How To Create A Facebook Business Page

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How To Create A Facebook Business Page?

by Sakshi Rajput
Estimated reading time: 11 minutes, 54 seconds

We bet you don’t want to miss the opportunity of promoting your business in front of 1.93 billion daily active users on Facebook? Right? That’s why we are here with this guide on “How to make a business page on Facebook”.

What is E-commerce

What Is A Facebook Business Page?

But, let us first understand what a Facebook business page is!

A Facebook Business Page is an opportunity for businesses to generate more sales and expand brand awareness. In simple words, it is a public account on Facebook that can be used by various organisations to promote their business.

Moreover, It is nothing but your online presence on the internet from where you can carry out your business. You can post content, share information, promote the latest events and connect with lots and lots of people through business pages. Also, they can be connected with Facebook shops as well.

Why Do You Need A Facebook Business Page?

Do you know that Facebook is the seventh most valuable brand all around the globe? Yes, you heard it right! There can be nothing better than Facebook to promote your business online. After all, it is the biggest social network platform in the whole world.

Here are the reasons why you need a Facebook Business Page:

1. To Increase Your Reach

It is very evident from the above-mentioned statistics and figures that Facebook is the King! And creating a Facebook page is one of the best decisions that you can take to increase your reach.

When your business will become visible to a large audience all at once, then you'll be able to broaden your online presence even more. This, in turn, will lead to an increase in brand awareness. As a result of which, you will be able to generate more leads and widen your reach.

2. Your Competitor Already Owns One

Business and Competition go hand in hand! If you own a business, then competition should run in your blood, because only that way you'll be able to stand out!

But doing something just because your competitor is doing it isn't good enough. You need to have a Facebook Business Page because you wish to touch heights. Also, not having your presence on social media platforms in this era, can cost you a lot, most specifically when your competitors are using social media. You must be well versed with social media and have thorough knowledge about how to use social media for small businesses.

So, you must have a business page on Facebook so that you can engage more and better with your prospects.

3. To Build Customer Relationships

No matter if you're running ads or not, using Facebook Business Page is enough to build strong relationships with your potential customers.

To make your relationship with the customers better, you can respond to their messages, reply to their comments and engage with them. Also, you can show them what the actual meaning of " Customer Care" is!

When you'll be successful in building strong relationships with your customers, then the chances are such that you will get high engagement. Also, you will earn more loyalty from your customers and the retention rate of customers will also become better. All this will lead to huge profits.

Must Haves For Creating A Facebook Business Page

There are certain things that you must have if you wish to create a Facebook business page. Here they are:

1. A Personal Facebook Account

To create a business page on Facebook, you need to have your account. Don't worry, your personal information from your profile won't become public unless you will allow sharing it on the public account. Your business account and your private account stay separate on Facebook.

2. Information About Your Business

You need to have all the basic information about your business ready. To take full benefits from your Facebook business page, add the details about your organisation, like service areas, address, contact number, email ID, story, website, images, and all such things. While creating your page, make sure that you have all this information ready with you.

3. Objectives That You Wish To Achieve

When you create your Facebook page, have clarity about what you wish to achieve. The business pages offer some unique features too, make sure that you take full benefits from them too.

How To Set Up A Facebook Business Page?

The wait is finally over, now it is the time to learn how to make a Facebook business page.

1. Sign Up/Log In to Facebook

The first thing that you need to do is log in to your Facebook account. If you don't have a Facebook account, then Sign up and create your account. The reason why you need to log in to your account is that business pages on Facebook are created by using a personal account only.

Log In to Facebook

2. Create a Business Page

After Facebook business page login, the next step that you need to take is, creating a business page.

Create a Facebook Business Page

To create a page, search and tap on the 'CREATE" button which you'll find on the right-hand side of the toolbar. After that, you will see a drop-down list. Choose the first option, i.e., 'PAGE' to create your business page on Facebook.

3. Fill All Your Business Information

Once you have created your Facebook business page, the next thing that you need to do is to fill up all the basic information about your business and page.

Fill in all your basic information such as business name, type of business, and a short description of what your business is all about, etc. After entering all the required information, click on the CREATE PAGE tab to confirm.

4. Decide A Name For Your Page

Now comes the most interesting and diligent task, which is naming your page. You need to be very selective while naming your page as the name has a big impact on the customers.

For that, go to the 'USERNAME' option. Then, from the 'Page Name' drop-down menu, select the page for which you wish to create a username. In the box, enter the username that appeals to and that matches well with your business.

In case, if the username you have written is already taken by someone else. Then you will need to keep a different username. For that, you can take the help of suggestions as well.

Make sure to keep the username carefully as it makes your business easier to find on the internet.

5. Update Your Picture & Cover Photo

Now comes the time to upload your profile picture and cover photo to your Facebook business page. Generally, businesses use their logo for profile pictures and cover photos. But, you can use any picture that represents your business best!

Create Your First Post

After updating the pictures, click on the SAVE tab at the bottom of the page.

But, make sure that your profile picture and cover photo are attractive and represent your business well. Moreover, to avoid the sizing issues, you can take the help of the Canva application. It is a free app that contains a lot of templates that you can use to make your profile and cover photos.

6. Add a Button

In the next step, you need to add Call-to-action buttons. Adding CTAs is important. That's why make sure to add at least one or more ( if possible) CTAs while creating your Facebook business page.

These buttons are generally placed at the right-hand side of your page, right below your cover photo. They give the prospects an option to quickly take action in your business. That action can be anything such as call now, book now, sign up, log in, follow, send, or anything else.

Add a Button

To add a CTA, tap on the 'ADD BUTTON' option. Then, decide which action button you wish to place there. After deciding, complete the process by adding a CTA.

You can add CTAs such as:

  • Book Now
  • Apply Now
  • Contact Us
  • Download
  • Get Offer
  • Install Now
  • Get Quote and so many more
  • Send Message

7. Set up The Advanced Settings

Now that you have set up your username, uploaded your profile picture, and added the CTA buttons. It's time to move further to set up the advanced settings of your page.

For that, you will see plenty of options for customising your Facebook page. For instance, different people might access your Facebook pages, such as a community manager or a social media marketing agency that publishes all the posts. You can provide access to the other Facebook users having different roles under the 'Page Role' option.

In addition to this, you can also configure message settings, sell the tickets of events, connect WhatsApp, and do other such things. As all the options are not suitable for different kinds of business, make sure to customise according to your business goals and audience.

8. Create Your First Post

All the page setup is done! So finally, it's time to design your very first post. But how should your first post be? Don't worry, we are going to tell you all about it further.

Create Your First Post

A perfect first post should be:

  • Brief- Your first post should be short and easy to understand. Welcome your users to your Facebook page and let them know what they can expect from your business.
  • Attractive -The first impression is the last! That's why make sure to make your first post as attractive as you can. Include the emojis, videos, images, or any other media you wish to, to catch the attention of users.
  • Add Links-Links play an important role. So, make sure to add links to your website, so that people can know the places they can find you.

How To Set Up A Facebook Shop?

There are about 250 million Facebook shops in the whole world. Don't you feel like creating one?

So, when you are done creating your Facebook business page, the next step is to create your Facebook Shop too.

To create your Facebook Shop, you need to follow all these steps:

  • Step 1 - Go to create a 'Facebook Shop' option and then click Next.
  • Step 2 - Select the checkout method that you want on your Facebook Shop. Then, click next.
  • Step 3 - Choose the business page that you wish to sell from, or else make a new page. Moreover, if you wish to sell from Instagram too, then choose an Instagram business account too. Tap Next.
  • Step 4 - Then, select a business management account or create one. Click Next.
  • Step 5 - After that, select the catalogue that you wish to use for your Facebook Shop and tap next. Keep in mind that you can't change this catalogue later.
  • Step 6 - Check all the details of your Facebook Shop, review them, and then agree to the agreement. Then tap on the Finish setup option.

And yeah! You've successfully created your Facebook Shop.

What To Do After Creating A Facebook Business Page?

Creating a Facebook business page is not enough! You need to do certain things if you wish to get success from your Facebook business page.

We have listed them down:

1. Start Publishing New Content

If there's something that is leading this online world, it is Content. That's why you too need to focus on publishing content on your page regularly. Your page should be informative and active, so the first thing that you need to do is to post.

Are you aware that around one billion stories get posted on Facebook daily? Yes, the competition is real though! That's why, make sure to add the latest updates, photos, and videos to your page, they keep your page fresh. Also, you can boost your favorite post to extend the reach of your posts. By boosting the post, your posts will reach a large number of audiences.

2. Be Active

If you wish to gain popularity on social media, then the key is to stay as active as you can. The Facebook business pages work the best when you interact with your potential customers, post regularly, reply to their comments and suggestions. Also, make sure to include the contact details and other such information on your page as well. Most importantly, don't forget to make the best use of the page insights.

3. Start Direct Messaging

Connecting with the audience at a personal level will also assist you in growing your business.

Allow people to send messages to you to ask their queries or to make any kind of suggestions. Also, you can connect with your customers through Facebook Messenger.

4. Insights

Insights will help you understand your audience better. It will help you in knowing what kind of content the audience is liking the most.

That's why it is very important to pay attention to the insights like views, likes, shares, demographics, and reach.

5. Promote Your Business Page

After setting up the page, invite all your contacts and customers to connect and stay in touch with you. Also, ask them to promote your business page as much as they can. Other than this, you can also run some ad campaigns too. It will help you in finding new followers.

6. Insert Special Features

To make your business page even more useful to your customers, you can also insert some special features too. They include listing all your services, showcasing your menu and products along with a shop section.

7. Keep Improving

Keep making the page better, keep working on it. Tap on the insights and check how the audience is engaging with your business. This way, you will be able to see how people are reaching you and which content they like.

By checking the insights, you will be able to form a better content strategy the next time.

Conclusion

Here comes the end of this blog on " How To Make A Facebook Business Page". With so many Facebook users all around the globe, it has become very important to have a Facebook business page. It will surely help you reach places.

In this article, we have mentioned everything you need to know about Facebook business pages. From what a Facebook business page is to set up and what to do after creating a Facebook business page, we have described it all.

Nonetheless, if you still have any queries or doubts, then feel free to contact us. We at RVS Media Limited are right here to solve all your problems.

Ready to get started?

To check what we can do with your business and eCommerce store, get in touch.

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Case Studies

With many delighted clients in the UK and across the world, our diverse projects are spread across a broad range of sectors and niche markets.

Social Media for a Small Business

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Building Social Media for a Small Business in 2022

by Ayesha Tari
Estimated reading time: 14 minutes, 00 seconds

The pandemic brought in interesting changes. One of them was social media’s exponential growth. Of course, we’ve known for some years now that it was important. But nationwide lockdowns stepped up adoption.As we’ve come to accept now, social media for a small business is crucial.Numbers don’t lie either.

What is E-commerce

What do the numbers say?

The Digital 2021 report by We Are Social and Hootsuite shows:

  • There are 53 million active social media users in the UK. This adds up to 78% of the total population.
  • Furthermore, a user spends 1 hour 49 minutes on social platforms on average every day.
  • In addition, over 28% of internet users aged 16 to 64 years found brands via social media.

That means, as a business, you have nearly two hours to reach out to customers searching for you!

It’s no wonder social media marketing for small businesses has increasingly become popular. Brands in the UK alone may have spent 30% more advertising on social media in 2021 over 2020.

So, how can you build social media for business? Let’s find out.

Why Social Media for a Small Business matters

Social media is a powerful marketing mechanism, one you can hardly ignore anymore.

Including social media in your marketing strategy is essential, especially if you're an eCommerce business. Attracting customers to these platforms can directly impact your sales.

Need a little more convincing? Here's why social media for a small business matters:

  • To begin with, it's free! In the world of sales and marketing, how valuable is that?
  • You can target particular demographics.
  • Building a robust online community with loyal customers is possible.
  • You can respond to customers using personalised communication, making them feel loved.
  • Tying up with strategic partners (other small businesses, aggregators, and influencers) can boost growth.

If you've stuck around here, we know you're hooked. You're probably on your way to registering on social media.

But hold on a minute!

Not every platform is relevant for achieving your goals.

Which Social Media platform should you choose?

You may want a better brand experience on a limited budget as a small business. Then start with a few platforms and grow your way up. It isn't a thumb rule to be present on all of them.

Social media for small businesses is about directing your resources to platforms with relevant features. Also, where most of your target audience is present.

Facebook

Facebook is the most widely used social media app. It's an excellent platform for building brand awareness, given the extensive reach.

You can share videos and posts of your products, brand, or company. Plus, Facebook offers a diverse range of content formats (organic and paid), more than any other platform. Carousels, 360 videos, form fills, app installs are some. You get sophisticated targeting options, and it's a solid place for community building. Particularly, Facebook Groups and Messenger Rooms are popular.

You can set up a Facebook shop. Learn how to here.

Key statistics:

  • As of July 2021, the UK has over 48 million Facebook users.
  • The largest age group is 25-34 years.

Instagram

Instagram is a visual platform. So it'll be ideal if you primarily create visual content. For instance, if you're a restaurant owner or beauty retailer, Instagram is the place to be.

The platform offers various formats to play with, from stories to reels. It also places importance on building communities. Plus, it has several eCommerce features, making it easier to attract conversions.

In addition, you can use Instagram for User Generated Content (UGC). Partner with content creators or influencers for sponsored posts. Leverage their follower base and grow your social media for a small business.

Key statistics:

  • As of July 2021, there are nearly 29 million Instagram users in the UK.
  • The largest age group is 25-34 years.

Twitter

Twitter is a short messaging platform, perfect for sharing brand or company updates. It's even more helpful for B2B marketing, connecting partners with informative resources.

Moreover, it's a real-time platform for customers to connect with brands. This makes it a robust customer response and support tool.

To keep followers happy, you need to monitor and respond to their queries regularly. If you feel unequipped, it's best to avoid the platform until you have resources.

Key statistics:

  • Twitter has over 16 million users in the UK.
  • The largest age group is 18-29 years.

YouTube

With a video-first strategy, YouTube is the ideal small business social media marketing platform.

You can position your brand as an authoritative voice through informational videos. And as a result, earn trust and love from your customers. Plus, these videos can be longer - up to 12 hours or 128 MB.

YouTube is also a search engine for videos. Searchers here usually have strong intent to buy. Therefore, it needs more input from you to optimise content. Establish a foothold, and you can drive conversions.

Key statistics:

  • Top video streaming app in the UK
  • The average time per user is 16.8 hours per month.
  • As of October 2021, its market share in the UK is 2.4%
  • The largest demographic is 15-25 years.

LinkedIn

If you're running a B2B business, LinkedIn takes the top spot on your list. Users are mainly employees and business owners looking for connections within their industry.

It's the only platform where professionals regularly engage with content from users and brands. Informative blogs, company updates, press releases, and videos can round up your content on LinkedIn.

Key statistics:

  • As of July 2021, there are over 31 million LinkedIn users in the UK.
  • Most users were in the age group of 25-34 years.

TikTok

TikTok isn't just for the teens anymore!

It's transformed into a video-driven entertainment platform with content primarily from users. But brands are also using it to share behind-the-scenes clips and participate in trends.

Suppose you're a young brand focussed on GenZ and millennials. In that case, include TikTok in your social media for business strategy.

Key statistics:

  • In the UK, the average watch time per user per month for TikTok is 19.9 hours.

Pinterest

If YouTube is the search engine for videos, Pinterest is for images. The platform also allows short videos and stories. Users pin or save content that they find appealing to their boards.

If you're a beauty, fitness, food, or retail brand, it'll be good to have Pinterest in your arsenal alongside Instagram. It has lesser users, too, making things less competitive for you. Plus, audiences on Pinterest can directly buy from links attached to your visuals.

Key statistics:

  • Pinterest attracts over 400 million monthly active users globally.

Establishing presence on Social Media for a Small Business

You get it. The primary purpose of any brand is to promote and sell its products. And that's where social media for small businesses comes in.

Now, you may wonder how social media can establish an effective presence for your brand?

Look no further. We've got a step-by-step approach for you.

1. Define Social Media Goals

The first step should be setting goals, just like you would for business. Having goals also gives you something to measure performance against. Plus, you understand the impact on sales. You can then figure out what's working and what needs to change.

We've curated 3 small business social media marketing approaches for goal-setting:

SMART Approach

SMART stands for Specific, Measurable, Attainable, Relevant, and Timely. The purpose of SMART goals is to keep you highly focused on what you want to achieve from marketing efforts.

Specific: What is the reason for your presence on social media? What are your expectations (for instance, awareness or conversion), and which platform can help achieve that?

Measurable: Which metrics do you need to consider? Luckily, all social media platforms offer analytics to track performance.

Attainable: Virality isn't a realistic goal for a business new to social media. Drill down to attainable goals.

Relevant: Say your overarching objective for social media is to increase awareness. In this case, your goal will be achieving conversions.

Timely: Locking down on a timeline will keep you from straying too far.

Competition Approach

Begin researching social media for a small business with competition in mind.

You don't need to do the same thing as them outrightly. What you can do is learn. Maybe there's something they're not doing that you can.

For instance, they're geared towards selling but ignore customer response management. As a result, their community isn't strong. Instead, you can concentrate on building a solid group of engaged followers.

Still unsure? Here are some aggregate figures of what businesses and audiences want to get out of social media. This could be a good starting point for you.

Source: Sprout Social

Funnel-based Approach

Consider this one if you want a more seasoned approach.

Posting is only the first step in establishing a positive social media presence. As you move down the funnel from Awareness, Consideration, Conversion, Adoption to Advocacy - creating good customer relationships becomes essential, too. Eventually, engaged audiences increase your chances of conversions.

Plus, you can plan your move to other mediums, such as Google Advertising, for holistic growth.

The Sales & Marketing Funnel

2. Settle on Key Metrics

Not all metrics matter for your business. Specifically, vanity metrics that make you feel happy but are unsuitable for decision-making.

Followers and likes could be vanity metrics. While getting a substantial number of followers is good, maybe social media marketing for small businesses will benefit from a smaller set. You can actively engage with a small audience. If it's local, the chances of these followers converting into customers are even better.

3. Identify your Audienc

Social media aids in targeting content to specific audiences. But, to do that, you need to know your buyer's persona.

Analytics can help. Most social platforms provide data about audiences for free. This includes demographics (such as age, gender), interests (e.g., entertainment, games), region, and more.

Using this information, you can create a buyer persona template with free tools from Hootsuite or HubSpot.

4. Stay True to your Brand Personality

A unique brand personality helps you reap the rewards for a long time. Of course, your product or service plays a vital role in attracting audiences. But it's the persona that gets them to stick.

Social media for small businesses is a highly engaging platform where brands talk to their audiences in real-time. Therefore, it should reflect your persona well. If you're unsure what personality is the right fit, ask the below questions and experiment some.

  • What's your tone of voice? Is it formal or friendly, informative or fun, respectful or playful?
  • What are your brand or personal values?
  • Who is your audience? For example, mature audiences may prefer an informative or formal persona.
  • Do you have any interests other than your business? Is there a way to incorporate them?

Take the case of Netflix. Their social media attracts a primarily young audience. So naturally, the brand personality is friendly, playful and quirky, keeping followers engaged.

5. Create a Content Calendar

A sound content calendar is crucial when starting social media for a small business. It may seem like an uphill task, but here are four points to make the process easier.

Content your audience likes: Use your audience insights and consider follower demographics, interests, internet or device usage, and more.

Content mix: While used for promotion, social media isn't a promotion-heavy platform. It's better to inform rather than sell. So a preferred split is 80-20 - 80% for informative content and 20% for promotion.

Post timings & frequency: Lining up your posts when your audience is active can bag positive results. For instance, Wednesdays are the best times to post on Instagram and Facebook, while weekends don't gather much traction. Oberlo has a helpful resource for finding out posting times.

Similarly, followers needn't be bothered with too many posts. 1-2 pieces per day should be enough to maintain visibility.

6. Engage with your fans

Engagement is a crucial metric determining the success of social media for business. Your posts rank higher on news feed algorithms as followers interact with you.

Social media has created an environment where you can have a two-way conversation with audiences. Capitalise on this and be responsive. For example, if you answer a customer query in time, they'll feel more connected to your business.

All social media platforms work to build communities. You can also reach out to peers or influencers to spread the word about your business. Nurturing these relationships eventually leads to new customers and sales. Plus, it helps build trust and brand loyalty.

Incorporating UGC in your content plan is also a nice hook. Followers will be motivated to share their own stories in the hopes of being featured on brand pages. In the course of it, they'll also encourage their fans to follow you.

8. Diversify Content Formats

It's a good idea to try different content formats once in a while. For example, if you're an image-heavy brand, maybe add some videos to the mix. Posting just one type of content format seems monotonous to audiences.

  • Visuals
  • It's generally known that visuals increase attention span. So, switch out text-based posts with engaging visual content instead.

  • Videos
  • The popularity of YouTube and TikTok in 2020 proved that videos are just as much, if not more engaging, than static content. You can also use live videos to share updates instantly (like new product launches, new movie launches, and more).

  • Stories
  • Almost all platforms have the option of posting bite-sized content. But that's not it. Stories also have Polls, Q&As, Ask Me Anything (AMAs), among others. Plus, you can add exciting GIFs and stickers to make them more fun.

  • Reels
  • The popularity of Reels (only on Instagram) has grown so much since its launch in 2020. It has gathered much fan-following owing to its array of features that keeps the format engaging.

9. Give Paid Advertising a whirl

As social media marketing for small businesses continues to rake in fans, the number of people you can reach out to is also increasing. Organic reach may be affected by several other businesses vying for audiences' attention alongside you. Thus, social media platforms offer paid advertising for brands to grow further.

Since social media is free, the number of formats and tools offered is limited compared to paid options.

All social platforms have an array of paid ads formats. Therefore, it's best to seek an expert in online advertising to guide you here. At RVS Media, our folks can help you implement the right marketing strategy for social media for a small business.

10. Analyse & Alter your Plan

Once you've started using social media for business, it's time to review performance.

Compare actual performance with your desired metrics and goals. For example, does a particular content format perform better than others? What questions are your followers asking most? When are they most active, and should you change your post timings based on that?

Answers to all these questions, and more, will come only after taking stock. Then, insights will guide you on what to do next, and if necessary, alter your goals and subsequent social media plan.

11. Set up your Toolkit

When you reach this section, either you're ready to get started, or you're feeling a little overwhelmed with social media for small businesses.

We get it, and we're here to tell you there are a host of tools to ease your workload. So consider investing in them and freeing up time to focus on core business activities. Plus, these tools can give you more insights than available social media analytics.

Here are some processes you can automate:

  • Scheduling
  • Set up content and time to post. You can schedule posts for days and weeks at a time.

  • Listening
  • Listening tools give you insights into audience sentiment for your brand. Some allow responding to messages and comments, too.

  • Analytics
  • Analytics that come with social media platforms are standardised and limited. Special tools give you in-depth information which is otherwise challenging to find.

  • Content Creation
  • If you’re a one-person army without professional graphic design help, try a simple designing tool like Canva to design beautiful visuals.

Dive into Social Media’s unending Potential

Social media for a small business is constantly evolving based on user needs. Therefore, your strategies need to keep up with the momentum as well. That being said, the steps mentioned above act as a universal guiding point to serve you.

Adapting your social platforms to new developments will continue shaping your efforts towards success. Although favourable results don't occur overnight, learning and applying previous experience to future plans will improve their likelihood.

One thing's for sure. If you're into small business social media marketing, you'll find it has infinite potential to catapult your business to new heights. So, dive right into it and get ready for your next marketing move.

If you need guidance, we can help. Reach out to our team at RVS Media, and let us do the rest.

If you like this article, check out our eCommerce Email Marketing Strategies resource and win another marketing medium for your brand.

Ready to get started?

To check what we can do with your business and eCommerce store, get in touch.

  • This field is for validation purposes and should be left unchanged.

Case Studies

With many delighted clients in the UK and across the world, our diverse projects are spread across a broad range of sectors and niche markets.