Benefits of Ecommerce For Your Business

Ecommerce For Your Business

Estimated reading time: 8 minutes, 54 seconds

Ecommerce is certainly not a foreign word to people. It has a massive impact on everyday life. Things have drastically changed with the evolution of eCommerce. So if you have ever given thought to the benefits of eCommerce, then this blog is definitely for you.

Almost everybody knows what eCommerce is. It is the process of selling and buying items or products using the internet. In simple words, it is all those transactions that happen online. Either money or data is transferred during the process.

The e-commerce business is incorporated with various kinds of business models and tools to streamline the whole process of buying and selling. It is one of the fastest-growing landscapes.

Why is Ecommerce Important For Business?

Now the question must be popping: why is e-commerce important? The answer is it made life easy for people all across the globe. Now one can easily shop things online without putting a foot out of the house. Further, there are no boundaries, one can sell their stuff at any corner of the world. eCommerce has become a godsend for both buyers and sellers.

Jeff Bezos has amassed more money than any other entrepreneurs, including those in the technology sector. In 2018, 688.4 billion pounds was invested in eCommerce transactions in the United Kingdom alone, and this figure is expected to rise year over year.

Let’s understand the importance of eCommerce in our day to day life. Earlier when we had to buy shoes, we used to pay a visit to local stores. There were hardly 5 to 6 shoe shops in the locality which somehow made buyers compromise. In terms of diversity, regular brick-and-mortar stores and conventional commerce are unable to satisfy clients. Since physical stores don't have many options, people have to face size, colour, pricing, or design issues. That’s why eCommerce stores come to the rescue for buyers and even sellers.

It expands the confines of traditional commerce, bringing in greater variety. Consumers can afford shoes from various websites in just a few minutes, significantly better than going to different stores. Looking at the immense benefits of eCommerce, every business owner thinks of starting an online business.

Benefits of Ecommerce

eCommerce websites make purchasing goods online highly convenient to end customers. But businesses too are leaning towards online stores because there are various marketplaces such as Shopify, WooCommerce, Bigcommerce, etc that have made building the online store a walk in the park. Let's focus on the advantages of eCommerce and why many businesses are shifting their traditional stores to the online world. Below we have highlighted the benefits of eCommerce.

Benefits of eCommerces

1. Faster Buying Process

The very first advantage of eCommerce is a faster buying process. In an online store, customers don’t have to wait in line or fight for parking spots. One can easily buy items from the comfort of their couch. This gives sellers the benefits of generating more sales in a day compared to the traditional store. If you would ask someone about their shopping preference, the majority of people go with online shopping. The reason is there they can find a wide variety of options, and most importantly, sellers can end up doubling the sales in a day. There is no need to wander around looking for products; employees don’t have to engage with buyers in traditional stores. All one has to do is visit the website, pick the product of their choice, make a payment and relax. The product will be delivered at home. The whole process takes around 5 minutes, while the same can go up to an hour when you shop through physical stores.

2. No Geographical Limitation

Another eCommerce benefit is stores are free from geographical restrictions. Conventional stores are located at one specific place, and they only bring nearby foot traffic. But with online stores, buyers from all across the globe can buy things from your store. It is popular among buyers because they don’t need anything, just technology to access stores online. The platform is open to all of its clients in any area of the globe 24 hours a day, seven days a week. Further, the buyers will get instant insight into where goods can be sent and how quickly they can be delivered.

3. Lower Costs

The other advantage of having an online store is lower operational costs. Compared to traditional stores, opening an online store is pretty much straightforward. One doesn't have to invest their life savings in opening an online store. Unlike physical stores where one has to rent space, buy furniture, and other things, online stores are free from all such expenses. Further, in an online store, you don’t have to hire employees. Moreover, online stores are free from mediators, which cut down the various charges. Buyers and sellers from all across the globe can deal directly without any difficulty.

4. Earn 24*7

Online stores are a money-making machine that can help you generate revenue 24*7. It is free from vacation and holidays. As Warren Buffet once said, “if you don’t find a way to make money while you sleep, you will work until you die” the quote goes perfectly with online stores. If you have a store, you earn not only on working days but also on weekends, odd hours, holidays, vacations, etc. There are no such boundations that can stop you from making money as long your website is working fine. Buyers can shop any time of day, and sellers will end up earning money at any time of the day. eCommerce stores could be a goldmine if only you knew how to make the most out of it.

5. Reach New Customers

Another advantage of an eCommerce store is that every day is a new possibility of gaining new customers. In a physical store, you know the crowd, you have an idea about the crowd which is going to visit your shop. But an eCommerce store comes as a surprise because your online presence is visible to people at every corner of the globe; you can’t assume the buyer. One day it can be someone from your nation and another day the overseas client. This leads to the exposure of your store. Every day you get a chance to impress the new client. After all, Rome wasn't built in a day. To make your store popular, you need to create a solid customer base.

6. Personalised Experience

Earlier, when people visit the shop, then the shopkeeper will greet them, and one clerk accompanies the buyer in the purchasing process. The clerk tries their best to convince the buyer by showing different items and offering price discounts. This all seems a friendly approach to many buyers, and that’s why the introduction of personalisation comes into eCommerce. There is no denying that customers are king, but you need to add a personal touch to make them feel special. eCommerce stores are one step ahead of traditional stores. Machines can swiftly crunch data, allowing for real-time improvement and expansion. Businesses can use acquired and analysed data to make individualised product recommendations to each client in real-time, creating a unique, user-centred buying experience.

7. Affordable Marketing

You might have observed plenty of advertisements, banners, hoarding, pamphlets of shops around you. It all costs tonnes of pounds to the business owner. And it’s not like you can cut down on promotional or marketing stuff. When you want to remain on top of your business, you need to put money into it. But the thing with all these marketing plans was less ROI. After investing a chunk load of money, everybody wants the greatest return. But compared to offline marketing, online marketing is affordable. To advertise the product at a minimal cost, a website can partner with other websites, produce marketing films, use social media sites, create DIY infographics, and use digital marketing.

8. Retargeting and Remarketing

In traditional businesses, the process of retargeting and remarketing is not possible. Once the customer leaves the shop without making a purchase, the shopkeeper can’t do anything to bring them back. But this all becomes a walk in the park when you have an online store. Retargeting displays adverts based on cookies from past visits. After customers abandon a site without purchasing, retargeting efforts alert them of the goods and services. It allows store owners to retarget users who have visited specified pages and display effective visual or text adverts when they browse other sites. Further, remarketing is sending emails related to deals and offers for items based on information from previous purchases and site activities. Remarketing is a highly targeted marketing strategy that necessitates a client's email address.

9. Encourage Impulse Buy

Impulse buy is the main factor why eCommerce stores are a huge success. In traditional stores, owners only have a chance to convert customers when they are in the store, but the sky's the limit in the online store. When they visit the site, most of the buyers end up doing more shopping than they planned. That is because online stores are captivating and contain a higher chance of converting random visitors into purchasers. Further, even if the customers get distracted while making a purchase and leave the store, the store owner can also send personalised emails to buyers to help change their minds. Also, eCommerce platforms keep an eye upon potential clients and provide various deals and discounts to entice them to make an impulse purchase.

10. Easy Scaling

When a physical store expands, it must determine how it can accommodate more consumers in the same limited space. As the client base and goods grow, more employees are needed for smooth check-outs. Not just this, more area is dedicated to building lines so that consumers don't feel cramped. This all costs a chunk of money. But that’s not an issue when you go with online stores. You don’t have to worry about such things. And the best part is you won’t end up emptying your pockets.


There you go! Here we have mentioned all about the benefits of eCommerce. eCommerce literally can take your business to new heights. After all, everybody wants to earn money, and compared to physical stores; an eCommerce store has many advantages. This is why significant businesses are shifting towards the online platform. But sometimes, many people are hesitant to try their hands on the online market because things are too complex for them. In such conditions, eCommerce development companies come as a saviour. So if you are a business ready to step into the online world but hesitant to do so, then visit RVS Media, it is one of the leading web development companies in the UK.

Ready to get started?

To check what we can do with your business and eCommerce store, get in touch.

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5 Best Online Payment Gateway For Small Business In The UK

5 Best Online Payment Gateway

Estimated reading time: 13 minutes, 21 seconds

With hundreds of payment gateways available in the market, it can get very difficult to select the right one for your business. If that’s your problem, then fret not! Keep calm, and check out our guide to the best online payment gateway for small business in the UK..!

Do You Really Need A Payment Gateway?

The short answer is, Yes!

E-commerce businesses are all about providing a swift and laid back shopping experience to the customers. However, sometimes after putting their favourite items in the cart, when your customers move to the checkout page and don’t find their preferred payment options, they are forced to abandon their cart and leave the site without making any purchase. The result — increased shopping cart abandonment.

In 2020, the average shopping cart abandonment rate was recorded to be 88%, and one of the factors contributing to it was the lack of enough payment options. The best way to solve this problem is using a payment gateway. A payment gateway not only helps users to make instant payments using their favourite method, but also allows merchants to run their business smoothly. To help you make the right
selection, we have come up with a list of 5 best online payment gateway for small business in the UK. Keep reading!


Comparison of Top 5 Online Payment Gateways

Before moving further, let's take a look at the following comparison chart of 5 best online payment gateway for small business in the UK.

Payment Gateway Main Highlights Transaction Fee Monthly Fee
Stripe Full-Service Payment Gateway 2.9% + £0.20 Nil
Worldpay Reliability & Customer Experience 2.75% +£0.20p Starts From £19 per month
PayPal For Business Fast Transfers 2.9%+ £0.30 Nil
Opayo Excellent Security NA £25 for up to 300 transactions per month
Amazon Pay Easy to Use 2.7% + £0.30 Nil

5 Best Online Payment Gateway For Small Business in the UK

Selecting a reliable payment gateway is one of the most important steps for starting an online business in the UK. It not only allows you to collect and process payments in a frictionless way, but also help you improve your customers' shopping experience. Having said that, here is a list of the best online payment gateway for small business in the UK:

1. Stripe

Stripe is perhaps the most popular payment gateway provider in the UK. But unlike the other payment gateway providers in the country, it offers its payment gateway services with a good range of APIs that you can use to integrate the payment gateway to your website. This offers you the flexibility and complete control over the appearance and functioning of your payment pages. In short, it helps you to create and deploy an amazing shopping experience to your customers and reduce the cart abandonment rate.


Not just that, you can also integrate Stripe into your existing ERP system. The main highlight of the Stripe payment gateway is, it can be easily integrated into an array of third-party infrastructure, such as invoicing systems, shopping carts, email systems, analytics tools, fundraising programs, cards as well as mobile systems, multiple marketplaces, and more. Further, Stripe is PCI compliant and accepts almost all major debit and credit cards. It accepts around 100 top currencies.

Coming to the downsides, the only complaints with Stripe are related to unresponsive customer care service and issues with withheld funds.

Main Features of Stripe Payment Gateway

  • Accept payments from all the major credit and debit cards
  • Accepts more than 135 currencies
  • Offers customisable checkout experience
  • Offers wallet payment support
  • Support local payments
  • Allow you to build your own checkout pages using Stripe.js
  • In-depth financial reports
  • Excellent security features
  • Integrates well with a wide range of third-party platforms

Fee Structure

  • Transaction Fees : 1.4% + 20p for European Cards, 2.9% +20p for non-European cards.
  • Monthly Fees: None
  • Initial Set Up Fees: None
  • Chargeback Fees: £14
  • Contract: None
  • Cancellation Fee: None

Stripe Review: Pros & Cons

Pros Cons
Zero monthly fee Complaints about customer care support
Affordable transaction rates Requires programming skills for creating
Customisable payment gateway Complaints of account freezes
Multiple integration options
No setup fee

Our Verdict

Is Stripe the best online payment gateway for small business in the UK? Well, yes. It is one of the best payment gateways for small businesses. First, it is very affordable. The transaction rates are reasonable, plus there is no setup fee, or contract. The only problem is, you need to have good programming knowledge to make the most out of this payment gateway. But again, this can be easily resolved by hiring a website developer.

2. Worldpay

Worldpay is the next contender in the race of the best online payment gateway for small business in the UK..!

When talking about the most popular payment gateways in the UK, Worldpay surely tops the list. In fact, around 50% of the total payments in the UK are handled by Worldpay. The reason why it is suitable for small to medium online stores is, it offers a very flexible pricing structure and has exceptional security features.


However, the only problem while dealing with a large payment gateway service provider like Worldpay is, their customer service is not that responsive. This can be a problem if you have account issues.

Main Features of Worldpay Payment Gateway

  • Accept all the major credit and debit cards
  • Accepts over hundred top currencies
  • Comes with a digital merchant account that acts like a checking account.
  • Comes with excellent fraud detection tools
  • Allows you to send payment links to your customers so that they don't have to visit your website in order to make payments.

Fee Structure

  • Transaction Fees : 1.4% + 20p for European Cards, 2.9% +20p for non-European cards.
  • Monthly Fees: None
  • Initial Set Up Fees: None
  • Chargeback Fees: £14
  • Contract: None
  • Cancellation Fee: None

Worldpay Review : Pros & Cons

Pros Cons
Excellent security features Fixed monthly fee
Accepts 100+ currencies Variable transaction fee
Accepts all the major cards
Pay by link facility
No setup fee

Our Verdict

If you're someone looking for a highly secure best online payment gateway, then Worldpay can be a great pick for you. The good thing is, it doesn't come with a joining fee. Further, it has the ability to integrate with a number of invoicing software as well as Ecommerce site builders. With a great brand reputation and excellent security features, Worldpay is definitely worth investing in.

However, keep in mind that it is not an end-to-end ecommerce solution. Therefore, you'll need to work with a third-party ecommerce platform. Also, the customer service can be a hit or miss. If you can bear that, then you can consider going with Worldpay.

Also Read: 7 Best eCommerce Platforms For Small Business In The UK

3. PayPal for Business

PayPal offers one of the easiest payment gateways to integrate with any ecommerce website. It has a great reputation and a significant user base from all across the globe.

PayPal is great for small businesses with a relatively low volume of online transactions. This is mainly because the transaction rates at the bottom are generally steep.

On the downside, the transaction rates can escalate really fast for the higher volume of transactions. Also, the off-site checkout can be problematic. Many PayPal business account users complain about their account getting suspended without any notification.


Features of PayPal Business Payment Gateway

  • Recurring Payments
  • Direct Payment
  • Advanced security features
  • Express Checkout
  • Customised checkout experience

Fee Structure

  • Transaction Fees : 1.9% to 3.4% + 20p
  • Monthly Fees: £20/ month
  • Initial Set Up Fees: None
  • Chargeback Fees: £14
  • Contract: None
  • Cancellation Fee: None

PayPal Review : Pros & Cons

Pros Cons
Easy to set up Complaints about accounts shutting down without any justification
Trusted and reputed Customisation is available only on expensive versions
No cancellation fee Shopping cart functionality not available
Accept payments in hundreds of currencies
Multiple cards accepted

Our Verdict

Is Paypal the best online payment gateway for small business in the UK?

The answer is yes, it can be a great choice for a small business provided that you're certain that the size of your business is not going to increase anytime soon. PayPal is a reliable payment gateway that is easy to set up and use. However, the transaction rates get higher with the payment volume. So, keep this thing in mind before making your final decision.

4. Opayo

Opayo is a well-known payment gateway provider in the UK. It is great for small businesses with lower transaction volume and limited target markets. With Opayo, you can collect payments in 25+ top currencies from different parts of the world. The best part about this online payment gateway is, it offers full as well as partial customisation options with its hosted and self-hosted plans respectively. Further, it can integrate with top ecommerce platforms like BigCommerce, Shopify, and WooCommerce.


Main Features of Opayo Payment Gateway

  • Accept payment in over 25 currencies
  • Ability to handle phone payments and eInvoices
  • Great reporting and analytics features
  • Advanced fraud prevention and security features
  • 24x7 Reliable customer support

Fee Structure

  • Opayo offers a customised pricing structure for a monthly transaction volume of more than 3000. Further, the pricing starts from £25/m for 350 transactions per month, and £45 for 500 monthly token purchases.
  • Set Up: £0

Opayo Review: Pros & Cons

Pros Cons
Transparent pricing plans Has contract
Easy to Use High cancellation fee
Customisation available

5. Amazon Pay

While Amazon Pay is relatively new in the game of payment gateways, it has got a massive reputation. This is the reason why it is eligible for being one of the best online payment gateway for small business in the UK.

It is easy to set up, easy to use and doesn't come with setup or any monthly charge if you use it with WooCommerce. Further, the transaction fee is also quite reasonable and if you're running a small WooCommerce store, then Amazon Pay is definitely worth considering.


Another good thing about Amazon pay is, you don't need to pay separately for a hosted payment page because the customers don't have to leave your site to make payments.

Main Features of Amazon Pay

  • Offers a full range of Ecommerce tools
  • Allows you to process transactions on your website itself
  • Unmatchable fraud detection technology
  • Recurring payment options
  • Can be customised using free plugins

Fee Structure

  • Transaction Fees : 2.7% + 30p per transaction
  • Monthly Fees: None
  • Initial Set Up Fees: None
  • Chargeback Fees: £14
  • Contract: None
  • Cancellation Fee: None

Amazon Pay Review: Pros & Cons

Pros Cons
Feature-rich payment gateway Transaction rates increase with the volume
No contracts Funds can be held for longer periods
No cancellation fee

Our Verdict

Amazon pay doesn't come with any hidden charges, monthly fees or initial set up fee. Further, its transaction rates are also reasonable for a low volume of transactions. If you're looking for a highly secure and easy to set up payment gateway that offers plenty of ecommerce tools and customisation options, then there is nothing better than Amazon Pay.

There you have it!!

You've just passed through the list of best online payment gateway for small business in the UK. But if you're still confused as to which payment gateway service to choose, then don't worry. We have compiled a quick guide that will help you select the right payment gateway for your business. So, check it out and thank us later!

Things To Consider When Selecting The Right Payment Gateway

Below is a list of things you should look for at the time of selecting the best online payment gateway for your business :

1. Hosted or Integrated Payment Gateway – Which One To Choose?

The very first question that hits your mind while selecting a payment gateway is, whether to choose a hosted or integrate gateway? Here is the difference between both:

A hosted payment gateway redirects your customers to the platform of the payment processor. These types of payment gateways are great for new business as they are easy to set up.

On the other hand, an integrated payment gateway joins itself with your website using its APIs. This means, your customers don't have to leave the site to make payments. They can do so right at your checkout pages. Integrated payment gateways usually require the technical expertise of a web developer, but they are more secure and ideal for all types of businesses.

2. Security

Another important factor you should look into is the security offered by the payment gateway. Although online transactions are easy and convenient, they are still exposed to security breaches. Hence, always choose a payment gateway that offers tight security features like PCI-DSS compliance, fraud detection, SSL certification, data encryption, etc.

3 .Data Portability

What happens to your customer's data when you choose to switch the gateway? Learn how to download and shift data to other platforms in order to keep your merchant operations running without compromising with the GDPR policy.

4. Customer Experience

The main goal of using a payment gateway is to provide your customers with a hassle-free and quick shopping experience. However, if your payment gateway is too complicated and requires your customers to follow too many steps and fill in a lot of details, then it will ruin their purchase experience. What's worse? It may increase your cart abandonment rate.

So, choose a payment gateway that is simple to use and offers a great customer experience.

5. Accepted Payment Methods

Make sure that the payment gateway you've selected accepts all the major credit and debit cards. Not just the cards, it should also accept payments via other methods such as e-wallets, e-cheques, etc.

6. Mobile Optimisation

It's no secret that mobile phones are the future of e-commerce. So, if your payment gateway is not optimised for smartphones, then it is not the right one for your business. Using such a payment gateway will take away many great opportunities from you. So, make sure to choose a mobile optimised payment gateway.

7. Transaction Fees

Different payment gateway comes with different transaction fees. Make sure to check out all the different charges and don't go over your budget. Also, don't fall for "Free" payment gateways, there is no such thing. These so-called Free services come with many hidden charges and poor service quality. Other than transaction fees, you also have to consider the overall expenses of the payment gateway. There are certain payment gateways that have their monthly charges, maintenance charges and integration charges. This can add up in the cost of your online business. Learn more about how much does a website cost in the UK?

8. Customer Support

Finally, if your payment gateway ever goes down and you can't accept payments, then you should have someone to assist you. That said, have an ecommerce payment gateway that offers reliable customer support. A good idea is to go through a handful of customer reviews before making any final decision.


So, What is the best online payment gateway for small business in the UK?

After sifting through a pool of payment gateways, we have selected the top five for your small business. All of the payment gateways we've mentioned above are reliable, secure and come with excellent features. Further, the transaction fee is also quite affordable. You can select any one depending on your budget and requirements. While some payment gateways are easy to integrate, some may require the expertise of a web developer. If the latter is the case, then RVS Media has got your back. Our web developers will help you integrate the right ecommerce payment gateway to your site in the smoothest way possible. So, whenever you're ready, feel free to contact us!

Ready to get started?

To check what we can do with your business and eCommerce store, get in touch.

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7 Best Ecommerce Platforms For Small Businesses in the UK

eCommerce Platform For Small Business

Estimated reading time: 12 minutes, 13 seconds

Do you wish to take your business to places far away from your traditional shop? If so, eCommerce is the flight that will take your store all around the world. To know more about the best eCommerce platform for small business, continue reading!


Why is An eCommerce Platform So Important?

An eCommerce platform is a software application that permits the business owners to manage their sales, marketing and all the business operations online. It works as the backbone of your organisation, whether it is for a B2C or a B2B company. Infact, when you are starting an online business, an eCommerce platform is the most important thing. Moreover, a good eCommerce platform for small business assists you in streamlining the way your business interacts with your customers, clients, and employees. eCommerce platforms are the software applications that help businesses in executing complex functions both in the back end as well as front end.

7 Best eCommerce Platforms For Small Business in the UK

To make sure that you choose the right eCommerce platform for your small business, we have researched and jotted down some of the best eCommerce platforms for small business in the UK.

Go through them one by one and decide which one works the best for your business. These platforms will help in improving your business, sales, and SEO results dramatically. In this blog we have shared 7 best eCommerce platforms, their features and pricing. This will also help you in getting an insight of how much does a website cost in the UK? So without further ado, let's just dive into the world of eCommerce platforms.

best ecommerce platform for small business uk

1. Wix

Wix is one of the most advanced and creative eCommerce platforms for small businesses in the UK because it relies on cloud-based storage rather than hard server-based storage. This eCommerce platform will help small businesses like you to make your online stores through creative drag and drop tools, also it contains myriads of designs and templates.

By far, it is known to be the best eCommerce platform for newbies. The services it offers are more than enough for small businesses, and thankfully, you can insert various plug-ins to expand these features for added value.

Features of Wix:

Wix offers tons of features despite its low asking price, including a spread of website building functions such as the ability to show digital products or to create pages dedicated to the image gallery of products.

Moreover, it offers plenty of shipping options, also discount codes are available. Along with this, it includes a comprehensive inventory management system as well.

In addition to this, its cart recovery tool is something different and interesting, and many clients will love this tool. Furthermore, the eCommerce platform for small businesses in the UK is mobile optimised and it comes with numerous mobile app payment gateways, so it makes international transactions much easier.

Pricing of Wix:

Wix is a user-friendly and affordable eCommerce platform. It offers a free trial which is inclusive of advertisements. The cheapest plan for Wix is available at £3/ month and the price of the most costly website plan is £18/month.


  • Very Affordable
  • Excellent for the small businesses
  • User friendly


  • Not very good for large enterprises.

Also Read: How much does a website cost in the UK

2. Shopify

Shopify is one of the most popular eCommerce platforms for small businesses in the UK. When you look at the history of Shopify, it is very unexpected. In 2004, a group of snowboarders pooled all their money to build a platform that is now well known in the entire market.

More than 1 million businesses have taken the benefits of this platform to reach the top, so there's no surprise that there is a lot to like here for each kind of business whether it's large or small.

Shopify is loaded with tons of website building features and its prices are also quite reasonable depending on the scalability you want. Plus, it comes with a free trial of 14 days, so you can try it before blocking your money into it.

Features of Shopify

There are loads of site-building features available for you such as custom domains, limitless product listings, inventory tracking, and lots of personalisation and customisation tools.

Moreover, if you will buy the higher service of this platform, then you will also be able to collect AI tools to offer shopping cart recommendations and personalised greetings for your common as well as most valued customers.

The most interesting thing about Shopify is that you can easily create your unique website as it comes with more than 70 different themes and templates.

Pricing of Shopify:

Shopify is fairly priced. The price ranges from £22 a month for small businesses to £219 a month for the larger businesses with so many online payments taking place every single day. It provides a free trial also.


  • Plenty of website building features and analytics tools.
  • Includes a 14 day free trial.
  • The pricing is affordable.


  • The advanced tier of the platform can get a bit complex.

3. WooCommerce

If you are looking for a free and best eCommerce platform for small business, then WooCommerce is just for you. It is an open-source plug-in that is designed for WordPress websites, so it's a brilliant choice for WordPress users. ( Who doesn't use WordPress these days?)

WooCommerce is the perfect eCommerce platform for small businesses in the UK that require a free tool that can assist them in growing and boosting their sales quickly. Moreover, there are supplementary add-ons and extensions available, some of them are paid. But yeah, believe us, you get a lot by spending a little on WooCommerce, which is just amazing!

Features of WooCommerce:

They provide plenty of outstanding features that are quite easy to integrate into your WordPress website, together with mobile optimised shopping (which is a big deal as the major portion of the traffic comes from the mobile apps only), a bunch of catalog management tools, and support for the geolocation services as well.

To put it another way, WooCommerce offers almost everything that a newbie needs to service the customers and keep a track of its inventory.

Various other tools such as discounts and special coupons work well for the business who struggle to bring new leads to their websites. It also includes the product review functions, shipping calculators, and options as well. Not only this, but it is also one of the best platforms for search engine optimisation too.

Pricing of WooCommerce:

As we have already said, WooCommerce is available free of cost for users. Also, adding it to your WordPress site is easy.

The only and biggest drawback is that they don't provide any kind of email or phone support, so you need to handle the technical hurdles on your own. But you can afford to make a little effort since you are getting it for free.


  • Free and affordable eCommerce platform for small business.
  • Works best for small-scale shipping.
  • Brilliant for mobile businesses.


  • The customer support is not very quick.

4. BigCommerce

BigCommerce was founded back in 2009 by two Australian entrepreneurs, though the institution now calls Texas its place of origin.

BigCommerce is one of the best eCommerce platforms that helped around 100,000 to build their digital store. It has been downloaded more than 82 million times and provides the existing sites the ability to sell online.

Furthermore, it comes with ample features that are analytics and SEO optimisation, website customisation, application integration, inventory management, and many more.

Features of BigCommerce:

Various features are worth your time and money, including review and rating systems, custom domains, support for sales via multiple currencies, and even online gift cards.

Not only this, but the platform also comes with 12 different free themes, however, you will need to pay a minimal amount to access the other 160+ other features that will help you in standing out!

Some of the very significant features of BigCommerce are it offers custom domains, online gift cards, limitless product listings, a review and rating system, and lots of Google analytics tools. So, it is a great choice for small businesses.

Pricing of BigCommerce:

The price of BigCommerce ranges from £22 a month to £220 a month. It offers a free trial of 15 days.


  • It works well with the point of sale systems.
  • Unlimited file storage and bandwidth.
  • Brilliant for big-scale shipping integrations.


  • It is relatively high priced.
  • Some free themes are almost similar to the other themes.

5. Squarespace

Moving onto the next best eCommerce platform for small business in the UK in our list, it's none other than Squarespace It is best for combining the designs with the sales feature. With the help of its smooth, tailor-made templates, you can make your website stand out. Do you know what's the best thing about it? You don't even have to spend a lot of time creating an attractive Squarespace store.

Besides, each template of this great eCommerce platform is very unique, it conveys an aesthetically pleasing and clear message with the strategically positioned checkout tabs. This can help in making the user experience much better and in increasing sales. These are some of the reasons why Squarespace is one of the brilliant eCommerce platforms available in the market.

This isn't it, Squarespace also offers excellent value for the money. It supports the sale of digital products, physical, and service-based digital products through Instagram in its affordable pricing plans.

Nevertheless, it is not as good as Wix or Shopify, when it comes to user-friendliness. Also, it supports just two payment processors which might force you to take a step back.

Pricing of Squarespace:

The pricing of Squarespace is quite good. It ranges from £20 per month to £30 per month. A free trial of 14 days is offered.


  • Excellent value for money offers an affordable business plan with sales tools and attractive templates.
  • The templates are unique and beautiful.


  • It is quite difficult to use as compared to Wix, Shopify, or Square.
  • It supports only two payment processors.

6. Magento

Now coming to the very popular and reputed eCommerce platform for small business in the UK in terms of self-hosted solutions, that is Magento.

It was published in 2008, was acquired by eBay, and then sold to Adobe. Magento handles more than $100 billion in merchandise volume every year. It helps newbies to create their websites specific to their requirements. Also, it is a great platform for a store that you know is well built and will do well in the future.

Moreover, with the help of Magento, you can build your web store conveniently. In addition to this, it is well optimised to work with tons of traffic, thousands of digital products, and a lot of sales. Plus, it offers a mobile website store with a mobile-friendly interface.

Along with this, it offers multiple payment processors, which means, you can add a lot of payment options such as Stripe, PayPal, Google Checkout, and many others. Moreover, you can manage your store from any corner of the world.


Magento offers tons of amazing additional features such as inventory management, coupon management, third party payment gateways, API for the website services. Moreover, it also handles the shipping charges and offers coupon management services.

In addition to this, more than 5000 extensions are readily available on this Ecommerce platform. Magento is well optimised for both tablets as well as mobiles and offers SEO tools too.

Pricing of Magento:

Magento offers a free community version for its users. However, the Magento enterprise edition will cost you between £17000 to £25000.


  • Self-host on any web hosting with the help of this top eCommerce platform for small businesses.
  • Convenient to find developers to customise your eCommerce store.
  • It is free to begin.


  • This eCommerce platform requires technical knowledge.
  • It is quite complex.
  • It is comparatively expensive.

7. Salesforce

Salesforce is the leader in CRM (customer relationship management) software, so this is going to be the best CRM that you'll come across. It is an on-demand customer relationship management platform that offers service for all businesses with a focus on customer relationships and sales.

Moreover, the platform also has CRM capabilities that include marketing automation, contact management, and lead management. These applications assist small organisations to track sales leads, manage customer accounts and monitor marketing campaigns.

Besides, this best eCommerce platform for small business is available only for SaaS deployment. In addition to this, the Salesforce application offers a technology stack that covers security and database as well as user interface and workflow.

Features of Salesforce:

Salesforce offers numerous top-notch eCommerce features for small businesses. The Salesforce automation feature includes activity and task management, inventory management, contact management, price and product list management, desktop integration, and so on.

In addition to this, it also provides marketing automation features like lead and campaign management. The customer support features of Salesforce are knowledge base and case management. Other than this, it offers analytics and reporting features as well

Pricing of Salesforce:

Salesforce doesn't offer a free version. The pricing of Salesforce ranges between £20 to £240.


  • It is a robust CRM and brilliant eCommerce Platform for small businesses.
  • You can insert and remove the features to suit your business needs.
  • The services are fully optimised.


  • This eCommerce platform for beginners is a bit expensive.
  • You have to pay extra for the add-ons.
  • Setup and configuration are time-consuming and complex.


So, finally, we are at the end of our article on the best eCommerce platforms for small business available in the market. If you are a beginner and want to run a business, then these platforms will surely help you. Now that you know about the various platforms available it’s time to start the business.

Most of these eCommerce platforms for small businesses offer free trials, so you can try them out before purchasing. All in all, if you wish to make a place in the digital world, then why wait? Choose the best platform according to the needs and requirements of your business and get started!

We believe this article helped you in making the right decision. In case you need any help, then feel free to contact us at RVS Media Limited.

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Top 5 Tech Trends Bringing Revolution In The Beauty Industry

5 tech trends in beauty industry

Estimated reading time: 6 minutes, 47 seconds

Technology is rolling over every industry, be it entertainment or automobile, companies are adopting the latest tech trends to make their products more useful and personalised for users. And the cosmetics industry is no exception, beauty brands are actively using technology to bring out innovative products.

Growth In Beauty Industry

According to Allied Market Research, the cosmetics industry is estimated to reach $463.5 billion by 2027 with a CAGR of 5.3% from 2021 to 2027. The role of technology in this tremendous growth cannot be ignored. With the help of technologies such as artificial intelligence and augmented reality, beauty companies have introduced many worthy products. Brands such as L’Oreal, Dior and others are investing heavily to integrate tech and beauty products. This massive growth in the cosmetics industry is expected to keep this positive trend in the following years. Along with other reasons, eCommerce has also impacted the growth of the cosmetics industry. Now more people have access to online shopping platforms than before and this has helped beauty brands to increase their sales by selling globally through eCommerce.

1. Personalisation And AI

Who doesn’t like products curated exclusively for them? Beauty companies know the answer to this question and they understand the need of giving personalised products to their customers. Gone are the days when you had to struggle for finding a perfect shade of foundation and lipsticks. Lancôme, a subsidiary of L’Oreal, has invented a custom foundation making the machine named Le Teint Particulier, that can help you find the exact match foundation for your skin tone. Here’s how it works:

  • First- Using a colourimeter shade of your skin is scanned at three specific points: forehead, cheek and neck. Then, the device analyses the data collected to find the exact match of your shade.
  • Second- To make the results more accurate, an attendant asks you some basic questions about your skin type, desired area of coverage and the shade you prefer.
  • Third- A computer runs the data collected from the device and your preferences, using a proprietary algorithm. Based on the algorithm it chooses, measures and mixes cream pigment to create your personalised shade.

You can also save your personalised shade and get it refilled when you need it. Similarly, beauty brand Liphue gives you an option where you can make a personalised shade of your lipstick. These trends reflect that in the upcoming years the beauty companies can bring in more personalised products in the market.

2. Virtual Try-on features

There is no doubt that almost all the industries are now using eCommerce to reach a wider customer base. Likewise, people are buying more and more beauty products online. With the massive improvements in image recognition technologies, virtual try-on have become even more effective. Brands such as Sephora, Garnier and others have features that let you virtually try on different shades of makeup products. You can try on different looks and see how a particular product shade will look on your face.

At present these apps might not be as effective as real but it is a huge accomplishment for the industry. They can now offer people the facility to try new styles while sitting in the comfort of their homes. In the upcoming years, we can witness more accurate try on features from beauty brands.

3. Smart Skin Care Devices

Now you can have your skincare guide or expert on your mobile phone. Taiwan's New Kinpo Group has introduced a device named HiMirror that can rate the health of your skin. It works in a very simple way, it takes pictures of your face and using artificial intelligence scans the pictures to find out problems.

It can tell you if you have problems like wrinkles, redness, dark spots, pores, fine lines and more. It is capable of giving you a daily analysis of your skin so that you can check how well you are improving. Further, based on your skin problems it can send you personalised beauty tips.

This may change the way people take care of their skin. They can have a skincare consultant in their pocket that can help them to make skin healthier. And the best thing is people get all this while sitting in the comfort of their home.

4. Printed makeup

You might have never thought that one day a machine will be capable of doing makeup on your skin. But P&G has made it possible by launching a makeup printer named Opté. It has an inbuilt camera that takes 200 frames per second and a microprocessor then analyses the data to give you a perfect and toned makeup.

The small device scans the skin and then applies makeup on your skin very precisely. This can help you to hide age spots, burst blood vessels and other blemishes. Using technology it can apply makeup with more uniformity and accuracy. Once it becomes more readily available in the market it can change the way people get their makeup done.

5. 3D or e-makeup

Technology gives you the liberty to get a makeup look without actually wearing any makeup. This is possible with augmented reality technology and highly inspired by the unprecedented increase in the craze of Instagram and Snapchat. Young people use filters to try on different looks and take pictures.

This has made it extremely easy to get a makeup look. All you have to do is select a filter from the thousands of available choices and you are done. People find the concept of e-makeup very useful for getting a better digital look.

Technology In Trade of Cosmetics

Technology is not only limited to product innovation but it has a role in the trade of beauty products. Now more and more companies are choosing eCommerce sites along with their existing sales pattern. This trend is not only limited to industry leading brands, many startups or even retail sellers have started their online stores to sell their cosmetics products.

One reason for this is that eCommerce platforms give them a wider reach and a new audience to showcase their products. This eventually leads to more sales and more profits. Companies are using the technology to go global and sell in different parts of the world. Further, customers also find it useful because they can buy products from a foreign brand using the eCommerce platforms.


The beauty industry is witnessing tremendous changes and growth. Now people no longer demand what companies have to offer but they want the products that are customised for them. Apart from the better look, getting personalised products also makes the consumer feel more satiated. From robotic makeup in the form of printers to providing personalised foundation shades, beauty brands are trying hard to fulfil the exclusive demands of people.

However, some experts question the accuracy of these products. For instance, some experts say that skincare devices can easily be fooled by the lighting conditions of the room or the leftover makeup. Further, people also mention about the prices of these devices that they are way too expensive and are not inclusive. Despite all this, it is a tremendous achievement for beauty brands to innovate such products. In the upcoming years, we can see more such products and improvements in the existing ones. And this leaves no doubt that the beauty industry can grow massively in future.

RVS Media can help you to take up your cosmetic business online by providing top-notch eCommerce development services. You can get a customised web solution curated especially for your business. Contact us today.

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How Much Does a Website Cost in the UK [Latest Prices]

Website Cost in the UK

Estimated reading time: 11 minutes, 33 seconds

How much does a website cost in the UK? This query crawls in every budding business person’s head in the UK. And it seems rational to budget accordingly after knowing the cost. Right?

So if you ever wonder about how much does a website costs in the UK, then you, my mate, definitely land on the correct spot.

How Much Does a Website Cost in the UK Depending on Type of Business?

Now comes the question of an hour which is how much does a website cost in the UK. Well, the answer depends on the type of business and its requirements. If you are planning to start an online store in the UK, you need to have functionality and features that keep you on top of your eCommerce stores. For example, eCommerce store owners go for a seamless checkout experience, it’s just one example. Honestly, the sky is the limit for eCommerce website functionality and features. The website development cost depends on various factors and the needs of the business. The cost of website development and designing is categorised into various categories based on the type of business, which we will discuss in this section.

How Much Does a Website Cost in the UK

1. Basic Website

Most small business owners or newbies prefer to go with a basic website as it is comparatively cheap and comes with all necessary functionality. The cost of basic website development in the UK cost £1000 - £1500. The cost will cover the hosting, domain, design and development. However, one can pay extra if they are opting for maintenance and other features. Depending on your needs and budget, you can try a freelancer or a website development agency in the UK. Also, it is crucial to collect all kinds of information, read reviews, verify previous work, and then go with anyone. This little process will help you dodge all kinds of fraudsters and scammers.

2. Advanced Website

Next on our list is an advanced website. This website is a step ahead of basic websites, usually best for small or medium-sized businesses. The advanced website cost in the UK is £2,500 and £5,000. The site comprises multiple pages with different functionality based on the business needs. These websites include integration of social media, fully responsive, a CMS, Google Analytics and Google Maps, and the ability to use Google My Business. They'll have more web pages than a standard website, and they'll be built to be mobile-friendly. For instance, a WordPress site with WooCommerce integration.

3. Complex Websites

As the name suggests, these websites are for medium and extensive business with high web traffic. Such websites require high standard functionality. The features include integrating 3rd party services, database integration and much more. Such website cost in the UK ranges between £3,500 and £10,000 based on the functionality and size. It is advised that you look into firms that have expertise in complex web development. Professionals will grasp your wants and objectives and will be capable of leading you through the process, using their knowledge and previous project experience to guarantee that all aspects are addressed. Complex website designs will cause a far greater precision compared to other websites.

4. Bespoke Websites Application

Bigger businesses who want greater functionality or have a more significant amount of traffic would benefit from bespoke websites. A fully bespoke website is created from the ground up to meet a specific set of criteria. Databases are used for bespoke power websites. They offer powerful features and an infinite amount of sub-pages. Bespoke websites would also elevate mobile adaptability to the next level, allowing for a more fluid layout on mobile. The cost of a website with all these functionalities may start from £15000.

5. eCommerce Website Costs

The price of an eCommerce store might vary. The pricing is based on the number of things you wish to sell and the different versions of every item. It will be determined by the number of extra features you wish to include. In contrast to the capabilities found on a small company website, an eCommerce web design should incorporate an ordering system, shipment tracking tools, and a webchat option. Ecommerce website design and development costs in the UK generally starts from £3500. However, being as straightforward as possible about your needs will aid you in obtaining an accurate price. The price of an eCommerce website depends on the platform you choose such as Magento, WooCommerce, BigCommerce or Shopify.

6. Website Redesign Costs

Some people look out for website redesigning as their business grows. So, the cost depends on the business requirement and what functions you are looking for. It is advised to discuss all the possibilities with a web design agency and ask for a quotation before handling the redesigning business.

Additional factors that affect website cost in the UK

Other than this, there are various functionality businesses must consider when they are opting for website designing. All these features are mentioned below:

factors that affect website

1. Search Engine Optimisation Costs

SEO is one of the crucial elements of an online business. Without proper SEO, your business won't be able to generate revenue. Let’s take an example. Suppose you are running an online grocery store in the UK named Your Grocery Store, but there will be millions of results when somebody searches for online groceries. Businesses that have proper SEO will appear on the top page, and you want your business to be visible to the audience. Right? That is possible only through SEO. Search engines favour sites that load quickly and provide the content users are looking for. It's a great idea to inquire if your web development firm provides SEO services as part of the deal.

2. Hosting and Domain Costs

Every site you browse comprises files stored on a distant computer. Servers are the devices that are utilised to host websites. Simply put, you're spending a portion of a server's room whenever you invest in hosting. Larger and more capable kinds of servers that can manage more significant traffic fetch more excellent rates. Shared, VPS, WordPress, Ecommerce, and Dedicated Server hosting are examples of different hosting. The cost of hosting ranges from £10 to £350 per month. Aside from hosting fees, the most significant upfront expenditure you'll face is gaining a domain name. A domain is a website's distinctive "address." Prices vary based on the popularity of your desired domain domains start at £4.99 annually, domains start at £9.99 annually.

3. Maintenance Costs

Maintenance is a crucial part of the website. Every website needs maintenance every once in a while. Everything, including making changes and correcting issues to extending webpages and remodelling, falls under this category. You can consider asking the agency if they will provide maintenance or not. Further, some businesses prefer to hire freelancers. It is based on your choice, but it is always advised to seek professional help while dealing with any issue.

4. SSL Certificate

A SSL certificate replaces the standard ‘HTTP prefix with the ‘HTTPS prefix. The ‘S' signifies security, and that's something we're witnessing more and more websites are using. You'll notice a lock icon in the search box if you have an SSL certificate. It means that both your clients or customers and Google will consider your business safe. A website without SSL is a bummer to customers. They don’t like to shop from such websites as they don’t trust them and the same applies to search engines. So it is wise to have an SSL certificate. Check with your site developer to see if this is included in the bundle. Many hosting plans provide free SSL certificates, so make sure of that.

5. E-commerce Functionality

If you are running an online store, you must have e-commerce functionality such as inventory, tracking, payment gateways, etc. Ecommerce stores have various functions, so it is better to go with an agency that can cater to your needs.

6. Content Management System

Content is vital for a myriad of purposes, including marketing, demonstrating your knowledge, and attracting visitors from search results. It's also part of web upkeep and can be pretty costly. Most businesses prefer CMS, aka content management systems. There are various content management system software available, such as Joomla, WordPress, Drupal. Some CMS are free, but you will end up paying extension or plugin costs with them. It is better to check with your website design company if they can work something out regarding CMS.

Steps involved in the website development process

Now as we have covered the website cost in the UK. Let’s understand the procedure involved in building a website.

1. Quotation

The first thing you need to do when you are going with the agency is to specify your needs. It simply means what are you looking for, and based on that, the agency will provide their quotation to you. It is best to take quotations from multiple agencies, so it would be easier for you to pick one matching your business needs.

2. Wireframe

After picking the website development agency, the next part will brief you with the site wireframe. It is the phrase used to describe how a website's fundamental design is visualised. It's a high-level perspective of the design framework or how the site will appear and function. Basically, it's what happens behind the scenes of a website, minus the final touches. The wireframe of the website is like architectural blueprints.

3. Structure of Site

After the wireframe is approved, the agency will start working on the site's structure. It sits on top of the wireframe and serves as the foundation for the entire site. That's where a function is constructed, and you grasp and visualise how well the site will perform from the end user's perspective.

4. Designing

After the client settled on the framework and site structure, the agency will design the website. This part is most important as it distinguishes the website from competitors. The designing part includes colours, templates, typeset, photos, material, and more. Designing takes a significant amount of time.

5. Development

Once the designing part is approved, the web design agency works on the development part, which is one of the most extended and most time-consuming phases in website design. It is creating and maintaining websites; it's the work behind closed doors to make a website seem reasonable, work quickly, and provide a consistent user experience. The front-end specialists will concentrate on what visitors will see and encounter on the website. Back-end programmers are in-charge of the short stack coding that allows shopping cart integration to function.

6. Testing

Testing is the most crucial phase after development. This stage comprises on-page testing, user accessibility testing and improvement based on feedback. The developers work on this until all the issues are resolved, and the website is finally ready to take off.

7. Launch

After finishing all the above stages, the only step left is launching. It is the ultimate stage where the website will be out in the world.

How Long Does It Take Websites To Get Ready?

Now comes the question, which is about the time required for a website to get ready. The answer depends on the kind of website you need. If you want to build a basic website, then it will take a lesser amount compared to a complex or advanced website. It is better to stay in touch with a website design company to get a better picture. Most companies will provide the expected date in the quotation itself.


That’s all! Now you know the answer to how much does a website cost in the UK. Having a website is a crucial part of any business, and most businesses try to save money by opting for cheaper services which we believe is a foolish move. As they say, the first impression is the last, and the website is the very first thing the user will see when he lands on your site.

So why risk the business going with an inexperienced company? Give RVS Media a try to get your dream website up and running in no time.

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How To Create Google My Business Account- Step-By-Step Guide

How to create google my business account

Estimated reading time: 10 minutes, 19 seconds

Every online business owner wishes to appear in the top search results of Google, right? If you too wish the same, then you need to know everything about Google My Business.

What Is Google My Business?

Google My Business is a free tool that is created by Google to assist businesses in managing the way they appear on Google Maps and Google search results. By using Google My Business, you can even assert your free business listing on search engines like Google. Also, you can fill in additional information like your business hours, photos, contact information, and everything else.

Most importantly, the information that you show to the customers should be true and accurate because that will ultimately lead to the success of your business. When you create google my business account add information like your location, contact information, pictures, opening hours and others so that people can reach out to you.

What is the significance of Google My Business?

Significance of Google My Business

In today's world, having an online presence is as important as oxygen is for humans. Without it, your business might not be able to survive in the long run. Moreover, your location will not appear in the Google My Business listings, especially when people search for the local queries from their mobile phones. Also, your business will not be visible in the local pack and hence you will end up losing your potential customers. So, this is why you need to create your Google My Business account.

The following are the points of importance of Google My Business:

  • You have total control over what you want to show people when they search for your business.
  • Enhance the organic and local SEO search.
  • To increase the conversions and to boost your offers, start sharing photos.
  • The updates like photos and business hours reflect on maps and search automatically.
  • Check analytics of how the customers search for your business and what is the location of those customers.

All in all, if you invest sufficient resources to manage the photos, post updates, and online business reviews regularly, then your Google My Business might turn into an acquisition hub for your business. And this will have a positive impact on Google Maps and Search as well.

Moreover, when it comes to local SEO, then Google My Business or GMB is one of the best tools for digital marketing purposes. If you do it right the benefits of local SEO and google my business are immense.

Okay, just think about this…Google is very distinct as compared to the other social networking channels and it enables unique insights and metrics for the marketers.

Moreover, search is purpose-driven, which means the user or customer has interest and will to do the action. The customer knows what exactly he wants and how he will get it. Most importantly, purpose-driven search makes the decision-making and setting of goals much easier. Suppose, a customer wants to buy furniture and he is already clear about which company, which material, and at what price he will make a purchase, then it will become much easier for him to find that particular business because he is driven with a purpose.

Thereby, the purpose-driven concept lets a business gain more and more conversions. Moreover, if you already have social media channels such as LinkedIn, Instagram profile, Facebook Business Page, or any such sites, then you should start doing the same and begin managing your Google My Business nicely. Further, you can use this complete local SEO guide to know the tactics and techniques of attracting more local customers to your business.

Now, as you already know the importance of Google My Business, you must be wondering how you can set up your Google My Business, right? We know all the questions that arise in your mind, that's why we have jotted down all those steps below.

How to Create Google My Business Account?

To add your business on google maps and create your Google My Business Account, you need to follow all these steps:

Step 1: Create Your Account

Create Your Account

First, sign in to Google My Business. You can sign in using your old Google account, or you can make another one. Moreover, if you have already signed in, then you can make your next move.

Tip: Sign up with your business email domain.

Step 2: Add Your business

Add Your business

After that, make sure to add your business name. If it doesn't appear in the drop-down menu, then tap add your business to Google. After that, choose the proper categories for your business.

Then, find your business page on Google.

Step 3: Add Your location

Add Your location

If you have any physical location where your customers can come, then choose yes. After that, add your business address. Also, you'll be asked to add a marker for the location on a map. If your business doesn't have a location where your customers can visit but it offers delivery or service, then you can display a list of the areas of your service.

Step 4: Fill Your Contact Details

Contact Details

Now, you need to enter your contact details and website address so that the customers can reach out to you.

Moreover, if you use Facebook, Instagram, or any other social networking channels then you can add that too.

Step 5: Manage and Finish Your Listing

Manage and Finish Your Listing

Click on yes if you wish to receive notifications and updates. After that, click on the Finish button. When all this is done, you'll be asked to verify your business. So, how to verify your business? Keep reading below to know more about it…

How to Authenticate Your Business on Google?

Authenticate Your Business on Google

Now as you have already set up your account, it's time to authenticate your google business.

For most businesses, Google verification involves asking for a postcard.

Step 1: Sign In

First things first, sign in to your Google My Business account through its official website.

Step 2: Tap Verify Now

If you own a lot of Google My Business accounts, then make sure to choose the right one.

Step 3: Select a Mode to Verify

The default option to verify your Google My Business account is a postcard. Moreover, if your business is qualified for the other methods, like an email address or business phone, then select the one that you prefer. Fill in all the necessary details and recheck to make sure that you have entered all the details correctly. If all the information is correct, then submit the form.It is a must to go through this process to create your google my business account.

Generally, it takes up to two weeks for the postcard to come. But then, as soon as you receive your postcard, sign in and verify your business location from the menu. Moreover, the postcard contains a five-digit code, make sure to enter it to verify your business.

How To Claim A Business On Google?

If you wish to claim your existing business profile, then there are three options for doing this:

Option 1

Log in or Sign Up to Google My Business. Then search for your business and choose it. After that, follow all the steps to assure that you are the real owner.

Option 2

The next step you need to do is, locate the listing of your business in the Maps, and tap on the "Manage the listing" option.

Option 3

Look at your business listing in the Google search and tap on the " Own the Business" option.

And yes, don't bother if you haven't filled in the accurate details. Because you can edit it after you have verified that you are the owner.

Moreover, if someone has already claimed that business, then ask them to add you as well, as a user. If you do not recognise the owner, then follow all the steps to claim your business again.

In case, you wish to edit some more information to your Google My Business profile, then you can do it by following these below-mentioned steps:

First, Sign in to Your Google My Business Account. After that, open the location which you wish to edit. Then, in the menu, click the information option. To make the edits, click on the pencil icon. If you wish to remove any particular section, then tap on X. When you are done, tap Apply.

Remember that it takes about 60 days for the edits to appear.

How to Add Several Locations On Google My Business?

Add Several Locations On Google My Business

If you have opened the latest location or if you made a new profile and you wish to add some more locations to it, then follow the below-mentioned steps:

  • There is a menu at the left-hand side on your Google My Business dashboard, tap "Manage location" there.
  • Then click on the "Add location" tab available on the right.
  • After that, type the name of your business and tap on "Create New Business" with the name of the business.
  • Next, fill in all the necessary information and request instant verification. Even if you have 10 different locations, then you can add them in bulk.

How To Optimise Your Google Business Account?

Most people judge a business based on their recent posts only. With that being said, you need to be sure of posting only high-quality, relevant, and use relevant content on your Google My Business profile.

1. Pick a Relevant and Specific Category

The category you choose is very essential and it can assist Google in deciding in which search does your local listings belong. Moreover, you have to choose from the given list of business categories because you cannot create your own.

Although, if no specific category suits your business, then you can pick a more general classification that describes it accurately. Also, you should check the updated option of category regularly to see new opportunities that can describe your business in a good way.

2. Upload The High-resolution Pictures

Image optimisation is certainly the cheapest way to get more leads from your Google My Business listing. According to the studies of Google, businesses with product images tend to get 42% more requests for the directions and 35% more clicks on their websites as compared to businesses without pictures. You can also use high-quality pictures to offer your potential clients a glimpse of all that they can expect from your business.

For example, you can also add business photos of your sales team, business logo, office, and everything that can showcase all your business. Making a 360° view tour of your business can also be a plus point.

3. Use a Local Contact Number

Apart from keeping your contact details steady among the various business listings, it is also essential to make use of a contact number with the code of the local area. This will make it easier for Google to know that your business is local. If you don’t have a local number, then get one to create google my business account.

In addition to this, you need to make sure that the contact number that you used for your Google My Business Listing is available on the homepage of your website as well. Also, it should be on the landing pages too.

4. Track Your Google My Business Query Section

The GMB Q&A section is one of the best features for searching locally on Google. In this section, the potential customers can ask important questions about your business and you can answer their queries.

This characteristic lets you hear directly from the clients so that you can reply to them immediately. Nevertheless, if you fail at tracking this section, then it may lead to misinformation regarding your business and even it can create an adverse reputation for your business.


Yay, we are done! You have finally reached the end of this ultimate guide to local SEO on Google My Business. We are pretty sure that you have got the answer about how to create google my business account and everything else about google my business from this guide

From understanding what Google My Business is to understanding its importance, how to create a Google My Business account, how to verify a GMB account, how to get your business on google maps to everything else, we believe you now know what a great tool Google My Business is!

As we have already said, your journey doesn't stop here, it's just the beginning! All this information is now at your fingertips and you're well equipped to ace Google My Business.

So, was the blog helpful to you? Did it make a difference? Please let us know in the comment section. Also, if you still have any kind of doubt, query, or any other confusion related to this, then feel free to contact us at RVS Media Limited. We are just a click away. Get in touch with us to get complete SEO services and improve your website rankings.

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11 Key Benefits of Local SEO For Your Business

Benefits of Local SEO for Business

Estimated reading time: 7 minutes, 43 seconds

Are you querying about the benefits of local SEO that can help you skyrocket your local business sales? If so, then you are in the right place. Here in this piece of writing, we learn what local SEO is and how it supports small and local businesses.

What Is Local SEO?

SEO is the technique used by the business to rank higher on the search engine. It is the pulse of any online business. Without proper SEO, your business won’t thrive.

Local SEO which is also referred as Map SEO is the branch of SEO that helps small and medium-size businesses to grow. It is a unique type of SEO that has gained popularity in recent years.

With the help of local SEO, you are targeting the public in your area. For instance, you own a salon shop, so whenever people in your area search for “Salon shop near me”, your business would appear in the listing if you have optimised the local SEO.

How Local SEO Helps Local Businesses?

Back in the day, it was nearly impossible for local businesses to keep their heads above water on the internet where all the national brands were ruling. This is why people weren’t spending much money on the online world when conventional approaches were doing fine for them. But then, in 2014, the first edition of Google’s Pigeon upgrade was released, allowing local companies to compete for search results on a regional basis. In brief, Google started to take companies in close vicinity to seek a ranking boost in place searches.

It helps companies to reach out to their targeted audience near them. And you don’t believe what’s the best part of local SEO that makes every local business fond of it. It’s effortless to optimise. All you have to do is backlinking to local events sites, and using location-specific phrases in keywords that can help you gain a bigger footprint based on your region. When nearby visitors browse for your service or product, this will increase your ranking position and will also lead to more foot traffic to your store.

If you want to get complete knowledge on Local Seo, you can give Guide for Local SEO a try.

Benefits of Local SEO

Now you must be excited about local SEO, and you want to know all the incredible benefits of local SEO. So, hold your horses for a while; as below, we will talk about the advantages of local SEO.

1. Enhanced Traffic

Do you know that local information is the subject of 46% of all Google searches. Every business shines on traffic. Whether you are the owner of a big company or running a salon down the corner, you will stay long upon traffic if you have registered your business digitally. Local SEO allows enhancing your traffic. When you focus on local potential customers, you’re encouraging individuals to visit your website who could come to see you. When you use a thorough SEO strategy for a local firm, you risk getting a bunch of slow traffic. And you surely don’t want that. Targeting local people will redirect local traffic to your site, which eventually results in sales.

2. Better Conversion Rates

One of the benefits of local SEO is it drives potential customers to your site and improves conversion rate. According to Joel House Search Media, 28% of the local searches result in sales. So there is no denying that local SEO results in better conversion rate—increased traffic flow results in increased sales. Presenting yourself as an expert in your region when local clients are ready to buy can enhance your odds of becoming the anchoring spot for their sales. Most local searchers like to understand local business rather than searching for companies miles away or making a random purchase online.

3. Less Advertising Costs

Local business flourishes on a local audience. That’s why they invest more in advertising channels such as banners, pamphlets, local tv advertisements, hoarding and all. This all costs a chunk load of money. But what if we say you can save a whole lot of money by just optimising your local SEO. It has been proven that over 80% of smartphone users select the “near me” choice when looking for a particular type of company. So by improving your local SEO, you can reduce or lessen up all advertisement costs.

4. Continuous Business Growth

Local SEO initiatives always focus on increasing traffic while also boosting search engine results. As an outcome, marketing and sales prospects increase. More sales means more interested consumers, resulting in a conscious business growing period. As a result, if you need to develop your local company, spending resources and time on local SEO metrics is a critical success indicator.

5. Long-Lasting Rankings

If one would ask you the advantage of having SEO over old marketing, what answer would you give? You would reply that doing a one-time thing has a long-lasting effect compared to traditional marketing strategy, where we waste a lot of money every week to increase sales. One of the main benefits of local SEO is you will get the long lasting rankings.

6. Bypass Competition

Having local SEO benefits you over your competitor who relies on traditional ways. For instance, different companies are selling the same thing, but one focuses on local SEO while others use traditional methods. No doubt, people will redirect towards a business that is ranking higher on SERP results because as a buyer we would love to explore the product. And a search engine is where we do all our search, so without any second guessing we would pick the solution which appears on the search result. Practical SEO efforts enable your company to gain a long-term competitive edge that propels you far ahead of the competition.

7. Gain More Local Reviews

According to Bright Local, 87% of users read online reviews before purchasing through local businesses. If you are offering good service, people will love to give honest reviews, which will help you generate more clients. But that won’t be possible if you don’t have your business optimised for local SEO. By executing local SEO, you can attain more customer reviews. And responding to feedback provided by the customer will help you rank higher on the search engines. As Google sees it as a sign of better customer experience. Getting local reviews can benefit your business in many other significant ways too.

9. Get Enlist in Google’s 3 Pack

Another benefit of local SEO is it can help you appear in google’s 3 pack. Appearing in Google’s 3-Pack is a great deal; it simply means showing up on the first three results of local searches of a keyword. As per Report Garden, Google's 3-pack goes to the top of 93% of queries with regional intention. If you are already using local SEO, then you can test how your business is doing online. The three-pack is different from the seven-pack as it displays more information about a company, such as business hours, business description, business address, and much more. So appearing in Google’s 3-Pack is crucial for local companies.

10. Mobile Optimisation

Mobile devices contribute to many online purchases as people find it is way more convenient. Considering this, it is important for businesses to optimise their sites for mobile and tablet. The goal of optimisation is to make the navigating process on a site simple. If a user would be satisfied with your site then he is more likely to make a purchase.

11. Build-Community

Building a strong community is an advantage local businesses have. Many individuals love to support the local community by shopping locally. This kind of behaviour encourages local business owners which results in building the community. It would be helpful; if you let potential clients know that you are destined within easy reach of them.


That’s all! Now here we have mentioned all about the benefits of local SEO for business. We are in the digital era. And it is essential to make an online presence irrespective of where you are from or how big or small your business is?

Every other person is using a smartphone and is familiar with Google. Before paying a visit to the store, they love to do online searches. So having an online appearance is a must. We know that being a newbie or rookie in the digital world can be an uncomfortable task for you. In that case, you can consult hiring local SEO companies who can look after your online presence while you manage your store physically.

On that note, RVS Media is one of the best SEO services in the UK. You can give it a try.

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7 Proven Tips To Improve Search Engines Visibility of Website


Estimated reading time: 6 minutes, 54 seconds

Do you know why your website isn’t ranking on Google? Weak SEO is the answer! Say no more, this local SEO guide is all you need to improve your search rankings.

Do You Really Need SEO to Improve Search Engines Visibility?

Today, even before starting a business, the very first thing most people do is getting an aesthetic website designed. Undoubtedly, having a well-performing website is an absolute must for every business, especially in this competitive digital era. But here is the deal, anyone can have an attractive website, but ranking it on Google is a completely different and often difficult story. This is where the need for local SEO kicks in. So, make one thing crystal clear, if you want to rank your website on search engines, you need a solid Search Engine Optimisation.
With that in mind, we have put together 7 proven tips that will help you improve the search engines visibility of your website and secure the top position on the SERPs. Let’s dive in!

1. Start By Fueling Your Local SEO

One common mistake most online entrepreneurs make is ignoring local SEO and only targeting the scattered audience. If you're committing the same mistake, then you're missing on a lot of potential clients, conversion rate, sales and revenue altogether. There are so many benefits of local SEO such as more local traffic and higher search engine ranking.

Today, for most services, internet users utilise the "near me" query more than anything. So, all you need to do is make your business visible in response to these queries.

Local SEO is nothing but the process of optimising your website to improve its presence and attract local customers. When talking about local SEO, Google My Business is a great place to start by.

Apart from it, another great way to increase your visibility on Google and other search engines is by responding to location-based search queries. When you register yourself on Google My Business, your site will start appearing on the relevant location-based search results.


Keep in mind, local SEO is the most crucial step for improving your site's search engines visibility. So, a good idea is to hire a reliable Local SEO agency and get things done in the right way. Also, if you want to learn more about how local SEO works, and how to get started, then you can refer to our detailed Local SEO Guide.

2. Use Relevant Keywords

Most website owners think that Google only notices great business websites as a whole. However, that's not completely true. Search engines also notice good web pages that are matching the specific searches.

Therefore, writing keyword-rich ads and valuable content is one thing, but your on-page SEO is the one that makes a big difference. So, make sure that each page of your site targets some specific long-tail keywords.

For this, you will need to perform in-depth keyword research to find the most relevant, high-quality, and high-volume keywords. Once you find such keywords, the next step is incorporating them nicely throughout your web pages, especially in meta tags. Remember, the more targeted and specific the topic is, the greater are the chances of each page ranking on the top page of Google

Also Read: How to Rank Your Store on SERPs Using SEO Strategies?

3. Focus on Crawling and Indexing

Ever wondered how Google works? It constantly crawls down the web, adds new web pages to its index, updating the profile of its existing pages, and this never-ending process keeps going on and on. Here, your ultimate aim is to get Google to add your site to its index and retrieve it for the search queries. Without this, it is not possible to improve search engines visibility of your website. This is only possible when you make the site easy to crawl and index for Google. Here is how you can do this:

  • Insert high-volume keywords relevant to your targeted topic in the meta description, meta title, URL, and even images tags of your web pages.
  • Layer up your content by means of internal linking. This makes your whole website easier to crawl and more authoritative.
  • Perform SEO audit to make sure there are no indexation gaps and related issues.

5. Discard 404 Errors

404 errors are among the most annoying things for an internet user. They not only interfere with the user experience but also mess with Google’s web page indexing process. Although 404 errors are harmless on their own and don't affect your search rankings, it is still worth having a 301 redirect page on the places you notice a 404-error page unexpectedly.

Google Search Console offers a great tool for checking these errors. You can find them under the "crawl errors" section. Further, if you have a WordPress site, you can install any one from myriads of plugins designed to automatically detect and make 404 pages useful, or automatically set up a 301 redirect page for them.

6. Make Sure Your Content Is Easily Shareable

This tip is a no brainer, right?

But if you still haven't made your content easily shareable, then you're missing some really great opportunities to improve your visibility. On your blog pages, make sure to provide easy share options so that your readers can easily share your content on social media platforms. Social shares may not contribute to increasing search engines visibility directly, but they help you earn a good quantity of inbound links and a few outbound links as well. The good thing is, this tip was recently confirmed as one of the two major ranking factors in Google’s algorithm.

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5 Top Notch Reasons to Give BigCommerce A Try

Estimated reading time: 9 minutes, 24 seconds

Having second thoughts about BigCommerce? If Yes, then here in this blog, we will explain all the reasons to give BigCommerce a try.

What Is BigCommerce?

There is no denying that online shopping has become the new normal for people all across the globe. This is precisely why most physical store owners are shifting towards the online platform. Every day new members are putting their foot in the online world. So with this many online stores out there, you need to have something that stands out in the crowds. This is where BigCommerce comes as a player.

BigCommerce is among the most sophisticated eCommerce platforms available, allowing you to build your brand faster by using all of the features of corporate eCommerce and double up your online sales without difficulty or expense.

Is Bigcommerce The Right Ecommerce Platform For Your Business?

BigCommerce is a user-friendly online store builder platform that offers a host of options and layouts. Finding your way through BigCommerce, unlike most other solutions with a learning curve, is very simple. To personalize your BigCommerce online stores, you wouldn’t need to be a full-time programmer. BigCommerce also has the advantage of being a hosted solution. As a result, you won’t need to hire a particular hosting company or spend on server space. When you choose BigCommerce, it’ll become your one-stop store. BigCommerce, unlike other eCommerce systems, allows you to sell unlimited products on other platforms such as Amazon, Facebook, Instagram, eBay, Pinterest and much more.

BigCommerce also has excellent marketing strategies, business insights and analytics, safety features, multiple payment gateway and enterprise-level extensibility to enhance your online presence. It is the perfect platform for you if you’re searching for a robust, hosted ecommerce platform with SEO-friendly capabilities and the ability to expand to tremendous heights without paying any extra costs.

Top Five Reasons To Give Bigcommerce A Try

Now you must be wondering about all the reasons why you must give BigCommerce a try? So here, in this section, we will outline why it is the best ecommerce platform. It is the ecommerce platform that offers wide range of features.

1. SEO friendly

According to much research, it has been concluded that 70% of the purchasers start their shopping spree by searching for things on Google. So search engine is the main factor for every ecommerce store and to improve ranking you need to have top notch SEO. Going with any random ecommerce platform can be risky because you never know what is letting your online sales down. It’s critical to choose a solution built to benefit your brand or online business from an SEO standpoint, and BigCommerce has shown to be the most successful in this regard. Unlike any other online store builder, you will get headings, meta descriptions, page titles, and alt-text. But BigCommerce thrives in a few areas when it comes to SEO.

  • Google-friendly URLs - Google favours the short and sweet URLs that are on point. Having prefixes of the category page may seem cool to some of you but search engines like the short URLs. And BigCommerce offers that flexibility. One can design their URLs using BigCommerce, which are almost always sure to rank highly in search engines.
  • Ease of redirects- If you ever make changes to your goods or sites, it’s critical to set a redirection on the old page to notify the browser where the new page is. It is mandatory for Search Engine Optimisation purposes. You may establish this redirect immediately with BigCommerce, but other platforms would urge you to do it manually. The advantage of automated redirection helps you save a lot of time.
  • Accelerated mobile pages- These HTML pages are subsumed of the web pages that deliver more interesting, quicker, and simpler to read. For most of BigCommerce’s layouts, AMP has activated automatically for all pages and items, saving you the trouble of installing third-party apps and reaping the SEO benefits.

2. Better customisation

One of the prime elements in every online business or store is product and pages. It is the attraction point of your ecommerce store. So it requires top-notch customisation. As we have mentioned earlier, there are many stores available out there, to stand out you need to be distinct, and there is no better way than full-fledged customisation. BigCommerce stands apart from the competition when it comes to customisation for several reasons.

  • Free and easily customisable templates - Every platform worth pursuing offers a library of free templates to select from. Still, not all platforms have designs that are as simple to alter as others. BigCommerce offers a drag-and-drop platform that enables updating your blog content pages more efficiently, allowing you to design unique web pages that sound remarkably as you want them to rather than being limited by current layouts.
  • Bulk editing or product pages - If the business has a few product lines, it might not seem like a big problem. Still, suppose the business is large enough to have numerous categories and subcategories. In that case, the web team will value how simple it is to update several market segments at once. This feature saves time.
  • Advanced product options - As the bespoke products industry grows, we see fewer e-commerce firms selling single items on their websites. Quite a few choices for product listings come equipped with most ecommerce platforms. But you may have up to 250 product alternatives with BigCommerce, allowing you to construct huge lists of product variations that suit your unique goods. It is simple to extend a text field as a product option.

3. Budget-friendly

Now most people who step into the ecommerce world initially get scared of the budget. Because starting the company off the ground is not an easy task, it requires money, and money doesn’t grow on trees. It will seem not very reasonable if we invest our life savings in the business without giving it a thought. Launching an e-commerce store is a costly venture. Inventory and development costs may add up quickly, particularly when paired with staff wages, advertising budgets, and other expenses. Compared to many other options available out there, BigCommerce is cheap and offers a variety of options.

  • Zero transaction fees - The most significant advantage of opting with BigCommerce is it offers zero percent transaction fees at every level, whether it is essential or premium. Other ecommerce platforms such as Shopify, WooCommerce offer that functionality on a premium level.
  • Lower credit card fees - Bigcommerce charges lesser credit card fees compared to other platforms. This way, you can save a little money if you wish to purchase a premium plan.
  • Value at standard level - BigCommerce’s Standard Level offers a great deal of value than competing e-commerce platforms. These value-added elements are a clear advantage above competing platforms’ baseline offers. Advanced features such as built-in page builder, real-time carrier shipping quotes, automated currency conversion and much more are included in the BigCommerce basic plan.

4. Scaling

BigCommerce was created to grow with your company. After putting effort & energy into getting a website you wanted, and then actually spending resources on the marketing efforts to help strengthen the page views and trying to make configurations to the product pages, the very last thing you would like to think about is ripping it all up and begin again when you’ve hit your ecommerce platform’s capacity. However, that’s not going to be an issue if you go with BigCommerce. It is the platform that will help your business grow; below are some of the features that support our point.

  • Cart abandonment assistant - One of the annoying things on ecommerce stores is the cart abandonment issue. It is stated that it will occur less rarely with BigCommerce. According to BC, their abandoned cart saver helps firms recover around 15% of their lost revenue. BigCommerce makes it easy to create up to three automatic follow-up emails to consumers who quit their basket.
  • Real-time carrier rates - In comparison to other e-commerce solutions, BigCommerce charges a considerably lower fee for third-party real-time carrier quotations. This is a tool that will come in handy as you extend your delivery alternatives as your business grows.
  • Multi-currency Benefits - You’ll get a far superior multi-currently option with any of BigCommerce’s free themes, as they all inherently enable automated currency conversions based on internet protocol. For all other networks, this generally necessitates the use of a third-party interface or app. This will place you in a commanding position to reach out to people outside of your native nation.

5. Advanced features

Having an ecommerce store is not a new thing, but managing it is a daunting task and getting profit out of it is the wish of every ecommerce store owner. When an ecommerce store fails, people jump to conclusions like poor performance, but nobody gives a thought to advanced features like reporting and support features. What if you need support while running a store. Gladly, BigCommerce looks after all theory user needs. Below are some of the top-notch advanced features.

  • Reporting and analytics - BigCommerce offers a professional ‘Ecommerce Insights’ bundle for a charge, the bulk of report kinds with every BigCommerce subscription. Many other ecommerce platforms offer the same features by charging an extra amount for it, but you will get this feature included in your preliminary plan.
  • Customer support - Often, ecommerce store owners complain about poor customer support, but you can dodge that bullet if you prefer to go with BigCommerce. Customer service is open 24 hours a day, seven days a week by email, phone, and live chat, which is very appreciated.
  • BigCommerce community - BigCommerce is a friendly community with a wealth of tools to assist you. BigCommerce will make you fit in nicely with its Q&As, news, and announcements, forums where thoughts are discussed, and groups where you can connect with people from enterprises that have similar problems. There is a powerful sense of community and information sharing among users of the site, which is a huge plus for everyone who uses it.

There are many more reasons to give BigCommerce a try. It is the platform that offers advanced features of shipping alternatives, offering real-time delivery quotes for customers who purchase higher-tier products. If you desire, you can also provide free delivery to your clients and generate shipping labels using BigCommerce’s third-party connectors. Not just this, it comes up with its shipping solutions too. Moreover, enterprise businesses may establish pricing for individual currencies using sophisticated SKUs, which is an added feature of BigCommerce. BigCommerce is the best choice for someone who wants to put their foot in the ecommerce world, but many times newbies get scared of an overwhelming initial process like setting up a website, SEO and much more. If that’s the case with you, you can try your hands on BigCommerce development services to assist you in the process.


That’s all! Here we have mentioned why you must give BigCommerce a try if you are looking for affordable ecommerce solutions. In simple words, it is a complete solution for everyone who wants to skyrocket their online sales.

So what’s stopping you now? Go and try BigCommerce out, and if you need any assistance in the development process, you can reach out to RVS Media, one of the best eCommerce development agencies in the UK.

Ready to get started?

To check what we can do with your business and eCommerce store, get in touch.

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