compelling product description, you need to add feelings or things that will connect with your customers. It is advised to add feel-good words for low-end products. Again. If you are selling expensive products then use utilitarian words.

3. Attach Customer Reviews:- Customer review build assurance and trust regarding product but where to place it. Putting consumer feedback next to the action call or some other pressure point eliminates anxiety and creates confidence in the buyer. You can try being creative by displaying a rating of your product.

How the Harmonious Product Page Layout Can Create Faithful Clients?

Okay, now the good and consistent page layout brings more attention and sale. So, it is high time to try on the things that are working best in the eCommerce store.

1. Use Color to Draw Attention:-  Always use colours that grab attention. You have to decide this on your own. There is this myth that only certain colours bring conversions. But that’s just not true. You have to see, explore and then decide the colour. Try to go with combinations that are captivating.

2. Reduce Friction with Smart Spacing:- Try to keep it simple by adding white space. White space simplifies the processing of pages. Know that the aim should be to reduce friction with smart white spacing.

How to Build Your Product Page Design Interactive for Better Conversions?

The first impression lasts forever, so it is important to build a product page design that connects with customers. Now, you must be wondering how you're gonna achieve it. Well, here in this part, we will walk you through the things that bring customers and engagement to your site.

1. Encourage Engagement with Animations:- Animation scan really skyrockets your sales. Animations are generally feedback. It can be anything like changing button colour, moving cart and much more. It removes uncertainty among the customers. You can try little animations on your product page.

2. Acquire New Customers with Exit-Intent Popups:- Popups are unbelievably distracting but also work unreasonably well in transforming visitors into leads. It can make online shopping fun for some customers if you offer them a discount or ask a question to make a purchase worthwhile. But it should not disturb the customer shopping experience. It will not appear until the customer indicates he is no longer interested in shopping.

3. Lessen Confuse with Accordions:- Accordions provide shoppers with all the knowledge they need without getting distracted by the clean and intuitive way. These tabbed drop-downs which disclose or obscure text, keep the page uncluttered while shoppers are allowed to access the content.

How to Capture Shopper Information?

The aim of your product page or eCommerce site is to capture shopper information. Every visitor is a potential lead. So it is important to capture their details even if they are not buying anything. Here in the segment, we will learn how to turn missing figures into potential sales.

1. Collect Email Addresses with Popups:- Popups are a great way to collect customer details like email address and name. But the thing here is why would a random visitor give you his/her email address. That’s actually possible if you will offer them something in return like coupon codes, discount or simply a message with a compliment.

2. Embrace the Out of Stock Opportunity:- If the product is out of stock then you can ask a customer for their email address so that you can notify them about a product. It is a good way to collect potential lead and a way to bring the best out of the “out of stock” opportunity.

How to Offer Friendly Service to Your Prospects?

A happy customer should be the ultimate aim of your eCommerce store. That is only possible if you will offer a friendly service to your customers. It is very crucial for running a successful eCommerce store. Here in this section, we will put light on some factors that help in achieving that.

1. Clearly Enumerate Shipping and Return Policies:- The best way to gain customer trust is to be transparent about shipping charges. Customers hate when eCommerce stores keep them in the dark about shipping charges. Be crystal clear. Next, be specific on the return policies. Have they 10 days to return the commodity, a lavish whole month, or not? Clearly state it and don't leave room for uncertainty.

2. Enable Live Chat:- Having a live chat option on your eCommerce store helps customers instantly if they have any problem while purchasing. Customers love when they find answers on the spot. It provides an assurance and builds trust for your eCommerce store.

3. Keep A Check On Your Website’s Speeds:- Always keep a check on your website speed. Nobody wants a loading or buffering while making a purchase.

Conclusion

That’s all! Here we have embedded a fully comprehensive guide on the eCommerce product page design. All you have to do is implement the steps that work best for you. Always bear in mind that your product page should be something out of the box. Always make it attractive. If you find any difficulty you can hire an eCommerce web development company to make your work easier. On that note, you can always reach out to RVS Media, one of the best eCommerce development companies.

In case if you have any queries, write back to us in the comments section.

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Ecommerce Business Internationally

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How to Successfully Expand Your Ecommerce business internationally?

by Poonam Chauhan
Estimated reading time: 14 minutes, 42 seconds

Gone those days when eCommerce stores were limited to particular regions. With the digital world boosting, now is the time to expand your eCommerce store to multiple countries.

How to Expand Your Ecommerce Store to Multiple Countries
What is Meant by Setting eCommerce Business Internationally

What is Meant by Setting eCommerce Business Internationally?

International e-commerce is a business kind that works through the internet but ships products to different countries. Setting cross border eCommerce stores are prevailing in the market.

According to a recent study conducted by McKinsey, 1.8 billion individuals will enter the consumption class by 2025, investing $30 trillion annually which is exactly why expanding eCommerce stores globally is a necessity.

Well, here we have put together a concise guide to expanding your eCommerce shop internationally.

What are the Steps in Entering International Markets?

The very first step of running a successful eCommerce store is to get recognition all across the globe. Understand that the world is your oyster and it is important gaining access to the international eCommerce industry. But the thing is grass always looks greener on the other side. Starting out as a newbie or rookie in the international market can be a delirious process.

Before you can make the jump to become a successful multinational online retailer, you'll need to do a lot of homework and planning. To help you get started, we've compiled a list of helpful hints to help you expand your company internationally.

1. Identify And Analyse Your Target Markets

The very first step towards expanding your eCommerce store is to identify and understand your target markets. International selling is indeed a huge goal and the truth is, most retailers give up on this idea even before getting started. For this reason, it's always better to get started by doing some solid research and narrowing down your target markets. All you need to do is identify the regions within the countries where your products or services are more likely to perform. Compare and evaluate different markets in different countries across the globe before taking your eCommerce store there. Don't rush and make decisions on the basis of some outdated stats on the internet. Instead, dig deeper, perform thorough research to determine what are the most popular products in your selected target markets. Be very mindful in deciding whether or not a market will be profitable and feasible for your business.

2. Localise Your Website As Per Your Target Audience

International eCommerce expansion is challenging mainly because each country has its own peculiarities. For instance, a US-based website may be difficult to understand and navigate for a Japanese visitor and vice-versa. So, if you want to deal with international audiences, you'll have to make your website familiar to each one of them. Now, the big question is, how??

Here is your answer, Translation!

It's a simple but effective strategy to simplify your website for the international audience. All you need to do is to translate your website into the local language of the targeted audience. If you can afford it, you can even choose to redesign the entire website according to the target markets. However, we suggest sticking to the former ( i.e translation) way so that you can target multiple countries at once, easily.

You can even take this one step ahead by purchasing a local domain name for your site. This will not only help you in gaining the trust of your target audience but will also increase your performance at a faster rate. Moreover, add FAQ and Policy pages that are properly translated. Make sure that all of their policy questions are answered in their native tongue. Customers should have a good view of the terms you're selling, with no room for misunderstanding or ambiguity that might lead to issues later.

3. Offer Multiple Payment Options

Each country or region has its own preferences when it comes to payment methods. Hence, it's very important to keep in mind those preferences while deciding your payment methods. For example: in some regions, people prefer using bank transfers, while in a few others, online wallets and credit cards are given more preference.

Just so you know, most countries including a few in Southeast Asia still prefer cash on delivery options more than prepaid orders. So, make sure to include this option for all the countries or regions you're planning to take your store in. Studies have shown that prepaid payment options from a less-known website are less likely to be trusted by the local customers. So, having a cash-on-delivery option will help you in gaining the trusts of the local audiences.

As far as the payment methods are concerned, a good idea is to use the ones that are most common in your target area. You can also include international payment methods such as PayPal.

Offering the most preferred payment options will allow you to drive more sales and maximise your profits in each market.

4. Offer Remarkable Checkout Service

The checkout service should be remarkable. It is the page where you conclude the sale. So it is important to make this final move as easy as possible to not miss out on any sale. However, most eCommerce store owners redirected their customer to the website from the checkout page which can be a little annoying from a customer’s perspective. Truth to be told, nobody want to be led to a new place without notice. So, avoid doing that. Make sure to keep it real, because it is good for the long haul. Customers like the alluring checkout page in their native language. Remember that, the power of the local language is always grater than the foreign language. Connect with the customers in their native language.

5. Offer Efficient Shipping Services

An efficient shipping policy is the backbone of an eCommerce business. This becomes even more important when talking about international retailing. If you want to attain success in international markets, have an efficient shipping service. The main off-putting deal for the customers is the fact that international shipping charges are very high. But you can work this around by understanding the shipping process and choosing your shipping partners mindfully. There are many companies that offer global shipping services in a speedy manner and at low-rates.

6. Localise Your Inventory Management

The key to getting success at international retailing is localising the process as much as it's possible. This not only helps you in cutting cost but also helps in building a sense of trust in the local customers. This is especially applicable when talking about warehouse management. You can save a huge amount of money by selecting a local warehouse. In the same way, handling and processing the orders will be much cheaper with the availability of local inventories. But this is not as easy as it sounds. While you'll be able to save money and time, you'll have to monitor the process very carefully because you'll not be physically available at the location. This is where having a remote warehouse management service comes into play. So, select a trusted, efficient and cost-effective warehouse service.

7. Learn And Understand The Custom Restrictions And Taxation

As we already discussed, international shipping is not as easy as it sounds. It's never like shipping your product and getting it delivered to a given address. Because your products will be travelling and crossing the national borders, you must be well aware of the customs regulations of your as well as the destination country.

Taxes or customs duties are applied to each and every item that enters or leaves a county. However, many countries have free-trade policies that allow specific items to be shipped with any custom duty. So, it's your duty to check the customs regulations and trade policies of countries you're intended to ship. Further, make sure to learn and understand the taxes imposed in different countries. For example, GST and VAT are the common taxes imposed in the majority of countries.

Moreover, each country has a list of restricted and prohibited items that can't be imported or exported to or from another country. So, make sure your items don't fall into this category. In case your product is prohibited, you won't be able to sell it in that country. Further, you can sell a few restricted products by availing of a license from the local authorities.

8. Simplify Your International Return Policy

Let's face it. Returns are a part of every national or international retail business. You just can't satisfy each and every customer out there. There will be customers who'll not be satisfied with your products and hence they'll look for a quick and hassle-free return policy. Having a simplified return policy will serve two major benefits. First, it will help you to drive more sales by taking the customers in confidence that they can return the product if it's not up to their expectations. Secondly, it will offer you to hook your customers for future sales. On the other hand, the absence of a return policy can have a negative impact on your business. Customers may become reluctant to spend money on your products.

9. Collaborate With Local Influencers

Social media is the key to make your global expansion successful. If you're not new to online businesses, then you may already know that social media platforms have the biggest pool of target audiences. These are the best places to find and target your right audience.

The leading social media platforms like Instagram, YouTube, Tiktok etc. are taken over by the so-called social media influencers. These folks have millions of users following them and their trends. For this reason, influencer marketing is at its peak. So, the best idea is to get in touch with the local social media influencers of your target country and have your products marketed by them. Because the local influencers are trusted by the local customers, they can help you in selling your product by increasing its market value.

10. Understand Your Competition

If you want to stand out in the global eCommerce business, you'll have to beat your international competitors. For that, first, you need to identify who your competitors are, what are they doing to stand out in the business. This can be done by researching the market thoroughly and evaluating the performance of the businesses running better than you. More than focusing on success, pay attention to the mistakes made by your competitors. This will help you to avoid those mistakes and outperform all the rivals.

11. Pay Attention To The Mobile ECommerce

Mobile eCommerce is one of the biggest parts of the eCommerce niche and there is absolutely no doubt to that. People these days are handling everything from their smartphones, whether it is paying bills, taking online classes, attending meetings and most importantly shopping. No buyer will think of a product and will wait until he boots his laptop and then goes on to order it. Simply put, a big majority of people in the world prefer to use their mobile phones for shopping. And this reason is enough to make your website mobile-friendly.

But if you want to go to the next level, consider having a user-friendly and easy to use mobile application.

In fact, in this cutting-edge competition, you should definitely have a great mobile app to facilitate your buyers to shop from anywhere and anytime.

13. Offer Quick And Reliable Customer Support

This is a major challenge faced by businesses while dealing with international audiences. Due to language barriers and time differences, offering 24/7 customer support to international customers is very challenging. But thankfully, there are many third-party services and tools like chatbots that can allow you to handle and respond to the queries of your customers in an effective way. You can either work with a local call centre or hire a local customer service company to handle the calls of your global customers.

14. Distributor cooperation

Remember that, the successful eCommerce store owner has a back of cooperative distributors. So, if you are planning to set foot in another country, you have to reach out to the local distributors. Not just this, you'll need a strong network of multinational distributors who genuinely understand your organisation to take your online business globally. It is important because you'll need their assistance in handling the local inventory. Try to establish a positive interaction with each of your distributors and talk to them about your requirements. You need to know that you'll have their help handling inventory, especially during major sales events and seasonal bursts like Cyber Monday, Black Friday, etc.

What Tools You Might Need to Expand Your Business to Multiple Countries?

Now, you need to understand, you can’t do all the things on your own. It is totally okay if you take little assistance here and then. Here in this segment, we hunkered down some tool that can help you in setting up your store in different countries. However, not forget to take local assistance from the person who is running a successful store in the region.

  • Computer-assisted translation (CAT) tools:- As the name speaks volume, this tool helps you with all kinds of translation. These tools are widely used by outside business owners because they help to keep specific words and phrases consistent on the web.
  • Translation Management Systems (TMS):- Now you might need a translation management tool because to be very honest we can’t master the local languages. And to deal with vendors or customers, you need to be on top of the local language. This tool is used to handle the project side of localisation. TMS helps you to extend localisation to various suppliers and workflows, which is one of the most essential features.
  • Term Base:- The other great tool in our list is Term Base. This is a basic localisation resource. It means that the right terms are used for each expression. When interpreting, this aids consistency and significance. It's also a helpful tool for ensuring continuity.
  • Google Trend:- One of the best tools is Google Trend. It keeps you updated about the country trend. The best part is, it is free of cost. You can know all about the country market related to your product without any difficulty. Let’s for instance, have an eCommerce store that sells headphones and you planned to expand the business in different countries. So the very thing you need to do is analyse the global market for headphones using Google Trend. All you have to do is visit Google Trend and type headphones then it will show the trend and markets stats. Now change the countries, and voila you will get everything on your fingertip.
  • Google Search Console:- The other great tool is Google Search Console, you might consider updating it according to the country you want to target. All you have to do is, visit the Google Search Console dashboard, and then head to Status > Performance report, and then to Country segmentation.
  • Google Analytics:- Now if your website has sound traffic, then use Google Analytics to get the detailed report of visitors according to the geographical location. This will give you an idea of which country would be suitable for your product to sell out easily. All you have to do is go to the Audience section, then simply scroll down to the geographical region.
  • Keyword Research Tools:- Now generally people forget to pay attention to the importance of keywords. You won’t stand out in the market if you’re not following the country-specific requirement. So, it is necessary to add specific keywords which are dominating the market in a particular region. That you can only do with the help of keyword research tools like Ahref, UberSuggest and much more.
  • Other Things Worth Consideration:-Now, it is important to factor in SEO while setting up business outside your region. When it comes to eCommerce localisation, SEO is another significant aspect to remember. You must decide which keywords are most likely to be used by the target audience. Also if English is the local language, a search word will be phrased differently than it would be by a customer from another country.

Conclusion

There you have it! This is our take on the “How to Expand Your Ecommerce Store to Multiple Countries”. Know that selling products all across the globe will not bring you more sales but also give global recognition. By setting up your eCommerce store in multiple countries, you are putting yourself out there in between different cultures, countries and flavours. Remember the first step is always difficult which is why we have done all the heavy work by compiling down this amasing guide.

So, what's stopping you now? Go and get your business passport and begin shipping your goods all over the world!

In case, we are missing anything or you have any queries, you can reach out to RVS Media for assistance.

Ready to get started?

To check what we can do with your business and eCommerce store, get in touch.

  • This field is for validation purposes and should be left unchanged.

Case Studies

With many delighted clients in the UK and across the world, our diverse projects are spread across a broad range of sectors and niche markets.