Why You Should Outsource SEO and Marketing Of Your E-commerce Business?

Estimated reading time: 7 minutes, 7 seconds

Wondering why you should outsource SEO and marketing of your eCommerce business? If so, then this blog is just for you. Here, we are going to discuss why outsourcing marketing of your eCommerce business is so significant. Without further ado, let’s get started!

What Do You Mean By Outsourced Marketing?

When an institution or a firm gives another firm the power to take care of its sales and marketing, it is called outsourced marketing. Certain big institutions do not have that much time to perform marketing on their own, that's why they choose to outsource all the marketing tasks to another institution. Mostly, institutions decide to outsource the SEO and marketing of their eCommerce businesses so that they can focus more on fulfilling the objectives of their company.

Do You Need SEO and Marketing Outsourcing?

If you are the one who's still confused about whether you should outsource SEO and marketing of your business, then do not worry! We are here to clear all your doubts.

Marketing-Outsourcing

In short, outsourcing SEO and marketing of your business is so significant in the present situation to boost the visibility of your business. Moreover, here are some points that will make you clear about having your SEO and marketing outsourcing. They are as follows:

  • If the traditional marketing and SEO strategies are not giving you the desired results.
  • Getting to the top of Google search results seems tough.
  • If you have already spent a lot of money in paid campaigns but didn't get any lead.
  • If you are an agency with a lot of clients and fulfilling their requirements seems like a tough task.

Reasons Why You Should Outsource SEO and Marketing of Your eCommerce Business

Here are the reasons why you should outsource the marketing functions of your business.

1. Time-Saving

This is the very first and significant reason for outsourcing your marketing and SEO functions. Optimising the content and website pages to rank higher on the search engine results requires a lot of time, especially when the people handling that function are not so experienced and skilled. So, by outsourcing these functions, you can save your precious time and invest it somewhere else in the other significant tasks.

2. Cost-Effective

SEO is very complex and difficult. It is not worth the cost and time to train a full-time employee in a short period. Also, they might not have enough time to perform SEO strategies.

So, to get it done perfectly, then you will need someone who has experience of some years or a group of professionals who specialise in digital marketing campaigns and SEO. Outsourcing marketing and SEO services will give your institution a full team of experts for a lesser cost comparatively.

An SEO agency or company can offer a substantial amount of value for a minimal cost. Remember that SEO is the key investment of your business. If you get your SEO done in the wrong way from the beginning then it might not give you the desired results.

3. Better Results

Another reason why you should outsource your marketing and SEO is that it offers you better results. The reason why it offers you better results is, when your eCommerce Email Marketing Strategies are outsourced, they are handled by professional marketing institutions who hold proficiency in those skills.

No doubt, you might take your business to the top results of search engines, but the digital marketing companies will assure that you stay on the top of search engines. That's why outsourcing is so important as the work is handled by specialists and professionals. Even if you have some in-house members to handle the task, then they won't be able to make it to the top alone. They'll need some experienced professionals to achieve the desired objectives.

4. Marketing ROI

Now coming over to the key reason why outsourcing your SEO services and marketing is so important. That is, to make your marketing rate of investment better and higher.

With the help of a skilled team of industry experts and by using artificial intelligence technologies your business can gain more sales, leads and traffic.

Also, when you fulfil that objective, you get recognition and praise from the decision-makers of your company. In addition to this, you also get to invest more in marketing strategies. This investment to outsource SEO and marketing services can assist you in launching the different strategies across the various channels. This in turn leads to more gains for your business.

5. Advanced Technology

Technology these days is constantly changing. You as a business owner might not be able to keep up with the latest technologies. But the main task of agencies is to provide the best marketing and SEO services. That is why they make use of the latest technologies that can even bring the worst marketing strategies from ground level to sky level.

Moreover, when it comes to expanding your business in the digital world, you cannot just afford to use the top technological platforms. Undoubtedly, they improve the growth, performance and cost-effectiveness of the organisation.

6. Social Media Presence

Brands flourish on the social media platforms such as Twitter, Facebook, Instagram and LinkedIn. That's why it's so important to have a powerful social media strategy and a highly dedicated team to keep a track of all the updates of social media.

Do you know how to promote a product? If not, then you should understand it. Also, you need to advertise a product and tell your brand story through posts, blogs, catchy captions and videos. To undertake all these tasks, you need to hire a brilliant and strong marketing agency. That agency will take care of the activities that assist you in building your brand.

That's why, make sure to invest in such a marketing agency that can give the best results and keep up with the ongoing social media trends, instead of relying on the in-house marketing team.

Useful Marketing Services For E-commerce Business

There are some very useful marketing services that every eCommerce business should follow. We have mentioned them below, kindly have a look.

1. SEO ( Search Engine Optimisation)

We aim at offering the best and desired results to our customers. That is why we offer excellent SEO services to make the business of our clients rank higher on the search engines. Our team of highly skilled and experienced SEO executives go above and beyond to offer top quality services to clients.

2. Digital Marketing Services

An eCommerce business is nothing without digital marketing. If you wish to get success and if you wish to stay in the market in the long run, then you need to implement powerful digital marketing services. To cater to your needs, we offer top-notch digital marketing services and make our clients happy and satisfied.

3. Social Media Marketing

We at RVS Media help brands connect with their audience through social platforms like Instagram, Facebook, LinkedIn, Twitter etc. Our social media marketing team assists the clients in boosting sales, building their brand and bringing more leads and traffic to the website.

4. Content Development

Content development is the key in today's world. If you wish to prosper in the virtual world, then you need to excel in creating content. We offer top quality content development services to our clients. Also, we assist them in being visible to a large audience.

One of the most significant services that we offer is the Google Ads Campaign. It is a set of some keywords that share a location targeting, budget and other such settings. Moreover, campaigns are generally used to organise the services and products provided by the advertisers. Do not worry about Google Ads Campaign because our team is right here at your service.

Conclusion

So here comes the end of our blog on " Why You Should Outsource SEO and Marketing Of Your E-commerce Business?" We believe we have made it clear why outsourcing is so important for your business.

To conclude, outsourcing saves your time, offers you better results and helps you rank higher on the search engines. So, why wait? Outsource your SEO and eCommerce marketing strategies as soon as you can, if you wish to achieve your objectives in a much-organised way.

And yes, if you still have any doubts, then make sure to contact us at RVS Media Limited. We and our whole team stand with you to reach the top.

Ready to get started?

To check what we can do with your business and eCommerce store, get in touch.

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BigCommerce Vs Shopify: Which E-commerce Platform Is Better In 2022?

Estimated reading time: 10 minutes, 5 seconds


Confused between BigCommerce and Shopify? Don’t know how to choose the right platform for your eCommerce business? If yes, then we’ve got your back. Keep reading to learn everything about BigCommerce vs Shopify!

BigCommerce Vs Shopify — Which One To Choose in 2022?

When it comes to the most popular eCommerce platforms in the world, BigCommerce and Shopify top the list. These two eCommerce development platforms are used by a huge chunk of online retailers. If you're reading this article, you might already have an idea of the capabilities of the two platforms. Although both are great platforms to set up an online store upon, both differ in their features and capabilities. Hence, it is very important to make the right selection according to your business type, size, and goals. This is why we have compiled this detailed BigCommerce vs Shopify comparison blog to help you make the right selection for your business. Here, we will discuss all the similarities and differences between Shopify and BigCommerce, so that you can choose the right eCommerce platform for ensuring the success of your business. Let's dive right in!

BigCommerce vs Shopify – Which is more reliable?

When you search for how to start an online business, probably the first suggestion you'll get is to select the right ecommerce platform to build your online store upon.

Both platforms need no introduction as they are the major players in the eCommerce world.

Founded in 2006, Shopify is known for being the easiest to use eCommerce platform that can be used by any type and size of business. It is one of the best ecommerce platforms in the UK. On the other hand, BigCommerce has been serving eCommerce business owners since 2009 and is known for its amazing eCommerce features. Both eCommerce software giants have hundreds of thousands of users across the world and are making billions of dollars in terms of sales and revenue. In fact, these platforms are used by some of the biggest eCommerce retailers across the globe, which is a clear indication of their popularity, versatility and scalability.

In fact, we can confirm that both eCommerce development platforms remarkably suffice the needs of eCommerce store owners and aspiring e-retailers. However, the final choice of the platform depends on your personal requirements and values.

If you're looking for a platform that is more professional and has excellent customer care service, then BigCommerce will be the right choice for you. But if you're looking for an eCommerce partner that is easy to use and maintain, then Shopify is a better option for you.

Below is a clear cut comparison of both platforms:

BigCommerce vs Shopify: Ease of Use

Having an easy back-end and simplified user interface is crucial. You will never want to work in an environment that is too complicated to use. On the other hand, when your working environment is intuitive, you can focus more on your business without worrying about the usability of the platform.

Although both the eCommerce platforms are easy to use and offer a simplified user interface as well, BigCommerce has got a slight edge over Shopify. This is mainly because it is a younger platform than the latter one and so, they have incorporated an enhanced user interface and experience design. Another good thing about BigCommerce is, it offers complete control to its users. You can enjoy full control of your online store without paying extra.

Coming to Shopify, the platform is mainly known for its ease of set-up and use. If you're a WordPress user, then you'll find the platform to be very familiar. The only issue with Shopify is the way it deals with second level navigation. This process becomes slightly complicated and adding to it, Shopify also changes their UI very frequently.

Nonetheless, Shopify is very easy to use and is virtually pleasing as well. But because there can be only one winner, we name BigCommerce as a better platform considering the usability.

Our Verdict -
BigCommerce – 5/5
Shopify – 4/5

BigCommerce Vs Shopify: Themes

There is a common misconception that building your eCommerce website is an extortionately expensive affair, which is not true provided that you have access to the right free/affordable themes.

It may be a bit hard to believe, but the overall functionality and performance of your online store depend largely on the theme you're using. Below are some of the key points one should check before selecting the right theme for an eCommerce store:

  • Cross-platform compatibility
  • Inbuilt SEO tools
  • Responsiveness
  • Marketing tools
  • Design flexibility
  • Control
  • Functionalities
  • Space for blog alongside your products
  • Easy plugins integration
  • Simple checkout integration

Talking about the winner in this segment, Shopify is our top choice. This amazing platform allows you to make your e-store stand out from the rest by providing you with a plethora of attractive and stylish themes. On visiting Shopify's theme store, you will find more than 100 themes, both free and paid. These themes are professionally designed and highly optimized for eCommerce businesses.

BigCommerce also offers a good range of responsive premium and free themes to make your online store attractive for visitors.

However, when it comes to choosing the winner, Shopify is the name.

Our Verdict :
Shopify — 5/5
BigCommerce — 4/5

BigCommerce vs Shopify: Ecommerce Features

Here comes the most important part, what eCommerce features have these platforms got for us? There is no point in using a platform or say software that doesn't let you use the basic eCommerce functionalities.

But the good thing is, both BigCommerce and Shopify are feature-rich platforms. They will help you set up a fully functional online store that will help you attract more and more customers.

Nonetheless, BigCommerce and Shopify differ in the range of functionalities they provide, so let's take a look at both of them:

Shopify comes with a complete range of eCommerce features that will help you enhance your e-store. These include the following:

  • 100+ professionally designed themes
  • Mobile commerce
  • Complete blogging platform
  • Edit CSS and HTML
  • Multiple shipping options
  • Domain name
  • Customisation Available

Key Features of Shopify

Themes

As we have already discussed, having professionally designed web themes is extremely crucial for any online store because they decide the complete look and feel of it. Not just that, the best themes allow you to stand out from your rivals. The simpler and user-friendly the theme is, the better the shopping experience it will provide to your users.

Mobile Commerce

In today's hi-tech digital world, mobile commerce is of utmost importance. Shopify offers several mobile commerce options that allow your mobile customers to shop at their ease and convenience.

Shipping Options

No matter how attractive your online store is, or how broad your product range is, if there aren't any desired shipping options, you will not be able to grow your sales. In simple words, your customers won't be able to purchase the products even after liking them due to the unavailability of their preferred shipping option.

Shopify has ties with numerous leading shipping providers all across the globe. Also, if you use an advanced Shopify plan, then you can offer estimated shipping rates from carriers like UPS, FedEx, etc using your credentials. This allows you as well as your customers to calculate the shipping prices in advance.

Key Features of BigCommerce

Similar to Shopify, BigCommerce also offers plenty of eCommerce features that will help you keep your online store up and running. Some of these features are as follows:

  • Search Engine Optimisation tools
  • Themes
  • Data & analytics tools
  • Multiple shipping options
  • Mobile commerce, etc.

Themes

BigCommerce has plenty of themes using which you can make your online store functional and aesthetic. Not just that, BigCommerce themes help you make your store easily accessible for mobile customers.

Search Engine Optimisation Tools

When using BigCommerce, you get access to a great range of basic to advanced SEO tools that are specially designed to help you rank your eCommerce store on the top of search engines like Google and Bing.

Multiple Shipping Options

Similar to Shopify, BigCommerce also has multiple shipping options. It has powerful collaborations with worldwide shipping providers including FedEx, UPS, USPS, Royal Mail, etc.

Our Verdict:
Shopify —5/5
BigCommerce —4/5

BigCommerce vs Shopify: Uptime, Hosting, and Security Features

If you want your online shop to run in a frictionless way, then you need to focus greatly on the highest possible uptime and tight security. Believe it or not, websites having downtime can't keep up with their competitors. If you don't already know, downtime brings many disadvantages, including:

  • Customer drop-off
  • Poor traffic
  • Loss of revenue
  • Loss of reputation
  • Harms brand trust and loyalty
  • Data loss
  • Security Threats
  • Technical issues
  • Higher maintenance cost
  • Wastage of time
  • Poor overall performance of the business

Let's see what these two eCommerce platforms have in their arsenal!

In the case of BigCommerce, there is absolutely no lack of security as well as hosting features. Further, you can enjoy unlimited bandwidth and storage along with a guaranteed uptime of 99.9%.

For security, BigCommerce offers PCI-DSS compliance. All of its servers are PCI 3.0 certified to prevent credit card data theft and related security breaches. Apart from this, BigCommerce also offers several other security features, including:

  • File integrity scanners
  • Server-specific firewalls
  • Server-specific firewalls
  • 24/7 human monitoring
  • Intrusion detection software, etc.

Now coming to Shopify, this platform has left no stone unturned to ensure the security and performance of eCommerce stores built upon it. All the Shopify stores are by default compliant to the PCI-DSS level 1 system via an automatic backup mechanism. Further, if you discover anything unusual or fishy, then you can report the scenario to the platform's HackerOne page.

Talking about the data, it is generally hosted by a well-known enterprise-level hosting service called ServerCentral. Note that it is known for hosting some of the most well-regarded businesses across the globe. Moreover, you also get 99.9% of guaranteed uptime.

Our Verdict:
BigCommerce —5/5
Shopify —5/5

BigCommerce vs Shopify: Customer Support

Last but not the least, let's compare the customer support systems of BigCommerce and Shopify. Having reliable customer service is super important as you never know when you might face technical glitches. When selecting the right platform, look for 24/7 customer support services via different communication channels such as phone, chat, email, live chat, etc.

BigCommerce has really improved its customer services over years. Their support staff is readily available and offers quick responses via text, live chat, and email. They also offer online video series covering all the common situations for educating the users.

On the other hand, Shopify also offers reliable customer service that is available 24*7*365. You can reach out to them via email, text message, or call directly on the provided phone numbers. Shopify offers very quick responses and has a large collection of FAQs to cover different situations.

Final Words — Which eCommerce Platform Should You Choose in 2022?

We have covered all the key points that define BigCommerce and Shopify as reliable eCommerce platforms. But the real question is, which one is better? Which one should you choose for setting up your online business?

Here is your answer—

Both platforms are very similar to each other. They offer nearly the same features and are optimised enough for all kinds of online businesses. While Shopify offers advanced eCommerce features and is very easy to set up, BigCommerce has a more simplified pricing structure.

Therefore, you can choose any platform depending on your budget and requirements. And if you're wondering how much a website costs in the UK, check out our blog on the same. Also, if you need, you can also checkout our Magento Vs Shopify blog to have a broad view at different platforms.

Whether you go for BigCommerce or Shopify, RVS Media is always there for your assistance. We can help you set up your eCommerce store on any platform of your choice. All you need to do is, give us a call or drop us a line. Contact us today!

Ready to get started?

To check what we can do with your business and eCommerce store, get in touch.

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How To Set Up A Facebook Shop?

Estimated reading time: 10 minutes, 29 seconds


Planning to expand your business in diverse directions? Have you already set up shops on other social media platforms? So now it’s turn to establish a shop on Facebook for your business. Wondering how to do it? Don’t fret about it because we are here!

What are Facebook Shops?

A Facebook shop is just like a traditional shop with modern technologies set up in the online world. It is the digital mobile optimised storefront on your Instagram account and Facebook pages. Moreover, it displays all the items or products available in your business. With the help of a Facebook shop, your customers can share, discover and even purchase your products without even leaving the platform.

Furthermore, Facebook shops provide various features to assist you in selling the products online. For instance, you can design a shopping experience so that your products are discoverable right from the home page, customise the designs like font and colour and set up a single shop that appears on Instagram, Facebook, Messenger and Whatsapp.

What are the steps to set up a Facebook shop?

Now, without any further ado, let's dive directly into the different steps for setting up a Facebook store.

Let's begin with setting up accounts and going through the policies and conditions of Facebook.

setup facebook store

1. Set Up Accounts and Check the Compliance

The foremost step for incorporating a Facebook shop is setting up accounts. But, before you start setting up your Facebook shop, you need to keep a few things in mind. They are the things that are mentioned in the terms and policies of Facebook.

So, make sure your business deals in physical goods that comply with the commerce policies and merchant agreement of Facebook. The policies and agreements consist of a lot of important information and policies. So, do not just read and accept it but have an understanding of all the policies too.

Then, tap on the "Add Shop" option to add the shop to your Facebook account. As soon as you click on the add shop option, a notification will appear on your screen regarding what this option will offer. Then, after reading that, you need to confirm the option and continue.

2. Make a Facebook Business Page

The next thing you gotta do is, make a business page of your business on Facebook. Remember, you cannot set up a shop using your personal account because the reach of personal accounts is much lower than business accounts.

create page

So, how to create a business page on Facebook? Don't worry, it's easy! First, tap on the dotted Menu icon which is available at the top side of your Facebook account. After that, select the "Page" option. Then, your page will be created after adding all the necessary details.

Having a page is so important because it offers various marketing advantages as compared to personal accounts. Such as:

  • It gives you better reach. That means, your business can reach a large audience.
  • The customers can easily find your business, also they can follow your posts
  • It offers plenty of marketing opportunities too for free.
  • A page offers a variety of budget-friendly tools for advertising and marketing.
  • It allows you to sell to a large population right through your page on Facebook.

Alright? So don't forget to make a Facebook business page!

3. Fill In Your Shop Details

After making a business page on Facebook, the next thing you need to do is, fill in all the necessary details of your shops. Make sure to fill out all the details such as email, phone number, address and everything else correctly.

Furthermore, you can also tick the box for delivering all the inquiries of customers to the given same email ID. By doing so, you will be able to solve as many queries of customers as possible quickly.

Remember, the details that you are going to fill in today are going to stay for a lifetime. So, please do it carefully.

4. Choose a Checkout Method

Once you have set up your accounts, agreed to the terms and conditions, created a business page on Facebook, and filled in all the details, then there comes a time to select the method of checkout. You can choose whichever method you prefer.

To say it in other words, after doing the aforementioned, you need to choose a payment method for your Facebook shop. There are two kinds of checkout methods available on Facebook, they are "Message to Purchase '' and "Check out" on another site.

A message to purchase means that a purchaser will be able to buy the product just by sending you a direct message on Facebook. On the other hand, the second option permits you to send the prospects to the other ecommerce sites, from where they will be able to complete their purchase.

By choosing the second option, you will have to add a URL of the other website to your page. All in all, both options are good depending upon your preferences.

5. Choose the Currency for Your Shop

The next thing after deciding the checkout method is selecting the currency for your Facebook shop. This currency is going to appear below the products, so choose it properly depending upon the region in which your business operates.

Important Note:

If you pick the wrong currency or if you wish to change the method of checkout, then you will have to delete the shop and create it again. All the services and goods that were added to the shop will also get deleted. To delete the shop, tap on the shop tab and find the gear icon which is available in the upper right corner and then choose the delete option.

6. Setup an Ecommerce manager

The next step that you need to take to set up your Facebook shop is setting up an eCommerce manager. Whether you have a pre-existing digital store on another platform or you plan to use Facebook shops particularly, you need to set up an eCommerce manager.

setting up manager

Ecommerce managers are generally responsible for managing the whole eCommerce presence of various businesses. They help in boosting sales and making your business visible to the audience. Also, they take care of the assortment, choose the products to sell and manage the returns.

By this, you might have understood how significant it is to have an eCommerce manager, right? That's why make sure to set up an eCommerce manager for your Facebook shop.

7. Begin Adding The Products

Now comes the most important task, that is adding the products. You need to add different types of products to your website either through your eCommerce manager account or through your eCommerce website. After that, you need to connect your account with your Facebook business page.

Furthermore, once you have made your collection, then you can give a name to it and simultaneously add a description to it. Every collection can consist of a minimum of 6 products and a maximum of 30 products.

Other than this you need to add the following details too.

  • Name
  • Price
  • Image
  • Shipping costs and
  • Availability of the products.

After adding all the necessary information, you can publish your product collection to your Facebook shop.

8. Run Ads and Campaigns

There are various ways by which you can perform marketing of your products to the prospects and larger audiences. They can be both paid as well as free, including:

runs adds campaign

  • Running advertising campaigns on Facebook with the featured products.
  • Featuring the special posts and products via the boosted posts which are the normal posts. These posts can reach a larger part of the targeted audience for a minimal amount.
  • Hosting the contests and distributing the offers to engage your customers and attract new customers to your web page and products of your shop.

Voila, then you can publish your shop. Your Facebook shop is all set to earn profits!

What to Keep in Mind while Selling on Facebook Shops?

Facebook shops are a brilliant option for businesses that wish to expand their business. Indeed, it is the most advantageous option but there are certain things that you need to keep in mind while selling your products on Facebook shops. They are as follows:

1. Promote Your Shop

Now, let's move on to know about "How to promote a product". To sell you need to show. Without showcasing your products you won't be able to sell as the prospects will not be able to find you. That's why it becomes so important to promote your shop. Also, do you know how to upsell? If yes, then you can make use of upselling techniques too.

If your followers and audience are not aware of your brand, then they might never purchase from you.

So, make sure you are using the right eCommerce marketing strategies to build your business.

2. Be Prepared For The Bulk Orders

You never know when you get a bulk order, that's why it's better to stay prepared to take the bulk orders.

When your product listings are top class, the prospects will buy in large quantities from you. However, if your team fails at responding to their demand and queries, and at taking orders then these things might be detrimental for your business.

That's why, to avoid all this, be all prepared to take orders in bulk.

3. Brand Consistency

As you have launched your shop on Facebook, that doesn't give you the freedom to shift your focus from your brand. If the images, layout and style of your Facebook shop look unprofessional and inconsistent, then the chances are people might not trust your brand. Most importantly, they might not be ready to offer you any kind of payment information.

For all these reasons, you need to keep everything updated including your website, designs, products, policies and your whole shop. Most importantly, you need to focus more and more on your brand.

Best Practices For Selling Your Products on Facebook Store


There are some best practices to sell products in Facebook stores. They are as follows:

  • The name of your Facebook shop must be perfect and meaningful. Most importantly it should represent your brand.
  • Make sure to add attractive and catchy product descriptions at the time of listing.
  • Make your shop as alive as you can! Yes, inspire the customers by adding beautiful pictures of your products and a concise and clear description of the product features.
  • Keep the inventory of your shop up to date. That means, no products should be running out of stock.
  • Showcase the different products available in your shop by making different collections.
  • Keep designing the layout of your Facebook shop according to the different occasions and festivals. Also, try to offer different discounts, offers and coupons for customers on festivals and special events.

Conclusion

That's all, we have now arrived at the end of this blog on " How to set-up a Facebook Shop". We believe we have provided you with all the information that you need to know.

We have covered all the steps which are required to launch a Facebook shop from setting up accounts to promoting your brand. Also, we have listed down some of the things that you need to consider while selling on Facebook shops.

To conclude, we would just say, designing a Facebook shop is an easy task but what's tough is managing it. Also, having a Facebook shop is so significant in today's era. So, make sure to have one to go with the trend and to stay updated.

Yes, if you are worried about anything then you can talk to us and take our help, we at RVS Media Limited provide complete digital marketing solutions to our clients. So why wait? Set up your Facebook shop now!!!

Ready to get started?

To check what we can do with your business and eCommerce store, get in touch.

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How To Make A Website Mobile Friendly?

how to make a website mobile friendly

Estimated reading time: 12 minutes, 10 seconds


Are you constantly wondering about how to go with the trends? How to make your website mobile friendly? If so, then this blog is just for you. Here we are going to discuss all the things that you need to do to make your website mobile friendly.

What Is a Mobile Friendly Website?

Since the year 2015, Google has forced the website owners to make their websites mobile friendly. But what does that mean? What a mobile friendly website is? Let's try to understand it...

A website that is designed to work the same way across all the devices, is a mobile friendly website. This means that the website works well on computers, tablets and cell phones without zooming or adjusting the settings. Also, the text of a mobile friendly website is readable, the website can be navigated easily and the user can conveniently find what he or she's searching for.

What Does A Mobile Friendly Website Look Like?

So, as we know what a mobile friendly website is! Let's now move on to understand what it looks like.

Before that, it is very important for you to know that about 52.2% percent of the web traffic originated from mobile devices. That's why it has become very important to make your website mobile responsive.

So, there are four components of a mobile friendly website, they would help you to know how a mobile friendly website looks like. They are as follows:

1. Responsive Display

The foundation of a mobile friendly site is the responsive design. If your site doesn't have a responsive design then a tablet or cell phone user will witness a shrunken form of your desktop website. That means the user will have to scroll either horizontally or vertically to find out anything. And you know what? After facing all these issues, they might leave and visit some other website.

A well responsive website design, whether it is based on a template or is custom-built, spontaneously displays your website perfectly on different types of devices.

2. Readable Font

The second thing that a mobile friendly website contains is easily readable fonts. Of course, you can make them more attractive according to the design of your website. But don't forget that it should be readable.

However, the most easily readable font on mobile devices is Sans Serif. Also, make sure to make the font size bigger as no one would want to give pain to their eyes by reading the tiny texts.

3. Well Formatted Text

The text of a website should be properly formatted. So, make sure to keep text blocks shorter and try to break them with bulleted lists and headlines.

Moreover, it's tough for our eyes to keep track of closely knitted lines. That's why a mobile friendly website contains small and easily readable paragraphs.

4. Optimised Media Display

A mobile friendly website looks perfect in all ways. That means a mobile friendly website has images, videos and everything else in the perfect position.

To make sure that it's perfect, test all the infographics, videos and images to assure that they look well on all the devices. That too without needing to zoom or adjust.

Is My Website mobile friendly?

After knowing what a mobile friendly website is, are you wondering if your website is mobile friendly or not? C'mon, let's find out!

Well, if you have created your website in the past few years, then the chances are that your website is already updated and mobile friendly.

New CMS or content management systems are already based on the knowledge that every website should be mobile friendly. That is, it should work well on all the devices. Moreover, templates and themes available on different platforms are well responsive, which signifies that they can adapt well to your screen.

Furthermore, one other way to know if your website is mobile friendly or not is by reading all the documents of the template you're currently using or by just loading it from different mobile devices.

Wait, even after doing all this, it doesn't imply that your website is hundred per cent ready to be used by mobile users. The design alone is so important, but you need to know how fast the loading time of your website is. For that, you need to take some simple website tests.

The quickest way to tell if your website is mobile friendly or not is by performing a Google mobile friendly Test. To perform this test, you just need to enter the uniform resource locator or URL of your website. Then, Google will load your site into a tiny copy of a smartphone and then it will share the outcomes with you.

Well, if you are keen to learn more about the technicals of your website then there's one more test that you can take online. It is none other than the GTmetrix test.

It will also let you enter the URL of the website ( just like the Google mobile friendly test) but rather than simply telling you that your website is mobile friendly. This test shows you the different results such as structure and performance report. Then it will give you grades accordingly.

If you look at all the details carefully then you will be able to understand the weaker points of your website. And this can prove to be the beginning point of your mobile optimisation strategy.

So, what do you say? Is your website mobile friendly? If it is, then you don't need to worry. But if it's not, then keep reading and you'll surely be able to make your website mobile friendly. If you want to know in detail about how to optimise a website check out our article.

10 Ways You Can Make Your Website Mobile Friendly

The following are the ways using which you can make your website mobile friendly.

1. Choose A Mobile Responsive Theme

First things first, to make a website mobile friendly, make sure to make the theme of your site responsive. So, redesign your website using the best website designing practices.

Designing your website using a mobile-first strategy requires a lot of planning about how it will be used on different mobile devices. This helps in understanding which content will be uploaded on the website. It also brings up the question that, if that content is not required on mobile, then is it required on desktop?

In addition to this, a responsive design offers the best experience on mobile devices but it permits some enhancements to the design and functionality of your website as the size of the screen increases.

Most importantly, responsive design ensures that your website obeys all the devices and screen sizes. No matter what the size of the device, whether it's a tablet or smartphone, your website should be consistent with each device.

2. Avoid Pop-ups

It is very tiresome for the users to come across unforeseen pop-ups while browsing the content on a site, most especially for mobile users. In some of the cases, the X mark is not even visible and this adds to the annoyance of users.

Designers and developers must make sure that if they wish to display ads, they do this in a way that doesn't block the content on any device screen

3. Website Speed Optimisation

The other thing that will assist in making your website mobile friendly is speed. Speed plays an important role in creating the very first impression of any site.

Do you know that about 85% of mobile users expect that the pages should load faster than they do on desktop? Also, about 53% of users leave a website if it takes longer than usual to load? The speed can not be compromised.

In addition to this, speed also plays a big role in ranking on Google. To take benefit from this, the website developers must take all the required steps to increase the speed of your website.

Furthermore, to evaluate the loading time of any website, you can run a speed test on SpeedLab or BrowserStack. For that, you just need to enter the URL and click on the start button. Then, this tool will verify the speed of your website on various browser device combos. Also, it displays a score out of 100 for desktop and mobile platforms.

4. Use Standard Fonts

Most newbies don't know that fonts are heavy. Loading the non-standard fonts on your website will increase your waiting time for mobile users and make it less customer friendly.

Alright, we know that you want a specific paragraph painted in your favourite colour and written in a stylish font that you saw on the website of one of your competitors or friends. However, a standard font will look more good, and remember that it will make your website look better and load faster.

So, you decide... Do you wish to sacrifice losing your visitors just because of the stylish fonts? Not! That's why make sure to use the standard fonts, they will make your site look good and load faster.

5. Keep the Design Of your Website simple

Simplicity is the best! If you have not decided on a template yet, then make sure to keep simplicity in mind. The mobile devices have small screens comparatively, which means that only a few elements can be displayed on them.

Moreover, not each image that you display on the desktop needs to be noticeable on the mobile screens. Also, not every menu icon or item needs to be included. All in all, a mobile website should be simple and sober. And, it should assist the users in getting all the information they need.

So, we guess you got the answer to your most basic question i.e., "How to create a mobile website", right?

6. Bootstrap

Bootstrap is a CSS framework that consists of sensible defaults to scale a site automatically to the suitable screen size. On the one hand, Bootstrap makes things more convenient and on the other hand, it makes some designs difficult to implement. That's why, before using it, make sure that the framework aligns well with the goals of your website.

Moreover, the prime motive of making your website mobile friendly is to ensure that your website scales to fit the screen of any device. The above-mentioned techniques can assist you with the content size, width and layout at the time of transitioning from a desktop device to a mobile device.

7. Make the button size large

Every website includes buttons to link through to the other forms or sections. But a good button can instantly become a bad button if it is placed the wrong way or in the wrong size. Also, think about how you hold or use your phone. Most probably, you use your phone with your thumb. That means anything else that is not in your thumb's reach will become an obstacle.

So, make sure to keep the size of the buttons large.

8. Optimise The Images

At the time of dealing with the mobile sites, the main goal is to design the smallest possible size without losing the overall quality of the images. The reason behind this is, mobile devices have smaller bandwidth as compared to desktops. So, the larger images will take extra time to load.

Also, many mobile users buy a limited data plan, so the small images will help them to use fewer data.

There are two ways to optimise the images, they are:

  • By making use of digital editing software or
  • By making use of the plugins.

Moreover, if you wish to optimise your images by using any digital editing software, then you have to do so before the files are uploaded. Other than this, you can make use of tools such as ImageResizer, TinyPNG or Adobe Photoshop.

9. Make Use Of Media Queries

Alright, we understand! Media query sounds more like you got to talk to a journalist or something, but that's not the story. Here Media means the content that you are delivering to the end-user. Media queries are the most famous techniques for delivering a tailored sheet to various devices.

Moreover, they let you ask a device about its size, then they direct the browser to show the things by following the set of CSS that you have already set.

Media queries are an integral part of most mobile friendly websites. But you need to be sure that the system is properly arranged for all the devices that are currently in use, and not just three or four most popular devices.

Also, make sure to look at the list or any subscription that collects all the information for you.

10. Keep Testing

Lastly, keep testing! The most effective way to ensure that your site offers an optimum user experience is by testing it on real mobile devices. By testing on mobile devices, you can easily detect and resolve the issues or shortcomings that a user might face in the future.

Make sure to run the website on as many devices as you can. By doing so, you will be sure that the customers experience effective and effortless browsing regardless of whatever device they are using.

Furthermore, testing the sites across real android and iOS devices can be quite tough without having access to the complete infrastructure of the test. Also, it is not at all attainable for each organisation to have an on-premise lab as it asks for a lot of investment. Rather than this, you can use a cloud-based platform to test because it provides the benefits without any maintenance.

Conclusion

So, that's all! It's time to wrap up this article on " How to make a website mobile friendly". To conclude, we would say, make sure to follow all the above-mentioned steps to make your website mobile friendly. Also, make sure you already know how to build a mobile website before doing all this!

Also, we would like to add that, technology is advancing day by day, what's trending today might be outdated tomorrow. Likewise, the way mobile devices function will continually change. That's why it is very important to keep testing and tweaking when and wherever needed. Also, always keep the mobile users as your priority and then everything would just go fine!

Most importantly, thank you for sticking to the end of this article. In case, you have any queries, confusion or questions you can reach out to us. We at RVS Media Limited are right here at your service.

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Tips To Maximise Your Sales During The Festive Season

tips to maximise your sales duringfestive season

Estimated reading time: 7 minutes, 24 seconds


Every year eCommerce business owners witness a surge in their sales during the festive season. The most common and simple reason behind this is that people buy a lot of products for themselves and also to gift to their loved ones. If you own an eCommerce business then this blog is definitely for you. In this blog, we have curated a list of 13 techniques that you can use to boost your sales. Let’s get started.

Techniques To Maximise Your Sales During Festive Season

1. Highlight best offers on the homepage

You have great offers for your customers, but what is the benefit of those offers if your customers are not able to find them easily. That’s why we suggest you highlight the best deals and offers on the homepage where the visitors can easily see them.

During the festive season, all the eCommerce sites do their best to attract customers and customers have a lot of options to choose from. In such a case, it is very important to give irresistible offers to your website visitors. For example, you can offer items at a discount, free personalised gift packing or any offer that can be helpful for people in your industry. With great offers and a perfect display of those offers, you definitely can increase your conversion rate and sales.

Highlight best offers on the homepage

2. Keep the stock of bestsellers

Out of all your products, some might have more sales than others. As you are getting into the festive season, it is very important to have a sufficient stock of such bestselling products. People buy these products more which means these are the products they find more useful or worthy. Be ready with enough stock if you see a sharp increase in the sale of these products.

3. Sell Product Bundles

When you have customers buying from your website, why not sell something more to them? Yes, it is possible. You can sell your customers bundle products to increase sales and average order value. Let’s take an example that you are selling women clothes on your website. You can create a bundle product of items such as a matching handbag with a dress.

When you create bundle products, be mindful that customers don’t feel cheated and all the products in a bundle should compliment each other.

sell product bundles

4. Create a sense of urgency

The value of something automatically increases when we know that a thing is available only for a limited period of time. You can use this on your eCommerce website by giving limited time offers. This will encourage the customer to buy the product right now. There are multiple ways of creating a sense of urgency in the customers and you can select the one that fits well in your case. Below are some of the ways you can use.

suppose you have a women clothing eCommerce store. Now you will have to be strategic and plan accordingly. Ask yourself the following questions.

  • Offer a limited stock of products and stick a message of the number of products left.
  • Reward your first few customers.
  • Increase price after a certain time.
  • Offer today only sales.
  • Use urgency focused advertisement copies.

5. Offer free delivery

Now this is a simple and obvious one but still, it is very important. Nobody likes to pay delivery prices when they buy online. In fact, 28% of the customers abandon their cart when they see unexpected shipping charges. You can deal with this by offering free delivery to your customers. If not on regular days, you definitely should offer no-cost delivery as it will give one more reason to customers to buy from your store. Also, you have to keep in mind that with the increasing number of options available, customers are now more demanding. If possible you can also offer fast delivery or two-day delivery along with free delivery.

6. Personalised Experience And Gifts

If you will go out and search for people who don’t like personalisation, you will find none. Everyone loves personalisation, whether it is a letter from a loved one or an email from our favourite blogging website, we feel good when it is specially curated for us. The same is with eCommerce, during the festive season you can offer personalised gift options to your customers. For instance, customers can customise the products. This is more useful for the eCommerce websites that deal in personalised gifts. However, it is not limited only to the personalised products but you can also give them a personalised shopping experience based on their past orders and searches.

Personalised Experience And Gifts

7. Build customer trust

When your customers trust your website and business, they are more inclined to make a purchase. Many people are concerned about sharing their card details and other confidential information on shopping websites that seem suspicious. To deal with this, you should add trust badges on the payment pages so that customers don’t hesitate while making payment for their orders.

Moreover, you can use the trust badges from third parties such as TrustPilot and Feefo. Also, don’t forget to add a physical address on the about us page of your website. Doing so can work as an extra assurance to the customers.

8. Use social media channels

Take the most out of social media channels to engage with your customers, build trust, show them your offers and bring traffic to your eCommerce website. You have to research which social media channels your potential customers use the most and reach out to them with engaging and useful content. Social media doesn’t only help you to bring traffic to your website but also to establish a personal connection with customers.

Make a social media and content strategy for the upcoming festive season by which you can showcase your bestseller products, offers and deals to the customers. Also, don’t forget to give a festive look to your social media pages.

9. Highlight coupon codes

Are you giving any coupon codes for the festive season? If yes then it is a great idea to highlight those coupon codes on the homepage and other important pages such as category pages and product pages where visitors can easily see them. On the homepage, you can add a stripe or banner that shows your offer codes along with other offers.

Highlight coupon codes

10. Upsell products

There are many ways to increase the sales of your eCommerce store. One is to increase the number of people who place an order on your website and another is to increase the average order value. Upsell can help you in increasing the AOV of your website. Upsell is a technique used to encourage customers to buy a high end or upgraded product. For example, let’s suppose you are selling Christmas decoration stuff and a visitor searches for a Christmas tree on your website. Now here you can use upsell techniques to sell larger and expensive sizes to the customer than the one they searched for. Also, you can encourage them to buy lights along with the Christmas tree.

11. Take Advantage of Social Proof

Social proof can help you in improving the conversion rate of your website. People trust the things which are already tested or used by other people. Showing product reviews is one of the best social reviews that can influence the buying decision of the customers. If reviews of a product are very good, visitors will prefer to buy that product instead of a product that has no reviews. Also, you can show the number of orders placed for a particular product in a single day or week. This will send a positive message to the visitors that people find this product useful.

12. Reduce cart abandonment

During the festive season when there are so many websites giving huge discounts and offers, people can abandon the cart for finding a lower price or a better option. You can try the following ways to reduce the cart abandonment rate.

  • Send a reminder to the people who have abandoned items in their cart.
  • Give more options in terms of payment methods and delivery.
  • Give a smooth buying experience and site navigation.
  • Improve the overall user experience of the website.
  • Get more customer reviews.
  • Allow order as a guest.
  • Be upfront about fees.

13. AR Experiences

There are many industries where augmented reality has become the need of the hour. You can give AR experiences to the customers so that they can see how a product would look like. augmented reality is now not only limited to the cosmetic and fashion industries. If you are selling furniture, Christmas gifts or any other such thing, it is possible to show your customers how it will look in their area. Thus, if your website doesn’t have AR features then it is time to add one. You can get in touch with an eCommerce development company that can help you in developing the features you want.

Conclusion

That’s all, we have covered 13 proven techniques that you can use to boost your eCommerce sales during the festive season. Other than this, you can also get in touch with RVS Media, we have a team of certified digital marketers that can help you to get the most out of the festive season.

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How To Prepare Your Ecommerce Store For Festive Season

How to Prepare your ecommerce store for festive season!

Estimated reading time: 6 minutes, 6 seconds


There is no doubt that the festive season is the best time for eCommerce business owners. Starting from Black Friday and Cyber Monday to Christmas, people shop different items for themselves and to gift their loved ones.

As a result of this, almost all the businesses have a surge in their sales and of course in revenue. However, this is not the same for all eCommerce businesses. Some earn exuberant amounts of profits while others struggle to get the benefit from the festive season. In this blog, we will let you know the tips to prepare for the festive season and reap the benefits.

Tips To Prepare For The Festive Season

Just like any other thing, it takes time to make a foolproof plan for the festive season. So, here are the things which you need to take care of before the festive season arrives so that you can be ready for taking leverage of increased demand in the eCommerce sector.

1. Website Design

The design of your website plays an important role in its success. Just give it a thought that you visit a product page and the design of the page is not appealing. You are not able to find the information such as product description, colour options of product and size chart easily. Will you buy from that website or jump to an alternative site?

Most people would leave a website if the design of the website is not user friendly. Researches have shown that complicated website design is one of the reasons that people abandon their cart.

To give your visitors a great user experience, your website should clear CTAs for all pages. Each page of your website should have a clear message and capability to take the user to the next stage of their buying process.

While getting the essential website changes done, keep in mind the coming festive season. You can change the design of your website and give it a festive look such as something related to Christmas or new year. Remember you have to make the changes while keeping the design of the website user friendly.

2. Mobile Optimisation

Do you know that in 2019, one-third of all online shopping was done by mobile devices? This number is increasing with each passing day. Hence, if your website is not optimised for mobile devices then you must be losing a lot of customers.

To make your website mobile-friendly, keep a check on the following things.

  • Responsive- Your website should be responsive for all mobile devices and screen sizes.
  • Navigation- The easier the navigation of your website the better user experience it will give to your visitors.
  • Fewer pop-ups- Pop-ups are great for desktops but when it comes to mobile, they can irritate your website visitors. Make sure to use them very strategically.
  • Page layout- The page layout of your website should be such that a visitor can easily find all the necessary information and take the required action.

Check out this blog to learn more about how to optimise a website.

3. Check The Website Speed

Slow websites kill the user experience and increase the bounce rate of the website. For instance, the web pages that load within 2 seconds witness a bounce rate of 9% and on the other hand the web pages that take more than 3 seconds to load have a bounce rate of 38%.

Even a single second delay can cost you a lot of customers and of course money. Thus, optimise the speed of your website and see if your website is taking longer than 2 seconds for loading. If it is taking more than 2 seconds you should get in touch with an eCommerce development company and optimise the speed of your website.

Do it before the festive season because during the festive season your website may witness a spike in the number of visitors. This can make your website even slower.

Take the following steps to instantly see an improvement in the speed of your website.

  • Optimise the images and videos uploaded on your website.
  • Remove unnecessary plugins and extensions.
  • Use a content delivery network
  • Optimise the code.
  • Get better hosting.

4. Search engine optimisation

You have a very user-friendly website with great design and lightning loading speed. But is it being found by your potential customers? That’s the thing you have to focus on before the festive season.

Optimise your website for the search engines so that people can find your website when they search for something relevant to your business. That is what we call search engine optimisation.

Let’s suppose you have a women clothing eCommerce store. Now you will have to be strategic and plan accordingly. Ask yourself the following questions.

  • What keywords people would search for to find products relatable to my business?
  • What type of content can attract them?
  • Is my website optimised for such keywords?

Once you have got your answers, then optimise your website for such keywords. Back to the above example of women clothing eCommerce website. Now to find women clothes, people may search for the keywords like

  • Women dresses
  • Women tops for Christmas
  • Women partywear clothes
  • Women clothing festival offers and many more

The keyword research is a never-ending game, you will have to select the keywords that are most relevant to your business and have good search volume. Also, you have to check the search intent of the keywords.

For example, if you select the keyword ‘women floral dress’ for your bestseller product but Google shows blogs about the ‘women floral dresses’ in the SERPs then you will not be able to rank your product in the search results. This is so because the search intent of the keyword is informational and you need a transactional keyword for the product page.

If you are new to SEO and rankings, you can hire an SEO agency that can help you to rank higher in the search engines and earn more profits this festive season.

5. Create special festival PPC Ads

You need an effective advertising strategy for getting in front of your target audience. In today’s time, there is no better way of advertising than to use digital ads. As we are heading towards the festive season, you can start planning for special promotions for festivals. If you are giving any offers for Christmas or new year’s eve then you can target your potential customers through digital ads.

There are certain keywords that see a spike during the festive season. Have a look at the below example.

Here, you can see that the word ‘craft’ has searches throughout the year.

However, when you see the trend for the keyword ‘Christmas decorations’ it sees a major surge in the months of October, November and December. You have to find such keywords for your business and run ads. These are the keywords people search during the festive season.

That was all about the things which you have to do before the festive season so that your business and eCommerce website is ready to host the increased number of visitors.

Conclusion

These things will definitely help you to prepare well for the festive season. However, a lot depends on how you do it. If you are not familiar with the technology much, get in touch with RVS Media where we help our clients with web development and digital marketing solutions and enable them to increase achieve their business goals.

Ready to get started?

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10 Ecommerce Email Marketing Tips To Increase Your Sales

Ecommerce email marketing

Estimated reading time: 15 minutes, 7 seconds

When it comes to promoting your brand and increasing sales, eCommerce Email marketing is considered the most viable option. So, to bring some more light on the topic, we are here with this blog. To know more, keep reading!

What Is Ecommerce Email Marketing?

Ecommerce email marketing is an effective technique of sending compelling and attractive marketing emails to prospects to bring in more sales to your digital store. To quote it in simple words, email marketing is the art of increasing the conversion rate by using emails. In a wider sense, email marketing assists a business to attain its desired objectives such as boosting sales, increasing traffic, maintaining relationships and building customer loyalty.

What is the Importance of Ecommerce Email Marketing?

What does cheese do to your pizza? What does Ice cream add to your cold coffee? It adds to their taste, right? That's what email marketing does to your online store.

Also, do you know, approximately 99% of consumers have a habit of checking their emails daily? Furthermore, 80% of users think of email marketing as the most effective way of retaining customers. These statistics are enough to make you aware of the importance of email marketing for small businesses.

So, let's now dive in to learn about some points of significance of Ecommerce Email Marketing:

  • Emails keep the customer well informed and connected with your business.
  • Emails help in building good relationships with your prospects, leads and current customers.
  • So many people have a habit of checking their emails regularly. That's why they are the best as they bring more conversions than any other form of marketing.
  • Emails can be customised and personalised easily. You can add personalisation to your emails, which in turn will make your business more welcoming and warm.
  • Emails increase brand awareness and make your brand visible to the public.
  • Emails are comparatively cost-effective than other forms of marketing.

What are the types of email marketing campaigns?

There are different kinds of email marketing campaigns. We are going to discuss some of them below:

1. Promotional Emails

Promotional- as the word says, means the kind of email that promotes your business. They are promotional messages that are sent to the email inbox of the recipient. It is a type of advertising where businesses can send promotional content to their potential clients.

Promotional emails are sent to the prospects to make them aware of the new products and services available. The main purpose of these kinds of emails is to boost sales and to increase customer base.

2. Transactional Emails

Transactional emails are sent whenever any transaction is done between a business and a customer. They are automated emails that are sent from a business to its customers. Generally, they are related to any commercial transaction or activities in account.

Transaction emails are different from marketing emails because the former gets triggered by the interactions, events, or preferences within an application or service rather than by the marketing campaign of any company. This is the reason why transactional emails are also called triggered emails.

3. Lifecycle Emails

The other type of emails that a customer receives throughout his customer journey is a lifecycle email. They are the emails that are sent to the buyers during different stages from the subscription to purchase.

These emails are generally dependent on the behaviour of users. Also, they interact with your business to assist you in retaining the customers, increasing revenue and improving customer engagement. Some of the examples of lifecycle emails are welcome emails, special offers/discount emails, onboarding emails, coupon emails and many more. If you are wondering which type of email you should choose for eCommerce email marketing then let me help you with this. All three types of emails are important for ecommerce marketing strategy and you have to use them strategically according to your needs.

Ecommerce Email Marketing Tips To Increase Sales

1. Begin with a Welcome Email

If you shop online from Amazon, then you must have noticed the way they email you at every point in time. Yes, big brands such as Amazon and Levi's realises the significance of sending a warm and impressive welcome email.

Welcoming someone is a warm gesture and you must do it in a way that makes the other person want to stay and feel good. Also, it is truly said that "First impression is the last impression". That's why you must try to put all your efforts into curating a welcome email for each of your new users. Because if you don't welcome a new user, they might feel unknown and insignificant at your place.

But what exactly is a welcome email? A welcome email is a message that is sent automatically to the new user as soon as they put their feet in your store. They are a sequence of emails that are sent to the user to thank them for subscribing or signing up to your online store. It includes all the other basic details such as what they can expect from your store and at what time.

Also, the purpose of welcome emails is to make the first best impression in front of the customers and to increase the conversion rate. In addition to this, you can insert the links of your social media handles and a call to action to increase engagement.

Welcome Email

2. Design Responsive and Appealing Emails

You must curate and design your emails in such a way that they catch the attention of your customers. That means, all the emails that are being sent by your eCommerce store to the prospects must be well designed and responsive.

Wait, this doesn't imply that you have to attach GIFs and images in every mail. Talking about facts, if written properly with full attention, the text-only emails can do wonders too. To make them more appealing, you can add bullet lists, headings and make the content easy to read.

Moreover, your emails should be simple and understandable. Also, they should be able to catch the attention of the reader. So, make sure to start with a killer introduction that makes the reader move further.

3. Personalise Your Emails

What is the difference between "Good Morning" and "Good Morning, Rachel"? The difference of feeling and belongingness, right? The latter is always the best way to greet someone because it makes the other person feel like you are talking to them.

That's why you must always personalise your emails in such a way that makes the recipient feel warm. Try to add as much personalisation as you want. You can add their name, their most favourite products, reminders, and you can even greet them or offer them special discounts on their birthdays or special days.

Believe us, things work the best when they are personalised. Try talking to them using their language, which means curate the emails for different generations. Alright, it will take more effort and time but we bet, it's worth it in the end. Notable examples of companies that do personalisation at a crazy level are Amazon and Myntra. There isn't a single email that they send without personalising it. It is delightful for the customers to get emails like " You have pending Myntra credits, why not buy some clothes, Sam"?

4. Offer Discounts

Offering discounts is one of the best strategies to keep the customers coming back to your business. So, make sure to offer discounts to your loyal customers to increase your customer retention rate.

Loyal and constant customers are the life of your store, they help your business to grow. That's why you must reward them by making a special loyalty club. And you know what? By seeing all these special discounts and offers, customers will get attracted to your store. So, it's a win-win, right!

5. Deliver Back-in-Stock Emails

Influencer marketing is one of the effective ways for product promotion. Influencers are the god of social media platforms like Instagram, Facebook, LinkedIn with a good number of followers. Their content is watched by many users and if brands shake hands with this influencer then the product promotion campaign can become a huge hit.

According to the report, influencer marketing generates 37% customer retention. There is this belief that when it comes to influencers, it is best to go with one with the highest number of followers. That’s not at all true, you can pick influencers based on your niche.

Niche influencers might have a little fewer followers but they will surely have the targeted audience you are looking for which will be far better than an expensive influencer with many followers.

Other than this, niche influencers are quite inexpensive too.

Back in Stock Email

6. Send Abandoned Cart emails

Do you know that almost 88% shopping carts were abandoned in the year 2020? That means, 99 out of 100 people decided not to buy a product after putting it into the cart. Sad, no? That's why it has become so important to send abandoned cart emails to your customers.

By sending abandoned cart emails to your prospects, you can offer your customers the push to come back to your eCommerce store to complete their buying.

Most importantly, by sending abandoned cart emails you can recover your lost revenue. Also, if your mail is good enough to bring the customers back to your store, then revenue will increase too. In turn, the user experience of your store will also increase.

7. Send emails at the right time

Timing matters the most! That's why, make sure to send the emails at the right time, so that the users can read them. For example, do you know the most appropriate time to send a marketing email is between 5 am to 7 am, or from 12 pm to 8 pm? Also, Tuesdays and Wednesdays are said to be the best days to send emails.

Well, you should properly analyse and decide the best time that will work for you. Also, you can set automated triggers as well, they will deliver the content at the correct time.

Automated trigger emails ask you to set some rules. Depending upon the objectives, these triggers will differ. But, they can be as easy as the customer taking an action on your website or as tough as a customer spending some time on that page. The idea behind this is that as soon as an action is taken, it delivers the message to their inbox.

For instance, if a person looks at a particular product in your store, but doesn't buy it, then you can send an abandonment email automatically. This mail will show your customers all the products they were seeing with some other recommendations. These emails remind the customers of all the things they were looking at and bring their attention back to the products.

8. Segment Your Audience

Another important email marketing strategy is segmentation. Moreover, segmenting your email list is considered the best email marketing strategy. For instance, if your eCommerce store deals in drinks and snacks, then there might be some users that are interested only in buying drinks. Likewise, there might be some people who are interested only in buying snacks. So, those people who like snacks won't like the emails about drinks and vice-versa.

That's where the role of segmentation comes in! Segment your customers according to their preferences. You can deliver personalised mails that fulfil their specific needs and interests. This way, your product recommendations would be targeted in a better way and then you are likely to get more repeat customers.

9. Upsell-Cross sell

Upselling and cross selling is also an important and effective strategy of eCommerce email marketing. Cross sell and upsell emails focus on the customers who already made a purchase from your store. The main intention behind these strategies is to increase the purchase. They both push people to buy more and more.

To be specific, a cross selling email is sent to the customer to buy a complementary product along with a product they already bought.

Whereas, an upselling email is sent to make the customer buy more valuable product compared to the product they are buying.

Both of these strategies must be personalised with appealing designs and CTA buttons. If you want to learn more about this, check our blog where we have discussed in detail what is upselling and how you can upsell your products.

10. End With A Thankyou Email

Endings must always be beautiful! That's why you must send a thank you email to your customers as soon as they make a purchase.

Thanking your users isn't only limited to thanking them for subscribing or making a purchase. Rather, it is about letting them believe that whatever you are, it's all because of them!

However, we must give something back to our customers, right? This way, the customers will feel belonged, warm and much more connected to your business. The goal is to make them feel at home.

Conclusion

So that's a wrap! Here comes the end of this article. We believe this guide will help you out in learning about the significance of eCommerce email marketing.

To conclude, we would say, email and social media marketing for small businesses has a lot of potential for eCommerce stores. You can make use of the top strategies to retain old clients, attract new leads and increase sales. Whether you are a beginner or an expert in the field, you can take your business to another level by making use of the best eCommerce email marketing strategies. So, give it a try and watch your brand grow bigger and better!

Also, if you are still confused or worried, then we at RVS Media Limited are here to help you out.

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To check what we can do with your business and eCommerce store, get in touch.

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How To Promote A Product and Increase Sales

Product-Promotion

Estimated reading time: 15 minutes, 6 seconds

Back in the day we all used to watch TV ads and then ask our parents to buy the same thing. At that point we might have not understood the power of promotion. But now we surely can. Promotion and advertising are the important aspects of any business.

Starting a service or launching a product is challenging enough but coming up with a service or product promotional plan is not a walk in the park either.

Not to mention, the advertising of a product or service part is the deciding factor for business success. One wrong move and all your efforts can go in vain.

So if you are worried sick about how to promote a product, then this blog is all you need.

What is Promotion Marketing?

Promotional marketing is a procedure to raise awareness about the brand, product, or service with the ultimate aim to increase sales and customers. Brands are nothing without promotions. Promotional marketing is the way to present or showcase or market a product to the end-user with an aim of increasing sales.

It is the technique that encourages the end-user to take action. Promotional marketing involves steps that marketing gimmicks use to make a product huge success in the market.

Let’s cast the light on the steps involved in promoting a product:

  • The first step of promotional marketing is to make the best use of all your marketing channels.
  • The second step is to make your product recognisable among end-users. It can be easily done by using a name, image, or catchphrase that can be easily remembered by the customer.
  • The third step is educating the end-users about the product and how it is going to help them.
  • To stand out from the crowd you must show the audience your distinct feature or uniqueness.
  • The final step of promotional marketing of a product or service is to generate sales and increase the revenue of the business.

How To Promote A Product

Once you are clear with your marketing steps then it is easy to come with an action plan. So let’s have a look at how to promote a product like a pro.

1. Email Marketing

Without a doubt, email marketing is the most successful way for product promotion. It has a higher conversion rate than any other marketing platform. If you send a promotional email to customers about a product or service, then it will directly land on the customer’s business or personal email account. While on any other marketing channel, the promotions get lost in between multiple things.

Email marketing is more structured as here you do not force things on customers. You are sending the email because potential consumers have already expressed interest in your offer by providing their email addresses.

That’s why it is important for online store owners to build an email list from the start.

Email marketing campaigns not only increase sales but also generate traffic. And if you are still doubting the power of email marketing, then you might have missed on the Campaign Monitor report where they claim that 70% of individuals love to know about the product or service via email rather than social media sources.

Email marketing is indeed a good way to increase brand awareness. One such example is PayPal whose Split the bill campaign was a huge success. The campaign was relatable to the audience. They used the campaign to educate users how it is easy to split bills with their friends or family friends in just a few steps.

2. Pop-Up Shops

Pop-ups shops are another good marketing strategy which are gaining a lot of attraction from the users. One thing customers want the most is to interact with the brand in person and pop-up shops provide that opportunity. So if you are running an online business then hosting a pop-up event can be a game-changer.

Hosting a pop-up shop will allow you to build uniqueness around your products, gain exposure in local media, capitalise on seasonal purchasing, offload older stock, and interact with your customers in person to gain knowledge about their needs.

Not only pop-up shops are a great way to increase brand awareness but one can use them for testing purposes too. Renting a place for a few months makes it much easier to try out venues and key demographics. Pop-up shops are one of the eCommerce marketing strategies which eCommerce businesses use to increase their customer base.

From small business owners to celebrities all are putting their foot in the pop-up shop culture. One such example is Kylie Jenner who hosted an event in Los Angeles for Kylie Cosmetics.

3. Entry and Exit Offer

Another good strategy for product promotion is to make the best use of the landing page itself. Every time a visitor lands on your website is a chance for you to market your products. By showing entry and exit offers, you can turn a visitor into customers.

It's a great promotional approach to direct people to the promotional product as soon as they reach your site, demanding them to recognize the product right away.

Don't be scared to think outside the box when it comes to your entry offers. Pop-ups are a great way to display the entry offers. Make your entering pop-ups more successful for conversion by including offers that your customers won't be able to ignore.

Further, you can make use of exit pop-ups by retargeting the customer when they are about to leave the site. On-site retargeting is a good way to promote a product that has been viewed but not bought.

One such brand is Fila which is making the most out of the entry pop-ups. They are alluring customers by offering discounts and offers. While on the other hand, Photo Paper Direct is using on-site retargeting to convince customers about the product.

4. Google Shopping

Being an online store owner, it is a must to take advantage of Google Shopping. As per the Google reports, Google ad has generated 59% ad clicks compared to other marketing channels.

Google Shopping ads have a different approach than conventional text ads. Using text advertisements, you select the targeted terms that will cause the adverts to appear. But Google Shopping has complete control over the web searches that will result in your advertising being displayed to customers more effectively.

This will help shoppers to find their relevant products more easily. Almost every major brand is utilising Google Shopping.

5. Social Media

Social media platforms like Facebook and Instagram are the brand’s hub for promoting products. Almost every second user is using social media and this has forced brands to market their product on this platform.

Instagram is the go-to channel for brands because of its high visuals. It is the platform of millennials. And it is the goldmine for brands to land target demographic more easily. Reels, stories, and posts are engaging ways to promote products on this platform.

Another platform that has helped many businesses out there is Facebook. Brands can easily run Facebook ad campaigns to draw users’ attention.

Facebook advertising of the product or service gives you access to a wide audience of individuals who are eager for a new product launch, because of its 1 billion every day unique visitors. Facebook ads are especially more valuable since the personally identifiable information offered by the platform allows for incredibly precise audience targeting. If you are not familiar with facebook and instagram advertising then you can simply get social media marketing services from an agency for promoting and marketing a product.

6. Q and A Site

The most underrated platform for product promotion is Quora. The platform has much more to offer but most brands are afraid to step into it. This Q and A site is the hub of potential customers. This site is very popular among audiences as they get the answer to their queries or related queries in a more genuine or simplified way.

Brands can certainly make use of such Q and A platforms. The visibility of these platforms is high. If the answer is genuine it ends up getting views in thousands in just a matter of time. Let’s say, for example, you are about to launch a hair care product. Then all you have to do is use the platform to find the question related to hair products.

And then genuinely answer the query and in between, you have to do a product placement smartly so that the answer won't collapse.

Quora has a very strict BNBR policy, so you need to make sure of that. Other than this, you can run paid ads on Quora too.

7. Blog Posts

There is no better way to captivate audience attention than blogging. Blogging has been in existence for years and is working fine for many brands. Online stores and blogging go hand in hand.

Blogging is a great strategy to boost your SEO while also allowing you to get creative with how you promote your company. Redirecting prospects and existing clients to a blog article with a call-to-action is a clever strategy to advertise an item without paying the money.

If you will add a blog article introducing the new product and its features and pricing then the single blog post will help you in the long haul.

A blog post is a good way to make the audience aware of the product features, pricing, and all.

8. Google My Business

Most people think that Google My Business is only good for local SEO strategy. But that's not the case, one can utilise it for product promotion too. If you are familiar with the GMB dashboard then you might have noticed the event, what’s new and the offers tab.

All you have to do is take advantage of the opportunity. If your business is launching a new product then write about the product in a new tab. The thing to keep in mind is posts must contain visuals and a call to action. Also, the post will expire in seven days, so make sure to post it again once it is down.

Other than this, you can host events and make offers about the product too. Further, by answering the Q and A appearing on the keyword search, you can also redirect users to your product.

However, Google is very strict with its guidelines so make sure everything is by book.

9. Influencer

Influencer marketing is one of the effective ways for product promotion. Influencers are the god of social media platforms like Instagram, Facebook, LinkedIn with a good number of followers. Their content is watched by many users and if brands shake hands with this influencer then the product promotion campaign can become a huge hit.

According to the report, influencer marketing generates 37% customer retention. There is this belief that when it comes to influencers, it is best to go with one with the highest number of followers. That’s not at all true, you can pick influencers based on your niche.

Niche influencers might have a little fewer followers but they will surely have the targeted audience you are looking for which will be far better than an expensive influencer with many followers.

Other than this, niche influencers are quite inexpensive too.

10. Cross-Selling and Upselling

If you are not leveraging upselling and cross-selling tactics then you are missing on something. With this approach, you don’t only increase the current value of the product order but also show customers better options.

Upselling and cross-selling are clever techniques used by marketers to convince customers buying into more items. Some people also called it a dirty trick but it is all about taking advantage of the opportunity. The modern customer loves time and if the store suggests multiple things which he/she might need at some point in the future then there is no harm in it.

Upselling and cross-selling can be used in a variety of ways, such as proposing items on the customer's checkout page or displaying a product at the bottom of the page.

Check out our blog to learn more about what is upselling and how you can upsell your products.

11. Referral Marketing

It is one of the best marketing strategies. Referral marketing is also known as word of mouth marketing. The practice is around for quite a long time and still working fine for the brand.

We, humans, love to invest in things that we are assured of, and what is a better way to get assurance than referral marketing. It is the marketing approach used by brands and businesses where they persuade others to advocate about the product in a way that increases exposure and sales.

Through a referral, marketing brands get more exposure. This beautifully crafted approach offers something to customers so they spread a message about a new product with their friends and families.

12. Press Release

To get better exposure for the newly launched products and services, a press release is the safest option. Press releases are a great way to get publicity. You can use press releases to improve traffic to your website, raise brand/product recognition, and promote yourself and your firm as experts in the field.

There are thousands of PR websites whom you can contact about the press release. Not only do these sites have authority but have tonnes of traffic too. So if you get lucky to land yourself in their press release section, the product will get the required attention.

Other than this, having a press release section on your website too can be really helpful. Here you can drop news about an event, product, etc launched by you. If you think a press release is very hard to do then you can try contacting local bloggers too.

13. Affiliate Program

Most business owners overlook the power of affiliate programs but it can be your weapon that drives sales to your business. An affiliate program is for a small and medium-sized business that can’t spend tonnes of cash on hiring marketing professionals. The purpose of the program is to make affiliates who will work on your behalf for a commission.

The majority of SaaS-based businesses today have an affiliate program. Let’s understand the program in detail. In the affiliate program, the very thing users have to do is sign up for the program. The user can be anyone, blogger, vlogger, etc. Then the brand or business will verify the person’s details and then approve the program. Once the user is approved for the program, the brand will send them an affiliate link with credentials for their dashboard. An affiliate link is a unique link for users which they can promote on their blog or vlog.

The user will get the commission if only the purchase is made using that link. Blogging is a good way to earn an affiliate commission.

14. Reviews

Reviews are not only a good way for generating new leads but it is also the best marketing strategy. The very thing end users love to do is gain knowledge about the product before buying it. And if they would see the client testimonials and reviews on your landing page or platform then you are doing him a favour in making a decision.

By attaching social proof to your website, you are showing yourself as a trusted brand. Nothing is better than when the customer itself talks about the product. Statistically speaking, 84% of the audience prefer to read reviews before making decisions.

Further another good way to promote your newly launched product is by reaching out to your existing customers and asking them to write a review for you. And in return, you offer them an upgrade or free trial of the product.

15. Contest

Organising a contest will not only get you exposure but will also help in generating more leads. There are many kinds of online contests but nothing works better than giveaways. As the name implies, in this contest you offer freebies to users who win the contest.

Contests are a great way to put your product out there but still, many contests fail. The reason is a lack of research and no pre-planning. So to get the most out of it, it is important to do all your homework. The very first thing you need to decide is where you are going to conduct the contest. Then based on that, decide the plan, such as contest rules, timing, etc.

Different platforms have different algorithms. If you are going to run a competition on Instagram then hashtags play an important role while on Facebook, caption helps in drawing attention. So it is best to gain knowledge about the platform.

Landing Page - Key Ingredient For Product Promotion

All these ways would be a huge waste if you forget to pay attention to the crucial ingredient for product promotion which is the landing page. All this promotional strategy will redirect customers to your homepage and if the customers get disappointed here, then all these efforts will be of no use.

So the landing page of the business must be top-notch. Further, many marketers believe having a product-specific landing page rather than the official page. When it comes to specific landing pages, three types of pages draw conversions. These are the squeeze page, sales page and pre-sell page.

A squeeze page is generally used to collect leads. On this page, you ask visitors to give their contact information by offering something like a guide or ebook in return.

The pre-sell page is a mixture of sales and blog post pages. Such pages consist of a heading, information, reviews, call to action, and much more.

And finally, the sales page has a defined goal which is to convert customers anyhow. So the page is designed accordingly. Such pages are short and engaging to captivate users. Further, testimonials and reviews are the heartbeats of this page.

Most business owners also prefer videos on their sales pages as videos are more engaging.

Conclusion

That’s all! Now you know all about the effective ways to market a product and how to promote a product. The ball is in your court now. If you want to reap the benefits of eCommerce, it is a must to make an effective strategy to promote and advertise your products

Marketing and promotion is a crucial aspect of any business and it should not be overlooked in any case. Having a good product is important but if you will not employ advertising efforts then it won’t get the required recognition. After all, products don’t sell themselves, marketing and advertising play an important part in selling. So employ all these strategies and make your product a huge success.

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What Is Upselling? Learn How to Upsell Your Products

Upselling

Estimated reading time: 5 minutes, 58 seconds

Have you ever come across the trick where the store owner suggested you invest in an item that has a slightly high price? You might have come across this at some point in your life. Well, that’s upselling.

What Exactly Is Upselling?

Upselling is a sales trick used by store owners to convince customers to buy the premium version of a selected item or additional item to increase the amount of purchase. This is the eCommerce marketing technique used by almost every eCommerce store owner to increase sales revenue.

Upselling aims to increase the overall transaction value while also introducing clients to new alternatives that best meet their requirements. Upselling is frequently woven into a discourse regarding the customer's motivations for buying the item and their long-term ambitions.

Why Is Upselling Important?

Some people think that it is an annoying trick used by retailers to increase sales, but that’s not at all. We are not encouraging to force things on customers, but if you use upselling in the right way, it can help your business. And if you are still wondering why it is important, then the below-mentioned points will clear your mind.

  • The techniques help to build a relationship with the customer. By suggesting a premium version of something or add-ons that can help customers in a long way, you are doing a favor to customers. And customers love this more than anything.
  • If the customers are happy with your service or deal, they will come back again. So you can certainly use the upselling trick on customers who want more from your business.
  • Another benefit of upselling is better ROI.
  • Upselling saves customers time. The most important thing in everyone’s life is time. And when you suggest different add-ons or products that can help consumers, you are saving their valuable time.
  • By suggesting multiple products in the checkout experience, you are displaying your store as a complete solution for customers’ needs.

How to Upsell?

There is no denying that both Sales and Customer Service benefit from knowing how to spot an upsell possibility. It only takes a few minutes to understand and analyze your customer's demands before approaching them. Here in this section, we will help you understand how to upsell.

1. Determine The Product That Gets Major Traction

The very step of upselling is to find the right product for the upselling. Nothing is more annoying than customers getting bombarded with a product suggestion. You certainly don’t want to irritate your customer with unnecessary product suggestions. That’s why it is a must to have the right item to upsell. The item which is getting a lot of attention.

2. Know Your Customers and Their Requirements

There is no doubt in the fact that knowledge is power. To make the most out of the upselling, you need to learn about the customer requirements, wants, and needs. You can do this by approaching the customer’s support staff and learn all about the customer’s queries. This way the marketing team can come up with a plan that helps in upselling.

3. Try Your Hands on Product Comparisons

A majority of online buyers, before making a purchase, love to make a comparison. So you can certainly use product comparison in upselling. You can do this by displaying more than one product. Buyers won't have to navigate through numerous pages if you show them identical upsell items and feature distinctions. There are various upsell apps that you can use, like In Cart Upsell, Honeycomb Upsell and Cross-Sell, etc.

4. Offer Upsells That Seems Genuine

Buyers get annoyed easily, and you don’t want to trigger them by selling something that doesn’t seem genuine. For example, the customer is looking for an android phone, and if you start displaying an iPhone, then it might irritate the customers. It would be best if you matched the buyer’s exact needs.

5. Upsell with Integrity

Buyers will leave if they sense something fishy or get annoyed in the process. Most store owners use pop-ups, and this can backfire if used at the wrong time. So it should be better for you to be more open and transparent about everything during the buying process, like placing the upsell product below the relevant product. Another way is to display the offer after individuals have made a purchase decision.

6. Use the Rule of Three

The rule of three of marketing always works. McDonald’s and Nike’s slogans are examples. Customers grab the information more easily when it comes in the form of three. So you can create an upselling pattern by displaying the suggested product in the form of three.

7. Justify Value Before Making the Pitch

You need to justify the upsell product before making the pitch. Your job isn't finished once you've concluded that an upsell offer makes perfect sense for your buyer. You must illustrate the extra value the upsell product will add to their life. That you can do by showing testimonials, reviews, and ratings.

Don’t Overlook The Power of Reward

Many business owners think that their job is completed when the upsell product is sold. That’s just not it. You need to reward your loyal customers. He has spent more than what he planned, so make sure he gets to know that you appreciate it. You can do this by sending him a personalization thank you note via email or offer coupon codes for future purchases.

Some Upsell Examples

Now let’s have a look at a real-life upselling example:

DollarShave Club

Dollar Shave Club has diversified its product line by enticing new customers to sign up for a package of grooming and shaving essentials. Nevertheless, The company allows customers to select blades, and this is where they apply their upselling technique by placing the most expensive solution first, followed by the less expensive options farther down the thread.

Tesla

Users can customize their vehicles on the Tesla website before making a purchase. This is not just a wonderful example of UX design, but it also presents a potential for upselling. Users can upgrade everything throughout the automobile configuration process, such as the wheels and the autopilot capability, for an additional fee.

Away Travel

Away Travel uses a unique approach of upselling by asking buyers, “want an even more flexible and roomy carry-on?" and then redirecting them to the extended version of the luggage. This pleases the customer's curiosity in more expensive luggage while also quietly highlighting the product's merits.

Easyjet

Upselling is common among airlines to increase revenue. The majority of large and well-known airlines are forthright in offering consumers the choice of additional paid-for amenities for comfort. Easyjet uses this trick by offering customers the benefit of choosing their seat for some extra bucks.

Conclusion

That’s all! Here we have mentioned all about upselling and how a business can use it to its advantage. Upselling is crowned as the dirty trick by many marketers, but if it is done in the right way or with integrity, it can help you build a long-lasting relationship with customers. Don’t just get carried away with the idea of upselling if you are starting out, as you can annoy the customer. Remember, upselling is all about the timing. If the customers have a genuine demand for extra service or product, then only it is ideal to propose an extra purchasing option.

We hope you find this blog helpful!

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Top 25 CMS Platforms to Create A Website in 2022

Top 25 CMS Platforms

Estimated reading time: 19 minutes, 20 seconds

Do you wish to create or enhance your existing website? For that, are you wondering which CMS platform will work the best? If so, then this blog is exclusively for you! We are going to walk you through some of the very best CMS Platforms in this blog.

 

What is a CMS Platform?

CMS is an acronym for Content Management System. It is a one-step solution that lets you create, manage and update the content of your website with the help of pre-configured frameworks.

With the help of CMS software, one can easily create, modify, manage and publish their content in a friendly interface. In addition to this, you can also customise the designs and features of the website just by buying or downloading the extensions and templates.

But how does this all work? C'mon, let's dive in to know more about it.

Why CMS?

But, why CMS? Because, with the help of a Content Management System, you can create, design, and enhance your website easily without any hassle. Most importantly, now with the help of CMS, starting a business online will become easier than ever.

Gone are the days, when people used to write HTML all by themselves. Now, it has become very convenient to create and manage your content, all thanks to the CMS platforms. Not only can you create a website using CMS but you can also make changes, redesign, or re-adjust your website according to your specific needs.

In addition to this, you can make use of CMS software to stay updated on the latest design trends like responsive mobile user experience. Honestly, a lot can be said about these versatile CMS platforms. So, for now, let's just give it a halt and move further towards the different kinds of CMS Platforms available for you.

Also, are you aware of the fact that there are about 64 million websites all around the globe that use CMS platforms? And without a doubt, the market share of WordPress is the highest.

Why-CMS

What Are The Different Kinds of CMS Platforms?

Every one of us is different and so are our business needs. That's why, to cater to your needs, there are different kinds of CMS platforms available in the online world.

If you wish to know about some of the best eCommerce platforms available for you then you should definitely read our blog on "Best eCommerce platforms in the UK"

Regardless of what you choose, you all wish to have a CMS platform that can integrate easily with other software that you use to run your business, right? So, here are they:

Different Kinds of CMS Platforms

1. Ecommerce CMS

An eCommerce CMS platform is just the same as a normal CMS platform. But in addition to the regular features, it comes with some additional features that let you insert shopping cart options, inventory management and it lets you integrate with the different payment software as well. If you are not taking advantage of ecommerce, check out the different benefits of ecommerce for your business.

2. Saas CMS

A SaaS CMS is a cloud-based software that runs on a subscription fee. After the payment of the fee, the vendor manages everything from the content to the website. No, you don't need to worry about anything, be it increasing the storage or installing the updates, the vendor will do it all for you.
Most significantly, this kind of CMS is convenient to use and is ready for customisation right out of the box.

3. Open Source CMS

The next is an Open source content management system, it lets you have complete control over the website. You get total access to the source code. Also, you can quickly design the new functionalities according to you.
Furthermore, you can download this software and select where to host it. Most importantly, you get all the responsibilities of its security and maintenance.

4. Headless CMS

Moving on towards the last CMS in our list, that is, headless CMS. It is a platform that allows you to produce content from the back end. In headless CMS, you can easily store the content but you require APIs to display it on any device. You know what? It is called headless because the presentation layer is segregated from the content repository body.
So, this was about the types of CMS platforms. And wait what? The wait is finally over, now without any more delays, let's just quickly dive into our list of 25 best CMS platforms.

25 Top-Notch CMS Platforms

1. WordPress

The online world without WordPress is just like humans without oxygen. By that I mean, WordPress is one of the most popular as well as significant CMS platforms.

Do you know? So many big brands like Sony Music, Facebook Newsroom, The Walt Disney Company, The Mozilla Blog and many more are using WordPress as a content management system. And without any doubt, they are doing brilliantly and are very successful.

The software was established in 2003 and from then, it has become a significant part of the internet. Based on MySQL and PHP, it offers you different tools to design a full-fledged blog or website using images, videos, written content and many more. The reason why it is preferred by many people is that it offers a variety of themes, tools and the plans are affordable as well.

Also, you get the power to install a mix of third-party and pre-made themes to personalise and customise your website. Moreover, they fulfil the needs of all types of industries, from hospitality to retail.

Talking about the pricing plans, then you can start with a free plan and then switch to the paid plans where you get complete access to the themes, limitless storage and also a custom domain. So, all in all, it's not at all a bad choice if you wish to design and maintain a website.

By the way, do you know How Much Does a Website costs in the UK? If not, then you gotta read our blog to gain more insights into it.

Confused About Which CMS to Choose?

Our experts can help you to choose the right CMS platform for your business

2. Drupal

The next content management system on our list is Drupal. It is an open-source CMS software where you can add features by removing and adding modules. Moreover, it is used by a lot of businesses and organisations to build and enhance their websites.

Besides, Drupal is the most popularly used open-source CMS platform, almost as famous as Joomla or WordPress. Disappointingly, Drupal isn't very user friendly for those who do not have development knowledge.

Apart from this, Drupal offers unbelievable flexibility. So, if you integrate it with the BigCommerce plugin, then it will work like the cherry on the cake. That means you get the best of both worlds- a hosted backend and a completely customisable front-end.

Do you know? The most prominent companies such as Tesla, Pfizer, Iteris and many more use Drupal as their content management system. Well, now we are leaving the decision to select Drupal as a CMS to you!

3. Joomla

Joomla is another popular open-source CMS platform that allows its users to create their websites and publish the content. The interface of Joomla is highly intuitive which assists you in using its functionalities and features to the fullest.

However, commerce is not a part of its main functionality but various free extensions can assist you in turning Joomla into an eCommerce store.

For instance, take a look at the website of Roger Federer who's a global tennis player. They use Joomla to manage their website. The best thing about that is, they don't just show his portfolio on the site. But it also displays a shop and news platform.

4. Sitecore

Moving on towards the next leading content management system that is, Sitecore which is built on ASP. NET. It combines commerce, content, marketing automation, editing tools and personalisation with a lot of designs.

Moreover, this platform allows the vendor to design and create online storefront experiences and deliver personalised and customised business journeys. Most importantly, it offers a very user-friendly interface.

This CMS software is best for huge organisations that are not tight on budget.

5. Magento

Magento is a widely known open source CMS platform for eCommerce solutions. It is owned by Adobe and enjoys a high reputation in the online world. Most importantly, it supports more than 2,70,000 online stores all around the globe.

Furthermore, Magento offers abundant functionalities and a varied extension marketplace, consisting of integrations with the solutions such as ERP, Chatbots, CRM and various other software at the enterprise level.

At the same time it serves all kinds of merchants, it is often favoured by the colossal and fast-scaling businesses because of its pricing options, extensive setup and development needs.

Moreover, very reputed brands like Ford, Sigma Beauty, Vizio, Landrover, Nestle Nespresso and a lot more use Magento to manage their websites.

6. BigCommerce

BigCommerce is one of the most eminent eCommerce platforms available in the market. It offers support to more than 60,000 businesses of all kinds and sizes.

With plenty of CMS capabilities and built-in characteristics, it is strong enough to ease the growth of escalating eCommerce business organisations. Also, it can empower the small eCommerce players or newbies as the platform is highly intuitive. All in all, it takes care of the needs of the whole eCommerce sector.

Moreover, the software is well known for its exceptional SEO integrations and resilient APIs, allowing the eCommerce merchants to connect with the major software and other content management solutions. At the same time, it supports the shopping cart of BigCommerce in the backend.

In addition to this, BigCommerce is a completely hosted, Level one PCI compliant platform. Also, you can have access to it on a monthly subscription basis.

7. Shopify

Shopify is the most popular SaaS eCommerce platform all around the world. All thanks to its affordable pricing and simple interface! It is mostly preferred by newbies, small scale businesses or startup merchants.

Nevertheless, we are not saying that it can't be used by huge brands. Simply, you have to decide the plan according to your needs, the number of features you get access to will depend upon the plan you choose. So, the best thing is to go through the list of plans available before signing up.

In addition to this, Shopify offers 24/7 customer support and that too free of cost, along with a wide range of free templates and a personal POS system. The only drawback is that it charges a substantial amount if you use payment providers other than Shopify.

If you are still confused about which one is best for you, check out our blog about Magento vs Shopify.

8. Prestashop

Let's now move on to another simple yet powerful CMS on our list, it is none other than Prestashop. The active community and variety of features make Prestashop a highly flexible website management software. Moreover, the comprehensive interface of the software assists in entering and monitoring the products conveniently.

In addition to this, it offers a wide variety of themes and ads which enables the merchants to create a web store from scratch with restricted technical abilities.

The best thing about the platform is that you don't need to be a developer to design a website on Prestashop. You, me and a common man can easily use the software to develop a website on Prestashop. This makes it a good and popular choice for small and medium-sized businesses.

9. Wix

Wix is also a top-rated, drag and drop website management software for online businesses. Though it's not an eCommerce content management system technology, the owners of the website get the option of adding up the eCommerce module if they wish to.

With a plethora of built-in features, templates and no code strategy, Wix is an attractive option for non-coders and immediate beginners. So, if you have a restricted range of products and wish to lift off the business from the ground, then this could work.

But, keep in mind that once you pick a template for your online store, you won't be allowed to alter it in future.

10. OpenCart

There is one more open source CMS platform on our list, it's OpenCart. The software is free and multifunctional. It provides tons of templates for easy setup. It also has a flourishing plugin marketplace.

Moreover, OpenCart offers integration with more than 8 shipping ways and 20 best online payment gateways for small businesses in the UK. Being an eCommerce content management system with no subscription fee, it is the leading choice for newbies who are low on budget.

11. Volusion

Moving on towards the cloud-based eCommerce solution which holds specialisation in no-code website building. It is popularly known as Volusion and is the best choice for medium and large-sized businesses.

In addition to this, it has some really useful features such as payment collection, in-built inventory management and marketing features which makes it even more preferable.

But, the history of the company is not very strong. So, if you are planning to take the services of the company then you need to know that the company is bankrupt in 2020. For that reason, it might not be a good choice for the long term. Though, the software still operates well and is good.

12. HubSpot

HubSpot is marketing automation and an evolving platform. It doesn't include eCommerce functionality but you can easily integrate it with purpose-driven eCommerce platforms such as Shopify and BigCommerce.

By integrating HubSpot into your online store, you will be able to understand the automated marketing strategies, customer behaviour. Also, you can track and report on the revenue streams by using specialised reports.

13. Concrete5

It is an open-source platform designed especially for users who don't have much technical knowledge. It provides a drag and drop builder that makes customisation and content management very easy. Moreover, the secure and reliable user management makes Concrete5 the best CMS platform for websites with numerous developers.

Besides, this content management system is best for designing an intricate website for medium and large-sized businesses.

Confused About Which CMS to Choose?

Our experts can help you to choose the right CMS platform for your business.

14. Contentful

This is a headless content management system, which means the content is not necessarily attached to any particular web page. Rather, it makes use of an API or application programming interface to display the content as data. Due to this reason, the software has a sharp learning curve for non-tech users.

Contentful is a brilliant platform for the individuals and companies who create custom websites that integrate with various other digital platforms too.

Moreover, the user management feature of the platform lets you add users and assign them roles to design content using only one account. Also, you can make use of fields to organise various kinds of content such as text or images.

Most importantly, you can integrate secondary applications from the software and third-party cloud software to optimise functions and tools.

15. PyroCMS

Now, this one popularly known as PyroCMS is driven by the Laravel Framework. It is one of the brilliant PHP content management systems available in the market. The platform is becoming famous day by day, all thanks to the light modular architecture and instinctive backend design.

Do you know? It was primarily designed to be easy, flexible, quick to learn and understand. The modular design of PyroCMs offers a lot of scope to the development to bring together the correct components to suit any particular project.

Why people choose this CMS is because of its readiness to accommodate third-party applications and APIs

16. Craft CMS

Craft CMS is the latest PHP based open source content management system which is very flexible as well as user friendly.

This software lets you work more effectively and get the project done in the minimum time possible. The icing on the cake is its ease of use and simplicity. This is what makes Craft CMS different from other CMS platforms.

Moreover, to manage the front-end, you can make it yourself by using Twig templates. Else, you can use it in a headless set-up along with the self-generating GraphQL API of Craft CMS.

17. Kentico

Kentico is a cloud-based CMS that offers two varied Content management system products:

  • Xperience- a cloud-based or on-premises platform that wraps digital marketing tools and CMS into one.
  • Kontent- a headless cloud-based content management system that assists you to control your content and deliver it at any place through API.

It also has a restricted free tier for its Content software, however, it can get expensive if you use the paid options. Also, you will require some technical knowledge too, to design the front end of your website as it's a headless CMS.

18. Zephyr

Looking for a cloud-hosted content management system? If so, then Zephyr is the right choice for you. It just licenses itself to the agencies, so that the individuals can't use it unless the user is eager to work with an agency partner.

The abundance of features in Zephyr makes it a good choice for startups and enterprises. It offers various features such as image editor, full-text search, website management, audio content and SEO management all under one roof.

19. Grav

Here comes another open-source flat-file content management system. The term flat file means that Grav can operate independently, it does not need a database to operate. Because of this, Grav becomes lightweight and very easy to use.

Moreover, you can create effective content types and filter content. Nevertheless, you will also be able to make use of a Markdown editor to design content.

20. Sitefinity

This is a content management system that mainly focuses on assisting marketers in delivering personalised and optimised content. Also, you can make use of insight to know more about your users and to deliver personalised content.

After that, you can set up A/B tests quickly to optimise your data. In addition to this, you can also use this CMS platform as a headless CMS to deliver the content at any place. Moreover, everything is hosted in the Microsoft Azure cloud for scalability and reliability.

21. Bitrix24

Moving further towards the next CMS platform which is a cloud-based website studio management platform. It offers 35 plus tools (free) to manage your projects, clients, freelancers and employees.

Moreover, some of the notable features of the software are E-forms, text search, customisable templates, version control, SEO Management and a lot more. Along with this, it also assists in managing client relationships, communications, tasks and projects.

Furthermore, the platform is free at the primary level. Also, it comes with up to a 5GB digital storage option and twelve user accounts. All in all, it is a perfect full-fledged solution for small businesses.

22. Webflow

Let's move on to our next CMS platform, which is Webflow. It lets you create, develop, design, enhance and launch attractive sites without coding. This content management system authorises the coders and non-coders by integrating content management, animation, marketing, eCommerce tools and design into a visual website development software.

In addition to this, Webflow comes up with a lot of standard features such as document indexing, E-forms, customisable templates, drag and drop editor and many more. These features make it a very useful CMS platform.

Most significantly, Webflow is a perfect software to enhance and launch all types of websites in a cost-effective, quicker and collaborative way. It is used by some of the prominent websites such as Freshly, Mural, Bonsai, HelloSign and many others.

23. Ghost

So, if you are into the blogging and publishing business, then there can be nothing better than Ghost for you. It is software crafted exclusively for bloggers.

Additionally, it is an open-source platform that is designed beautifully and is customisable. Some of its significant features are publishing workflow, website management, intuitive editor, multiple themes, developer API and various other safety and security features.

Do you know very popular brands such as Accenture, Mews, Chico Rei use Ghost as their content management system? Big deal, no?

24. Umbraco

Umbraco is the most flexible and quickly expanding open source content management system. Surprisingly, most of its users are based in the United Kingdom.

Moreover, it allows you to add content by using a basic editor together with irreplaceable features such as an in-built form editor. Along with this, some other features of the platform are document indexing, website and SEO management etc.

Also, if needed, then you can even extend the main CMS by installing the other applications of Umbraco. The software is used by big brands like WM Morrisons Supermarkets Plc, Student Loans and a lot more.

25. Agility CMS

Umbraco is the most flexible and quickly expanding open source content management system. Surprisingly, most of its users are based in the United Kingdom.

Moreover, it allows you to add content by using a basic editor together with irreplaceable features such as an in-built form editor. Along with this, some other features of the platform are document indexing, website and SEO management etc.

Also, if needed, then you can even extend the main CMS by installing the other applications of Umbraco. The software is used by big brands like WM Morrisons Supermarkets Plc, Student Loans and a lot more.

Factors That You Need To Consider Before Selecting a CMS?

At the time of selecting a content management system, the following factors should be considered:

1. Content Editor

The very first thing that you should look for in a CMS is its content editor. A simple to use editor makes content creation and management a quick job.

2. Pricing

The second factor is pricing. Some CMS platforms are free whereas some are paid. You'll need to choose whichever goes well with your budget.

3. SEO

Another thing that you must consider is SEO. Because whatever CMS platform you choose must offer you the tools to rank in various search engines, most importantly Google.

4. Security

Some content management systems offer complete security, on the other hand, while using others you are only responsible for the safety and security.

5. Personalisation and Customisation

Your chosen CMS should not only work like a robot, but it should also offer some personalised and customised experiences to the users.

Conclusion

So, here we go! Finally, we are at the end of our blog on "25 Top CMS Platforms to Create A Website in 2022". Having a good CMS platform has become so important for online businesses, all because of the services it offers. This will help you out in choosing the CMS platform according to your budget and it will also give you a rough idea about the total cost. While it is important to select the right CMS platform for your business, it is equally important to select the right ecommerce development company.

We believe we have enlightened you enough about the best CMS platforms available in the virtual world for you. Anyway, you can choose any of the above-mentioned content management systems to enhance and maintain your websites. Still, confused about anything? Do not bother, we at RVS Media Limited are always at your service. In case you have any queries, questions or confusions, feel free to contact us! We will surely try our best to solve your issues and provide you with only the best services.

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