The Complete Guide to Cost of Advertising on Google

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The Complete Guide to Cost of Advertising on Google

by Ayesha Tari
Estimated reading time: 17 minutes, 00 seconds

Every day, Google receives 5.6 billion search queries. With Google Ads, that equals the same number of opportunities to get visibility for your brand.

Benefits of eCommerce RVS Media
What is E-commerce

How does Google Ads increase visibility?

People visit Google to find answers to their questions. The results that pop up are relevant to the particular question. These search queries form keywords on which businesses can bid using Google Ads. So, when users enter a search query, the most relevant ad shows up on top. It can lead to sales and eventually revenue.

Today, using this ad format is probably the best way to be out there. But everyone who wants to begin with it has one big question –

What’s the cost of advertising on Google?

How much is the cost of advertising on Google?

The simplest answer to this question – there isn't one single cost.

Instead, Google Ads considers several variables which influence the cost of a particular ad.

Infuriated with your question left unanswered? We get it.

Here are a few indicators that could help you determine the cost of advertising on Google.

Average Cost-per-click (CPC)

As per leading IaaS provider Wordstream, the average Google Ads cost in the UK is as below -

  • Google Ads Search Network CPC is £0.88 to £1.77
  • The CPC for Display Network is £0.48
  • Whereas Google Shopping CPC is £0.54

These costs vary widely based on your industry.

Insurance, healthcare, finance and legal sectors see some of the highest CPCs. On the other hand, travel, hospitality, and eCommerce typically have the cheapest.

The target location also influences the cost. For example, as per data from Statista, the average CPC for Google Ads Search Network in Europe differed for different regions.

The United Kingdom (UK) had the highest rate - £1.54 – followed by Ireland (£1.38), Switzerland (£1.23), Norway (£1.12), and Denmark (£1.06). These were the top 5 countries with the most expensive CPCs on the continent.

Average ROI

Knowing how much you could spend is good. But knowing your Return on Investment (ROI) – how much you're getting back – is important, too.

Google says businesses should expect to get an ROI of 8:1. So, for every $1 spent, you get $8 as the ROI.

Again, this is an average as determined by Google based on metrics and data gathered. Ultimately, the scenario will be different for individual businesses.

How does Google Ads work?

Google Ads follows a pay-per-click or PPC model. And keywords are where it all begins.

1. Keywords

Keywords are the search queries users input on Google. They may either form the entire search query or be a part of it. Keywords largely determine your cost of advertising on Google.

For instance, a user wants to find yoga trainers in their city or town. The search query can be 'Yoga Trainers in London'. Now, Google's algorithm will pick these keywords and find relevant results that feature them. Only the most suited results show up first.

2. Ads Auction

A business bids on specific keywords it wants to appear for on the Search Engine Results Page (SERP). During the auction, it competes with several others bidding for the same keywords. The bids are the 'maximum' amount you want to pay for a particular ad. Depending on the auction participants and bids, Google selects the ad that will get placed.

For example, you have a maximum bid of £2 on an ad. But, as per Google, your CPC is £1. So in this scenario, you'll get the ad placement. But if the CPC is more than £2, you don't get placed.

At any given moment, there are millions of ad auctions happening on Google. As a result of changing demand, Google Ads cost in the UK isn't a constant number.

3. Bids

CPC isn't the only type of bid you can place. Here are more -

  • Cost-per-click (CPC): amount you pay when a user clicks on your ad
  • Cost-per-action (CPA): amount you pay when a user executes specific action (watches your video, signs up for your loyalty program, etc.)
  • Cost-per-mille (CPM): amount you pay when your ad appears to people 1,000 times (ad impressions)

All of the above bid types have a different Google advertising cost. You can also use several bidding strategies to maximise your bids.

4. Quality Score

Once you've placed the bid amount, Google assigns a Quality Score to it. It's an assessment of the 'quality' of your ad, the relevancy of keywords, and how well your landing page is optimised. Google then gives your ad a score between 1 and 10, 10 being the best.

The better your quality score, the lower is your cost of advertising on Google, and the better is your placement. A good quality score works in tandem with your bid to create the Ad Rank.

5. Ad Rank

The Ad Rank is calculated as follows

BID X QUALITY SCORE =AD RANK
The maximum bid you placed for specific keywords Score assigned by Google for your ad's quality Best rank gets the best placement

Google will calculate how much you spend each time someone engages with your ad using your ad rank. The more clicks you get, the better your ad's performance, and the better you can optimise its cost.

6. Types of Campaigns

Google Ads changed its name from Google Adwords for one primary reason. Earlier, it allowed for bidding on text or 'word’-based ads. But in 2018, it included other ad formats which affect the cost of advertising on Google, too.

These are the different types of campaigns it has offered ever since:

  • Search: text ads in SERPS appearing with the ‘Ad’ symbol
  • Display: static or motion content ads on Google’s own, partner and third-party websites
  • Shopping: promotion of products on SERPs
  • Video: pre-rolls on YouTube videos
  • App: promotion of your app with stronger intent to install

7. Types of Targeting

Google Ads also lets you target users based on specific geographic locations. For instance, you may want your ad to appear only in London.

The next option is time-based targeting. For example, you want the ad to be active between 10 AM and 4 PM.

Then there's device-based targeting. For instance, users can see your ad only on mobile web browsers.

What’s the right cost of advertising on Google?

Once you know how Google Ads works, you can understand better – how the following factors affect your costs.

Ad Type

The four ad types we mentioned earlier – search, shopping, display and video – have varying costs.

  • Search ads are the most popular, and therefore, have the highest CPC.
  • Shopping listings are currently free for most businesses. But there may be costs attached depending on the product you sell.
  • Display ads are the least expensive ad type.

Campaign Goals & Bid Strategies

Google offers eight different Smart Bidding Strategies for you to make the most of your ads.

Generally, businesses have four types of campaign goals. To achieve them, you can choose one or a combination of strategies. Each of these variations affects your Google advertising cost.

Campaign Goal Smart Bid Strategy
Maximum conversion value from fixed budget or fixed ROI
  • Maximum Conversion Value
  • Target ROAS
Maximum conversions at fixed budget or fixed CPA
  • Maximise Conversions
  • Target CPA
Acquire maximum website clicks with the budget set
  • Maximise Clicks
Specific ad placement or location, and impression share in auctions
  • Target Impression Share

There's also an option to get more conversions from CPC using Enhanced CPC.

In this strategy, Google adjusts your manual bids automatically, based on their ability to get conversions. If the likelihood of getting a sale is higher, Google raises your bid amount. If chances of conversion are less likely, it lowers your bid.

You can learn more about Google's Smart Bidding Strategies here.

Quality Score

How much do Google ads cost also depends on your Quality Score. The ad's relevance and the efficacy of its landing page impact the Quality Score. A lower score will empty more coins from your pocket and vice versa for a higher one.

Competition

Competition is, perhaps, one of the most significant factors affecting ad cost. Your bid isn't the only one that Google evaluates for ad placement. It's the competition that affects the final decision.

The first challenge comes from your industry. Some industries are more competitive than others. For instance, it's observed that the Legal sector has an extremely high Google advertising cost. It's because of the professional nature of their service. On the other hand, the entertainment and hospitality sectors enjoy some of the lowest.

The second challenge is keywords. The competition around the keywords you bid for can drive up the campaign cost. Expect to pay more if you're bidding on short-tail keywords (such as 'Yoga trainers'). These keywords are typically generic, meaning a lot of businesses will bid on them.

Schedule

During certain times in a year, ad costs may be higher than usual. Special events, discount periods, among others, are when several businesses want to advertise. Certain hours of the day may also affect the cost.

More businesses mean more bids, driving up campaign spends.

Location & Device

How much do Google Ads cost also depends on where you want your ad to show up.

For example, the UK has the highest CPC in Europe. Geotargeting your ad to this audience will eat more of your budget. On the other hand, placing an ad in France may cost less. Similarly, some keywords are more expensive on a particular device than others. B2B keywords are more expensive for desktops, while B2C ones may cost more on mobiles.

How to set a Budget for Google Ads?

You've seen how Google Ads works and noted all the factors that determine costs. Now, it's about opening that account and getting started.

Then what?

How much do you intend to spend – in a year, a month, or a day? How do you arrive at a budget that serves your business well? What budget will achieve your goals? How can you measure your success?

Setting the correct budget with so many factors at play can be tedious. But these steps can help.

Step 1. Determine your Goals

Setting goals is the first step to getting the cost of advertising on Google right. Without them, you'll be shooting arrows in the dark, never really hitting the bull's eye (or even the dartboard).

Goals stem from your overall marketing strategy. For instance, you're an up-and-coming business. Getting customers to be aware of your brand is the objective. In this case, your Ads should aim at driving traffic or increasing impressions.

On the other hand, your business may be well-established already. But you're looking to increase sales. With this goal in mind, focus your Google Ads to boost conversion or increase ROI.

Often, your marketing strategy may also determine how much money you need to allocate to Google Ads. For example, you may want to consider advertising more on social media to build awareness first as a new business. Find out how Google Ads fits into your marketing spends before settling on an amount.

Step 2. Make a note of Competitor Spends

How much your competitors spend on ads also matters. You can find out their total or average spending on Google Ads, specific keywords, and ad placements. Ubersuggest and SEMrush are tools that can help.

Alternatively, you can gather industry insights on ad spends. These reports or statistics show how much your industry is spending on Google Ads, on average. Use this as a loose guideline for setting budgets.

Step 3. Find Estimates for CPC

Finding Google Ads cost per click estimates will give you, perhaps, the closest idea of ad costs. But, if you already have a Google Ads account, then Keyword Planner is the best tool for doing this. And, it's completely free!

Here's how you can use Keyword Planner to estimate your CPC.

Log in to your Google Ads and open Keyword Planner.

Once you click on that, select ‘Discover New Keywords’

From here, add keywords you want to use. You also have the option of checking the language and location. Plus, you can enter your website URL to filter out keywords that aren’t relevant.

If you’re unsure what keywords to use, the ‘Start with a Website’ tab can find keyword recommendations based on your website or landing page.

The results look like this.

They’ll have the average monthly search volume for each keyword, plus bids for the top of page placement.

If you add your website as a filter, you can view targeted keywords relevant to your product or service.

Next, select the keywords relevant to your business by using the ‘Add Keywords’ option.

Once this is done, you can view the campaign’s CPC estimate using the ‘Plan Overview’ option.

While Keywords Planner is helpful, it’s only the most basic way of finding out Google Ads cost in the UK. A real campaign will consider all of the factors mentioned in the previous section.

Step 4. List down KPIs that matter

Key Performance Indicators (KPIs) are values that help analyse performance. But KPIs can be different for each business.

Maybe you want more conversions. In this case, a CPA metric would work best to understand your ad's efficacy. Or, at the moment, you want to increase views for your videos. Again, Cost-per-view (CPV) can help you with that.

Other KPIs you can use are impressions, shares, clicks, Click Through Rate (CTR) and more. Don't go overboard, though. Beginners can start with one or two KPIs and move forward over time.

Step 5. Figure out other Costs

You may be reading all of this and thinking, how am I going to do this myself? The truth is, you don't have to.

You may want to consider hiring an agency or a Google Ads specialist to help you out. Your budget will then include the agency/specialist cost.

Maybe you don't need an agency, but you need help managing ads. Several PPC management software can make your work easier and quicker. These are paid tools, too.

If you get these steps right, you’re in a better position to determine the cost of advertising on Google.

How to get the best ROI on Google Ads?

Getting the best possible cost is essential. But don't ignore ROI. It shows you how much you earn on the amount you spend.

Here are some tips to get the best ROI from Google Ads while optimising your costs.

1. Cut out Underperforming Keywords

To optimise your Google Ads cost in the UK, reviewing your keywords is key.

After an ad has run for a while, you can figure which keywords are underperforming, getting you fewer clicks and conversions.

While finalising on which keywords to pause, consider both clicks and conversions. For example, if a keyword is getting you a good number of clicks but only say 50% conversions, you may want to continue with it and see how it performs over a more extended period.

Don't just stick to keywords, though. If a particular location, time, or device is underperforming, stop advertising there.

2. Add Negative Keywords

Optimise your ad for negative keywords. This will tell Google which keywords you don’t want to show up for. As a result, you can avoid costs that aren’t getting you any ROI. And reduce your Google Ads cost per click.

Plus, your ads will be more targeted towards your target audience.

3. Indulge in Long-tail Keywords

As we mentioned earlier, short-tail keywords are more likely to be used by businesses. Therefore, they’re more expensive and difficult to get placed for. What you’ll end up losing in the process – money and chances of visibility.

Instead, place your money on more focused, long-tail keywords. They're targeted towards specific search queries. Long-tail keywords are popular, too - about 92% of all search queries. And while the search volume for long-tail keywords is lower, they could help you reach a more captive target audience. Thus, your conversion rates will be higher, and your Google Ads cost in the UK, lower.

4. Optimise the Landing Page

With all of the hubbub surrounding keywords, bids, and ad spends, you may forget about what matters. How much do Google Ads cost depends mainly on the customer's experience after clicking on your ad.

Consider this. You're promoting a particular collection of apparel. Your ad shows all the unique things about the collection. The customer is hooked, wanting to find out more. But then they click on your ad, and it takes them to your home page. They need to navigate through your home page and find the collection's tab. Disappointing much?

Your primary goal is to make a sale, or at the very least, provide relevant information. Therefore, a non-optimised landing page will ultimately hurt your quality score as well as your brand's reputation.

5. Adjust Budgets

Optimising your budget while running Google ads is important, sure. You can bid more for ads that perform better. And pause ads that don't. You can also shift your budget from underperforming keywords to high-converting ones.

If you still want to increase the budget for Google Ads cost per click, consider moving money around. Say your email campaign has a conversion rate and ROI lower than your Google Ad. You may want to consider taking some money out of email and putting it on Google Ads.

6. Consider Remarketing

Remarketing is a powerful tool to cement your brand in consumers' minds. It shows targeted ads to those who have already engaged with your brand online (such as visiting your website).

There's a higher chance that repeat viewers will convert. In addition, remarketing can compel users to come back and purchase from you, increasing your conversion rate and boosting performance.

Source: Wordstream,Larry Kim

7. Monitor Spends

Monitoring your campaign gives you greater control over optimisation. You can review high-performing keywords and redirect budgets towards them. Moreover, you can also calculate your ROI for business revenue.

Without looking at your KPIs, such as conversions, you won't know if an ad is working well or not. And without having this information, chances are, your cost of advertising on Google will increase.

8. Hire a Specialist

If all of the above seems a lot to do, hire a specialist. It could be an individual or agency.

While you're busy being a product manager, human resource specialist, marketer, accountant and more, a specialist has only one job. To give you the best that Google Ads can offer. They research competitors, lock down the right keywords, figure out the budget you need to spend to achieve your goals, and optimise your ad spend. Plus, they have a few more tricks up their sleeve that would get you more solid results.

At RVS Media, we understand this need. Our digital marketing and Google advertising services are designed to take the load off you. As a result, you get to focus on strategic business problems, doing what you love the most.

Conclusion

Google Ads is an excellent medium for you to get more visibility. What's more? Any type of business can use it and make it work!

But the universal question that every business has before investing in search engine ads – what's the cost of advertising on Google? – will never be answered with a definite answer. So instead, Google gives you several elements to play with to optimise your ad spend. It makes the whole campaign process challenging yet interesting. And can benefit your business with the best costs.

Remember, you don't have to do it all alone. Some specialists and experts can guide you, or even better, do it for you.

If you have questions about anything in this article, reach out to our folks at RVS Media, and we'll help you out!

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How To Optimise a Website – 10 Proven Strategies

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How To Optimise a Website – 10 Proven Strategies

by Prabhjot Singh
Estimated reading time: 12 minutes, 21 seconds

Are you curious to know all about website optimisation? If so, then you have come to the right place.

Benefits of eCommerce RVS Media
What is E-commerce

What is website optimisation?

In simple words, website optimisation is the process where a website is optimised for search engines, conversion, user experience and more. In order to rank higher in the search engines, you will need to optimise your website according to the standards set by the search engines. This part of optimisation is called SEO. However, website optimisation is not limited to search engine optimisation. It also includes conversion optimisation where you optimise your website for increasing your conversion rate and user experience where you optimise your website for giving the best user experience to your website visitors.

Why You Should Optimise Your Website

If you are still wondering why you need to optimise your site, this section will clear all your doubts.

1. Reduce your bounce rate

Did you know? Half of the internet users bypass sites that are not secure, or if they feel that the site does not inspire them visually, that's a hell of a bounce rate! It is the number of visitors who came to your website and left it right after without visiting any other page. Having a secure, design, and easy site can reduce this bounce rate because internet users will have a better experience with your site.

2. To be different from your competitors

Attract Internet users to your site! If your website is secure, ergonomic, and modern, Internet users will prefer to surf your site rather than your competitors.

3. Maintain Your Brand Image

On the internet, one's website is the company's lifeline. It must be well-designed and simple to use, but most importantly, it must inspire confidence and allow you to see your merchandise immediately. Being present on the internet isn't enough: your site must adapt in tandem with the web's changes to portray a progressive brand image.

4. Increased security

HTTPS use is encouraged by Google, which considers this favourable signal in its SEO algorithm. This is part of Google's goal to make the internet safer, and selling products on the Google Shopping platform is required! With a cyber attack, you run the danger of losing your data. With a secure site, your data is encrypted and therefore unusable by any malicious individual. A mark of trust for your users, not to be overlooked.

5. Better conversion rate

On the internet, one's website is the company's lifeline. It must be well-designed and simple to use, but most importantly, it must inspire confidence and allow you to see your merchandise immediately. Being present on the internet isn't enough: your site must adapt in tandem with the web's changes to portray a progressive brand image.

How to Optimise your Website?

A well optimised page results from the combination of several elements. It is necessary to act on the content, the images, the tags, the links, the URLs. To properly optimise a website, here are the different elements on which it is necessary to intervene:

1. Optimise The Page Content

It is the content that makes the strength of a site. This is why it must be particularly cared for to make it attractive to visitors and crawler robots. Above all, you have to make sure that the text and images published on the page are relevant. Do they bring something useful to website visitors? Creating unattended pages of interest is useless and can even harm the SEO of the site. You must observe the following instruction: for each page, a message is to be transmitted.

The content of the page must correspond to the chosen keyword. It must contain the semantic universe associated with it to give more power to the text. For this, do not hesitate to use synonyms, associated vocabulary, and long-tail expressions. For example, for a page dealing with the sale of sofas, it is advisable to include in the text terms such as "living room", "leather", "fabric", "buy a sofa", "convertible sofa", "sofa angle "," sofa "," sofa bed "," armchair "... The goal is for robots to quickly understand that it is indeed the sale of furniture and not aperitif toast.

Each content must be unique, under penalty of being inflicted a Google penalty up to the downgrading of the site. The website optimisation will therefore consist in modifying the contents in duplicate or triplicate or in deleting them.

The content should also be organised. For this, it is advisable to use the h1, h2 and h3 tags. Please note, they must be used in their hierarchical order. Finally, if your page contains images, it is necessary to have alt tags.

Title and Description Tags

The title tag specifies the page's title, which arises in the result pages. It is also the first element crawled by robots. Consequently, it must be correctly drafted. It should not exceed 65 characters and should summarise the theme of the page. It should not be identical to the h1 tag.

The description tag has an incentive value. This is the little summary that appears in the results. Its purpose is to allow the Internet user to click on your site. It should, therefore, not be neglected.

2. Search Engine Optimisation

Website optimisation can never be complete without optimising the website for search engines. There are three types of SEO which you have to do in order to make search engines understand that your website is worthy of ranking. Let’s have a look at all three.

On page optimisation

In this you have to optimise the headings, subheadings, URL slugs, and meta tags. You have to make sure that the primary keyword is there in the content of the page, especially in the H1 and H2s. This will help google understand what your page is all about and increase the chances of ranking.

Off page optimisation

In this you have to make sure that enough people are mentioning about your website on the internet or we can say you are getting enough links from other niche websites. Off page optimisation includes link building, social mentions, guest blogging and more.

Technical SEO

As the name suggests, technical SEO includes fixing broken links, fixing redirection errors, making the website mobile friendly, crawling and indexing of pages, optimising XML sitemap, optimising URLs of web pages and more. Technical SEO of the website is as important as on page and off page SEO of the website. This helps in removing the errors from the website and the fewer errors your website has, the more are the chances it has to rank well in the search engines. If you are not an expert in technology, it’s better to get help from an SEO agency.

3. Technical Optimisation

The technical optimisation of a site aims in particular to improve the loading speed of the pages. Too long a waiting time will encourage the user to leave the site and increase the bounce rate, which is a bad indicator to transmit to search engine robots. Indeed, they associate a high bounce rate with irrelevant content and lower the site's positioning.

An expert team will also clean the source code of the site if it is not consistent. They will also ensure that the server used by the client for web hosting is efficient enough. Other technical aspects will also be analysed such as the crawl of indexing robots, analysis of server logs, etc.

4. Internal Linking

Internal links are used to give juice to specific pages of the site. They should not be placed at random. They are as important as backlinks. These links keep users engaged and also increase the time users spend on the website. But it must be important to have relevant internal links within the content. If you find it difficult to do then the expert team will study your entire sitemap and offer you a coherent and relevant internal network.

5. Mobile First

If the company's website does not have a mobile version, then you are surely missing something. Mobile activity brings more than half of all web traffic. This number will undoubtedly be lower in specific countries but more significant in others. As a result of this tendency, having a mobile-friendly website is important.

One must adapt their website to mobile devices even if they have a separate mobile app; otherwise, they risk losing potential clients. If the company has been in function for a long time and your website is several years old, you should consider mobile optimisation. Because old technology did not support mobile optimisation, ancient sites may display incorrectly on mobile devices.

6. User Experience

The thing which plays a major role in a website gaining visibility is the user experience. If the user won’t find the content relevant or the site friendly, he won’t stick around. So having an online store is one thing but making it friendly to users is another. You need to take into account what the user is looking for and based on that you should include content that is useful, accessible, and valuable.

Other than this user intent should not be overlooked in any case. You definitely can rank your site when you include relevant keywords in the content. No matter how great your content is if it is not meeting the searcher’s intent, you won’t be able to rank it. Google uses machine learning and other types of algorithm to find if the content is offering what the user is looking for. If it matches that criteria then only you will be able to rank it. So user intent is another important thing.

7. Schema

You might have noticed when you search for something on the search engine, a box appears on the top of the page with some bullet points, that is the schema. The very thing about the schema is it makes things easier for the end user, they get what they need on the top of the page. A schema is an enhanced description that answers the user query. It saves users the trouble of browning different websites. All the search engines support schema and adding a schema is not rocket science, one can easily do it. There are many plugins available that help you to add schemas on WordPress.

8. Good Web Host

To have a successful site, you have to have an efficient, logical host. For example, your host must be able to provide you with the latest version of PHP, which brings its share of improvement in terms of website optimisation, which will result in better loading.

The most reliable, but it arrives at a cost, is to have your dedicated server. One doesn't share the server with any other site, so you don't lose performance.

On a shared server, you necessarily share the performance with other websites. If the sites on your server have high traffic, they will consume the server's resources and therefore decrease its efficiency and speed.

9. Image Size

Many websites do not take the size of their images into account. Therefore their site loads in over 4 seconds.

The visitor departs the website even before the pages are loaded. The referencing of the site is thus penalised by the search engines.

Choose the correct format, size and optimise the weight of your images, use sprites or even lazy loading.

Above all, do not neglect it!

10. Configure your cache

Much more technical, the cache is a system that allows the client-side (the Internet user's browser) to keep in memory the static elements of your pages: menu, content, images.

You thus lessen the fraction of applications on the side. Server and increase your site loading speed.

Compress and merge your CSS and Javascript files

It's simple:

You compress your CSS and javascript files; you reduce their weight; you merge these files; you reduce the number of requests.

How to Optimise Website Loading Time?

To properly optimise your website for speed:

  • Use the Google Page Speed Insights
  • Compress your images
  • Decrease the number of total elements and scripts per page
  • Use a caching module for the content
  • Have a fast and efficient server located near you and with Gzip compression
  • Adjust the elements of your mobile or adaptive version to make the site lighter and faster

The loading time is a determining factor in the SEO ranking as decided by the search engines so it is crucial to decrease the loading time of a site. Among the dozens of factors established by Google, Bing and Yahoo!, the loading time benefits from a fundamental weighting in the final ranking that a website will obtain.

How To Measure the Website Performance?

The performance indicators of a website

This analysis can be carried out via key performance indicators, KPIs, essential to assess the performance and effectiveness of your digital strategy. To carry out your statistical analysis, you are strongly advised to rely on the Google Analytics tool.

Measure your audience

One will be able to notice how many people have visited your site thanks to Google Analytics. You will find:

  • New and old visitors
  • A percentage showing new and old visitors
  • Sessions: user visits, with precise behavioural data

Measure your conversions

Conversions are the actions that we want to see performed by Internet users. For an e-commerce site, the primary conversion is the purchase. Here are the main KPIs to assess:

  • The acquisition cost (CAC): in other words, the amount you pay to generate sales or customers
  • The number of conversions: how many actions performed by your visitors are part of your objectives (downloading a sales brochure, purchasing, etc.)

The conversion rate is the fraction of conversions sorted by the total number of visitors (over a given period).

Optimising a website for conversion rate

Optimising the conversion rate is a vital part of a website. To optimise the conversion, you must:

  • Install several additional performance monitoring and conversion software
  • If one owns a virtual store, do free shipping
  • If you have a form, decrease the number of fields to increase the number of requests
  • Use customer reviews, recommendations, and testimonials to increase trust

Tools to track the performance of a website

While tracking statistics should be done on an ongoing basis, it's essential to have all the right tools in place.

  • Google Analytics to track your traffic statistics
  • Google Search Console to track your positions in Google and monitor issues
  • Use Heatmap software for clicks

Conclusion

That’s it! Here we have mentioned all about web optimisation and how to optimise a website. Online business is much more than having a website. If you are running a store online then you should know there are many rivals out there and to stand out you need to have a well-optimised website that can bring conversions and sales. We hope that this guide might have cleared all your queries about the same. If you have any doubt regarding the website optimisation, feel free to get in touch with RVS Media. Here we have certified developers and designers who can optimise your website for SEO, user experience and conversion rate.

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How to Rank Your Store on SERPs Using SEO Strategies?

How to Rank Your Store on SERPs Array ( [value] => fashionnapparels [label] => Fashion ) Array ( [value] => foodndelivery [label] => Food & Drink ) Array ( [value] => gemsnjewllers [label] => Jewellery ) Array ( [value] => healthnbeauty [label] => Health & Beauty ) Array ( [value] => homendecor [label] => Home & Decor ) Array ( [value] => zothers [label] => Others )

10 SEO Techniques To Improve Google Rankings

by Poonam Chauhan
Estimated reading time: 17 minutes, 59 seconds

Having an online store and hoping it to rank on Search Engines Result Pages (SERPs) is something every ecommerce store owner wishes for. So, if you are aspiring for the same then here we have something that might put an end to your query.

How to Rank Your Store on SERPs Using SEO Strategies?
What is SEO?

What is SEO?

The practice of rendering a website and online store attractive for search engines such as Google and Bing, to identify, crawl, and classify to turn up in search engine results is referred to as SEO. SEO is a technique used by website owners to increase the number of visits to their pages. Having more website visits normally translates to even more users, which implies more income and profit, so SEO optimisation can be very profitable and therefore, worthwhile.

Types of SEO

Now it is important to know the types of SEO to understand them better. There are 3 types of SEO which we have mentioned below:

White-HAT SEO :-

The expression "white hat SEO" applies to SEO strategies that follow the terms of service of the main search engines, such as Google. White hat SEO, in particular, means any activity that boosts your search engine rankings on a SERP while upholding the credibility of your site and adhering to the user agreement of the browsers.

Grey-HAT SEO :-

Most people think that grey-hat SEO is something between white-hat SEO and black hat SEO which is not true. However, it is difficult to determine according to John Andrews. According to him, it is the usage of strategies that are ill-defined by Google's written material, which rational people may differ about how the methods support or contradict Google's established guidance. It is somewhat confusing to understand.

Black-HAT SEO :-

Black SEO refers to a series of techniques for improving a site's or page's rankings by violating the search engines' terms and conditions. Black Hat SEO is most widely described as abhorrent conduct that, despite being unethical, can help a page rank higher in a SERP. It's critical to understand that using Black Hat SEO techniques and methods will result in your site being blocked from search results, effectively removing you from the Web's top traffic referral sources.

Why is SEO Important?

Do you know that most people are likely to click on the top 5 results appearing in the web browser after searching for their queries? You might be aware of that. It is the work of SEO. People perceive search engines, and finding a website that appears among the top results for the keywords the consumer is looking for improves the website's value.

So SEO is important because it increases the visibility of the website, which implies more visitors and chances to turn potential into consumers. It's also a great way to raise brand recognition, develop relationships with clients, and establish oneself as a knowledgeable and reliable authority in your profession.

To understand it in layman’s terms, there are two major objectives of SEO. The first is to assist you in determining what people are looking for on the internet so that you might provide high-quality content to meet their needs. The second goal is to assist you in developing a website that search results can find, index, and comprehend. Furthermore, strong SEO practices are a perfect way to improve a website's consistency by rendering it more user-friendly, quicker, and smoother. SEO becomes even more important when you are running an eCOmmerce store. SEO for eCommerce is an easy and sustainable way to maintain organic traffic of the website.

SEO Techniques to improve your google ranking

As we know that SEO is important but what are the strategies that can help you to rank your store in the top position? You might be looking for the answer and here in this section, we are going to focus on that. So without any ado, let’s discover all the SEO strategies.

1. Keyword Research :-

The very first thing which is important to get your website on the SERP is Keyword. A keyword is one of the strongest foundations of SEO. Now you must know what keyword is, why it is needed and how it helps our website. To understand it in a better way we have broken down the whole process into different parts. Below we are going to cast light on it one by one.

  • Keyword - A keyword is a term or expression that users use to identify what they've been hunting for on the internet. When a user types keywords into search engines such as Google, Bing and then presses the "Search" button. The search engine returns with a list of results pages depending on what it feels would be the most appropriate results for the keyword they looked at. Let us understand it via example, the person who wants to buy a phone would type smartphones, the smartphone here is our keyword.
  • Need for Keyword Research :- Now comes the next question which is why there is a need for keyword research. So the answer is without a proper keyword you would be lost. The first phase of the SEO method is to conduct keyword analysis. Without proper keywords, you won’t be able to rank your website. On the contrary, if you have the right keyword then you can bring more traffic. To get this, you need to conduct proper keyword research.
  • Keywords to Use - There are types of keywords such as short tail keyword, longtail keyword, and based on search intent. Let’s understand it in detail. Keywords that seem to be two words or fewer are known as short-tail keywords. This contains abbreviations such as "SEO." The example of short-tail keywords is chairs, smartphones, and much more. Long-tail keywords are those that are over two words long but less than four to five words. “Key phrases” is another term for long-tail keywords. Best mobile phones, best home chairs are examples of long-tail keywords.

    Long-tail keywords are typically easier to rank for than short-tail keywords. The third thing is based on the user’s intention. There are three types of user’s intention like informational, navigational, and commercial intent. As the name suggests, informational intent is for users who are looking for information. The next is navigational intent when users want to redirect on some site. Lastly, the commercial intent, when users are certain about buying. Then comes local keywords. Local keywords are great for the people who want to target a particular location near their locality. Local SEO is the best way to fulfil this goal of targeting local audiences.
  • Keyword Optimisation - The act of mastering the use of keywords on your site, webpages, product sites, or blog entries so that you really can appear in Google search results for them is known as keyword optimisation. In simple words, it entails learning what keywords should be used, where to use them, when and how to use them and how much to use them effectively.
  • How to do Keyword Research - It is the most important part of keyword research once you know what keyword research is you have to master the art of doing it in the right way. The how-to part is divided into four aspects which are search volume, keyword fit, commercial intent, and competition. There are many tools available in the market which provide a detailed report about all these aspects. It is always better to do keyword research using tools such KWFinder, Semrush, and much more.

2. On-Site SEO Tactics :-

Now you know all about the keyword research, once you are done with the keyword part, the next thing is to focus on the on-site SEO. This covers all of the SEO strategies that are under your direct supervision. There are activities you can do on your store or blog to make search engines fully comprehend your whole site, as well as each particular website and product listing.

  • Meta Title and Description - Meta title and description plays an important role in SEO. In search engine rankings, the title of your website or webpage appears as meta titles. Meta titles can be no more than 50-60 characters long. If you go past the character cap, users would not be capable of reading the whole title. On the other hand, the description conveys the purpose of your website.
    The meta summary appears under any meta title in search engine results. The length of your meta definition should be between 150 and 160 characters. Keep it within the limit, so that users can read it.
    Now the next thing is you need to optimise your meta tiles by adding keywords to them. It would be wise to use keywords at the starting of the meta title. Now add at least two keywords in the meta description. Don’t go overboard as it will make the description spammy and search engines don’t like it.
  • Heading Tags - Next to focus on the Heading tags or H tags. It should be included on any page on the website, including the homepage, product page, and blog entries. These tags divide the content of a page and help the reader to navigate. H tags begin with H1, which is the page's title; H2, which ought to be subheadings; H3, which can be used with less relevant subheadings; and so on.
    Splitting up the material with headings not only makes it easier for readers to browse the web, but it also makes it easier for search engines to do so. Also, don’t forget to add keywords in starting headings.
  • Introduction - The next thing is to make an introduction charming by adding the primary keyword in the blog post or product page. The closest your keyword is the more weight it can get from search engines.
  • Site Load Speed - Site load speed should not be overlooked in any case. Users find the website irritating that takes time to load. The site should load fast, if it is taking time, users will most likely exit it. Now the thing is if there is any way to improve the site speed. Yes, there are many ways. The first thing is to lower the image size. Another thing is to use video that is hosted on another site. Further, remove all the extra plugins and apps.
  • Page Slug - The next approach is to optimise the slug. Before jumping on that, let’s understand what a slug is. It is the section that comes after the domain. The slug will be built automatically when you establish a new website, product page, or blog entry page, but instead of using it, update it to the main keywords. Also, keep them short and use hyphens to separate words.
  • Add Blog - Adding a blog to your website is a smart SEO strategy because it offers you more ways of using keywords, which means you'll get more chances to score with them. It also increases the chances of guests landing on your platform, resulting in increased traffic. It also allows you to connect to other sites on your website, resulting in a network of internal connections that search engines can use to learn more about your site and how the pages are related to one another.
  • Add Images - Images are the greatest way to allure prospects. It helps you in grabbing visitor attention. Not just it, they help to break the content and make it appealing in the eyes of a visitor. Now the next thing you need to keep in mind that don’t use too many images, plus always optimise it. You don’t want to affect your site speed.
  • Add Related Videos - Including custom videos to your blog posts, particularly when attempting to rank a blog entry for a term where the existing top posts don't even have an embedded video, may help you get the position one on search engines. It is a good approach to rank, You can add welcome videos on the homepage, FAQ videos, and much more. But make sure it won’t weigh your site down and don’t add too many videos.
  • Internal Links - When you link one content from your site to another content on your site, you help your site earn more time from visitors. The more time he will spend on your suite, the more relevant your site appears to the search engines. This is why internal linking is a good approach but doesn't link to irrelevant content.
  • External Links - Trying to link to other websites from your website or online shop will help you rank higher in search engines. When referring to other websites, you're simply reminding search engines that you're linked to or associated with them in a certain way, which they take into account. Linking to low-quality or spammy pages can have a detrimental effect on your SEO. Always link to trusted or credible websites.
  • Optimise Anchor Text - Anchor text is text that contains your goal keywords when connecting internal or external links on your blog or site. If you will use an anchor text on a keyword and content similar to your keyword then it will clarify to search engines what your content is about.
  • Include Alt Text to Image - If your photos can't load for any purpose, alt text aka alternative text displays a description to your guests. Alt-text is also relevant since it is the photo definition that would be read aloud to those who use screen readers. Not only is it good for Seo, but it's also critical for usability. So always add alt text to an image. Also, try to use keywords in the alt text.
  • Avoid Duplicate Keyword Targeting - When generating keyword-targeted content for your website, don't make different posts or pages that target the very same keyword. Don’t target the same keyword on different content, it will make your site spammy and confuses the search engines.
  • Avoid Excessive Keyword Stuffing - The next thing is to avoid excessive keyword stuffing. Use it in appropriate quantities, don’t make it look like spammy content. As a general rule, your keyword should account for 1 per cent to 3 per cent of the overall word count on your website, so try to stay within that range. When you use the keyword very much, it's known as "keyword stuffing," and is considered spammy among search engines and won't be rewarded.
  • Word Count - Know that the search engines love the detailed content. So try to include lengthy blogs on your site. It is said that search engines don’t index pages that has less than 300 words, so try to include more than 300 words to get indexed. The other important thing is quality. It's not necessary to have a large word limit for SEO purposes. Prioritise the accuracy of the material over the number of words in the document.
  • Rich Snippet - It is also known as structured data. It helps search engines identify key elements of your content and convert them into rich snippets. Rich snippets appear on search results as a separate box of material that contains more detail than the usual meta title and definition, making them stand out to users and indicating that Google values the content.
  • Use Content for Skimmers - Search engines know that most of the readers are lazy, they won’t read everything and those users are skimmers. If you will add short paragraphs, headings, call to action, numbered list, and much more then it will engage a user. From an SEO standpoint, skimmers who remain on your sites for a long time are almost as useful as interested readers, so style your information in a way that maintains skimmers engaged, amused, and on your pages.
  • Include Number, Brackets, and Numbers - Figures, dates, and brackets attract the eye, and simply including this little information may be the difference between a searcher clicking on your SERP result over the other. So give them a shot.

3. Off-Site SEO Tactics

Many of the SEO strategies that you don't have a full influence on are classified as off-site Seo services. It is actually to tell search engines that the site is valuable and has a reputation. Off-site SEO may also provide a factor that is dependent on visitor interaction. Bounce rates, page views, time on site, and other visitor experience metrics tell search engines that the site is interesting and should be exposed to more people. Let’s understand all these factors in detail.

  • Add HTML Sitemap to Google Console - The very first thing you need to do is submit your sitemap to the Google search console. Now if you don't know what it is and how to do it. Then here we will explain it. A sitemap is a directory of all of the sites on the web. As there are many other websites out there and every day new ones being launched, submitting the sitemap aids Google about what they are supposed to be indexed. As Google is the most popular search engine that’s why it is important to submit your Google Search Console. Now the next question is how to do it. The answer is pretty simple, just visit the Google Search Console, you will get all guidelines in layman’s terms.
  • Generate Backlinks - This is among the most crucial off-site SEO strategies you can use. When one site connects to yours, this is known as a backlink. It is basically to give the search engine a signal that another website is vouching for you. Backlinks are crucial to your progress in the SERPs, and obtaining them is a must. Even if your site is fully SEO-optimised and has excellent content, if you don't have backlinks, it will affect your rankings. Another important factor is getting backlinks from reputable sites. If you get backlinks from sites such as gambling, spam, or more that are not considered in the eyes of search engines then it won’t do any benefit to you. Try to obtain backlinks from high-authority, reliable, well-established, and credible websites. The next question is how to get backlinks. The first approach you can try to be the source. If you have original statistics, and data on your website then people will link to you. The other thing is to create content that is relatable to people. Guest post is another good approach to get backlinks.
  • Reduce Bounce Rate - Bounce rate is the thing search engines hate the most. When a user vist the site but within few seconds he exits the site without doing anything is called bounce rate. It means the content on your website is not suitable for user’s needs. So it is important to keep the bounce rate lower and gives an impression to search engines that all the content on your website is relevant. To minimise the bounce rate, always target the right keywords. Don’t add too many pop-ups as it can be annoying to prospects. When the users first land on the site, the content they will see is known as above-the-fold content. It should be engaging and pleasing to the customer. Moreover, the website should be easily scannable to the user. Include engaging videos and images to connect with the customers.
  • Enhance Onsite Time - Now, it is the time users spend on their site, it should be more. The more time the visitor will spend on your website, the more value it will create in the eyes of search engines. The techniques to improve or enhance the onsite time are no different than mentioned above. Other than this, you can add blog posts for readers who love to read. Further, you can build polls and quizzes to draw the user's attention. Another important approach is adding feedback or a review section on the site. Also, you can create forums, in case users come across any problem, they can find a solution on that forum.
  • Enhance Multiple Pageviews - Enhancing pageviews means you are working on things that will result in more traffic. When a guest comes to the website, page views per session corresponds to how often sites they see during their visit. When a visitor visits several pages in a single session, it indicates that they are actively engaging with your web, which tells browsers that the content on your site is important. There are ways that visitors find it interesting and help you to get multiple pageviews. The first approach is to make your site easy to navigate. Further, you can include Call to Actions buttons, it helps in drawing the attention of users. Do not forget to add internal links, it keeps the visitors on your site. Finally, your site should work properly on smartphones as most users prefer mobile phones.

How to track SEO Progress

Assume that you have applied all these tactics to your store but how will you know that it is working or not? For this, you need to keep track of the SEO metrics. Start it by keeping track of the website traffic, use Google Analytics to check the website traffic. The next thing is to keep an eye on which keywords you’re ranking. Use Serpwatcher or any other relevant tool to get detailed reports about your keyword. Then it is important to check website authority from time to time, Ahrefs is a good tool for that.

Conclusion

That’s all! This is our full catch on the SEO strategies that can help to rank your store on SERP. No doubt every store owner wants to be on search engines’ top pages but not everybody can achieve it. Because there are so many things to look over and dealing with on our own can be a lot for someone who has a store to manage and a product to sell. Considering this, you can hire an SEO agency, they will do all the heavy work on your behalf. On that note, RVS Media LTD. is one of the best SEO companies in the UK that can help your store rank on search engines.
So what is stopping you now? Go and give it a chance and let us know all about your reaction in the comments section.

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SEO for eCommerce

SEO for eCommerce Article Array ( [value] => fashionnapparels [label] => Fashion ) Array ( [value] => foodndelivery [label] => Food & Drink ) Array ( [value] => gemsnjewllers [label] => Jewellery ) Array ( [value] => healthnbeauty [label] => Health & Beauty ) Array ( [value] => homendecor [label] => Home & Decor ) Array ( [value] => zothers [label] => Others )

SEO For eCommerce

by Sakshi Rajput
Estimated reading time: 12 minutes, 20 seconds

Everyone wishes to be at the top, be it in real life or google searches, isn’t it? So, whether you have just stepped into the eCommerce world or you’re a growth marketer who’s searching for various ways to expand your business, then you are exactly at the place you need to be. This blog is just for you!!

SEO For eCommerce
What Is Search Engine Optimisation

What Is Search Engine Optimisation (SEO)?

SEO is an acronym for Search Engine Optimisation. It is a way of increasing the quality and quantity of traffic on your eCommerce website through organic or natural search results. In other words, it’s a process of improving or enhancing your website to make it visible on the relevant searches. The better the visibility of your website on search engines, the more you’ll be able to attract and gain customers to your eCommerce business.

There are three main characteristics of SEO:

  • 1. Technical stuff

There are certain technical sides of search engine optimisation that you need to cover. When you'll not have good technical stuff then you'll not be able to do anything, it's as simple as that! It is more like a thread of a garland, everything else is based on this.

  • 2. Great quality content

The second thing is content, it's the most significant part. If your content is of high quality then it will surely help in the ranking of your website. Likewise, if it's not good then you'll not be able to achieve success in your SEO strategy.. Content can help you in achieving your business goals. For example, if you want to attract local customers, you can create content specifically for your local audience. It is even possible to do local SEO of your website to attract more local customers.

What is On-page and off-page SEO?

  • 1. On-Page SEO

On-page SEO means everything that you can do on your website which includes optimising it by making use of the technical aspects such as :

  • Keyword research
  • Internal Linking
  • Content Optimisation
  • Page Optimisation
  • Title tag optimisation

Overall, the goal of on-page SEO is to offer both the UX and perfect content and displaying the search engines, what the website is all about.

  • 2. Off-Page SEO

Whereas, off-page SEO is all about earning high-quality backlinks to your website to display that your site holds value and has authority.

Gaining links may include techniques such as :

  • Email outreach
  • Guest Blogging
  • Broken Links Building

Moreover, it is deeply connected to the other fields of online marketing, like branding and social media marketing. They have an indirect impact on building the authority and trust of your website.

Keep in mind that, a successful and robust SEO strategy includes both on-page and off-page SEO.

eCommerce SEO tips:

  • Proper keyword research to get the kind of keywords that your prospective customers are searching on the web.
  • Website architecture is based upon your keywords research.
  • Technical search engine optimisation to assure that the search engines drag your website to the top more efficiently.
  • It includes on-page search engine optimisation through planned keyword optimisation in content and meta tags.
  • It must include link building to assist in improving the authority and connections of your website.
  • Additionally, it should come with various SEO measuring tools such as Ahrefs and Google analytics.
  • To get more natural visitors, it must also include content marketing.
  • Also, local search engine optimisation to gain local traffic to your website.

How does SEO work?

Now, you must be thinking, how does search engine optimisation work? So here is it..

Various search engines like Google and Bing use bots to drag the pages on the internet. Along with this, they gather information about all the pages, travel from site to site and then keep that in an index.

Most importantly, your task is to assure that Google or any other search engine looks at your site as the best result for a specific search.

But what are the factors on which they decide that your website is the best? It is based on an algorithm that considers relevancy, authority, loading speed, query and many more things. (By the way, Google has about 200 and more factors that determine the ranking.)

After that, algorithms look over all the pages in the index, and in the process, they keep taking hundreds of other ranking signals or factors into account. All this is done to find out the order in which pages will be visible in the search results for a given question.

The factors that rank the searches can be contemplated as substitutes for aspects of the viewer experience.

  • 2. Organic Results:

The organic or natural search results are the results that rank based upon 100% merit.

Or in other simple words, here you don't need to pay to rank higher, you just need to improve your SEO as naturally as you can.

Moreover, search engines like Google rank natural searches based on several ranking factors.

But generally, natural results are considered by Google to be the most trustworthy, relative and authoritative. They are of much higher quality than the paid ones.

Advantages of SEO for eCommerce business

By now, you know what is SEO, how it works and all, but we know that you must be wondering what are its advantages, what good is it for, right? So, to address your problem, we have listed down some of the points of advantages of search engine optimisation. They are as follows:

  • 1. Better User Experience

It is not just about the quick and easy wins to upgrade your eCommerce site above the rankings for a temporary term. Being an eCommerce business owner, you need to know and understand the significance of serving the customers well. Satisfied, good-serviced and happy customers gravitate towards your website time and again after their first purchase. Most importantly, if they like your services and products too much, then they recommend them to others as well. See, how important customer service is for the growth of your business, isn't so?

But you must be pondering over the thought that what is the role of SEO in this? So, keep in mind that to get higher visibility and rankings, customer experience is also considered by various search engines like Google, Bing etc.

But how is this possible? Worry not, because it's quite simple!! If your business is offering answers to the queries of customers and viewers in a concise and streamlined way, then you'll be good in the eyes of search engines. Yeah, they'll prefer you over anyone else!

Moreover, optimising your website and it's replication to effectively answer the questions of consumers will surely assist in making the user experience much better.

  • 2. Develops Trust

Trust and authority are important for a website to be considered as a reputable and credible source of information. There's not much difference when it comes to your eCommerce business.

Okay, answer one thing, being a customer, do you purchase from a website that's not easily visible on the internet or that seems mysterious? Answer it? We know that your answer is a big 'No' because you are smart, yes we said it consumers are becoming smarter day by day and they should be!

Of course, you would want to buy from a website that's on the top of your search result! By this, you must have understood how important it is to build the credibility and trustworthiness of your brand. But how can this be attained?

For that, you need to have a strong SEO strategy! Develop a simple to search website that offers a brilliant customer experience and then you'll be on the track of your success. Next, include a real, optimised copy of your website, along with high-quality backlinks, informative blog posts and this way you'll also be able to build good user behaviour.

No doubt, this will take up a lot of time, patience, hard work and above all, consistency. But the results that you'll get after all this will be much much greater than this.

  • 4. Economical Investment

Yes, you read it right!! Organic SEO is quite affordable and that's such a big advantage for your business, isn't it?

No doubt, an efficient eCommerce strategy will cost you a little bit by considering the wider and bigger picture of your business in mind, this can be comparatively less than that.

Moreover, the increased flow of traffic, conversion rates and credibility that are offered along with the organic search engine optimisation will provide a healthy return on investment.

  • 5. Increased and Better Engagement

You must optimise your SEO for the local search and then you'll be able to get more traffic, conversions and engagement in a particular area.

Mostly, focus on improving the local SEO and then you'll be able to get more and more conversions. With the help of local SEO, you will be directly visible to the customers and they'll surely get attracted to your business.

  • 6. Easy To Measure

The next advantage of SEO for eCommerce business is that you can conveniently measure the accomplishment of your efforts. Moreover, to understand the behaviour of users in a better way and to know the strategies that you can use to get success to implement a combination of tough and strong tracking tactics and high-quality analytics tools.

When you would have a lot of data in your hand, your business will surely evolve and prosper.

  • 7. Stable Evolving Strategy

As we have already talked about how SEO can offer the users attractive quick wins, it's not only about the small term. The businesses having a robust eCommerce strategy will feel the advantages of a stable approach that functions with them as they prosper and grow.

Furthermore, you'll get to see the best results of your search engine optimisation strategy within the first year of following it. But believe us, it's not going to stop there. If you build your foundation of SEO with honest and great efforts then it's going to stay longer than usual, it will keep benefitting you for as long as it's possible.

  • 8. Aim For The Page one

Wishing and aiming to bring your eCommerce website to number one is an open secret, there's no lying to this fact!

Okay, let's play a game of honesty, be honest and answer it. When you search for anything on Google, do you even go beyond the results of the first page? And even if you do, then how often? Most of you have answered a "No" to the first question, right?

You see, that much important ranking is!!

SEO strategies are curated to assist your eCommerce website to get on the top and be there. Moreover, more efficient organic search practises can convey this goal, even when the market is full of competitors, that's why keep working for it. By using the right SEO strategy you can rank your eCommerce store higher in the search engine rankings.

Other than this, try to collaborate with the experts and improve your content to make it bring to the top.

  • 9. Fresh Opportunities

Open up your ears and mind and listen, being in the background and hiding away will never show you the latest opportunities. The more the visibility of your website, the more the opportunity.

Moreover, implement the best organic search engine optimisation techniques into your eCommerce strategy and see how quickly everything changes!

  • 10. Capture Customers In The Purchasing Cycle

It all comes down to being visible on search engines to offer your business some lucrative opportunities.

When you optimise your site to be visible in the searches for the services and products that you sell, future customers will automatically find you when they will be searching for something to purchase.

Therefore, you must optimise the website of your eCommerce business and enjoy the competition. Also, turn on the messaging feature on your site to get more traffic on your eCommerce site, increase the engagement of consumers and lift the conversion rates.

Conclusion

Okay, so we have finally arrived at the end of this blog. We hope that this article has made you believe in the fact that SEO is the heart and soul of your eCommerce business website. Also, how important it is for you to rank on the top. Other than this, you also came to know about on page and off page eCommerce SEO services and how their proper combination is important for the success of your business.

So, we would only advise you to get your basics right at first and then you'll naturally put your business in the best place for evolution and growth in the digital world for a stable term. Other than this, you can take help of the best eCommerce seo company in case you need it.

We have various eCommerce SEO specialists at RVS Media Limited, (which is the best eCommerce platform for SEO) they all are well qualified in their work and they'll surely help you out too. So, what are you waiting for?

Call us at 0203 355 8081 or email us at [email protected], we will try our best to help you out.

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With many delighted clients in the UK and across the world, our diverse projects are spread across a broad range of sectors and niche markets.

Link Building

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Link Building

by Sakshi Rajput
Estimated reading time: 17 minutes, 25 seconds

Look, if you want to stand out in your online SEO game, then you definitely need to know everything about link building services. Whether you’ve been doing it for a long time or you’re new to this, this guide will surely prove useful to you!

Link Building
What is Link Building

What is Link Building?

Link building is the exercise of creating one-way backlinks (which are also known as hyperlinks) to a website with the motive of enhancing the visibility of the search engine. In simple words, link building is a way of promoting your website to various other websites with the main goal of having a backlink of your website on their website. Sounds interesting, right? So if you’re a novice or if you have just stepped into the online eCommerce world, then this article is just for you. Now it’s the time to dive into the depths of link building to know more about its importance and everything else that you need to know.
Let’s begin…!

  • Outreach

One of the most important benefits of link building agency is creating relationships. It involves outreach of your website to some other relevant blogs and websites in a particular industry.

This outreach regularly relates to the promotion of anything that you have recently created, like an infographic or a piece of any content.

The most basic goal of outreach is to have a link, but this isn't it, there's still a lot more than only this. Outreach can also assist you in building long term relationships with the main influencers in your particular industry. These relationships of your business with the other business will be of so much use to ensure your trustworthiness.

Don't you think this is a hell lot valuable? Even if you, me or anyone else forget to create links, there will not be any repercussions of that as you are building genuine advocates and evangelists for your business.

  • Transmitting Referral Traffic

Now that you know how links have an impact on the rankings of your website, it is time to know how links impact the referral traffic of your website.

Do you know that a quality link from a richly visited website can also boost the traffic on your website? Yes, you heard it right, it also boosts the traffic on your website. Moreover, if the website is relevant, then there are high chances that the traffic will also be relevant which means it can expand your sales too. Exciting enough, no?

But again, in this circumstance too the value of a link isn't only about search engine optimisation but it's about the users or customers. A good instance of this was the guest post which was written by Michael Ellsberg on the blog of Tim Ferris. Not only this but also he had written a case study on Forbes in which he explained the value that the guest post holds to him.

  • Brand building

When done right, link building can do wonders! Yes, link building can surely do wonders if you know how to build the links and add them in an ideal way. It can help you in creating the value of your brand and also it will also establish you as the top authority in your area of expertise.

Moreover, there are various link building strategies, one of them is content creation, which displays the expertise of your enterprise. And this display can be very beneficial to you in building your brand.

For instance, if you create content based upon the data of your industry and publish it, then chances are that you'll become well known and reputed in your particular industry. In addition to this, when you try to get the links on your website, you are displaying your expertise and asking the viewers of your industry to show and spread the same to others.

How Does Search Engine Works?

Links are an important factor in building a good reputation for a site. And it is absolutely okay if you wonder about the working of a search engine to identify the top quality links. Here in this section, we will clear all the air about how a search engine works.

Google crawls the internet by following links and compiling an archive of the sites it discovers. When you search, you're not browsing the live site; instead, you're searching Google's web database.

Google's index is stored in several data centres, each of which is massive and complex. Appearing in search results is important. To decide the most important answers, Google employs both machine learning and human-coded algorithms.

Google's search algorithm employs over 200 ranking signs. Many people guess about these signs, but no one knows for sure. To improve the search results you can perform various SEO services such as technical SEO, on-page SEO and off-page SEO.

The optimisation of technologies used in Google crawling and classifying your web is known as technical SEO. Domain infrastructure, page speed, technology stack, robots.txt, internal connections, redirects, and so on are all part of this.

Next, On-page SEO is the means of optimising the text and HTML of the website's pages. This is a more detailed view of the items on the website, which aids Google in determining the page's subject and purpose. This includes the page's text, URL, title, header tags, photographs, and meta tags, among other things.

The term "off-page" usually refers to links, but it may also refer to citations. It is a section which you have the least control over. All you have to do is convince another website to give you quality backlinks. A backlink is a positive signal that enhances the reputation of your site in Google’s eyes. SEO is an important factor for link building. This is a reason why SEO company are prevailing in the market. So, if you struggle with optimising your websites then you can definitely hire an SEO agency.

  • Content Promotion and Creation

This is one of the most preferred techniques of link building. All you need to do is, create unique, natural, compelling, and top quality content that people will want to read and share. Your content shouldn't be vague and useless, it should be of value, otherwise, people won't be interested in reading it.

On the other way round, when your content will be catchy, factful, and rich in quality then they'll surely want to read and refer to it on other websites. So what say, are you ready to focus on creating content and making it visible in the eyes of people?

  • Start Being Active on The Social Media

If there's one link building strategy that's most popular these days, it is networking through social media. It has fully transformed the marketing and it can be a blessing for your guest post attempts and link building goal.

So, if you're not on social media sites, then you're surely hampering the growth of your brand. Share new posts, videos, images, build connections and start being active on social media to build your presence. Also, assist your fans in finding what they want, by constantly sharing your stuff on other social media platforms as well.

Eventually, when you become active on social media, then you can doubtlessly increase your engagement, even if you are a newbie.

Hence, you'll display your website URL and brand to the public who, in turn, will share your posts with the focus audience. That's how you link up everything subsequently, right?

  • Email Signatures

An email signature is also one of the simplest and proven ways to build links. All you need to do is, attach a link to all the emails that you send. If you send 200 emails per day with an email signature having a link back, it can attract 100+ people per month to your site. See, it's not a lot, but it requires negligible efforts

Getting something by doing nothing, isn't a good thing especially when you are short on time

  • Mentions and Reviews

Reviews play the most important role in showing the trustworthiness and value of your website and so is the case with mentions.

Display your service, site or product in front of the famous influencers of your industry, and ask them to review it. Other than this, let people become aware of your brand and then ask them to mention it. This way, you will be able to gain a lot of audiences.

  • Ubersuggest

Do you know Ubersuggest used to be laughing stock days back? But you see, now it's one of the best tools of link building.

It is one of the most brilliant tools of link building. It helps in building the links in the best possible ways and yes, it gives assured success.

Backlinks are the key parts of the algorithm of Google. So, when your competitors' website has more top quality links than your website, then it is clear that he/she is in a far better position than you.

But, with the help of Ubersuggest, you retrieve the link data for your competitors, permitting you to understand their link profile in a much better way while focusing on the same links.

Moreover, it lets you get an insight into the common strategies that are prevailing in the market. So that you can adapt and enhance them.

  • Ahrefs

Let's move to the next well-known tool for link building, which is Ahrefs. Mainly, it's a link analysis tool but it can also be used for other link building purposes.

Above that, it is the ideal tool for competitive research. In addition to this, it is also used for the other metrics related to search engine optimisation and other elements like the keywords a site is ranking for.

With the help of Ahrefs, you can perform a full analysis of backlinks and check how the link profile changes with time. Also, you can unreveal the backlink opportunities for some specific terms. Not only this, but you can also discover all the broken links on other sites.

  • Scrapebox

It is a tool that can be genuinely high powered when used with any specific Google search promoters.

In the bygone days, Scrapebox was one of the favourite tools of black hat search engine optimisation ( it was used to automate the comments on blogs). Also, it can assist you to get results from the search engine result pages in a matter of seconds.

Instead of compiling the list of expected URLs manually, you can make use of Scrapebox to drag and export all the results.

This will help in saving a lot of precious time of yours. By saving time there, you can utilise it here in the other important areas. Instead, you can reach out to the candidates and persuade them to link to your site.

  • Authority of the Page

The authority of the page is important and creates a great impact. It is also known as the URL rating of any website. Google pays close attention to PageRank of any website. You can easily check the page rating of any website using a tool such as Ahref, Moz, etc.

  • Authority of the Site

The link quality also depends on site authority. A website with a high domain ranking generally considered good to get links from. You can easily check the domain authority of any website using a keyword research tool like Ahref, uber suggest and much more. Getting links from a popular website is not a walk in the park but it is worth giving a try as these links have great impacts.

  • Relevancy of the Site

When you get links from any website, always keep in mind that the site is relevant to your website content. Even if the site has good authority, it won’t be useful for you if the relevancy doesn’t match.

  • Nofollow vs Dofollow

It is important to display the Nofollow and Dofollow links on a site. A no-follow link is a tag that indicates search engines that link is not an endorsement. Do follow links are appreciated from the SEO perspective. Try to get normal Do-follow links as much as possible.

  • Guest Post Link

Guest post is another way that Google loves but make sure it is not spammy. Recently Google’s former head released a statement claiming that guest posts have gotten too spammy. But this doesn’t mean it shouldn’t be done. There are some points worth considering while doing a guest post. If you’re doing a guest post on any website, make sure it is related to your content. If you’re paying someone to publish your post then in Google’s eye it is wrongdoing. Always post on an appropriate and trustworthy site.

  • Visual Assets

Visual representation of the content is a very important factor to develop high-quality links. Visual assets are classified as images, diagrams, charts, infographics and much more. These stats and charts on a post are a great way to get links from others. Visuals get links faster compared to other approaches.

  • Listicles Posts

Listicles posts are a great way to generate backlinks. In one of the surveys done by BuzzSumo, it has been discovered that lists posts draw more links compared to any other content format. Not just this, such posts are shared by a lot of people too

  • Original Research and Data

One of the important things worth giving consideration when you are trying to build links with content marketing is to add authentic data in the post. If you can do some research of your own that would be highly appreciated.

  • In-Depth Posts

Lastly, always keep in-depth content in your post. If you’re covering everything about the topic in the post that would be highly appreciated by the search engine. If you create content that is detailed and resourceful, it will draw high traffic and get linked by others too.

Conclusion

So, here we have arrived at the end of this blog on SEO link building strategies, it's importance and benefits and everything else that you needed to know. We have tried our best to put all the genuine and best information to help you out in building your business.

That's all from our side, we have done our job. Now, it's your turn to implement all this, win and stand out in the online SEO world.

We genuinely hope that you like and bring into action all the information that has been provided here. And yes, in case you feel like contacting us, feel free to do so as our doors are always open for you!

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Case Studies

With many delighted clients in the UK and across the world, our diverse projects are spread across a broad range of sectors and niche markets.

Local SEO Guide

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Local SEO Guide

by Sakshi Rajput
Estimated reading time: 17 minutes, 28 seconds

Have you ever wondered why some businesses are in the top three results of your Google search? Have you ever tried to know the reason behind it or are you curious to know about it?

If you are nodding in yes, then this Local SEO guide is just for you! In this blog, we are going to discuss everything that you need to know about Local SEO.

What is Local SEO
Guide On Local SEO

Local SEO

First things first, Local SEO is extremely important. In actual fact, about 46% of the searches in Google are local. This suggests that if you own a local business and you don’t have the local SEO in the right way, then you’re surely missing out on something so big.

Secondly, there are quite a lot of people who are constantly searching. Moreover, about 89% of the people search for a local business on their cellphones a minimum of once a week. Also, 58% of the population searches daily. From that search, about 72% of them will definitely visit that store/ shop which is within five to six miles.

Just think, how would these researchers be able to find you if your Local SEO is poor? Did it open your eyes? Calculated all the loss? Okay, now calm down as we’re right here to assist you in that!

What is Local SEO?

Basically, Local SEO is a technique adopted by small or large businesses to enhance their online presence. But the thing which plays a key role in Local SEO is the geographical component.

It is basically adopted by a business to improve its local digital presence. By implementing local SEO techniques on your blog or website, you’re targeting the local customers around you.

Now the question must be popping in your head, is it necessary? Indeed, it is! To understand it better, let’s take an instance that you have a product targeting UK customers but it is not appearing in the local searches, instead, it is ranking for the USA. Then, in such cases, local SEO acts as a saviour. It helps you to rank high based on the SERPs for local searches.

Why is Local SEO Important?

Don't worry, we are not going to throw a lot of random statistics at you. Instead, we are going to show you some most important stats that will surely help you in knowing the benefits of local SEO.

They are as follows:

  • About 46% of Google searches have local intent.
  • About 29% of the Google SERPs contain local packs in the search results.
  • 18% of mobile searches lead to conversion within a single day.
  • About 76% of customers who search for anything local on their mobile phone visits a store that day.
  • Almost 50% of the people who visit Google are just to search for local addresses.

We guess you're now pretty clear how local searches make a big difference in the SEO world. So, if you can make every possible effort to enter into the top searches, then you must do it. It will surely bring a lot of conversions to your website in a matter of minutes.Now that you know why local SEO is important, now let’s understand how to do local SEO and how it works.

How Local SEO Works?

At a big level, local SEO works the same as a normal search on Google. When a person searches for anything on Google or any other search engine, Google scans all through its index to make sure that it provides the best search results for that person.

Moreover, what makes a normal search different from a Local SEO search is that Google makes use of a different bunch of ranking factors to rank the local searches.

Local SEO contains some special ranking signals, which includes:

  • NAP citations
  • Keywords that are used in the "Google My Business" of your business
  • The location that people are searching for
  • Star rating of your Google Maps
  • Keywords that are used in the online reviews of your business.
  • The truthfulness of the online reviews
  • Social Media shares

What is Google Map Pack?

Local SEO Guide

The Google Pack is the collection of the three topmost results for your local searches. Earlier, this used to be a 7 pack, but it was curtailed to be a good fit for the mobile searches.

For example, when you search for the Hair Transplant Clinic in London, Google will show you a map pack as the topmost results.

Local SEO Guide

And then underneath it, you will see the normal search results.

Local SEO Guide

We'll show you how Google ranks various businesses in the map pack later on in this guide. But before that, you must keep in mind that a Map pack has its own set of rules and algorithms.

Surely, some of the ranking factors such as backlinks assist you to rank in the traditional and local organic search results.

But some others such as NAPs are just important to rank your business in the map pack.

One thing that we need to highlight is: Google doesn't only display the local results for the keywords that have a particular state or city. Moreover, if Google thinks that your search requires local results, then it'll show that to you… even if the keyword is not local.

For instance, when we searched for "Vegan Bakery in Greenwich", Google showed us a Map Pack.

Local SEO Guide

This is really significant to keep in mind while you research keywords for your business. You need to optimise for "City+ Store" keywords.

In most cases, the specific store keyword without any location gets much more search volume than the "City +Store" type



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Local SEO Guide

How To Track Google Map Pack Rankings?

The first and foremost step in any local search engine optimisation strategy is to standardise where you are actually at.

Most especially, you want to check is your rank in the Map Pack. Also, keep track of your rankings over time.

Each and every rank tracker on this earth has the pack tracking feature in it.

The problem is that, with the local search engine optimisation, from where you're searching is big. The results of map packs can be different from one place to another.

For instance, let's suppose that someone searches for the best "Ice-cream Shop" on 72nd st 2nd Avenue in London.

Those search results are going to be tailored according to the location of the person.

What can happen is that the same search which is performed a few miles away can bring a huge change i.e., a different site of the pack results. It is also possible that the same results can be displayed with a shuffle in their orders.

So, if you track any business from a single location only, then there are chances that you only see a minute sample of your position in real life.

That's why you need to get super gritty with your local search rankings.

In this way, you can easily check where you rank in the city as well as in your local area.

There are various tools available for you for this type of full-fledged map tracking. There is Local Falcon and Local Viking, they both do pretty much the same work.

Anyway…

to select the name of your business. You must note that you should have a Google My Business account to be visible on Google Maps.

After that, select a keyword on which you wish to check your rankings.

Ultimately, select how broad or specific you wish your rank tracking to be.

For instance, here's an 8-mile tracking radius.

It's set up as a 7×7 grid, which gives you a good idea about the position of your business in that entire area.

Now comes the time to see the rankings. After the tool performs its work, you get left with a visual interface that displays your ranks in every geographical location.

With it, you get a great and interactive map that displays your ranking in the different spots all through the city.

Furthermore, it's visible that the rankings are the best on the outer regions of the city… and they get continuously down as you go inside the city.

This isn't actually an issue. It could be because the location of your competitor is in the centre of the city.

So, Google gives the best rankings to your competitor, when you search from that location on your mobile phone.

With that being said, you must use the ranking tools to find the areas where you rank good.

For instance, you can see that this local business ranks number one in the Northside of the city.. only for one spot.

Local SEO Guide

In such cases, you surely wish to tap on the result to see what's not letting you rank on the top

In this particular case, the rank of your competitor is number one.

But, in case if you're not fully satisfied with the second spot, then you can check out the address of your competitor in that listing.

This way, you can conveniently cross-check their location on the map.

Local SEO Guide

And, as soon as you'll put the ranking of your competitor on the map, you can easily see why you're having an issue in being at the number one spot.

Local SEO Guide

The simpler explanation of the same is that this search location is quite closer to your competitor. That's why it makes full sense why Google wishes to rank your competitor on number one.


Local SEO Tips

There is no denial in the fact that local SEO helps in improving the site traffic. Now you must be wondering about the easiest pathway to enhance your local SEO.

If so, then here in this section we are going to discuss in detail the whole roadmap to boost your local SEO. All you have to do is hang there tight and implement it on your website. If you own a business such as a bakery, clinic or retail shop, then local SEO services are a must for you.

So, without any delay let’s begin the procedure.

1. Improve Your Website for Local SEO

The very first thing you need to do is optimise your website properly. When you hire a local SEO company, they first of all optimise your site for local SEO for best results One of the main factors to make your website appear on SERP results is proper customisation. Now, below we are going to cast light on the following factors that help in improving the local SEO.

  • Mention Your Business Address
  • The most prominent thing to optimise your website for local SEO is to add the business address to your website.

  • Attach Map or Your Locations
  • If possible then please add a map or location to your website. The reason for doing that is that it will help people to reach out to you easily. Also, keep in mind that the purpose of the local SEO is to make your business easily accessible to localities.

  • Include Testimonials
  • A testimonial is a way of telling Google that you’re legitimate and people trust you. So, always add a testimonial of your clients and customers to your website.

  • Include Schema
  • The schema was introduced for a better understanding of search engines. It helps search engines identify what your website is about. If you’re adding schema to your website then you’re making it easier for Google to understand your business better.

  • Build Dedicated Contact Page
  • If your website doesn’t have any contact webpage then it is the thing you need to rectify asap. A good website contains a dedicated contact page. Don't just create any contact page, make it detailed and try to add lots of details of your business there.

  • Add Easily Accessible Phone Numbers
  • If you’re targeting local customers then it is important to add phone numbers that are easily accessible to your website.

2. Declare Your Online Profiles

Now one of the biggest misconceptions among people is that the website is the only online presence you need to make to rank high on Google. It is not true, you need to create your digital profiles online to improve your search engines visibility. Google gives keen attention to the site that is an active review platform like Yelp, TripAdvisor, and much more.

A review site is important to factor in local SEO. There are many other things you need to consider which are mentioned below.

  • Create a Profile on Google My Business
  • Google My Business is very important if you want to boost your business. It not only enhances your brand but also improves the local SEO of your website. By creating a google business account, you can show the details of your business such as address location, contact number and others to the people.

  • Pay Attention to Local Listings
  • Local listing is essential from the SEO perspective. If you search anything on Google based on your locations then try to pay attention to the top sites ranking on Google. If you want to know the top reviews based on location then try to search “your location review” on Google.

  • Build Social Profiles
  • To enhance your local SEO, it is important to build social profiles on networking sites like Facebook, Instagram, etc. Make sure to post relevant information on these accounts. Take advantage of whatever is trending and try to implement it in your business.

3. Plan Local Content

We all know content is the king but to create content that brings sales and traffic is what we all are looking for. We know that blogging plays an important role in SEO. To boost your business, it is important to create a blog. Not just create, release articles based on local searches which are related to your business. There are certain things worth giving consideration are mentioned below.

  • Keep Your Target Audience in Mind
  • If you’re releasing the local content then always keep your targeted audience in mind. If you have an idea about the kind of reader you’re writing for then you will create beneficial content. Mention local references in your blogs so that readers can relate to them. It is important to cover a local event in your blog as it will educate people more about the business

  • Build Links
  • One of the strongest factors to SEO is link building. Approach local blogs and ask for a link back to your blog. It will bring engagement and improve SEO also. You can also do a backlink audit of the competitor website.

  • Avoid General Mistakes
  • Do not copy content from any website. If you’re using the stats from a particular website, mention its reference in your blog. Know that Google loves transparency and honesty

4. Ask Customers for Reviews

Back then in primitive days, it was impossible to get the feedback of the business. But now reviews and feedback are the essential part of any online business. Most of the successful business has happy clients. A happy customer is essential for any business. Now more than anything people love to drop feedback if they have visited the place. So, the strategy must be to get an online review as much as possible. Not just reviews, it is mandatory to get a good review because it will develop trust among the local people. The other thing to consider is highlighted below.

  • Ask for Review
  • It is important to ask for a review from your customers as it will increase brand awareness and trust among the customers. If you get a review, always reply to it politely apart from the fact it is negative or positive.

  • Know Review Guidelines and Process
  • Always know the review guidelines and process before asking for one. Every platform has its own set of guidelines. So pay attention to it.

  • Avoid Negative Reviews
  • Negative reviews affect the SEO factor. So avoid it by all means. Now the question here is how to avoid negative reviews. It can only be done by offering the best possible service. Always remember a happy customer is a key to a successful business. If in case you get a negative review, then try to delight your customers by offering something in return as compensation.

    Reviews become more important if you are into the eCommerce business. Check out our guide on SEO for eCommerce where we have covered all the points to drive more traffic to your website.

6. Make Sure That Your Website Is Mobile-Friendly

Mobile phones have become an inevitable part of our lives. No one can live for even five minutes without a phone. That's why your website needs to be mobile-friendly.

Mobile search and local search go together. More than half of the Google searches are executed on mobile only. People generally read reviews, search for information and find locations through phone only.

That is why making your website mobile-friendly is significant. It can become easier for your prospects to reach you.

7. Make Citations for Local SEO

Now to understand the citations, first you need to know what the actual citation is. Citations are mentions of your business which can be a business address, name, phone number and much more. From an SEO perspective, citations are most important. There are various things which we need to consider, we have discussed them below.

  • Make Use of Locally Centred Directories
  • Local directories play an important role in local SEO. All the local directories are well indexed and based on the geographical area. So, it is important to add your business to the local directories. If you want to search the local directory then all you need to do is “name of the city directory” on Google.

  • Industry Focused Directories
  • Learn from the master is true in all aspects of the business. It is important to follow industrial focussed directories or blogs to gain citations. However, these sites don’t focus on local business but you will get the gist of everything. If you don’t have any membership plan for this directories try to get one as it will help you to improve citations. If you don’t have any clue to find out the industry directories then try to simply search “your niche directory” on Google.

  • Local Search Engines
  • If you want to appear on the local search the first thing you need to do is make sure that your business exists on sites like Yelp, Hotfrog, and Foursquare. It will surely help you to appear first on Google based on the search query.

  • Pay Attention to Local Blogs
  • To boost your local SEO, you can approach the local blogs. Try to get a listing of your business to these blogs. But before rushing into that, make sure that these blogs are well indexed and getting a good amount of traffic.

    SEO is a very important factor and based on how frequently Google changes its search algorithm you need to keep on top of everything. The local search features on SERP play an important part, so try to make more out of it by implementing these tips. If you think it is too much to do, check out our Local SEO checklist so that you don’t miss any point.

9.Optimise The Content and Improve Internal Linking Structure

Internal links are the most important factors that determine the ranking and authority of your website. But why do they matter a lot? Do not bother, we are going to discuss it below.

Internal Linking matters because:

  • It supports website navigation.
  • It distributes the authority and ranking power among the pages.
  • It helps with website hierarchy and information architecture.
  • Moreover, each time you write content, you will need to optimise it for the search engines by making use of long-tail keywords, header, title tags, body, and meta description.

10.Execute an SEO Audit

SEO Audit is a process by which we can evaluate various elements of the website that have an impact on their performance. It brings out a clear picture of your website's performance so that you can make it better.

Once you have figured it all out, then it might be a bit tough to stop you. Nevertheless, SEO is an intuitive and continuous process. Other than putting a full stop or just making changes or seeing what stays, it assists in performing a full-fledged audit to check where your website stands. Also, it tells you your points of improvement where you need to work to reach the zenith.

A local SEO audit must necessarily include all these:

  • Citation Audit -
  • Many things decide the ranking of your website, but the most important thing is the number of links that are pointed towards your website. Also, make sure that all your citations are right in the topmost business directories.

  • Google Search Console Audit -
  • Check if your website is crawlable? Does it contain any error that might hinder the indexing in the future?

  • On-Page SEO Audit -
  • Ensure whether your site can accommodate on-page SEO elements that assist in ranking or not.

  • Google My Business Audit -
  • Check how your Google my business appears on the search engines. Also, make sure if the information is accurate or not.

  • Competitor Analysis -
  • One of the most significant steps of a local SEO audit is keeping a check on your competitors and understanding where they stand.
    Also, know whether your website matches with your competitors or not. After that, analyse whether there are any differences that you need to fulfill.

  • Website Audit -
  • One of the most significant steps of a local SEO audit is keeping a check on your competitors and understanding where they stand.
    Lastly, check the overall performance of your website i.e., how it's performing ultimately.

Conclusion

Here we are at the end of our detailed Local SEO Guide. We hope that you are now fully equipped with all the vital information.

Struggling to jump the SERPs can be a tough task for most businesses, most especially when you are a local and small business with a few resources.

But local SEO is so significant for the success of your local SEO company.

As a large group of people rely totally on the online reviews and search engines to search for what they need, that's why you need to boost your local search rankings to be visible online.

So, jump the local SERPs by creating good local content, optimising your website, obtaining citations and earnings valuable reviews of all the respective customers.

Moreover, don't just restrict yourself to the technical local search engine optimisation practices such as web optimisation and citations, though!,

Build and improve the relationships with the various other related local businesses, join the local organisations, and make sure to participate in more and more events of the community.

Besides, local search engine optimisation isn't only a discrete endeavour. With that, you also need to make use of other kinds of marketing such as social media marketing, affiliate marketing, digital marketing, SEO etc. to enhance your rankings.

The online attempts are always a reflection of your offline truth. So, if your business is not good and reputed, then surely your reviews will be bad too!

That's why your main focus should be on building the business in all the best ways possible.

For any more information, query, confusion and any kind of questions regarding local SEO services and local SEO agency, you can feel free to contact us at RVS Media Limited. We are always here at your service.

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