Mistakes To Avoid When Setting Up An eCommerce Business

Mistakes To Avoid When Setting Up An ECommerce Business

Mistakes To Avoid When Setting Up An eCommerce Business

by Shivani Rajput
Estimated reading time: 13 minutes, 15 seconds

All set to start your eCommerce business? But wait, jumping into the world of eCommerce without a solid preparation is like driving a car blindfolded. Keep reading to know about the biggest mistakes to avoid when starting a business on an eCommerce platform!

Mistakes To Avoid When Setting Up An eCommerce Business
ECommerce Business

Understanding The E-Commerce Industry

Ecommerce industry is on a boom and for the same reasons, more and more individuals are planning to set up their eCommerce business. While there is no doubt that you can make millions from eCommerce, it’s not as easy as it sounds. As a matter of fact, most small businesses can stand past 5 years of their establishment. Reason? They don’t pay attention to a lot of aspects of online marketing. If you don’t want to become one of them, then learn from their mistakes and prevent them.

In this article, we are sharing 16 costly mistakes to avoid when setting up an eCommerce business. So, without any further ado, let’s dive in!

1. Choosing The Wrong Ecommerce Platform

First and perhaps the biggest mistakes business owners make is choosing the wrong eCommerce platform. While it's true that there are hundreds of platforms out there, not each of them is suitable for your business. Always remember, your platform selection can make or break your eCommerce business. Hence, don't opt for a platform just because it worked for your friend or colleague or because it's offering cheap rates. These factors don't translate to your growth and success. The best way to select the right platform is to understand your requirements with respect to the offerings of a platform. Your eCommerce platform selection should be highly based on the requirements of your target audience and the size of your business.

When thinking about ecommerce platforms, Magneto, Shopify, Woocommerce, BigCommerce, etc. are the big names that come to our minds. Isn't it? So, which platform to choose, you might be wondering!

You've to understand that each platform comes with its own pros & cons and features. There is no one size fits all. But if you ask us, Magento is a winner because it is suitable for all sorts of small, medium and large businesses. What makes it stand out is its advanced features and capabilities that can ensure higher conversions. While it may look a bit expensive at first, you get what you pay for.

Apart from Magento, Shopify is also a great option if you're planning to take your small eCommerce store online.

2. Hiring The Wrong ECommerce Agency

iring the wrong eCommerce developers can waste your time, efforts and not to mention a HUGE chunk of your hard-earned money. As soon as you begin your search for the best ecommerce agencies, you're presented with a list of hundreds of so-called "Top-rated" developers. And most of you randomly pick out the company that ranks at the top. Isn't it? Choosing an eCommerce agency without analysing it thoroughly is nothing but a huge mistake.

Know that not every service offers what it claims. So, the "top eCommerce developer" you have selected might offer you a poorly constructed platform using some outdated technologies. And when this happens, you end up investing your money on a service that is the biggest reason behind the downfall of your eCommerce business.

Hence, select your eCommerce development company very carefully. Make sure the company you've selected offers the following :

  • Strategic development for your eCommerce business
  • High-quality web and IT solutions
  • Stylish yet optimised services using the latest technologies
  • Competitive edge
  • Reliable customer support

In case you don't already know, RVS media fulfils this criteria making itself one of the most trusted eCommerce agencies in the UK. So, if you're here, you know where to go!

3. Ignoring Expert Consultation

Do you know everything about the eCommerce space? If you're a beginner and still say yes, then that's your misunderstanding. The ECommerce industry is vast, it is much more than the eCommerce platforms and the success stories you're familiar with.

 

Ever heard about successful players studying their ground before playing a match on it? You may ask why? They do so because it helps them to play according to the conditions of the ground and the environment. Results? Increased performance!

Ecommerce industry is your ground and if you want to ensure your victory, then study your pitch. And for that purpose, consult a trusted eCommerce specialist who will help you learn about the ins and outs of the industry, the changing market scenarios, the latest trends, technology and many more useful insights.

4. Failure To Identify The Right Audience

No matter how stylish your store looks, how amazing your products are, all of it will make no sense if there are no visitors. To whom will you sell your products if you have no idea what your target audience looks like?

If you want your business to become a hit, then print one statement in your mind - "customer is always right". Everything you do, whether it is planning or execution, should be done according to the requirements of your customers.

 

Not everyone on the internet is your customer, so don't even think about starting an online store with an aim to satisfy every individual. Hence, focus on identifying your target audience, the customers who are actually interested in your products or services. This will not only save your time and money while trying to impress everyone but also ensures your speedy growth.

 

Identifying the right audience makes it much easier to market your products and exploit the gaps left behind industry bigwigs.

5. Ignoring Analytics

We are living in a digital era that is driven by a powerful force - Data!

You've to understand that the most effective decisions are made on the basis of empirical statistics and numbers. There are tons of analytics tools in the market. Still, many people are failing to leverage their capabilities - which is sad!

Ignoring analytics can become a costly mistake before you even realise it. When you don't pay attention to your business analytics, you make wrong and ineffective decisions. So, avoid making this mistake and use the powers of analytics tools and make profitable decisions for your business.

These tools provide you with detailed insight into your marketing operations, customer base, their behaviour, online activity and so on. Using these tools, you can monitor the performance of your business and plan fruitful strategies accordingly.

6. Selecting The Wrong Web Host

Suppose you're a customer and then answer this question — Would you like to visit an eCommerce store that takes ages to load? Obviously No, you'd prefer exploring and shopping on a site that loads in milliseconds!

An e-commerce store is no different from other websites on the internet. Poor loading time, too much buffering, frequent breaks can decrease your performance regardless of your marketing efforts, your product range and your customer support. If your eCommerce business solely depends on your website, then it is very important to eliminate speed and other technical problems that may turn your profitable customers away.

The best way to ensure this is by choosing the right hosting provider. Your web host is responsible for the speed and performance of your site, so select them mindfully.

The biggest mistake people commit while selecting a hosting service is getting lured by the cheap rates of the providers. Remember, you get what you pay for. This means the cheap services are more likely to offer low-quality service mainly in the form of poor loading time.

So, don't filter the hosting companies based on their price, keep your budget flexible and choose the one that helps you in increasing the performance of your digital store.

7. Not Paying Enough Attention To Customer Service

Even if your business is purely online and you don't get any chance to know and meet your customers, the way you treat them still makes a huge difference.

Do you respond to your customer's queries? Do you assist them whenever they need your help? Do you take the responsibility of solving their problems?

If your answer is yes, then you're good. But if your answer is no, or if you haven't even thought about your customer service, you're going to get in huge trouble - sooner or later!

As a matter of fact, customer support is more important to an online business than it is for brick and mortar shops. A large part of customers still fear getting into online shopping scams.

 

So, it's your responsibility to ensure your prospects that they're dealing with the right business. One way to achieve this is by providing excellent customer service. For this, select your support staff mindfully and make sure each staff member is qualified, friendly and capable of handling the concerns of your customers.

8. Not Analysing The Competitors

It doesn't matter how excellent you're, if your competitors are doing better than you, it means they have a great skill you can learn and use.

The best way to defeat the rivals is by knowing them along with their business tactics. And don't worry, there is nothing illegal in knowing your rival's secrets to success!

It may sound a little bit unethical, but your business strategies, your products, and the pricing should be decided on the basis of your competitor's actions.

The good news is, there are many tools and platforms in the market that gives you a quick sneak peek into your competitor's sites. Using such tools, you can learn about the keywords and type of audience your rival is targeting, their source of traffic, their most rated products and so on.

 

One small piece of advice here, have a look at the established rivals, top eCommerce companies but pay special attention to the new stores that are growing at a rapid rate. After Identifying their lucrative business strategies, modify and deploy them to your business.

10. Starting A Business You Have No Interest In

Sometimes people start their online business with an aim to make money quickly. They just randomly pick any niche they have no idea about and start operating. Results? Such aimless companies or say, online stores don't make it past a couple of years!

Not just online business, but starting any business requires your passion, dedication and of course commitment. If you want to be a successful entrepreneur, then you should know how to deal with profits as well as losses.

If you start a business in which you've no interest, you'll never be able to stay invested in it. The first hit and you'll give up. You'll never be able to connect with your audience and this will reflect in the performance of your business.

On the other hand, if you start a business you're really passionate about, nothing can stop you from reaching the top. For example: if you're a fashion junky and you start selling fashionable clothes online, you'll be able to communicate and connect with your audience in a better way. The reason is, you know what are current trends, what your audience is looking for and so on.

11. Expecting Huge Profits In Less Time

One day you search on Google "best ways to make money online". "start an eCommerce business" Google suggests, and bam. Without any research and planning, you set up your online store with an aim of making millions in the very first year. Again results? Negative profits, You hit the rock bottom!

Folks, this isn't how businesses work. Statistically speaking, the majority of businesses don't make a profit in the first year. Even the leading giants like Amazon and KFC have started from the bottom, they have their fair share of losses and defeats in the first few years. But constant efforts, strategic planning, effective marketing made them what they are today.

There are eCommerce guide, ebooks, so-called "eCommerce courses" and trainings that claims to make you rich from eCommerce business in 4 or 5 weeks, are nothing but SCAMS!

So, stop falling prey to such marketing tactics and think practically. Be patient and keep working hard without expecting unrealistic profits. Think this way, the first year of your business is your investment. Deal with the losses, learn from your mistakes, improvise, improve and nurture your business. When you go this way, nothing can stop you from becoming the next Amazon or Asos.

12. Focusing on A Wide Range of Products

"Jack of all trades and master of none" — This is not going to work in the world of eCommerce. You have to ace any one profitable product or category. Most struggling entrepreneurs make the mistake of focusing on a wide range of products with an aim to impress all the customers, which is not practically possible. This type of approach imposes many challenges such as wastage of resources, confusions and conflicts and inefficiency.

Avoid commuting this mistake and focus on any profitable category that you know most about. Niche marketing is the term you should explore now!

13. Rushing To Expand Your Business

According to the ecommerce specialists, most beginners plan to expand their business as soon as they get their first bite of success. They start purchasing in huge stocks, expensive tools, software, etc. Many times, this results in huge losses.

So, avoid making any plan to scale up your business until your business becomes stable and you acquire a good customer base. Go slowly and grow gradually!

14. Not Having Enough Payment and Delivery Options

Imagine, you've successfully started an online business, customers seem to like your products and they even purchased some. But as soon as they move to the checkout page, they don't find the desired payment or delivery option. Results? Shopping cart abandonment! No purchase, No profits!

Lack of payment and delivery options can be the biggest obstacles in your path to success. So, include multiple payments options according to the preferences of your target audience. In the same way, include multiple delivery options as well.

15. Selecting A Niche That Is Too Narrow

Yes, we have earlier advised you to start niche marketing. But don't get us wrong, this doesn't mean you should opt for a niche that is extremely narrow. No doubt such a niche will have negligible competition, but what's the point of having an online business that doesn't drive enough traffic. Many eCommerce businesses fail shortly after selecting a confined niche.

 

Avoid making this mistake by performing a fine-tuned niche research. Thankfully, there are many tools that help you select a profitable niche that is large enough to sustain a business. Google Keyword Tool is great for starters.

16. Not Valuing The Power Of Email Marketing

Ask any established marketer for a tip to achieve success and they will suggest you start email marketing. Many newbies ignore this valuable advice and hence, lose their golden opportunity to connect with their real prospects.

 

Email marketing is the most powerful form of digital marketing. It allows you to target the right prospects in the most efficient manner. Using an actionable email list, you can establish stronger relationships with your targets, which will have a great impact on your Return of Investment (ROI).

According to stats, email marketing ROI can reach a whopping 4400%, which means you'll earn $44 for every $1 of investment — crazy, right!!

Conclusion

Every business person has something they wish they knew at the time they started. You don't have to become one of them by committing the above-mentioned mistakes and regretting it a few years later. Take notes of these 16 mistakes and prevent your business from sinking. As the leading eCommerce agency in the UK, it's our responsibility to show you the right path that takes you to new heights in the eCommerce world.

 

Good luck!

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Importance Of UI/UX

What Is The Importance Of UI/UX?

by Sakshi Rajput
Estimated reading time: 18 minutes, 50 seconds

Do you know, many users abandon a website in 10-20 seconds?  Also, more than 28% of the population uninstalls an app within just a couple of days? Quite disappointing, right? Do you want to know the reason behind this? If so, then keep reading ..

Importance of UI & UX
What Exactly Is UI/UX Design

What Exactly Is UI/UX Design?

The UI is an acronym for User Interface. In simple words, it is the process of improving and enhancing the interactivity and presentation of the mobile application or website.  It focuses on the look and design of the application. Every screen, buttons, page and various other visual components that you see at the time of using an application is the user interface.

Now, as you know what’s UI or user interface, let’s have a quick briefing of UX or User Experience. To say it simply, User Experience or UX is the strategy of enhancing the comprehensive experience of the users or visitors when they connect with a website or an application. This is done to fulfil its objective of offering maximum consumer satisfaction.

What Are The Points Of Importance Of UI/UX Design?

A good website should be well designed and developed. UI/UX is important in the following ways:

It increases customer satisfaction therefore improved ROI

A good website design offers your users simple navigation and engaging content. This makes the visitors satisfied with the services of your website. Moreover, the satisfied clients will be a source of more conversions as they will recommend your business to others as well. Apart from this, they will also become more loyal to your business and will come back again. As a result of which, your ROI would increase.

Assists you to understand your audience

Before generating UI/UX, you need to understand the needs of all your clients. This will display that your website is designed by considering the users. Hence, your website will attract the people it is built for.

Besides, UI/UX also lets you segment your audience which is very important for understanding the wants of your audience. Most importantly, a proper understanding of the users makes it simple to convert them into loyal customers. As a result, your actual sales will increase.

Raises your brand

When you invest in a systematic UI/UX design, it helps in increasing consumer satisfaction and this makes the clients happy. Even people love working with brands that make them happy. Most importantly, they will let you know the features that need an upgrade, as a result of which you work on making the website better.

This enhances the credibility and trustworthiness of your business as a client develops good relationships with your brand and company. All this leads to the growth of your business.

Saves money and time

Believe us, if you'll invest in UI/UX design, then there are fewer chances that the clients will find any issues with your website. Moreover, a complete and flawless product will not require any quick upgrades and thus it saves your time and money that you could have spent on the update.

Most importantly, your time and money on upgrades will be saved.

What Are All The Basics Of UI/UX Design?

The glory of any website depends on how good its web design is. Web design is the most crucial part of your website building. It is the first thing that users and potential customers are going to see, that's why it must be done cautiously with utmost perfection. If you miss out on any aspect, then it might prove to be a huge loss for you.

But how to do it and what are the basics of web design? Wait, wait.. do not bother yourself much, we are right here just to let you know everything about UI/UX design.


So, here are the basics of designing your website...

Simple and Uncomplicated Is The Best

The easy, uncomplicated and simple websites attract more people than the ones that are way too over-designed and complex. That's why do not try to overburden your website with complexity. Instead, try to make it simple and convenient. By doing so, you will make the visitors happy as they can easily go through your website without any difficulties.

Sectionalise Your Design By Using Grids

Okay, imagine you get a place to live where there are no rooms, just one big hall. And in that hall you are supposed to cook, clean, rest, play and dress up. Imagine, everything is lying here and there, your utensils on the bed, shoes in the kitchen, clothes in the dining. Wouldn't it be messy, obviously it would be.

So, we guess you've understood how important compartments are, right? Just like in the above example rooms are needed to organise your house. In the same way, a website needs different sections to organise everything properly.

Moreover, the grid layouts organise the content of your site into different columns, boxes and sections that line up and look balanced. Hence, they successfully make a website well organised and easy to use.

White Space

Now, comes the most important part of a good website, which is white space. It is also concerned with the height of the text. That's why line-height is the most significant area where you should focus on. You must supplement a line-height, otherwise, your sentences will become a huge block of letters.

Content Design/Writing

There is this golden line that you need to remember always and it's- "Content is the king and it will always be the king" but the queen here is marketing. They both need each other to run a kingdom.

Moreover, the constructive design of the website holds both great design and great content. By using properly and proficiently written blogs, you can attract a lot of people and turn them into potential customers.

Readability and Typography

The fonts, font size, font colour and everything related to font matters when it comes to a website. A properly readable and simple font is going to attract a lot of customers in comparison to the one with designer fonts.

Generally, fonts such as Calibri, Verdana and Arial etc. are quite easier to read and understand.

Right, Left and Center Aligned Text

When the lines of the text are aligned rightwards, it is called the right-aligned text. Also, they flush on the right side and are uneven on the left.

Likewise, when the lines of the text are aligned leftwards, then it is known as the left aligned text. It is usually flush on the left side and rough on the right.

In contrast to these both, there's centre-aligned text. When the lines of text are aligned at the centre, then it is called centre aligned. The lines are uneven and ragged on both sides i.e., right and left.

Load Time

No one likes that loading button, right? So make sure that the loading time of your website isn't too long. In addition to this, there are some other hacks like image optimisation, composing the code into central Javascript or CSS and minimising the HTML, CSS and JAVA.

Mobile Friendly

Your website or application should be mobile friendly as most of the users assess it through mobile and multiple other devices. That's why it is necessary to make your website mobile-friendly.

Primary UX Motions

The other thing that your website or application must have is basic motions of UX like cloning, transformation, masking, overlay and all others that are related to the continuity of the object. Most importantly, these semantic tools are sceptic of any particular prototyping tool.

Attractive Fonts

The fonts that you use on your website should be readable and visible enough. Moreover, it must be attractive and should attract the minds of readers. Also, do not undervalue the importance of choosing the right design of font and the deep impact it has on the visitors.

The experienced and pro designers already know this, so they choose fonts very deliberately and cautiously.

Aesthetically Pleasing

Making your website aesthetic and pleasing can be a daunting task. But you already know about its importance in developing trust and credibility , because that's what you look for yourself.

Why Consistency In UX/UI Design is so Important?

Consistency is the key to achieve success, be it in any task or anything else. In UI/UX design consistency is related to making sure that the components in a user interface are consistent and uniform. If they are consistent, then they all will look and work in the same way. This proves to the users that the user interface is correct, also it develops a sense of familiarity, control and reliability.

Furthermore, to initiate consistency in the UI design, one should focus on being consistent with other alike applications/websites, device UI instructions and behaviours, and with the same design.

Now, you must be wondering what all are the benefits of consistency in the UX/UI design, right? See, we don't want to leave you wondering about anything, that's why we have jotted down almost everything that arises in your mind. All you need to do is keep reading till the end and you'll surely get answers to all the questions.

Benefits Of Consistency In UI/UX Design:

Enhanced Usability

If your app is consistent, then it will be much easier for the users to navigate and use it since they don't need to learn anything new. Also, they know what is where and what to expect as they have already learned it by using your website or application.

Needless to say, this will make your visitors feel happy and comfortable. Moreover, they will also feel motivated to use the application or website.

Eliminates The Confusion

A consistent and uniform user interface encourages communication. Also, you can make use of visual consistency to make the content navigable, prioritise it and highlight the significant parts of it.

Moreover, by using uniformity to make a logical structure and to define where visitors will find what, you'll free yourself from the frustrated and confused users as there won't be any.

Raises an Emotional Response

As we have already discussed that consistency will help your users to navigate through the website. In addition to that, it will so assist the users in feeling confident about managing the website or application. This way, they will feel motivated and it will bring out an emotional response and this all will lead to a pleasant experience.

What Is The Scope of UI/UX Design?

No doubt, UI and UX design had faced a lot of disapproval when it came into existence. People used to think that the user experience wouldn't make much difference. But at that time, they weren't wrong either. The web applications in the older times were not that difficult and complex, they used to be simple and static. So, aiming to increase or enhance the user experience or user interface didn't feel like a significant thing to do.

But, the time has changed now and it's all different now. The websites and web applications these days are more complex and dynamic. This increases the complexity for the visitors to use and understand it. That's why taking proper care of UI and UX has become so important now.

According to some stats of last year, 62% of the population uses the internet. That means, around 4.8 billion people!! Organisations and businesses are taking this opportunity to increase their business on the internet to reach lots and lots of people. You see, now almost every business is on the internet, also offline businesses are planning to join the online world. The point of letting you know all this is, that is the reason why the UI/UX are so much in trend now.

You must be thinking that we have just talked about the past and present but what about the future? What about the future scope of UI/UX? Some people say that there will come a time when everything about UI/UX will be explored and there will be nothing new left to be done. So, for that we'll just ask you to ask yourself this question- " Will I expect the same Interface and designs from a website or web application after 6-10 years that I expect today?" We are pretty sure that your answer is going to be No because our needs keep on changing and when it comes to expecting from UI/UX, our expectations are always high and dynamic.

Also, just for your knowledge, let us tell you that the number of people using the internet has increased by 1000% in the past 5 years. That's why, believe us when we say that the scope of UI/UX is going to grow more and more with time. And yes, till people will use the internet, the UX/UX will grow massively. The point is, people are not going to stop using the internet. Now rest, you are smart enough to understand, right!

What Do UI And UX Designers Do?

If you wish to pursue your career as a UI/Ux designer, then you might be interested in knowing how they work and what they do. What's their role in an organisation and what do they do, right?

Being a UI/UX designer you are supposed to develop technology and products usable, accessible and enjoyable for humans. The UX/UI designers work in coordination with a big team and they often find themselves linking the user, key business people and the development team.

Furthermore, being a UX designer your first and foremost focus should be on the users. Whether you're coming up with a brand new feature, designing a new product or making changes to the old ones; the UX designer must focus on offering the best experience for the users.

Consequently, you are also accountable for making sure that the service or product fulfils the needs of the business. You must ask some questions like - Is it in alignment with the vision of the CEO? Will it help increase the revenue and retain the customers?

Now, if we talk about the kinds of projects that a UX designer is going to work on, then they'll differ from organisation to organisation, and by your priorities as well.

Also, you might find yourself designing mobile applications, websites, software and even AR, VR or voice devices. In addition to this, some UX designers focus mainly on services instead of tangible products like designing the full-fledged experience of staying at a place or using a public vehicle.

Other than this, there are various general functions that UX designers offer/perform. They are as follows:

  • Creating the user personas.
  • Conducting proper user research.
  • Designing wireframes and user flows.
  • Making the prototypes.
  • Conducting proper user testing.

Besides, it is necessary to know that UX designers are not responsible for the visual designing of the product. Instead, they mainly focus on the website/application journey of the user and how they can make it better for the users.

How to improve UI/UX design skills as a developer?

By investing your time and energy, you can surely improve your design skills as a developer. You just have to know that all the brilliant designers started from scratch, they too were there where you are now. And they reached there only because of their dedication and hard work.

Read and Research Daily

Everything is running super fast, so if you wish to be at the top, then you need to master the concepts such as colour theory, grid theory, typography, alignment and layout and computer and human interaction. Your goal is to develop a place for the users where they can feel comfortable viewing the virtual products.

To do that, you should study the behaviour of visitors in various situations and understand their thought pattern and what they're looking for.

Join online course

Online courses are a good place to learn and know about new things. Also, the teachers make the learning faster and simpler. Moreover, the Internet these days is full of online courses, you can find them anywhere. Some of them are paid but there are some free courses as well. You can develop your skills this way.

Practice By Remaking The Designs

Remaking the old designs will help you in getting a sense of the fonts, spacing, colours, dimensions etc. As long as you're using those designs just for practising purposes, then it's fine.

Moreover, ask questions to yourself which will help you to analyse it. Also, focus on particular design elements such as buttons, colours, navigation bars etc.

Start freelance work

Freelancing is a brilliant way to experience things and to step out of your comfort zone. After all, what can be the better way for improving the skills if not facing new challenges and learning to adapt to them?

Other than gaining experience, freelancing also helps you in developing your communication skills as you communicate with clients regarding your project.

How Do You Improve The User Experience?

Now, how can you make the user experience better? We are going to tell you about it, just keep reading further.

An ideal user experience must be effortless and less complex. That is the reason, reducing or decreasing the efforts is a big component of improving the UI/UX design. People do not wish to click on the links that are dead and fetch useless information.

Also, they'll prefer the interfaces that can let them perform their task in a short span f time. In addition to this, they'll choose the interface which lets them leave the brands that don't fulfil these ease of use and efficiency standards.

Moreover, there are plenty of ways by which you can enhance the user experience. But we have listed down a few important ones, they are as follows:

Educate The Users

The user experience is highly instinctive and the outcome of important development and research in the initial days. To make IX better, devote your efforts and time in educating the consumers and familiarising them with the new behavioural pattern, and hold a grip there. Also, to improve the user experience, you must work on integrating it with social media.

Colour And Contrast

The colour and contrast of your website must be comfortable for the eyes of users. Also, make sure that colour-blind visitors can also read the information given on your application or website without feeling uncomfortable.

Loading

Everyone is in a hurry, no one can afford to waste even a single second. That's why the loading time of your website must be less. Make sure that the users can fulfil their goals easily and quickly. The loading behaviour, loading and waiting time and the smoothness of the animation should be such that it can influence the perception of users.

Readability

Make use of the type of font that can be easily readable and understandable by the users. Also, make sure that it is a phone or mobile-sized i.e., there shouldn't be many banners. Other than this, try avoiding the caps.

How Do You Measure The User Experience?

Knowing the behaviour of users and how they rate your user experience is significant, however, it is so difficult to learn that without UX tools and metrics.

Moreover, the quality of UX is a tough matter, it cannot be tackled by using just one tool because it is built using several tiny components. To provide a better experience for users, understanding their behaviour and attitude is so important. There are various metrics and tools out of which many are data-driven. That says, analysing and collecting data on your website has never been as important as it is today.

Here are some tools that you can use to measure the user experience.

Google Analytics

The very first thing that enters the mind at the time of talking about statistics and data is Google analytics. To collect statistics and data, every website uses Google analytics. Undoubtedly, this tool can be very significant to know more about your website but know that it shouldn't be the only way.

This tool will provide you with almost all the important numbers about your visitors and users, but it will not tell you the reason behind those numbers. It is just a quantitative tool, that is used significantly for the collection of information about the number of people who visited your website, which pages are famous, the place from where visitors come from, the source of the users, the amount of time they spend on the site and everything else.

Heatmaps

Another important way of measuring user experience is heatmaps. There are three types of heatmaps, they are scroll heatmaps, click heatmaps, and segment heatmaps. Each map offers a different type of insight into the behaviour of users on your application or website and how and where you can make it better.

  • Click heatmaps will let you know the point where users tap on your website.
  • Scroll heatmaps to tell us how far the visitors go or scroll down the website.
  • And segment heatmaps identify the most famous areas of your web page.

Session Replays

Other than heatmaps, session replays offer a good insight into the behaviour of users on the site. They represent the movement of the mouse of each user. They display the mouse movement of every single visitor, which lets us know about their behaviours. According to us, a combination of all these tools is a must to measure the user experience in a much better way.

Use Polls To Get Feedback

Feedback polls are one of the nicest ways to check the satisfaction customers are getting by using your website. So, make sure to create polls to receive the feedback of your visitors.

For instance, create a poll of two-three important but short questions about your website. Also, you can make use of ratings too, but numbers alone are not enough, right?

But where to put these polls, it's simple you can either put them on your website or you can send them to people via social media or emails. The main goal is to get the feedback but do not force it on users.

Conclusion

Okay, so we have finally arrived at the end of this article and we hope you are now fully aware of UI/UX design, it's importance, scope and everything that you wished to know.

To conclude we would just say, being a UI/UX designer, you should never stop wishing for self improvement. Also, as the latest softwares are emerging continuously, you can definitely make use of that to enhance your skill set and to make sure that you design the user interface in the best possible way.

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ECommerce Website Maintenance

Why Ecommerce Website Maintenance is Crucial?

by Shivani Rajput
Estimated reading time: 15 minutes, 39 seconds

Have your conversion rates dropped all of a sudden? Are you struggling to rank on Google? Customers seem like neglecting your store? If yes, then blame yourself for not paying attention to your e-commerce website maintenance & support!

website maintenance & support
Ecommerce Website Maintenance

ECommerce Website Maintenance

Do you have a car? How often do you check for leaks and damages? Every week or every month, right? You do this to make sure that your vehicle stays in the best condition and offers a higher performance for the long term. Similar is the case with an eCommerce website. If you don’t pay attention to its repair, upgrade and overall maintenance, it can badly impact the performance of your business. No matter how much money you’ve invested while setting up a stylish eCommerce store, it becomes worthless if not maintained properly. In this article, we’ll tell you why website maintenance is crucial and how it can benefit your business!

What Is Ecommerce Website Maintenance?

Simply put, eCommerce website maintenance is the process of checking and inspecting whether or not an eCommerce website is performing well and is healthy. It is done to pace with the upgraded security levels, unique and fresh content, increasing traffic growth, higher conversions, and making sure your customers are getting an exceptional shopping experience.

ECommerce website maintenance & support services are the key ingredients for ensuring the success of your online business, by strengthening your search engine ranking, SEO as well as some other important factors.

Whether you're the owner of a small digital store or a huge eCommerce platform, you need to take care of your website maintenance otherwise your business will suffer - sooner or later!

For this reason, we have compared your website with a car that needs to be oiled regularly. Your expensive car will soon become junk if not maintained properly.

You've invested your time, money, efforts and not to mention your dreams to set up this business and build an attractive website. You've worked hard for launching and selling high-quality products to your clients and might have earned a good profit as well. But an eCommerce website is not something that is created once and functions on its own for a lifetime. To keep your business in the best light, you need to pay attention to the performance of your platform - and this is exactly what an eCommerce website maintenance is!

How ECommerce Website Maintenance Can Accelerate Your Growth?

A website is like the heart of a business, so if your heart doesn't perform well, your business will die!

This is especially true if your entire business is online and there are no signs of brick and mortar stores.

When customers and search engines land on your eCommerce website, they want to make sure that you're a legit and professional business. A business that offers valuable services that customers are looking for. With the help of regular maintenance, repairs and updates, you will be able to attract more visitors and turn them into your customers and also boosts your search engine rankings.

Let’s take a look at the most important benefits of servicing your eCommerce website in detail!

1. Better Customer Experience

Think like a customer for a few seconds and suppose you visit a website. As soon as you land on this website, it starts spamming you with annoying greeting messages and is taking forever to load. Also, there are poor graphics and broken links everywhere. What will you do? Will you shop from this site? No. Instead, you will leave that site out of frustration.

Now, imagine that you've landed on a sleek and elegant website that is properly maintained. You see an attractive design, proper layout, super-fast loading speed and better navigation. You'll be highly impressed and will shop as much as you want from this site. This is not enough, you'll recommend this eCommerce website to your friends and family too.

In today's scenario, more than 89% of online businesses compete on the grounds of customer experience. This percentage was limited to only 36% in 2010 and is likely to go beyond 89% in the near future. So, it is crystal clear: if you want to provide your customers with a top-notch shopping experience, you better start working on your site maintenance.

Not only will it help you to impress and satisfy your customers, but you'll be able to see massive growth in your revenue. Customers will be encouraged to make regular purchases due to the positive impression of your site. What's even better? They'll become your free promoters, you'll enjoy word-of-mouth benefits!

2. Stronger SEO

Customers aren't the only ones visiting your eCommerce site. Things like website crawlers and search engines also add to the list of your visitors. These website crawlers can either promote or destroy your business completely. But how? And why is it linked with SEO? (Search Engine Optimisation)

In essence, Google analyse your website with the help of the website crawlers called the Googlebots. These crawlers on visiting your site look for the key information and use it to signal Google about the value of your online site. Google in turn analyses the key metrics including your keyword optimisation, site errors, the overall layout and structure of your site and also its loading speed.

For instance, if Googlebot crawls your site and finds unnecessary redirects, error pages, duplicacy, broken links, then it will signal Google about the poor quality of your site. Google, in turn, will drop your SEO ranking to a great extent. It doesn't matter if you've ranked on the first page of Google once, if your site is not maintained properly, you'll come down to the 4th or 5th page real quick!

3. Enhanced Business Reputation

Customers all around the world shop from a brand or business they are familiar with. Undoubtedly, a professionally maintained eCommerce website acts as a customer magnet. However, a poorly maintained site with multiple error pages, broken links, ugly & outdated layout and a slow loading time can become a customer repellant.

On visiting such online stores, customers start assuming that your business is unprofessional, outdated, insecure and irrelevant. We understand that's too heavy for your ears but that's how the online marketplace works!

So, if you want to establish yourself as a highly reputed, secure, innovative and reliable business, take good care of your website by performing regular checks.

4. Cost-Effectiveness

A simple problem when go unaddressed can become a disaster before you can even realise it. The same goes for an eCommerce website. If you don't pay attention to its health for a long time, it can result in bigger and worse issues that can bury your business to the ground.

The main problem is, when you take this completely shattered site for a repair, it leads to hefty expenses that add to your negative profits.

So, if you want to save yourself from spending thousands of bucks, look for the best eCommerce maintenance & support service and let them fix and prevent the issues from turning worse. Alternatively, you can come to us at RVS Media. We help you keep your eCommerce store up and running in the most efficient way.

3 Parts of Ecommerce Website Maintenance

We’ve discussed in detail why maintaining a website is crucial for your eCommerce business. Now, let's throw some light on the ways you can maintain your website. So, there are three types of ecommerce website maintenance segments every business owner should focus on. These are as follows :

1. Storefront Maintenance

Similar to a brick and mortar store, where you paint and design your shop to impress your customers, online storefront maintenance aims at the same thing. When a customer lands on your digital store, they look at the overall design and layout of your store. And if it's not up to their expectation level, they leave before even exploring your products.

So, if you want to make a lasting impression on your customers and other stakeholders, you should work on your virtual storefront maintenance. This service includes enhancing the layout, structure, colours, design, graphics and other decorative items of your site to make it look more put-together and professional.

Not only that, but this service also improves the mobile responsiveness and user-friendliness of your site. The right website maintenance service helps you by making your site easy to use and navigate. It looks more organised and displays the purpose and story of your brand in a better way.

2. Security Maintenance

Security is the topmost reason behind the need for regular website maintenance. Cybercriminals and fraudsters are always waiting for the opportunity to break into online websites. ECommerce websites are more prone to security breaches because they make an excellent way for hackers to access confidential information about the customers including their financial details. Statistically speaking, more than 46% of businesses in the UK have reported having cybersecurity breaches in the last year.

It doesn't matter how well you've developed your site or how excellent your developer is. You have to pay utmost attention to the security aspects of your site, it should be tighter than required.

Regular security checks will help you identify the weak areas and vulnerabilities of your store and also allow you to tackle them before anything wrong happens.

3. Marketing Maintenance

Now comes the most important part, digital marketing. It not only drives customers to your website but also keeps it shining on the search engines. Obviously, when your site ranks higher on Google, more and more people will land on it. So, it's very important to take care of your marketing maintenance to make sure everything is fresh and updated.

This is usually done by checking your marketing campaigns and launching new and powerful ones with respect to the latest market trends. The marketing teams use powerful tools and software to promote your business in the most efficient ways.

So, these are the 3 segments of eCommerce website maintenance. We have discussed everything about website maintenance and its importance in depth.

Still confused whether or not you need a site maintenance service? Let us make it clear for you. Below are the powerful signs that your website is dying and you need to tune it up ASAP!

Signs That Your Ecommerce Website Needs a Fine-tuned Maintenance

1. Your Site Is Struggling to Rank on Google

What happened to your site that once used to rank on the top pages of Google?

The first and perhaps the biggest sign that your eCommerce website is unhealthy is its dropped rank. No matter how exceptional your products are and how efficient your customer service is, your business will never be able to grow and thrive if there are no customers. No customer wants to explore on the 4th or 5th page of Google, they prefer what's present on the top pages. So, if your ranking has dropped, hire the best website maintenance service before things get worse.

2. Your Site Is Mobile-Unfriendly

The majority of customers today prefer shopping via their mobile phones. So, if your site is behaving oddly on mobiles, there is a problem.

To check it, open your site from any smartphone and look at the way it appears. If some text or layout is missing or disappeared from the screen or causing inconvenience while navigating, your website is in trouble.

4. Poor Layout, Ugly Images & Graphics

"A picture is worth a thousand words" - we all have heard this saying. It means, the images you display on your site speaks volumes about your services and products. If your pictures are outdated, poorly formatted and have become irrelevant to your business, then it's a sign of poor maintenance.

The purpose of images and graphics on a website is not only limited to its aesthetics, but they also illustrate the motive of your company and products. For example: Suppose you've added a Christmas layout during the season and haven't removed it till now, it will leave a poor impression on your customers. They will assume that your site is outdated and highly unprofessional.

To prevent this from happening, you need to rework your website front.

5. Your Site is Having Speed Issues

If your website is experiencing speed issues, it is likely to be diseased. You can easily check this by using the Google Page Speed Test feature. If the speed score is below 90, then there are many issues that need to be fixed as soon as possible.

Okay, we have discussed the signs of a poorly maintained eCommerce website as well. Now what? Are you planning to schedule your site maintenance project or thinking about ignoring everything you've just read? If the latter is the case, let us warn you - website maintenance is not optional, it is CRUCIAL for each and every ecommerce business!

Still don't believe us? Then, check out the section below!

Why Neglecting Website Maintenance Can be a Costly Mistake?

Ignoring website maintenance can result in the biggest failures of your eCommerce business. Below are a handful of losses you might have to deal with :

1. Poor Visibility of Business

Ignoring the valuable advice we have shared regarding eCommerce site maintenance can be harmful for your brand and business. If you don't check the health of your website regularly, your business will soon become a forgotten memory.

2. Missed Opportunities

Suppose if your contact form is broken and went unnoticed for a long time, you will lose golden opportunities of selling your products or services or collaborating with other businesses.

3. Decreased Customer Base

Poor loading speed, complicated user interface, lack of advanced features and security aspects will force your existing customers to visit your competitors' site. In this way, your customer base will drop significantly.

4. Increased Cart Abandonment Rate

If there are problems with your website, mainly in terms of speed and complicated checkout process, it would lead to an increased cart abandonment rate. This phenomenon occurs when the customers put the products in their carts but leave the site without making any purchase. No matter how great your products are, you'll never be able to sell them if your site is not running up to the desired levels.

5. Slow Traffic

Customer drop off isn't the only problem you will have to suffer, slowed down traffic will also push the future of your business into the dark. When site elements like pages, graphics, links etc. don't work well, they get noticed by your visitors and the search engine as well. The former will start ignoring your site, and the latter will hinder your ranking.

A decreased traffic volume can be poisonous to your eCommerce site. Even the best tools and software can't replace your organic traffic. The only way to break this vicious cycle is by hiring a trusted eCommerce website maintenance & support service.

6. Security Breaches

We have discussed a thousand times that security is the topmost priority for an eCommerce business. However, if you make the mistake of ignoring your site maintenance, you may end up handing over your confidential data, financial information and other important digital assets to hackers and cybercriminals. If your site's security is not up to the mark, it can lead to the destruction of your business.

7. Negative Profit & Decreased Return of Investment (ROI)

When all of the above-mentioned things become prevalent, they will cease the overall growth of your business. Your ROI, revenue generation and profits will soon become negative.

As you can see, ignoring the health of your website can harm your business in ways you can't imagine. But the good thing is, timely measures can prevent all of these issues and will also ensure your success and prosperity. To help you get started, we have compiled a quick website maintenance checklist, as a bonus. Check this out and thank us later!

BONUS - FREE Ecommerce Website Maintenance Checklist

Here is a list of weekly, monthly and annual tasks that you should perform to keep your eCommerce website running with full efficiency:

Weekly Checks
  • Inspect for 404 and other page errors and fix them.
  • Update the software, plugins and other features of your website.
  • Keep an eye on your layout and add fresh content.
  • Identify and fix the broken links.
Monthly Checks
  • Check the loading speed of your site. If it is going below average, talk to your web development agency.
  • Perform security scans and if there are any weak areas, resolve them.
  • Have a look at the analytics and stats.
  • Check the visibility of your site.
Quarterly Checks
  • Check the overall layout of your store and see if it needs any improvement.
  • Update your images, graphics and other media according to the market trends.
  • Check your product catalogues, price lists and make sure they're updated.
  • Check the user interface and mobile responsiveness of your site. If there is any issue, talk to your eCommerce development agency.
  • Check for the CTAs, contact forms and other pop-ups.
  • Backup your site.
Annual Checks
  • Renew your hosting and domain name.
  • Think about updating the layout and design.
  • Check all the pages of your site and make sure they're error-free.
  • Update your blogs and other site elements.

We understand that maintaining a website is not easy as it sounds. It takes a lot of time, efforts and expertise to keep up an eCommerce website. Hence, the best idea is to leave things in the hands of the best website maintenance services. And this is exactly where RVS Media got your back!

Conclusion

Maintaining an eCommerce website is far more important than building a new one from scratch. That's why having the expert help by your side is the safest decision.


At RVS Media, we understand that you've worked hard to make your business a hit. Hence, we provide you with the best website maintenance services to help you accelerate your growth and success.

Our eCommerce experts make sure that your website is healthy and running in its best form. If you need any assistance, drop a mail or have us on call, we'll discuss and develop the best website maintenance strategy for you!

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Powerful Product Page

Powerful Product Page

How To Build A Powerful Product Page?

by Poonam Chauhan
Estimated reading time: 13 minutes, 58 seconds

What if we say that it is easy to build an appealing eCommerce product page without any hassle? You might doubt that! But here we are presenting a full free guide on the eCommerce product page design.

Powerful Product Page
What is Product Page

What Is a Product Page?

In e-commerce, a product page describes the specifications, manufacturer, uses, and much more for a specific product. It’s a listing on an e-commerce platform that describes a product fully. This helps consumers to learn more about a product and how it can help them after they order it.

It is important to have an appealing product page if you want to allure your customer. This is exactly why eCommerce business owners are going out of the way to create an assuring product page.

However many e-commerce solutions are out there to help you out if you find the process of building an eCommerce page overwhelming.

Why is it Important to Have a Decent Product Page on the eCommerce Store?

If you’re wondering about the importance of product pages on eCommerce stores then here we have hunkered down all the reasons that will surely give you an idea why you must have a decent product page.

1. It is a Customer Magnet:- A product page is a place from where you get more sales. That’s why it is important to build an extraordinary product page. If you build a persuasive product page, you will get more buyers. If something is not attractive, consider it as an immediate loss of sale.

2. It Helps in Building your Brand:- Product page add value to your brand. It is the window to the brand value of your e-commerce business. The brand is promoted by the product description.  The manner that you show the goods – how the quality image of your shop can be improved by helping clients overcome what challenges, how it is better on the market, etc.  A special, rich in content and an equilibrated product page will give the rivals the upper hand.

3. It helps in Optimising your Website:- In most cases, consumers are not really sure which online shop offers the right product they want to purchase. In lieu of going to a specific location, they use search engines to locate their favourite items. There is no better way to customise the website to the full than the product page. For the optimisation of a website, the contents of your pages must contain important keywords or key phrases.

What Should Be Your Goal While Designing a Product Page?

A product page's primary aim is to assist a customer in determining whether or not to purchase a product. As this page is what allows the consumer to make a decision, it must provide a clear call-to-action and comprehensive details.

Apart from the software and apps, most e-commerce platforms now have an immersive prototype of the product to make the decision-making process simpler for prospective customers.

According to the survey conducted by Conversio which is a marketing automation platform for eCommerce business, it has been stated that just 8% of all traffic to product sites ends in a transaction which is comparatively very less.

The reason for the same is a poor product page. Your eCommerce store should have a higher PCR aka product conversion rate. It should be that much engaging which compels about half of the people who visit their website to make a purchase.

It is actually possible if you have the right goal in your mind which is to improve product conversion rate. 

And guess what! This guide will assist you in improving your communication, building confidence, and lowering the friction associated with clicking "Add to Cart."

1. How to Optimise Your Product Page Design?

To optimise your product page you need to know first how people look at the product page.  It has been proven according to the report released by the Nielsen Norman Group that most people scanned the website in an F-shaped pattern.

Basically, the left part of your website is the money-making portion and then they go to the right. All web design, including the product page design, is built on this reading pattern.

Here in this section, we will see how to design a high converting product page without any difficulty.

1. Product Details:- First thing first, you need to make your product page incredible. An e-commerce website describing the product to consumers is a product page. This is where all the details about the product, the customer wishes to purchase is given. This is therefore the most critical part of the online shop. Every product page contains product information, product image and add to cart button. Apart from this, you need to keep some points in your mind.

  • Always keep the image on the left side and text on the right side.
  • F section always works, so keep the thing that sells on the left side as people are more likely to observe it first.
  • Try to fit the text away on the product page so it doesn't overflow and go over the image's height.
  • Product Details

2. Add prominent Call to Action:- A compelling CTA helps to turn visitors into customers. A CTA can be an “Add to Cart” or “Buy Now” button. It must be easy to recognise and compel visitors to take action. Your CTA should stand out from your competitors and be amasing enough to grab customer attention. Also, if you have stores in different countries then go with words that give local flavour.

Call to Action

3. Additional Details:- This part is not necessary but most companies use accordions and tabs to keep the configuration of the product page to a minimum. It makes the design look clean and the customer will be more likely to buy the product.

5. Social Proof:- There is no denial in the fact that people look for assurance which only social proofs can provide it. So if your product description page contains reviews and rating from another customer, it will add customer’s trust in your brand and product.

Social-Proof

6. Sticky Components:-  Basically, the features you seem to adopt when you scroll down a page are sticky or fixed eCommerce elements. They are a well-established solution to eCommerce improvements. Sticky components on a product page are essential as it builds trust or makes it simple for customers to find a solution to a problem. Attaching the help button or including FAQs will solve the problem.

7. Compare Prices:- By comparing prices on your product page, you are drawing the attention of your customers. It is a great way to improve the sales percentage. Display figures of discount percentage on your product page. Another way is to show the real price and then reduce the price to allure customers.

8. Create Urgency:- Another eCommerce best practice is to create urgency to sell more products in a short time frame. The fear of missing out works everywhere, if you will add the out of stock and limited quantity on your product it will enhance the chance of a sale.  Don't provide extra time for your consumers to think about purchasing. Set up an instantaneous sense of urgency.

9. Payments & Monetisation:-  Boost your monetisation opportunities with flexible payments, deliver membership models and associate your brand with an important cause that is of interest to your consumers.

How to Reduce Complexity with an Explicit Navigation?

Remember that navigation is an important key factor when you want to convince your visitor into buying something. If you will keep it complex, your customer will leave your site frustrated. And we know that you don’t want that. So better make navigation that helps consumers to easily locate what they're looking for. Now you must be wondering how you can do that. Well, here we will clear all the air about the same.

1. Use an Appealing Search Bar:- A search bar in your navigation can help purchasers easily locate what they're searching for. Try to keep it clean, catchy and on point to grab customer’s attention. Also, mention your best sellers product in the search bar.

2. Optimise View Cart Button:- If you need to bring the highest conversion, you have to have an appealing cart button. Customers keep an eye on their shopping carts at all times. You don't want prospective consumers to leave your product page to search for their shopping cart. Instead, make the cart view overlay the product page interface by not directing customers away from the product.

How to Maximise Sales with Compelling Visuals?

No doubt visuals bring more traffic. Here we will learn how to draw users' attention using compelling visuals.

1. Boost Engagement by Adjusting Image Size:- For some users bigger image works fine but for other smaller images are champions. So, there is no clear cut funda here, that is what’s going to work for you. You have to run some hits and trial by doing modifications to your image size. Always bear in mind, all you need is engagement. So by all means, experiment with growing interaction and time spent on the website. More interaction is expected to result in higher conversions and fewer cart abandonments.

2. Display Video to Encourage Buying:-  Videos increase the customer staying time on the website. Not just this, video helps shoppers to envision how a single object could look at them. Video captures actual movement, rather than static pictures. You should enter the dressing room as close as possible. So, try to add a video to your product page.

3. Write Pre-Sales Questions with User-Generated Content:- Pre-sales questions are another important way to increase purchase. People love when they find their doubts on the product page in the format of some question. They will read all the prerequisites then which will definitely clear all their doubts. Hence, more chance of buying a product. It is a good approach to build trust among customers.

How to Create Desire with Persuasive Copy?

The copy will go as far as selling photos on your product website. It is important to create a copy of your product with the necessary details. Here we will answer how to write a copy, creating desires and selling more of your goods.

1. Follow AIDA:- AIDA principle never disappoint you. It works in every field whether you are writing a blog or creating a copy. The four important pillars of AIDA are attention, interest, desire, and finally action. You have to execute this on your product page. Catchy headlines and images of products help in grabbing attention. Next, the description develops interest by telling who it is for. By explaining the advantages of the product in the rest of the description induces a desire to buy. Finally, an important call to action at the bottom of the segment helps to turn a random visitor into a customer. So, did you notice how AIDA is working fine on the product page?

2. Setup Product Descriptions for Supreme Impact:-  Formatting is important in the product description. If you will add a paragraph then people won’t budge an effort to read it. Instead, add bullet points and numbers. Also, if you have more to say about a product then our advice is to keep the main description under 4 lines. But make sure that 4 lines are of high quality. Also, to make a compelling product description, you need to add feelings or things that will connect with your customers. It is advised to add feel-good words for low-end products. Again. If you are selling expensive products then use utilitarian words.

3. Attach Customer Reviews:- Customer review build assurance and trust regarding product but where to place it. Putting consumer feedback next to the action call or some other pressure point eliminates anxiety and creates confidence in the buyer. You can try being creative by displaying a rating of your product.

How the Harmonious Product Page Layout Can Create Faithful Clients?

Okay, now the good and consistent page layout brings more attention and sale. So, it is high time to try on the things that are working best in the eCommerce store.

1. Use Color to Draw Attention:-  Always use colours that grab attention. You have to decide this on your own. There is this myth that only certain colours bring conversions. But that’s just not true. You have to see, explore and then decide the colour. Try to go with combinations that are captivating.

2. Reduce Friction with Smart Spacing:- Try to keep it simple by adding white space. White space simplifies the processing of pages. Know that the aim should be to reduce friction with smart white spacing.

How to Build Your Product Page Design Interactive for Better Conversions?

The first impression lasts forever, so it is important to build a product page design that connects with customers. Now, you must be wondering how you're gonna achieve it. Well, here in this part, we will walk you through the things that bring customers and engagement to your site.

1. Encourage Engagement with Animations:- Animation scan really skyrockets your sales. Animations are generally feedback. It can be anything like changing button colour, moving cart and much more. It removes uncertainty among the customers. You can try little animations on your product page.

2. Acquire New Customers with Exit-Intent Popups:- Popups are unbelievably distracting but also work unreasonably well in transforming visitors into leads. It can make online shopping fun for some customers if you offer them a discount or ask a question to make a purchase worthwhile. But it should not disturb the customer shopping experience. It will not appear until the customer indicates he is no longer interested in shopping.

3. Lessen Confuse with Accordions:- Accordions provide shoppers with all the knowledge they need without getting distracted by the clean and intuitive way. These tabbed drop-downs which disclose or obscure text, keep the page uncluttered while shoppers are allowed to access the content.

How to Capture Shopper Information?

The aim of your product page or eCommerce site is to capture shopper information. Every visitor is a potential lead. So it is important to capture their details even if they are not buying anything. Here in the segment, we will learn how to turn missing figures into potential sales.

1. Collect Email Addresses with Popups:- Popups are a great way to collect customer details like email address and name. But the thing here is why would a random visitor give you his/her email address. That’s actually possible if you will offer them something in return like coupon codes, discount or simply a message with a compliment.

2. Embrace the Out of Stock Opportunity:- If the product is out of stock then you can ask a customer for their email address so that you can notify them about a product. It is a good way to collect potential lead and a way to bring the best out of the “out of stock” opportunity.

How to Offer Friendly Service to Your Prospects?

A happy customer should be the ultimate aim of your eCommerce store. That is only possible if you will offer a friendly service to your customers. It is very crucial for running a successful eCommerce store. Here in this section, we will put light on some factors that help in achieving that.

1. Clearly Enumerate Shipping and Return Policies:- The best way to gain customer trust is to be transparent about shipping charges. Customers hate when eCommerce stores keep them in the dark about shipping charges. Be crystal clear. Next, be specific on the return policies. Have they 10 days to return the commodity, a lavish whole month, or not? Clearly state it and don't leave room for uncertainty.

2. Enable Live Chat:- Having a live chat option on your eCommerce store helps customers instantly if they have any problem while purchasing. Customers love when they find answers on the spot. It provides an assurance and builds trust for your eCommerce store.

3. Keep A Check On Your Website’s Speeds:- Always keep a check on your website speed. Nobody wants a loading or buffering while making a purchase.

Conclusion

That’s all! Here we have embedded a fully comprehensive guide on the eCommerce product page design. All you have to do is implement the steps that work best for you. Always bear in mind that your product page should be something out of the box. Always make it attractive. If you find any difficulty you can hire an eCommerce web development company to make your work easier. On that note, you can always reach out to RVS Media, one of the best eCommerce development companies.

In case if you have any queries, write back to us in the comments section.

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To check what we can do with your business and eCommerce store, get in touch.

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Ecommerce Business Internationally

How to Successfully Expand Your Ecommerce business internationally?

by Poonam Chauhan
Estimated reading time: 14 minutes, 42 seconds

Gone those days when eCommerce stores were limited to particular regions. With the digital world boosting, now is the time to expand your eCommerce store to multiple countries.

How to Expand Your Ecommerce Store to Multiple Countries
What is Meant by Setting eCommerce Business Internationally

What is Meant by Setting eCommerce Business Internationally?

International e-commerce is a business kind that works through the internet but ships products to different countries. Setting cross border eCommerce stores are prevailing in the market.

According to a recent study conducted by McKinsey, 1.8 billion individuals will enter the consumption class by 2025, investing $30 trillion annually which is exactly why expanding eCommerce stores globally is a necessity.

Well, here we have put together a concise guide to expanding your eCommerce shop internationally.

What are the Steps in Entering International Markets?

The very first step of running a successful eCommerce store is to get recognition all across the globe. Understand that the world is your oyster and it is important gaining access to the international eCommerce industry. But the thing is grass always looks greener on the other side. Starting out as a newbie or rookie in the international market can be a delirious process.

Before you can make the jump to become a successful multinational online retailer, you'll need to do a lot of homework and planning. To help you get started, we've compiled a list of helpful hints to help you expand your company internationally.

1. Identify And Analyse Your Target Markets

The very first step towards expanding your eCommerce store is to identify and understand your target markets. International selling is indeed a huge goal and the truth is, most retailers give up on this idea even before getting started. For this reason, it's always better to get started by doing some solid research and narrowing down your target markets. All you need to do is identify the regions within the countries where your products or services are more likely to perform. Compare and evaluate different markets in different countries across the globe before taking your eCommerce store there. Don't rush and make decisions on the basis of some outdated stats on the internet. Instead, dig deeper, perform thorough research to determine what are the most popular products in your selected target markets. Be very mindful in deciding whether or not a market will be profitable and feasible for your business.

2. Localise Your Website As Per Your Target Audience

International eCommerce expansion is challenging mainly because each country has its own peculiarities. For instance, a US-based website may be difficult to understand and navigate for a Japanese visitor and vice-versa. So, if you want to deal with international audiences, you'll have to make your website familiar to each one of them. Now, the big question is, how??

Here is your answer, Translation!

It's a simple but effective strategy to simplify your website for the international audience. All you need to do is to translate your website into the local language of the targeted audience. If you can afford it, you can even choose to redesign the entire website according to the target markets. However, we suggest sticking to the former ( i.e translation) way so that you can target multiple countries at once, easily.

You can even take this one step ahead by purchasing a local domain name for your site. This will not only help you in gaining the trust of your target audience but will also increase your performance at a faster rate. Moreover, add FAQ and Policy pages that are properly translated. Make sure that all of their policy questions are answered in their native tongue. Customers should have a good view of the terms you're selling, with no room for misunderstanding or ambiguity that might lead to issues later.

3. Offer Multiple Payment Options

Each country or region has its own preferences when it comes to payment methods. Hence, it's very important to keep in mind those preferences while deciding your payment methods. For example: in some regions, people prefer using bank transfers, while in a few others, online wallets and credit cards are given more preference.

Just so you know, most countries including a few in Southeast Asia still prefer cash on delivery options more than prepaid orders. So, make sure to include this option for all the countries or regions you're planning to take your store in. Studies have shown that prepaid payment options from a less-known website are less likely to be trusted by the local customers. So, having a cash-on-delivery option will help you in gaining the trusts of the local audiences.

As far as the payment methods are concerned, a good idea is to use the ones that are most common in your target area. You can also include international payment methods such as PayPal.

Offering the most preferred payment options will allow you to drive more sales and maximise your profits in each market.

4. Offer Remarkable Checkout Service

The checkout service should be remarkable. It is the page where you conclude the sale. So it is important to make this final move as easy as possible to not miss out on any sale. However, most eCommerce store owners redirected their customer to the website from the checkout page which can be a little annoying from a customer’s perspective. Truth to be told, nobody want to be led to a new place without notice. So, avoid doing that. Make sure to keep it real, because it is good for the long haul. Customers like the alluring checkout page in their native language. Remember that, the power of the local language is always grater than the foreign language. Connect with the customers in their native language.

5. Offer Efficient Shipping Services

An efficient shipping policy is the backbone of an eCommerce business. This becomes even more important when talking about international retailing. If you want to attain success in international markets, have an efficient shipping service. The main off-putting deal for the customers is the fact that international shipping charges are very high. But you can work this around by understanding the shipping process and choosing your shipping partners mindfully. There are many companies that offer global shipping services in a speedy manner and at low-rates.

6. Localise Your Inventory Management

The key to getting success at international retailing is localising the process as much as it's possible. This not only helps you in cutting cost but also helps in building a sense of trust in the local customers. This is especially applicable when talking about warehouse management. You can save a huge amount of money by selecting a local warehouse. In the same way, handling and processing the orders will be much cheaper with the availability of local inventories. But this is not as easy as it sounds. While you'll be able to save money and time, you'll have to monitor the process very carefully because you'll not be physically available at the location. This is where having a remote warehouse management service comes into play. So, select a trusted, efficient and cost-effective warehouse service.

7. Learn And Understand The Custom Restrictions And Taxation

As we already discussed, international shipping is not as easy as it sounds. It's never like shipping your product and getting it delivered to a given address. Because your products will be travelling and crossing the national borders, you must be well aware of the customs regulations of your as well as the destination country.

Taxes or customs duties are applied to each and every item that enters or leaves a county. However, many countries have free-trade policies that allow specific items to be shipped with any custom duty. So, it's your duty to check the customs regulations and trade policies of countries you're intended to ship. Further, make sure to learn and understand the taxes imposed in different countries. For example, GST and VAT are the common taxes imposed in the majority of countries.

Moreover, each country has a list of restricted and prohibited items that can't be imported or exported to or from another country. So, make sure your items don't fall into this category. In case your product is prohibited, you won't be able to sell it in that country. Further, you can sell a few restricted products by availing of a license from the local authorities.

8. Simplify Your International Return Policy

Let's face it. Returns are a part of every national or international retail business. You just can't satisfy each and every customer out there. There will be customers who'll not be satisfied with your products and hence they'll look for a quick and hassle-free return policy. Having a simplified return policy will serve two major benefits. First, it will help you to drive more sales by taking the customers in confidence that they can return the product if it's not up to their expectations. Secondly, it will offer you to hook your customers for future sales. On the other hand, the absence of a return policy can have a negative impact on your business. Customers may become reluctant to spend money on your products.

9. Collaborate With Local Influencers

Social media is the key to make your global expansion successful. If you're not new to online businesses, then you may already know that social media platforms have the biggest pool of target audiences. These are the best places to find and target your right audience.

The leading social media platforms like Instagram, YouTube, Tiktok etc. are taken over by the so-called social media influencers. These folks have millions of users following them and their trends. For this reason, influencer marketing is at its peak. So, the best idea is to get in touch with the local social media influencers of your target country and have your products marketed by them. Because the local influencers are trusted by the local customers, they can help you in selling your product by increasing its market value.

10. Understand Your Competition

If you want to stand out in the global eCommerce business, you'll have to beat your international competitors. For that, first, you need to identify who your competitors are, what are they doing to stand out in the business. This can be done by researching the market thoroughly and evaluating the performance of the businesses running better than you. More than focusing on success, pay attention to the mistakes made by your competitors. This will help you to avoid those mistakes and outperform all the rivals.

11. Pay Attention To The Mobile ECommerce

Mobile eCommerce is one of the biggest parts of the eCommerce niche and there is absolutely no doubt to that. People these days are handling everything from their smartphones, whether it is paying bills, taking online classes, attending meetings and most importantly shopping. No buyer will think of a product and will wait until he boots his laptop and then goes on to order it. Simply put, a big majority of people in the world prefer to use their mobile phones for shopping. And this reason is enough to make your website mobile-friendly.

But if you want to go to the next level, consider having a user-friendly and easy to use mobile application.

In fact, in this cutting-edge competition, you should definitely have a great mobile app to facilitate your buyers to shop from anywhere and anytime.

13. Offer Quick And Reliable Customer Support

This is a major challenge faced by businesses while dealing with international audiences. Due to language barriers and time differences, offering 24/7 customer support to international customers is very challenging. But thankfully, there are many third-party services and tools like chatbots that can allow you to handle and respond to the queries of your customers in an effective way. You can either work with a local call centre or hire a local customer service company to handle the calls of your global customers.

14. Distributor cooperation

Remember that, the successful eCommerce store owner has a back of cooperative distributors. So, if you are planning to set foot in another country, you have to reach out to the local distributors. Not just this, you'll need a strong network of multinational distributors who genuinely understand your organisation to take your online business globally. It is important because you'll need their assistance in handling the local inventory. Try to establish a positive interaction with each of your distributors and talk to them about your requirements. You need to know that you'll have their help handling inventory, especially during major sales events and seasonal bursts like Cyber Monday, Black Friday, etc.

What Tools You Might Need to Expand Your Business to Multiple Countries?

Now, you need to understand, you can’t do all the things on your own. It is totally okay if you take little assistance here and then. Here in this segment, we hunkered down some tool that can help you in setting up your store in different countries. However, not forget to take local assistance from the person who is running a successful store in the region.

  • Computer-assisted translation (CAT) tools:- As the name speaks volume, this tool helps you with all kinds of translation. These tools are widely used by outside business owners because they help to keep specific words and phrases consistent on the web.
  • Translation Management Systems (TMS):- Now you might need a translation management tool because to be very honest we can’t master the local languages. And to deal with vendors or customers, you need to be on top of the local language. This tool is used to handle the project side of localisation. TMS helps you to extend localisation to various suppliers and workflows, which is one of the most essential features.
  • Term Base:- The other great tool in our list is Term Base. This is a basic localisation resource. It means that the right terms are used for each expression. When interpreting, this aids consistency and significance. It's also a helpful tool for ensuring continuity.
  • Google Trend:- One of the best tools is Google Trend. It keeps you updated about the country trend. The best part is, it is free of cost. You can know all about the country market related to your product without any difficulty. Let’s for instance, have an eCommerce store that sells headphones and you planned to expand the business in different countries. So the very thing you need to do is analyse the global market for headphones using Google Trend. All you have to do is visit Google Trend and type headphones then it will show the trend and markets stats. Now change the countries, and voila you will get everything on your fingertip.
  • Google Search Console:- The other great tool is Google Search Console, you might consider updating it according to the country you want to target. All you have to do is, visit the Google Search Console dashboard, and then head to Status > Performance report, and then to Country segmentation.
  • Google Analytics:- Now if your website has sound traffic, then use Google Analytics to get the detailed report of visitors according to the geographical location. This will give you an idea of which country would be suitable for your product to sell out easily. All you have to do is go to the Audience section, then simply scroll down to the geographical region.
  • Keyword Research Tools:- Now generally people forget to pay attention to the importance of keywords. You won’t stand out in the market if you’re not following the country-specific requirement. So, it is necessary to add specific keywords which are dominating the market in a particular region. That you can only do with the help of keyword research tools like Ahref, UberSuggest and much more.
  • Other Things Worth Consideration:-Now, it is important to factor in SEO while setting up business outside your region. When it comes to eCommerce localisation, SEO is another significant aspect to remember. You must decide which keywords are most likely to be used by the target audience. Also if English is the local language, a search word will be phrased differently than it would be by a customer from another country.

Conclusion

There you have it! This is our take on the “How to Expand Your Ecommerce Store to Multiple Countries”. Know that selling products all across the globe will not bring you more sales but also give global recognition. By setting up your eCommerce store in multiple countries, you are putting yourself out there in between different cultures, countries and flavours. Remember the first step is always difficult which is why we have done all the heavy work by compiling down this amasing guide.

So, what's stopping you now? Go and get your business passport and begin shipping your goods all over the world!

In case, we are missing anything or you have any queries, you can reach out to RVS Media for assistance.

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Strategies for Selling Your Products Online

Strategies for Selling Your Expensive Products Online

by Vaishali
Estimated reading time: 10 minutes, 33 seconds

Do you want to know the best strategies that you can adopt to sell your expensive products online without mentioning about discounts? If yes, then you have landed at the right place.

Strategies for Selling Your Expensive Products Online
The Importance of The Marketing Strategy

The Importance of The Marketing Strategy

Marketing is all about finding out what works and what doesn’t. The first step is to find people who all are willing to buy your product. A well-thought-out digital marketing strategy is needed to convince them to buy your product. Studies have shown that people can easily buy a $ 2000 laptop online but think twice before buying a $ 1000 diamond bracelet. This difference comes due to strategies that have been adopted by many big brands. Let’s look at 10 great strategies to improve the sales of your expensive products.

10 Best Strategies You Should Adopt To Sell Your Expensive Products Online

1. Layout And Packaging

Customers are usually attracted by the packaging and designing of the product. Hence, the first and foremost strategy to sell an expensive product online is to pack it in a stylish/luxurious box and considering the best website designs for your eCommerce business. It will add more value to your product.

There is a pro tip for you that always begin by making your website seem expensive, pay attention to what makes it look costly then add a touch of extravagance to your product.

2. Build Customers Trust

Never indulge in spammy, poor marketing campaigns if your company sells costly goods that you are confident are of high quality. Instead, instil trust in your customer by motivating them to perform their analysis. Bear in mind that you aren't expecting them to look up costs or competitors; instead, you want them to explore more about the benefits of the product.

3. Decrease The Left Figures By Just One

This tactic often referred to as charm pricing, covers the use of pricing that lasts in 9 and 99. The left digit from a round number is decreased by one cent when charm pricing is used. We come across this technique every time we make purchases but don't pay much attention to it. For instance, your brain processes $3.00 and $2.99 for different values $2.99 is $2.00 to your brain, which is a better value for money than $3.00. Moreover, prices that end in $.99, convey a feeling of a better value and a bargain, while round prices convey the opposite. The message here is to turn zero ending digits to nines if you want to maximise sales of your goods and services. Apple's website is another example of this approach, with each product cost ending in a 9.

4. BOGOF Stands For "Buy One Get One Free"

It is a pricing tactic in which consumers pay full price for one good or service in return for a discount on another. Greed is a psychological technique employed at work. When a customer sees a deal, rationality is thrown out the window, and the main focus is on buying a product to get the freebie. Now that this strategy has been widely accepted and most people are no longer willing to take the bait, you might shake things up a little by offering one of the following:

  • Purchase one and earn a 25% discount on your next purchase.
  • When you buy one, you'll get four incentives worth $60 for free.
  • Get three free when you buy one.
5. Using Urgency/Scarcity to Cater to Buyers' FOMO

You may use the urgency and scarcity tactic as selling tools to boost your profits. FOMO (fear of missing out) is a strong psychological force that compels people to act. People feel forced to act if they don't want to miss out on a chance. According to a report by Strategy Online, FOMO would trigger 60% of millennials to make reactive buying decisions. Scarcity denotes that a commodity is so common that there isn't much left of it.

6. Compare Your Products With Other Expensive Items on Your Website

A user buying decisions are strongly influenced by price. Modern shoppers, on the other hand, are astute. They can go somewhere if your price is not good enough for them. So, placing the more costly products on the left is a smart way to bring this tactic into effect. And if a customer sees an expensive item, anything else seems to be a bargain. They will be more likely to part with their cash as well.

7. Make Your Brand Stories

Consumers today would not purchase a high-priced item if they cannot relate to it. As a result, make it easy for them to appreciate your product by stressing why it is so important to you. Say your brand stories wherever and whenever you can.

8. Free Shipping

Keep your high-priced commodity prices the same as they were at the start. If you are always looking for a way to impress your clients, consider offering free shipping. That is only one of many techniques for selling an item without reducing its price.

9. Let Your Prospect Research From Their End

Always try to make your customers understand the worth/ value of your product. So, rather than offering discounts, give them full details like benefits, advantages, disadvantages etc. of the products so that prospects can easily compare your products from other items offered by different eCommerce websites.

Another reason for reducing discounts is that consumers become accustomed to cheaper rates and demand a discount on any purchase. As a result, when they visit your shop and see your high-priced products with no offers, they will leave immediately.

10. Price Tags Should Be Modified

Our minds are elusive, and there are several ways to deceive them. This price presentation study found that presenting prices in a smaller font size alters the cost understanding. Prices for larger sizes gained more coverage than prices for smaller sizes. If you are selling a high-priced item, format the costs in a smaller font.

Other Strategies

You will not become a millionaire immediately by selling online. However, if you put in constant and extra efforts, you can create a profitable online company. Here are some other unnoticed strategies that must be taken in mind to grow your business online:

1. Produce High-Quality Visuals For High-End Goods

We buy with our eyes first, then enter the loop with our brains and make decisions. Quality visuals are valuable for convincing consumers to purchase their premium goods right away. Concentrate on the following four suggestions:

  • Create photos that customers can relate to easily
  • Some eCommerce business owners fixate so much on identifying their expensive product via its description and promos that they forget they can do the same through photos. Keep your customer in mind and use your product photos as a tool to target them.

  • Social networking sites with photos
  • Photographs are among the best mediums for triggering the aspirational feelings we associate with driving a luxury car, wearing designer clothes, or witnessing something exclusive like Pinterest when it comes to selling luxury goods.

  • Remove the Dollar sign ($) and reduce the scale of the figures
  • According to a Cornell report, guests were more likely to spend more money when the dollar sign was withdrawn from the menu prices. While this was a review of diners reading menus. It's still fascinating and worth checking if you're attempting to make your high price more bearable.

2. Make Videos of Your Target Items

Did you ever notice that after seeing a video of an expensive product, eCommerce shoppers are 64-85% more likely to purchase. Since they display the product and its features more effectively than a picture, product videos increase conversions.

3. Come Up With A Story to Explain The High Cost of The Item

To be efficient in selling expensive goods, you must devote 100 per cent of your attention to product presentation and leave the price tag alone. Yeah, it may sound odd considering the previous points emphasis on cost, but you can spend most of your time concentrating on product value.

4. After The Order, Add A Gift or An Up-Gradation

The high price is not a flaw. If you want it to be, it can be a power. The reality is that most low-cost vendors cannot afford to stay in touch with buyers after they have made a purchase. But you can! A sale does not stop when the customer pays. It finishes when the visitor sees their Second Moment of Reality (At the moment, when they are making a perception about the product). It is an excellent way to treat your customers like Dignitaries and turn them into brand ambassadors. Make it an amazing surprise that will leave final, optimistic feedback about your offering, rather than a selling point at the starting of the bargaining process.

5. Quality Not The Price Should Be Used to Make Comparisons

Customers like product comparisons, but wise digital marketing agencies can create a comparison between the items' values rather than the price. Your consumers must realise that they're purchasing the product, as well as its features and advantages, rather than the price. Outsourcing digital marketing makes perfect sense for most companies today in a variety of ways, not only because of the versatility and cost savings it offers.

Although it may take some time to identify the right agency for your particular needs, the low financial investment (compared to hiring a full-time marketing employee or department) makes it a viable choice to consider. So, let's take a look at the essence of hiring a digital marketing agency.

The Role of Digital Marketing Agencies in Expanding your Business

As digital marketers, one of our primary problems is traffic. How can we draw people's interest, drive them to our websites, and turn them into subscribers and customers easily and cost-effectively?

Digital advertisement is the answer to all. If you know how to use it, it will give you total control over your traffic flow and help you sell more. For achieving your long-term goals, you may need to hire a digital marketing agency that will work for you every month. Digital marketing agencies can help you to boost the ROI of your social media advertisement without having to spend loads of money or time assembling an in-house team.

Hiring an effective digital marketing agency has four working principles which are discussed below-

  • Recognize the activities of your clients

Since most businesses don't spend much time on their clients' demands and the stories behind their challenges, most marketing campaigns end up sounding boring. You might need a thorough understanding of your customers' actions before running an effective marketing campaign.

  • Value for your time & money

Hiring an agency is a perfect way to save money on expenses. Also, it will save you time. Meanwhile, you can work on other critical business activities (like closing deals or getting investors).

  • Collect fresh views

Digital marketing agencies partner with a wide range of markets, businesses, and marketing professionals. They develop new and effective marketing strategies, which they can then apply to various industries.

  • It's a service that grows with you

In a typical scenario, you'll need to broaden your team size if your company's needs increase or you want to start something different. This implies that your organisation would need additional capital to sustain and power its expansion. That is not the case with a marketing agency. There will be no need to increase the existing team because there will be no restrictions.

As your business expands, a good company will generally meet your needs. They have a range of plans and packages to choose from depending on the size of your company. It's ideal to work with a flexible and adaptable agency, particularly if you're targeting a new market.

Conclusion

To ensure that your revenues continue to grow, you must use smart marketing strategies. As per RVS Media, marketing high-priced items have both benefits and drawbacks. They have higher profit margins, but their audiences are smaller. The explanation for this is straightforward: high costs. Moreover, selling is more of a team effort in that you assist them in seeking a solution that will overcome their issues and make them satisfied.

When selling a high-priced item, the first step is to create consumer trust.

You must also reach out to audiences and sell the product in addition to gaining consumer confidence. The best way to go about it is:-

  • Selecting the right customer to target,
  • Using the appropriate ad text to answer the audience problems,
  • Lastly, do not forget to highlight the advantages and outcomes that your high-end goods can offer. Fill the Why Choose Us to block with compelling explanations and use the Instant Site feature to tell your brand story.
  • With this ultimate guide for selling your expensive products online, you will improve your close rate and income if you continue to view each selling from this perspective.

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Start an Online Store

How You Can Start an Online Store

How You Can Start an Online Store?

by Jesse Marie
Estimated reading time: 11 minutes, 27 seconds

Gone are the days when people used to run from one shop to another to purchase things! Now, we all are living in a digital era where almost everything is digital and that’s why we need to shift our traditional store to an online store. Don’t bother yourself, just keep reading till the end to know about the procedure of starting an online store.

How You Can Start Online Store
Why Should You Start An Online Store

Why Should You Start An Online Store?

Today, more than ever is the best time you can start an online store. With the advancements in technology,everything is set to be a conducive space for selling online.

The United Kingdom is considered to be an e-commerce powerhouse, landing the third spot in terms of volume in this market. In 2019, nearly £200 billion sales were made through this platform, which accounts for 21.8% of all sales. These numbers kept on going up in 2020 as the retail industry alone surpassed the 30% mark in online sales.

With these said, here’s a comprehensive guide on how you can start your own online store.

When Is The Best Time to Start an Online Store?

You can think that it's very easy to put up an online shop. All you have to do is to get a website, put your products on it, and start selling. But that's not how it goes. These are the fairly technical side of things, but you will have to ask yourself: is today the best time to start an online store? To help you answer that, though, here are some of the signs that you are ready for it.

1. You are very interested in running an e-commerce business.

The first step to starting an online business is for you to become interested in it. It's important that you are fully in it. You cannot go in half-hearted. You have to be dedicated and willing to invest your time and effort into it. Before putting up your store, see to it that you've done enough research on what goes in the whole process, not just a portion of it. In this way, you have a clear view of how running an online store is like before you fully indulge yourself in it.

2. You are ready to learn about the platform.

An online business is very much different from a physical store. Although it operates on the same principle, it runs on different technicalities. If you're not that familiar just yet with how selling online works, you should first be ready to understand how you're able to navigate through this place. There will be some learning curve on this, but one can overcome this with enough determination to learn.

3. You have good products to sell.

You know that you're ready to build an online business if you already have a good product or service to sell. For some people, however, they know that they are ready to sell online but don't have any idea on what to sell yet. This is something workable, but it may arise hefty problems in the long run. So before you learn the technicalities of selling online, go back to the drawing board and think of a good product to sell.

5 Things You Need to Know When Putting Up an Online Store

There are a couple of things that you should consider when you're starting to put up an online store. Here's a list of what can help you up and running:

1. Have a business strategy.

2. Create your brand.

3. Choose where to sell your products.

4. Build your online store.

5. Build your marketing strategy.

1. Have a business strategy

Before anything else, it's important to have an established business strategy set in place. All successful businesses operate on a set strategy. Without it, you can expect your business to fail eventually. A thorough business model will encompass what the nature of the business is and how it operates. Here are some of the most popular business strategies in the e-commerce industry:

  • Dropshipping: You will only purchase items from the manufacturer after your customers have brought them from your store. There will be no warehouse or storage costs for this one, as the items are directly shipped to your customer.
  • Wholesaling: You buy the products in bulk and store them in a warehouse. You can either sell the items in bulk, too, or given them in retail. Usually, wholesaling is done business to business. This means your customers are business owners, too.
  • White Labeling: You get the products manufactured by a third-party manufacturer, but your logo and branding will be reflected in it.
  • Print on Demand: Your customers get to have customised products, and you will only print them as the orders are placed. It's very similar to that of dropshipping, as you will be able to avoid storage costs. The products will be shipped directly to your customers.

It's important to know that each business strategy has its own set of pros and cons. You have to pick one that best suits your business, especially with the nature of your products or services, along with your target market.

2. Create your brand

Getting into the e-commerce industry will mean that you are competing in a very tight space. It also depends on the product or service you're looking forward to selling. Some products are already oversaturated in the e-commerce space, but if you're planning on selling a product that's already in a saturated market, you have to strengthen your branding. Your branding can separate your product from all the businesses that sell the same product as that of yours. With that, here are a few tips on how you can create your own brand.

  • Focus on your brand's aesthetics
  • You will only purchase items from the manufacturer after your customers have brought them from your store. There will be no warehouse or storage costs for this one, as the items are directly shipped to your customer.

  • Differentiate your brand from the rest
  • You buy the products in bulk and store them in a warehouse. You can either sell the items in bulk, too, or given them in retail. Usually, wholesaling is done business to business. This means your customers are business owners, too.

    Although these are very good ideas and should be supported by research as you make your brand's images, you have to look at what your competitors are doing. If your competitors have already been using these color palettes in their visuals, then you may not be able to fully differentiate your products as a different brand. The key here is to stay different. Stand out and deviate from what the others are doing. Do something that's pleasantly unexpected - that's how you differentiate your brand.

3. Choose where to sell your products

There are a lot of avenues to sell in the e-commerce space. You can build your own website and build your shop from there using a store builder, or enter into big e-commerce platforms such as Amazon or Etsy. But you're not limited to just choosing one way of selling! You can sell on your website and on other platforms, as well. In that way, you have more avenues of where your income is coming from. However, that poses some risks as well as you will have to maintain more than one online channel. So it really depends on what your priorities are and how much time you can allow for this.

You will need to shell out money to build your website, along with a shop builder. But this is something that you can control and have a set budget on. It costs around $30/month for a beginner store, while a larger store that generates more revenue can cost around $300/month. There are a lot of online store builders you can choose from, but it will largely depend on your budget. Some of these store builders that you can use are the following:

  • BigCommerce
  • WooCommerce
  • Shopify
  • Magento
4. Build your online store

After settling on which channel you're going to sell your products and the store builder that you will use, it's now time to build your online store. This is where most of your business' branding will really show. Design your store according to who your target audience is. You can do this on your own if you have the technical skills and knowledge for it, or it's also better to hire someone who can do this for you.

  • Choose a template that reflects your brand
  • You already have your visuals set in place. This is where you're going to apply almost half of it. The colors of your website should be in accordance with what you have set in your company's branding. This is recommended so you will have an overall cohesive look from your store to your advertisement materials. So don't think that your website's design won't matter that much.

    Think of it as the exterior and interior designs of your physical store. It's just as important as any aspect of your business because it's what lures customers to go in and explore your products. This is the main reason why you have to choose a template that truly reflects your brand and your products.

  • Set up gateways for payments
  • Since you are selling online, you should also offer online payment gateways. Examples of this are credit and debit card payments. You can also add other payment options such as Stripe, Square, and Paypal

    Make sure that you have multiple payment gateways set-up as it is very important for you and your customers. The more payment gateways there are available, the more convenient it would be for your client. It's pretty much easy to integrate these payment options into your online store.

  • Set up shipping details and instructions
  • Most online providers already have pre-built shipping options. However, you should customise it to cater to what your business needs. Each platform is different, so you will have to navigate through it to explore how you can edit your shipping options. From here, you can set your shipping costs, rules, and other changes that you will like to change.

  • Add products to your website
  • Adding products to your website is merely just uploading the products and posting them. It also includes writing product descriptions and other helpful information to your customers. For your website to rank on search engine pages, you must make SEO-optimised content. Ranking on search engines means your website will show up on the first page whenever a customer searches for a particular keyword.

    For example, you're selling tape dispensers. You will have to invest in someone who knows SEO copywriting so they can target the right keywords. The writer will properly integrate it into your products' descriptions and blogs. Search engines can recognise your website as something that sells tape dispensers, so when someone looks up "tape dispensers" on Google, your website will show up. Landing the first page on search engines will signify that you've done a great job of optimising your content.

5. Build your marketing strategy

After making sure every system is already running, you can now start to promote your website and products. For this, you have to build your marketing strategy.

  • Choose which channels you're going to advertise
  • Before spending money on advertising, you have to know where your audience is at. Are they on Facebook? Instagram? Twitter? What websites are they on? From this data, you get to analyse which platform works best for you.

  • Optimise your advertising budget
  • In every social media platform, may that be on Facebook or Instagram, there will be a budget for your advertisements. These are called campaigns. You get to choose who your target audience is according to their demographics (age, gender, location, interests) and for how long you're going to run the ads.

    The smallest these platforms can allow is at $5/day. The number of audiences targeted will depend on your budget. The larger your budget is, the more people your ads will reach. The customer reach is significant as it triggers familiarity and knowledge about your products.

    These are the things that you can start working with if you're looking forward to putting up your online business. It will not be an easy process, especially if it's your first time working on opening up a business, more so it's going to be online compared to a physical store. It will require a lot of time, effort, and willingness to learn on your part, but as long as you are truly determined in making it work, you should be able to get past its learning curves.

Conclusion

That's all from our side! We have finally arrived at the end of this article and we hope that it was worth the read! As we have already said, if you wish to survive in the digitalised world, then you need to go with the trend and get your store or business registered online. So, follow all these steps we have discussed above to standout in the long run.

In case you face any difficulty, feel free to contact us!

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Case Studies

With many delighted clients in the UK and across the world, our diverse projects are spread across a broad range of sectors and niche markets.

Conversion Rate Optimisation

Conversion Rate Optimisation

by Rhea Gulin
Estimated reading time: 5 minutes, 38 seconds

Are you in search of some of the most proven hacks to improve the conversion rate of your website? If so, then you are definitely at the right track as conversion rate is the key metric for the success of an eCommerce store.

Conversion Rate Optimisation
Optimise eCommerce Conversion Rates

What Exactly Is The Conversion Rate?

In simple words, conversion rate is the percentage of potential buyers on your eCommerce store who turn into your actual customers. Moreover, conversion rate is the most significant way to check the performance of your marketing campaigns. Let’s suppose, 5 out of 100 visitors on your E-store are paying for your product, then your conversion rate is 5%.

We’ve listed down ten of the most effective tips and tricks on how you can improve the conversion rate optimisation of your eCommerce store. Make sure to read the list until the end to make sure that you’ll get your desired results.

1. Highlight social proof by increasing reviews and testimonials.

Social proof is undoubtedly the most effective marketing strategy today. Nothing beats assuring your customers that they're only going to get high-quality products and excellent services from your website. This is why you should make an effort to increase the reviews of each of your products and place convincing testimonials on your homepage.

2. Add live customer support.

Various studies show that internet users today are drawn to interaction. This is why social media networking sites are actually very profitable. You can take this information to your advantage by providing live customer support.

Through live customer support, you can make your customers feel like all of their concerns could be addressed immediately. This will remove any doubts and fears that they might get unsatisfactory items and services from your online store. This will improve the conversion rate of your website.

 3. Make your goal noticeable and clear.

Customers are actually highly suggestible. This is why it's best that you would make your goal obvious and highlighted to their eyes.

One of the most common mistakes among eCommerce websites is that they make their "add to cart" option more emphasised and highlighted instead of their "check out" button. Sure enough, you would want your customers to add multiple items to their cart. However, it would be best if you always remembered that adding to cart doesn't guarantee purchase. Actually, it gives customers time to ponder about their purchases, which could lead to the choice of deleting their items from their cart. This is why as much as possible, you should place emphasis on your checkout button.

This technique can increase the average eCommerce conversion rates of your website.

4. Make your website neat and simple.

The minimalist trend has taken the world of the Internet. This is why you should keep your online store as neat and simple as possible. Other than the fact that it is not annoying to the customers, it will also help you highlight your products more.

The best thing about a simple website is that they tend to load faster. And various eCommerce case studies show that page loading is one of your website's most crucial factors. When you make people wait longer than five seconds, they will close their tab!

5. Add a pop-up

Just like what we mentioned a while ago, you should highlight your goal on your website. And what's a better way to highlight your goal than to place a pop-up ad! A pop-up ad is inarguably the best way to catch the attention of your customers.

But here's the thing, while setting up a pop-up balloon in your website sure is easy, choosing a product to place in it could be very difficult. But here's a tip: you can try placing promos for your best-selling and top-rated items!

6. Give something to your followers or customers

Speaking of promos, it is proven that words like free, sale, -off, and other bonus features automatically increase your customers' purchasing desire. So, don't be afraid to give something back to your followers!

Some of the hottest promos that are definitely irresistible to customers are free shipping vouchers, buy 1 take 1, and the newest yet the most sought after, a cashback promo!

We know what you're thinking: wouldn't that make you lose money instead of earning it? Definitely not! Customers tend to buy more because of these kinds of promos, so you could practically double your sales!

7. Optimise your mobile version

Most people access online stores and marketplaces through their smartphones rather than their personal computers and desktops. This is why you have to make sure that your website is compatible with all kinds of smartphones and phone browsers.

Here's a tip: install an app or a widget on your online store to see which areas of your website do people always go to. Is it your about page? Testimonials? Category area? Once you've already determined which area is the hottest for your customer, you can place your most lucrative ads there!

8. Improve your landing pages or sales copies

In the world of eCommerce, the shorter your landing pages and sales copies are, the better. The truth is, most people don't really have the patience and endurance to read long product descriptions, so shorter copies improve conversion rate optimisation.

You can try following this process in creating an effective sales copy:

  •  Highlight the unique features of your product
  • State its benefits.
  • Enumerate its important specs.
  • End with a call to action to proceed with purchasing.

9. Change your marketing strategies depending on your data

This is something that is often overlooked by eCommerce website owners: you should know how to calculate conversion rates and you should always regularly check your website stats. Most eCommerce websites such as Shopify and Magento already generate readily available stats. Don't waste those figures, and plan your marketing strategies through those data!

Remember that the perfect marketing strategy is the one that works for your business and not just those you see online.

10. Show a markdown rate.

Last but certainly not least, show a markdown rate on your store! This will give an idea to your customers that you're actually offering items at lower prices! A good $10-$20 markdown rate would be more than enough.

See? Improving your average eCommerce conversion rates isn't that hard! All you have to do is continuously innovate and explore other marketing techniques that could work for you.

Conclusion

Now that we are at the end of this article, we are pretty sure that you are now fully aware of all the eCommerce hacks. Not only this, but you are extremely excited to implement them to increase your conversion rate, isn't it?

So, why wait? Run and get your business done with the most brilliant hacks. But forget not, to increase your conversion rates, you take the advice of experts. Also, make sure to invest in it as much as you can. And in case you need any help, then feel free to contact us at RVS Media Limited.

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B2B ecommerce

B2B eCommerce

by Sakshi Rajput
Estimated reading time: 11 minutes, 57 seconds

Aren’t we all living in a digital era where almost everything is digital now from education to business? With the growing expectations of people, the B2B eCommerce space is constantly evolving and growing fast.

B2B eCommerce
What is B2B Ecommerce?

What is B2B Ecommerce?

B2B or Business to Business E-commerce is an online transaction where only two business parties are involved.

In other simple words, when two parties, both of them are businesses, are involved in the transaction, then that is called B2B E-commerce. Most importantly, the efficiency of wholesalers, distributors, and manufacturers is improved, because the orders are placed and processed online.

Do you know?
The percentage of companies switching to E-Commerce is constantly going up. Also, new and latest e-commerce technologies are gradually reducing all kinds of barriers of entry to traditional and online businesses. That makes it easy for traditional businesses to switch to B2B e-commerce and vice versa.

Kinds of B2B Ecommerce

There are various types of business to business e-commerce. We are going to discuss the five most common types. They are as follows:

1. B2B2C

B2B2C is an acronym for Business to Business to Consumer E-commerce. This type of E-commerce generally eliminates the role of middlemen and puts the businesses in direct contact with consumers. It usually takes place between Business to Business and Business to Consumers.

It can be best known as the way manufacturers interact with traditional B2C and B2B models. In such cases, the manufacturer or wholesaler sends the goods to B2B, and then those goods are sold to the ultimate consumer.

Moreover, in the B2B2C model, the manufacturer or wholesaler directly sells its products to the final consumer. This can happen either by a partnership with B2B or by directly selling to final consumers. Also, all these transactions happen online, through e-commerce websites and applications.

2. Wholesale

Most businesses generally purchase the goods in bulk at a low price and then they sell them at retail value. The products or goods are directly bought from the distributors or wholesalers. This buying of goods at a low price from the distributors or manufacturers by other businesses is generally known as wholesale. It is one of the most popular forms of B2B e-commerce.

Furthermore, the B2B wholesale model is present in a lot of industries namely food service, retail, construction, medical, etc. In the past, B2B wholesale transactions took place via email, phone, or spreadsheets.

But with the advent of wholesale e-commerce, everything is digital or online. The best thing about digital Ecommerce is that wholesalers can show or display their goods to the world. This improves the buying experience.

3. Manufacturers

Coming over to the third type of B2B e-commerce i.e., Manufacturers. The manufacturers or producers produce the finished products on a big scale by making use of raw materials, machines, and labor.

In this business model, the finished goods are sold to the wholesalers or other manufacturers.

Moreover, the automobile industry is a great example of this type of B2B model. The manufacturer of automobiles generally makes individual car parts like an engine and fuel pump. After that, manufacturers sell those parts to an automotive company. Then, that automotive company builds the whole car from those parts and sells it to the ultimate consumer.

4. Distributors

A distributor is a person who works with the manufacturers. They display and sell the goods produced by manufacturers. Moreover, the ultimate goal of distributors is to increase sales.

In the Ecommerce model of business, the transactions happen online which increases the opportunities. Also, a lot of producers and manufacturers work with the distributors to expand their businesses.

Just like the other business models, distributors work with manufacturers just to reduce the time from sales to delivery. They also create a consumer experience that satisfies the consumers fully.

5. Turning Into Wholesale From Customer Focused Business

Do you know why the business to business e-commerce market is touching the sky? Yes, you guessed it right! They are expanding continuously because the "Business to Consumer" E-commerce model is switching to the "Business to Business" Model.

Though it's possible to make this change, it involves a small learning curve. The B2B transactions are generally larger than B2C transactions. Also, the sales of B2B e-commerce generally rely on the relationship with their sellers.

Merits of Using a B2B Ecommerce Platform

There are a lot of merits of using a B2B e-commerce platform, and they are very significant for the success of a business.

So, here are some of the reasons why B2B Ecommerce is advantageous:

1. Customer Reach

The first thing you should know about B2B e-commerce is, there is no limit or boundaries to the customer reach. Your business is exposed and displayed to a large number of customers and it indeed is a great thing.

Furthermore, an eCommerce website that has catalogs for public display reaches more customers than usual. By going digital, you can also make use of digital marketing strategies. Those proven will surely help in increasing the reach.

In addition to this, everyone prefers buying online now and this will continue in the future too. Now, the B2B buyers are also involved in buying the goods online. The reason behind this is the convenience. Buying goods digitally is way more efficient and easier than traditional buying.

2. Better Customers and Suppliers Management

B2B e-commerce offers good management of both customers and suppliers. Going online means you can make use of various business management software. This will help you in getting the exact data and pattern of purchases.

Also, you'll be able to utilise this vital information to be better and to create a more personalised experience for the consumers. Ultimately, the whole motive of this initiative is to benefit both parties.

3. Sell More To The Old Customers

You'll not only reach out to the new customers but e-commerce also allows you to implement automatic cross-sell to the old customers. This goes together with providing the buyers a more personalised experience. You'll be able to assist them in finding new products even when they'll not ask for them. Basically, it works much like a personal sales associate.

4. Improved Data Analytics

B2B e-commerce offers a perfect platform for a business to launch an extensive analytics campaign. Most importantly, with the help of analytics, various B2Bs can make great decisions.

Moreover, this feature is available for every B2B e-commerce platform that offers a detailed analysis of sales effectiveness. Also, you can create several types of reports to know about the progress of your business.

In addition to this, analytics will also help you in identifying what's good for your business and what's not. With the help of analytics, you can also find out the preferences and wishes of your customer. To conclude, this feature is the boss of everything else. It will play a significant role in the success of your business.

Examples of B2B Ecommerce

Almost every kind of business has adopted the B2B e-commerce model. Here are some examples of the businesses that have adopted B2B e-commerce.

1. Wholesale LED Lights

image of Wholesale LED Lights

Wholesale LED lights is a lighting company situated in the center of Leicester city. They have been serving LED lights to the people of Ireland and the United Kingdom for years. The main reason behind their success is speedy service, good quality, and friendly customer services along with a guarantee.

Moreover, they offer a wide range of high quality and standard LED lights and other such products. Most importantly, all those products come up with a guarantee to save your money on bills.

Solutions

  • Help them increase their visitor rate
  • Improved their overall conversion rate
  • Reduction in bounce rate

2. Kensington Design

image of Kensington Design

The next B2B e-commerce example is Kensington Design. They have been assisting their clients both internationally and locally redesign, refurbish and refresh their houses since 1984.

They offer the most comprehensive library of wallpapers, fabrics, and trimmings. Kensington Design offers the perfect tools to execute every project whether it's big or small. The reason behind this is their good relationship with the finest craftsmen.

Moreover, their main motive is customer satisfaction. They achieve this by giving proper care to the needs and wishes of their customers.

Solutions

  • Enhance their Searches
  • Improved their overall website traffic
  • Increase in trade enquiries

1. Magento B2B e-Commerce

Let us introduce you to one of the most popular B2B eCommerce platforms that you can use with your B2C operations.

Magento B2B Commerce is crafted to fulfill the needs of Magento merchants or sellers. The customer base of such sellers is generally the companies with multiple users and a rigid organisational structure.

Magento offers low maintenance and easy to install products with great customer support. Nevertheless, it lacks some features regarding integration, and also it might prove expensive for small businesses.

Five Reasons Why Magento is Perfect For Your eCommerce Platform

  • Single Stop Shop: Magento e-commerce offers all that you need to start your online business. You can offer several brands via key accounts and channel partners. Also, you can manage all the accounts seamlessly. Moreover, you can set up your Magento e-commerce website quickly and combine it with your CRM or ERP solution. Not only this, but you can also leverage the self-service facility to view the order history, track quotes and manage the credit online. Furthermore, it boosts the efficiency of your website by offering a great brand experience to the customers.
  • Quick Order: Seems interesting, isn't it? Yes, you can order in just a matter of seconds. This will lead to an increase in sales. All the purchasers need to do is enter the SKUs, copy a previous order, and make use of requisition lists for a quick checkout. In addition to this, you can also help the purchasers by tracking quotes, creating orders for them, and by collating the discounts. This quick feature is specifically designed for the buyers who know what they want. They can skip the browsing step and place their order quickly.
  • Customer Segmentation: Offering the same buying experience to every buyer is not a good business strategy. People are different and so are their businesses, what one likes, the other one dislikes. With Magento, you can execute customer segmentation. That means you can give different experiences to different groups of business or individuals. You can do this with the help of the history of the buyer, their preferences, wishlist, and total purchases.
  • Credit Limit: B2B mainly depends on credit. By letting the buyers use their credit balance, you can build up trust. With Magento e-commerce, you can keep all your purchase and payment transactions, and issue the credit limit to all the credible buyers. At the time of check-out, the buyers can choose the "payment on account" option and pay whenever possible. Also, you can integrate credit limits with CRM or ERP systems.
  • Standard Inventory Management: The smart inventory management system of Magento allows you to increase your operations. It also lets you manage all the orders effectively. Moreover, it happens on a real-time basis, so you can optimise the delivery time and cost conveniently and quickly. Also, it lets you display your inventory to the distributors, increase sales and deliver a good experience. seamlessly.

2. Salesforce

The next most popular eCommerce platform on our list is Salesforce. It lets you purchase the products online easily and it generates more revenue than usual.

Salesforce offers a seamless and self-service experience to its buyers, along with all the standard functions of B2B e-commerce.

Moreover, it empowers the buyers with the same and easy shopping experience. That is, customers can shop anytime they want and from anywhere.

Features of Salesforce

  • Solves the Complexities of B2B e-commerce: The platform offers various features like account hierarchies, fast reorders, custom catalogs, contract pricing, and many more.
  • Make B2B eCommerce Informal and Personal: The best thing about this platform is, you don't need any data scientist to perform the operations. You can personalise the purchasing recommendations in real-time.
  • Permanent Customers: Develop customer loyalty quicker and ensure repeat transactions with a guided purchase experience that is efficient, quick, and personal.
  • Get To Market Quicker: You can capture your share of opportunities of B2B e-commerce in just weeks and not years.

3. Shopify

Moving on to the next popular eCommerce platform i.e., Shopify. It gives you the option to automate sales.

Shopify's wholesale channel offers the scaling brands a simple way to expand into the flourishing B2B market. You can integrate 3PL, ERP, CRM, Or OMS with your business.

Whether you're just trying to fulfill the demand of inbound wholesale order or actively involved in the B2B selling for the very first time. With the help of this platform, you can easily set up a wholesale store using your present branding. You know what, no development or coding is needed.

Features Of Shopify

  • Easy Account Setup: The account setup in Shopify is so easy and quick. You can use your past inventory, product, or customer data to design a password secured store for your wholesale buyers in just a few minutes.
  • Self-service Purchasing Experience: Provide the customers with services they expect with the personalised products, online payment, and pricing.
  • Higher-Order Volume and Value: It allows you to sell directly to wholesale buyers such as retailers, resellers, and white labelers.

4. BigCommerce

The last most popular eCommerce platform on the list is BigCommerce. It has everything that you need in one platform.

BigCommerce offers customisable and future technology that is mainly designed to work with the existing tools. It offers plenty of features third-party data syncing, buyer experience tools, and many more.

Wait, this isn't the end! It has a lot in store for you! We have described some of its features below.

Features of BigCommerce

  • Meet Modern Buyer Experience Expectations: Traditional B2B businesses don't fulfill the expectations of B2B buyers. But BigCommerce encourages your team to design a sleek and user-friendly site. It includes pricing segmentation to the SKU level.
  • More Features, fewer Excuses: BigCommerce offers plenty of features such as automated pricing and customer segmentation, purchase orders, punch out, payment terms, and user roles. Most importantly, it lets you integrate your business with major OMS, ERP, and CRM systems.
  • Exceptional Services, Extraordinary Results: The customer service of BigCommerce is outstanding. To solve your most difficult eCommerce hurdles, their technical team is right there at your service.

Conclusion

Here we are at the end of this blog and we guess now you are aware of all the things that you wanted to know. It's a misbelief that an e-commerce world cannot keep up with the needs of the business to business brands and sellers.

To conclude, we would just say that you can allocate funds to your B2B e-commerce website launch. This includes work with partners and agencies too.

Although you need to make a big investment, the results you'll get will be much higher than the initial expenditure.

Ready to get started?

To check what we can do with your business and eCommerce store, get in touch.

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With many delighted clients in the UK and across the world, our diverse projects are spread across a broad range of sectors and niche markets.

eCommerce

eCommerce

by Rhea Gulin
Estimated reading time: 15 minutes, 4 seconds

Want to increase the revenue of your business! Look no further and click the e-commerce section. Ecommerce allows people to carry out businesses without the barriers of time or distance.

Benefits of eCommerce RVS Media
What is E-commerce

What is Ecommerce?

Electronic commerce refers to transactions conducted on the Internet. Every time individuals and companies are purchasing and selling goods and services online they’re engaging in eCommerce. Ecommerce has been introduced to make products easier to discover and buy through online retailers and marketplaces.

Individuals, small businesses, and large brands have all benefited from eCommerce, which enables them to sell their products and services at a scale that was not possible with traditional offline retail methods.

History and Future of Ecommerce

To say that the pandemic has killed commerce and business is thoroughly incorrect. Sure enough, we are seeing lots of stores, boutiques, and even large-scale establishments that are already closing their doors. But that does not mean that they are already closing their business!

The truth is, most businesses nowadays have already discovered the convenience and benefits the Internet could provide their companies. Most businesses are already venturing into eCommerce.

Definition of eCommerce

If you've been using the Internet for quite some time already, then you have probably heard about eCommerce already.

According to Andrew Bloomhental of Investopedia, Electronic commerce or e-commerce (sometimes written as eCommerce) is a business model that lets firms and individuals buy and sell things over the Internet. Moreover, these transactions are not limited to posting and acquiring orders but can go as far as online payment, advertisement, and other business functions.

Origin of eCommerce

It is hard to identify the true origins of eCommerce. This is because even before the term is coined, people are already using various multimedia and digital platforms to advertise and market their products.

Michael Aldrich piloted his online shopping career in 1979 when he connected a specialised television set to a computer via telephone line, introducing online transactions between buyers and sellers.

Aside from this, the 1980s also holds great importance to the overall history of eCommerce. This is the time when the Internet has become accessible to the public through the use of personal computers and professional workstations.

And due to the seemingly unlimited opportunities that the Internet could provide, precisely that of the use of emails, people started spreading the word about their products. Despite their unorganised and unstandardised methods, it all boils down to the fact that what they did is a form of online selling. Thus, people's early attempts to market their products through emails is still a mark of development in eCommerce history.

Jeff Bezos' launch of Amazon during 1995 revolutionised the world of eCommerce. It gave an organised and standardised method in doing online selling. Not only has it given great comfort to online sellers, but it has also made eCommerce accessible and easy to use for the customers. As of this writing, Amazon still remains to be the biggest eCommerce website in the world.

However, even though Amazon and other online selling portals had made it easy for customers to select and checkout various products, the problem of online payment still remained. This is why the launching of Paypal, initially known as Confinity in 1996, formally completed the field of eCommerce.

Also called an "online bank," PayPal allowed complete cashless transaction. Customers are now allowed to pay all their dues online without using their credit cards or bank accounts, which was greatly recognised by consumers all over the world as this process ensured their financial safety and security.

People could now select items, check out products, and pay their dues purely online with just a couple of clicks on their computer!

Also publicly launched in 1996, Craigslist filled out all the gaps and missing pieces of Amazon. It became a classified advertisement website where you can get deals for housing, services, and even secondhand items. It is now one of the most used forums in America today.

The exclusivity of Amazon and Craiglist to Western consumers, especially that of Americans, paved the way for the creation of Alibaba in 1999, a Chinese multinational retail company. Aside from broadening the scope of eCommerce to Asia and other parts of the world, it also empowered other kinds of eCommerce, such as business-to-business (B2B) and consumer-to-consumer (C2C) transactions.

While fairly new compared to Amazon and Craiglist, Etsy is also an online marketplace that greatly contributed to the overall development of eCommerce. It was launched in 2005. While Amazon and Craiglist offer general goods and services, Etsy is an eCommerce space for art enthusiasts. You can find personalised gifts, leather accessories, jewelry, and even greeting cards on Etsy, pretty much anything that is dainty and beautiful.

The website that popularised the term eCommerce- Shopify. Launched in 2006, Shopify is a website that allows individuals and business alike to set up their own online store easily!

Before, people have to go through the rigorous process of hiring visual artists, website designers, IT specialists, and plenty of other tech professionals just to set up one eCommerce website. But with Shopify, you could launch your online shop in less than an hour with their ready-made templates and website designs!

Last but certainly not least, another website that revolutionised the world of eCommerce— Magento. Launched in 2008, it filled out pretty much everything that Shopify and other eCommerce websites lacked.

Magneto recognises that brand identity is very crucial to the success of a company. This is why they give full flexibility to businesses in their website's format and design through their Magneto Open Source option. While Shopify stores tend to have a unified look and feel, Magneto websites tend to be unique and different. This is why most enterprises and large-scale companies prefer Magneto as their eCommerce platform.

They also offer various website plugins and addons that could take your customer's online shopping experience to a whole new level.

Amazon, Paypal, Craiglist, Alibaba, Etsy, Shopify, and Magneto are just some of the online shopping websites that contributed to the overall development of eCommerce. Aside from these portals, there are also numerous medium to small-scale marketplaces that continuously take the online business to the next level.

Different Kinds of eCommerce

The unstoppable growth of eCommerce gave birth to its various kinds.

Business-to-Consumer or B2C

The business-to-consumer transaction is the most traditional form of commerce in which products and services are sold to their users. The end of the line would be that of usage or consumption. B2C still remains the most common form of transaction in most online stores and marketplaces.

Business-to-Bussiness or B2B

The business-to-business transaction occurs when a company makes a commercial deal with another business. One of the most typical examples of a B2B transaction would be providing raw materials for another online store's products.

B2B is less ventured compared to B2C since it usually involves a large capital. However, the return of income is large as well since you would be striking deals and sales with fellow companies and enterprises.

Aside from this, B2B also promises a longer timeframe for contracts since you would be sustaining an entire business as opposed to B2C transactions in which a customer could easily drop your company had he found a better one. And we all know that in business, stability is the key to success.

Consumer-to-Consumer or C2C<

The C2C or consumer-to-consumer transaction grew through the websites eBay, Craiglist, and Etsy. In this setting, individuals sell items and services to fellow customers.

Two of the most classic examples of C2C transactions are auctioning and secondhand selling, which is both big business methods even outside the world of eCommerce. C2C transactions are becoming the trend nowadays since they are cheaper compared to most B2B transactions since they remove big companies from the equation.

Consumer-to-Business or C2B

The consumer-to-business or C2B setting happens when consumers create value out of their services, which could be beneficial to a particular business. While it is least known compared to B2C and B2B, people subscribe to this eCommerce setup simply because it also provides an opportunity to earn money.

An example of a C2B transaction is when a photographer takes an outstanding photo of a certain product and sells it to the company where it came from. A regular customer could also ask for a discount or a freebie in exchange for his review of the item he bought.

Both the photos and the reviews would be highly beneficial to the business as they could be used for organic advertisement. Promotions like these have been tried and tested to produce high clickthrough and conversion rates.

Business-to-Administration or B2A

B2A or business-to-administration deals happen when a business provides services to the government or other organisations of the likes. These services include software, human resources, maintenance services, and even raw materials.

One example of a B2A transaction is when the government buys software to digitise a certain public transaction, such that of filing documents and paying government dues. Though it is not that common compared to the other kinds of eCommerce setups since it lessens private firms and individuals' participation, its importance is unquestionable.

Consumer-to-Administration or C2A

Last but certainly not least, the C2A or the consumer-to-administration transaction. This includes paying taxes, e-voting, and even participation in surveys through an online platform. While its sales aren't that lucrative, its importance in sustaining the community is also undebatable.

Advantages of eCommerce

The rise of eCommerce is greatly attributed to people's growing affinity to technology, such as with their computers and cellphones. However, we can't deny the fact that it has also brought immeasurable benefits, whether we play the role of a business owner or a consumer.

1. The cost of eCommerce is relatively cheaper.

This could be one of the biggest reasons why people, especially business owners, already prefer eCommerce over maintaining a traditional business- it allows you to start and run your business in a cheaper capital.

While the traditional business setup is tried and tested in terms of capital return, eCommerce helps business owners remove unnecessary business expenses. For starters, business owners would not have to worry about securing a physical store, a warehouse for their supply, and an office for their staff since everything would be done online. And we all know how much it actually costs to set up and maintain a physical store!

2. It brings unlimited scope to your business.

Turning your company into an international one is perhaps one of the greatest aspirations of all business owners. Before you need to sell your stocks, offer franchises of your business, and other techniques to fully expand your enterprise just to go global. But now, you can do so with just a single click!

The thing is, since the Internet is accessible to almost all parts of the world, so is your business. When you decide to venture into eCommerce, you will be accommodating orders from across the globe in no time. Just make sure that you have a reliable shipping partner.

3. eCommerce could accommodate almost all kinds of businesses.

There are practically no ifs and buts in eCommerce. All kinds of companies, whether you offer products or services, can pretty much venture into eCommerce. The Internet has no capacity to differentiate a startup from large enterprises, as well. As long as you get to expand your presence in the worldwide web through effective advertising, you could beat your business opponents no matter how big their companies may be!

4. It makes business management easier and more efficient.

With eCommerce, nothing would be done manually. Everything will be digitised and automated. While human effort sure adds an additional touch to your business, we can't deny the fact that people could create errors. Such errors could actually cause grave consequences to your business. On the other hand, when everything is done through reliable software and IT solutions, you could be assured that everything is done in an organised and error-free manner.

Using technology to aid your business does not just allow error-free maintenance, but it also makes it a lot faster. And the faster your company is, the more income you could produce!

5. eCommerce provides a safer way to maintain business despite the pandemic.

Sure enough, the pandemic has brought various predicaments to the world, but it has also made us realise a lot of stuff. One of these realisations is how important eCommerce is in the world today.

With various establishments closing because of lockdowns, people resorted to online stores and marketplaces to get their basic necessities. With their online checkout features, paperless transactions, and real-time deliveries, eCommerce companies greatly helped us during the pandemic.

Disadvantage of eCommerce

Just like all business trends, eCommerce also has its fair share of disadvantages. While most of them are somehow harmless, the fact still remains that people should still give an effort to improve various aspects of eCommerce.

1. eCommerce makes individuals vulnerable to digital fraud.

When doing online transactions, people are required to give most of their personal information such as address and bank account number. This info would be stored on the online store and marketplace database, and it only takes one attack of a hacker to acquire all of this valuable information.

The most common digital fraud and scams would be the involuntary use of credit cards and phishing scams sent via email. While it is imperative for individuals to be extra alert and careful in giving their information, it would still be better if all eCommerce websites could use standardised security software to avoid digital fraud.

2. Businesses are more susceptible to scams.

Business owners also have their fair share of disadvantages when dealing with online transactions. Their database, including their pending orders, present stocks, and even their income records, could easily be destroyed by a single hacker. They are also required to take responsibility for scams and frauds done under their websites.

Aside from this, they also have to deal with mistaken orders, sending incorrect information, and rejected deliveries. Failed transactions like these could affect a business, especially that of a small one, in the long run.

3. Less quality control over items.

Various social media sites are filled with posts of items they have received through online stores that fall short of their expectations. While most of them are done in a very humorous way, the fact still remains that instances like these show the unreliable side of eCommerce.

Sure enough despite various high-grade cameras, seeing the actual products is still better than just photos and videos.

On the other hand, there are also some instances in which customers receive items that are just way beyond their expectations. Perhaps the element of surprise, whether it is good or bad, would always be present in the world of eCommerce.

eCommerce Website Examples

Most of the online businesses have adopted B2B ecommerce. Check out some of the examples of such businesses below:

1. Temptation Gifts image of Temptation Gifts

Temptation Gifts Ltd was founded in the year since March 1983 and they have been trading online since July 2000. Winning the award for Best UK Online Gift Retailer on five occasions, they are passionate about creating a shopping experience that is fun, easy, and hassle-free. They have over 10,000 gifts online but that selection is growing and changing all the time, so if you can't find what you want on their visit, consult their customer support!

Solutions

  • Utilisation of right strategies for the improvement of overall conversion rate and website traffic.
  • Made advanced shopping features
  • Improved entire website SEO performance due to high coding standards
2. Lettalondon image of Lettalondon

Letta London is a team of professionals helping the customers to create unique bathroom spaces with captivating designs. They define the luxury modern, contemporary and traditional market in bathroom design and made to measure wardrobes. The online storefront was specially launched for people who want to overview the products but unable to take out sufficient time to visit the store. They care passionately about helping their clients create their own unique bathroom space and made to measure wardrobes of their own style.

Solutions

  • Reduction in Bounce Rate
  • Improved the overall website Conversion Rate
  • Enhanced the overall Visitor Rate

3. Wowcher

image of Wowcher

Wowcher was founded in 2009 and is one of the second largest eCommerce deals of the day in the UK and Ireland. It currently has a user-base of roughly 10 million members around the world. They can make the luxurious things in life affordable as their motive is to look for the best experiences and offer deals at prices that’s hard to beat!

Solutions

  • Adobe Analytics Integration
  • Made advanced solutions for wide range of merchants
  • Solutions for bespoke tracking and conversion tracking
4. Beach Cafe Beach Cafe

Beach Cafe has a great selection of women's designer swimwear from a wide range of brands such as Vix, Marysia, Seafolly, JETS by Jessika Allen, and the list goes on and on. Whether you're looking for classic styles or something more fashion-forward, they have the perfect piece for you. Their team is fit experts, who will ensure you not only look but feel fabulous on the beach.

Solutions

  • Usage of right trick for improving Conversion Rates
  • Enhance website traffic
  • Reduction In Bounce Rates

The Future of eCommerce

Even though the field of eCommerce has its fair share of advantages and disadvantages, the fact still remains that it is already widely accepted, if not highly preferred, by consumers around the globe.

The remarkable progress shown by eCommerce is far from stopping. The continuous shift of businesses from traditional setup to online one has shown positive results to their income. It also encouraged numerous startup businesses, especially from younger generations, which wouldn't even be possible without eCommerce.

Aside from these trends, the recent COVID-19 has thoroughly cemented online stores' value and marketplaces among individuals. It gave people the opportunity to have easier and faster access to goods and services they need, which were highly inaccessible to them before the advent of eCommerce.

In short, eCommerce has benefits both to company owners and consumers- everyone wins. And that would always be the best set up possible in the world of business.

Is eCommerce here to stay? Yes, it is. As long as people continuously embrace technology's benefits, as long as they continuously remain dependent on their computers and smartphones, and as long as they have access to the Internet, yes, eCommerce would continue to be the best business platform today.

In conclusion, people who are in the business world today or those who are planning to start their business should embrace eCommerce. Better enjoy its advantages and correct its disadvantages. After all, change has always been a part of our lives, including in the world of business.

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