7 Tips to Keep Your Website Secure from Cyber Attacks

7 Tips to Keep Your Website Secure from Cyber Attacks

Estimated reading time: 10 minutes, 26 seconds

You have created a flawless website that is ranking well in search engines but do you know that one successful cyber attack can put all your hard work in vain.If you have a website then this article is a must-read for you, where we have curated a list of 7 proven tips that can help you to keep your website safe and secure.

What is website security?

As the name suggests, website security means securing your website from cyber attacks. You create your website by putting in a great effort, but if you don’t have a strong security plan, everything can be lost in seconds. To save you from this, website security comes to your rescue. It saves your website data from hackers and cybercriminals who are continuously trying to exploit websites in one way or the other.

According to the UK cybersecurity breaches survey 2020 conducted by the Department for Digital, Culture, Media and Sport, 46% of the businesses and 26% of the charities have reported cybersecurity attacks or breaches in 12 months.

Is security important for all websites?

The answer is YES! Whether you have an eCommerce website or just a blogging website, keeping it secure should be a priority. This is so because one attack by hackers can make you lose all your content and data which you have created over a long time. Moreover, it can also badly impact your rankings in the search engines. To prevent it is important to have all the security features updated and installed on your website.

Why website security is so important for your business:

Whether you have a small business or you are a tech giant, website security should always be on your priority list. As without it, you can risk all your business data and personal information.

Following are 5 reasons why website security is important:

1. Cyber attacks are unpredictable

You can never know when a hacker may try to get into your website because these attacks are always unpredictable. Even the experts can’t predict when and which website cybercriminals will target and in which way. This makes it important to always have the security of your website at a top-notch level.

2. Loss of trust and reputation

One cybersecurity breach and you may lose the trust of your customers. This can harm the reputation of your brand immensely. People would be hesitant to share their personal information such as name, address, phone number and credit card details.

For instance, if you read about the cyber attack or data breach news of a famous website, would you buy something from that site or give your details over there? Same way once the security of your website is breached, people would hesitate to buy or even visit your website

3. Loss of sale

Once that your website gets attacked by the cyber sinners, it may take you some time to resume the website again. In the meantime, when you will set up again and secure your website, you may lose sales. People would not be able to buy from your website. Resultantly, your sales may drop and lead to a loss for your business.

4. You can’t completely rely on hosting service providers

Many people get it wrong that if their servers are secure and protected, their website is also safe. However, this is not the case, no matter how secure the server is, your website can still be at risk if you don’t have advanced security.

5. Cyber attacks may lead to the blacklisting of websites

If your website gets attacked by hackers and they damage your website, search engines may blacklist your website. Depending on the level of a security breach, search engines may restrict your website for users or completely blacklist it. Sometimes you may have seen a warning sign near some URLs that this website is not safe, that is also a form of restriction search engines use to keep the users safe from malicious sites.

These are some of the top reasons for keeping your website safe from cyber attacks. Though, it has many other benefits too. Having advanced security features on your website can also help in improving the performance of your website. Now that you are aware of how important website security is.

Let’s dive deep and have a look at the top 7 ways to protect your website from cyber attacks:

1. Switch to HTTPS

Going from Hypertext transfer protocol to Hypertext transfer protocol secure you need a secured sockets layer certificate. Once you install the SSL certificate to your website, you can easily redirect the traffic from HTTP to HTTPS. An SSL certificate can secure the transfer of sensitive information such as credit card details or personal information of your customers while transferring the information between the server and your website.

If you have an eCommerce website, this step is even more important for you. You take orders from customers and accept payments through your website, hence, it is important to install the SSL certificate.

With the increasing number of cybercrimes, search engines have also bucked up to keep the users' data safe. An invalid SSL certificate is one of the reasons that you receive the alert message when you visit a website. Further, if your website has such an alert, it will increase the bounce rate drastically.

2. Install security plugins

A security plugin can detect and keep your website safe from malware attacks and other cyber threats. It can also eliminate any hacking attempt to your website and keep your sensitive information secure. Further, you can also use antivirus software to add an extra layer of protection to your system. There are different types of security plugins available for different content management systems. Such as:

    For Magento:
  • Watchlog Pro
  • MageFence
  • Amasty
    For WordPress:
  • iThemes Security
  • WordFence
  • Fail2Ban
  • WPscan
  • Sucuri
3. Update your website regularly

Hackers are smart, they don’t always try to hack large businesses but often look for soft targets. Hackers look for vulnerable websites with outdated security features. This is the reason that you have to keep all components of your website such as themes and plugins updated. Hackers can easily navigate through these components and invade your website.

All the software brings in regular updates with some bug fixes and performance upgrades. To save some of your time, you can use the auto-update option. This will help you update to the latest version as soon as it is available. Further, to have better security, you can keep a schedule for updates. During the scheduled time, you can check for all the updates available and use them to enhance the security of your website.

4. Keep strong passwords

When it comes to passwords, you can’t just use ‘12345678’. Your password should be strong enough that it can keep you safe from the obvious hack tries of cyber criminals. Make sure not to include the obvious things such as your date of birth or your anniversary date when you create the password. To have a strong password you should keep it a mix of capitals, numbers and symbols. Further, to create a secure password, you can include the name of your favourite dish, your pet, or anything which you can remember.

Moreover, you can enable the two-step verification to include one more step in the login process. By doing so, the system will ask for additional information other than the normal username and password to login into your account. This can help you to keep your website safe from many security issues.

If you find it difficult to remember difficult passwords, you can use some password manager tools to keep all your passwords secure in one place. Furthermore, these software can also help you create strong passwords. It can categorise whether your password is easy, strong or difficult. Weak passwords can make your website vulnerable and an easy target for hackers. The Stronger the password, the better it will be.

5. Keep an eye on file uploads and downloads

If you need users to upload files, make sure to keep an eye on all the files users upload. Cyber sinners can take it as an opportunity to upload malicious files to your website or overwrite one of the important files of your website. One solution to this problem can be to disable all options for uploading files to the website. Hackers take this as an easy opportunity to get into the site. And this doesn’t only damage the site but also the system of people who visit your website.

However, it is not possible for all businesses to completely discontinue file uploads on their website. As many service providers need to access files or documents of people to continue their business. But still, there are ways to keep your website safe. Here’s what you can do to get files in a safe way

  • Scanning :- You can use the scanning software to scan files before using them.
  • Maximum file size :- By setting a maximum size for file upload, you can prevent hackers from uploading any heavy file to your website.
  • Accept files in certain formats only :- Don’t allow users to upload any sort of file. For example, if the documents you need people to upload are pics, You may allow the JPG format. This way you can keep the distrustful websites out.
  • Rename the files :- By doing this, you can prevent hackers from reaching out to the files they have uploaded.
  • Verification of file :- After doing everything, you can verify whether the uploaded file is safe. If you find any suspicious files, you can delete that from your system.
6. Give only restrictive access to the site

This is helpful if different people are managing the site. In this case, different people may have access to your site and the hackers can try to get in using the credentials of different people. To avoid any major damage to your site from this, you can give limited access to others. This will allow others to use only some part of your website with their credentials. Further, if by any chance a hacker gets access to their credentials, he would be able to access only a very limited section of the website.

Moreover, you should delete the unnecessary users who no longer need access to your website. Sometimes you need to give access to the website to someone for a short duration of time. Cybercriminals may use these users' access to enter your website and take away your sensitive information. Once a hacker gets access to your site he can even wipe out all the data. To avoid this, you should delete these users when they no longer need to access your site.

7. Take a backup of your site

You can beef up the security of your website, however, a website is always at risk of getting attacked and hacked. Software companies are increasing the security features and at the same time, cyber criminals are also getting advanced. They are constantly evolving to enter into the websites and take out the sensitive data of people. Once you have done everything to make your website safe, you need to backup your website.

At last backup your website so that if it gets compromised you don’t have to start from scratch. With regular backups, you can keep all your data safe.

Conclusion

Technology is growing rapidly all over the world and people are using the internet for everything. From taking consultations from a doctor's website to buying their favourite dessert from the website of a local bakery, people visit many websites daily. And it is essential to protect your website from any threat.

You can use the aforementioned tips to protect your website from any suspicious activity. As mentioned in the article, cyber attacks are unpredictable, you have to be alert of any possible threat. For this, you can use the tools that can notify you and alert you to take necessary actions. This will help you to minimise the threat and keep the website secure. Further, if you will not take the security of the website seriously it can cause you major loss. If even for one time your website’s data is breached, people would be reluctant to share their information or buy from your website.

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Nine Serious E-commerce Perils That Are Turning Into A Major Concern

Nine Serious E-commerce Perils That Are Turning Into A Major Concern

Estimated reading time: 9 minutes, 03 seconds

No doubt! Where there’s money, there’s a threat. Day by day, online security threats are increasing and causing mayhem in the eCommerce world. By the way, do you know, the eCommerce sector encounters up to 32.4% of threats yearly? Yes, it does! But do not bother yourself, we are going to make you aware of all the types of E-threats in this blog.

What are eCommerce Threats?

E-commerce threats are the threats and issues that are occurring due to the unfair use of the Internet. They are mainly performed with the intention of fraud, stealing data or breach of security. There are various kinds of virtual threats such as e-payment threat, data misuse threat, debit/credit card frauds, hacking of accounts and a lot more.

Most commonly, the hackers aim at the e-commerce store owners, their employees and their customers by making use of a variety of countless pernicious techniques. There are just a lot of virtual threats every e-commerce store faces. We are going to make you aware of all of them further in this blog.

Top Nine E-commerce Security Perils

1. Financial Frauds

As I have already said, where there's money, there are a lot of risks and threats. Financial frauds are one of the most common frauds that are seen in the virtual world. Since the money is being exchanged through the internet, fraudsters have been trying hard to take it all. They have become a headache in the corporate world.

Moreover, there are several types of financial frauds prevailing in the e-commerce world. However, we are going to talk about the two most ordinary of them.

  • Credit Cards Fraud

    This kind of fraud happens when cybercriminals make use of the data of a stolen credit card to purchase the products in your eCommerce business. Generally, in all such cases, the billing and shipping addresses differ.

    You can curb and detect such activities by installing Address Verification System or AVS. The other form of credit card deceit is when the impostor takes your details and uses them to get a new credit card.

  • Fake Returns and Refunds Fraud

    These fraudsters usually do all the unauthorised transactions and make the businesses go into huge losses. Among these, some of them also indulge in refund frauds. They file unreal hoax requests for the returns.

2. Spamming

Another threat for your e-commerce store is "Spamming". Some fraudsters are most likely to send you links via your social handle direct messages or email. Also, they can leave such 'trap' links in their messages or comments on the contact forms and blog posts. As soon as you tap on those links, they will take you to their spam sites. And that's when they'll win and you'll be fully trapped in their motive.

Also, you know what, these mass mailing of links can quickly become a much severe problem. Other than decreasing the security of your site, spamming also alleviates its performance and speed.

That's why you must stay fully alert and aware before clicking on any unauthorised and strange link.

3. Phishing

In phishing, what the hackers usually do is, pretend to be a legitimate and authorised source and trick you into adhering to some of the steps that they ask you to do. For example, Phishing has been going on a lot on Instagram. What they do is, send a text message saying that " We are from Instagram and we need you to follow these instructions, if you wish to verify your account." Some of us fall for these tricks (which is quite normal) whereas some of us are smart enough to know that it's a scam.

Not only this, but also they present hoax copies of your website or other well-reputed sites to fool the users into trusting them. If the clients fall into their trap, then they end up giving their confidential information. Hence, they get fooled and suffer huge losses.

4. Malware

The hackers' design some pernicious software and then install them on your computer systems and IT without your awareness of it. These harmful programs contain trojan, spyware, viruses and ransomware. Besides, the computer system of admins, customers and all the other users have Trojan Horses installed on them. Such programs can conveniently swipe off any sensitive information that's present in the infected systems. Hence, this might also infect the website.

5. Manipulation of the Known Vulnerabilities

The attackers keep their eyes open 24×7. They are always on the lookout for some vulnerabilities that might be in your eCommerce store. Most often, the e-commerce stores are vulnerable to XSS or cross-site scripting or SQL injection. Let's have a briefing about both these Vulnerabilities:

  • SQL Injection

    This is an unfair and harmful technique where the hackers attack your question submission forms so that they will be able to have access to the database of your e-store. Moreover, they also corrupt your databases by using infectious code. They collect the data and then wipe off the whole trail.

  • XSS or Cross-Site Scripting

    In this, the attackers generally install a snippet of JavaScript on your e-store to target your customers and online visitors.

    All such codes can take access to your customers' cookies. Moreover, to stay safe from such attacks you can implement CSP or content security policy.

6. Brute Forces

The virtual environment also has some hackers/impostors who make use of brute force to crack the password of your business or they directly attack the admin panel.

These fake and fraud programs get in touch with your website and then they make efforts to get the password of your website. To get rid of all this and to stay on a safer side, make sure to use complex and strong passcodes that are tough to guess. In addition to this, try changing your password frequently.

7. Bots

Some muggers create special bots to hack your website. These bot scuff your site to steal information about the prices and inventory. Usually, these hackers are your opponents. They make use of this data to reduce or change the prices on their site to reduce the revenue and sales of your website.

8. MITM or Man In The Middle

There is another kind of threat where the hacker may listen to the conversation going on between your user and the eCommerce store. This usually happens when the customer/user is connected with vulnerable and unsafe Wi-Fi networks. Hackers and attackers take advantage of this and cause harm to your store or website.

9. Rootkit

It is a group of software tools that allows administration level and remote control access over a particular computer or a group of computers. Once the access is acquired, the rootkit can undertake various malicious tasks. Moreover, they come well equipped with password thieves, keyloggers and antivirus disablers.

But how are they installed? They are installed suspiciously by hiding in an authorised software. When you permit that software to do some changes to your operating system, the rootkit directly gets installed in the computer and hangs there for the attacker to activate it. Various other ways of rootkit distribution consist of malicious links, phishing emails and downloading the software from doubtful sites.

Do You Know?
  • About 60% of the companies have to shut down their business within half a year because they have been attacked by online hackers.
  • Approximately 29% of the eCommerce site traffic has the pernicious motive of cyberattacks.
  • ccording to the reports, e-commerce deceit results in the loss of about $660,000 per hour.
  • About 25% of the security attacks and data misuse are focused on payment and all e-transactions.

Source

What You Can Do to Keep Your Ecommerce Store Secured and Safe?

1. SSL and HTTPS Certificates

HTTPS protocols don't just keep the sensitive data of your user safe but also boost the rankings of your website on the search page of Google. They do this by making the data transfer secure between the users and servers. Hence, they prevent such electronic surveillance.

Are you aware of the fact that some web browsers will block the access of visitors to your site if these sorts of protocols are not in place? You must also have upgraded SSL certificates from the host.

2. Anti-virus and Anti-Malware software

An Anti-Virus is software that is supposed to keep all the external threats and viruses away. Moreover, a lot of Anti-Virus software prevents your system from malware as well. Securing your personal computer and other systems with an Anti-Virus keeps an eye on all these threats.

On the other hand, Anti-Malware is a program that checks, removes, and prevents malware from damaging IT systems and computers. As malware is a broader term for all s of infections such as viruses, worms, Trojans etc. That's why securing with an effective Anti-Malware would work just fine.

3. Guarding the Server and Admin Panel

Make sure to use complex passwords that are tough to figure out, and then make it a routine of changing them habitually. Also, it's good to restrict the access of users and define their roles. Each user must only perform just up to their roles on the panel. Further, allow the panel to send you the notifications whenever any foreign IP tries to have access to it.

4. Securing the Payment Gateway

Try to avoid keeping the information of credit card of clients on the database. In place of this, allow a third party like Stripe and PayPal to handle the transactions away from the site. This guarantees better safety for the personal and financial data of your customers.

5. Educating your Clients and Staff

Ensure that your customers and employees get fresh knowledge about handling the data of your user. Also, teach them how to engage with your site safely. Wipe out the details of your former employees and cancel their access to your systems.

Conclusion

Finally, we are at the end of this article on "serious ecommerce perils". We have discussed the threats and their solutions.

To conclude, we would just say that cyber-security is very significant if you wish to get online success. Day by day, the hackers are becoming smarter, that means you need to be more alert. Also, you need to have a committed team that stays updated with the safety issues and that can offer timely protection to your sites.

The team at RVS Media Limited includes qualified people who interact with the clients. We offer rock-solid firewalls security audits and malware scanning to make sure that your website stays safe. Also, we offer eCommerce stores with the top security perils solutions.

Okay, time to wrap this up! In case, you still have any query then feel free to contact us. We are right here to help you out.

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5 Growth Secrets Every Ecommerce Owner Needs To Know

5 Growth Secrets Every Ecommerce Owner Needs To Know

Estimated reading time: 6 minutes, 09 seconds

A focus on sales, profits and revenue will keep your online business going. But how can you accelerate your growth in these areas? Keep reading to know some secret tips!

Ensure Growth of Your Online Business In 2021

Today, eCommerce is seen as one of the most successful market segments. And why not, with ever-increasing smartphone penetration and availability of the web, customers prefer shopping online sitting on their couch, rather than walking for the stores. No wonder why more and more entrepreneurs are taking their businesses online. This also means that the competition among online businesses has grown fiercer than ever. So, if you want to stand out from the rest and achieve sustainable growth, you need to work more than just hiring a digital marketing agency. In this Blog, we are sharing some proven tips that will help you grow and attain a sustainablmarket share!

5 Secrets To Grow Your Online Business And Maximise Profits

As promised, here are the secrets to grow and expand your online business :

1. Prioritise UX Design More Than Anything

An online business isn't just about making huge money and generating lump sum profits, but it is more about providing a better experience to your customers. In fact, you can't really expect your business to thrive and reach new heights if your user experience is not up to the mark. Having said that, improving your website’s UX design is the first thing to start by.

As we all know, every business has a brand story that they're dying to tell their potential customers. A good website, however, isn't enough to do that. You have to make every second of your customer's time spent on your online platform worthwhile. So, think about how you can keep them happy, satisfied and most importantly, engaged.

2. Pay Attention To Customer Engagement

We can't lay enough stress on how important customer engagement is for an online business. We are in an era where instead of reaching out to brands or companies via email, we simply message them on Instagram or Twitter for any kind of queries or assistance. If you're not engaging or being responsive to your audience, you're losing them!

And no, we're not asking you to move your customer support team on Instagram or Twitter, but we mean that you should stay active on these platforms and try to engage with your followers as much as possible. By interacting with your current and potential buyers online, you will be able to maximise your brand’s visibility and gain trust as well. Another advantage of increasing customer engagement on social media is, you'll be able to gather a lot of information about the audience, which you can use to plan and execute your business strategies.

You can ask for opinions or conduct surveys through features like "Polls" and "Quizzes" in a short time. This data will provide you with deep insights into the performance of your business. Further, you can also consider investing in social media marketing. Interestingly, around 12% of business owners have reported 200% ROI with social media marketing. so it's a good place to get started!

3. Create and Upload Fresh Content

If you're an online entrepreneur, you are probably bored of hearing that "content is the king", "content is the key to your success" or things like that. Right?

But the deal is, these statements are not entirely wrong, content is the KEY!

While there are other factors that decide the success of your business, content is a powerful tool that can speed up the whole process. See it as your brand’s voice and use it to tell your story and accomplish your goals.

Not to mention, content also accelerates your SEO efforts and helps in attracting traffic to your website. In order to set yourself apart in the digital world, it is very important to create unique and fresh content that has some value and relevance to your business. Most importantly, it should be able to display your brand tailor and persona to acquire more buyers and engage the existing ones.

One way to generate the best content is, have a look at what your competitors are doing and perform a thorough keyword research to find out what is better for you. Moreover, instead of focusing on text-based content, pay more attention to visual content such as pictures, videos, infographics, etc. as it is more engaging and enticing.

4. Don't Shy Away From Paid Marketing Tools

There is no doubt that organic content and marketing strategies have an upper hand, but not all successful marketing campaigns thrive organically. A good majority of marketing campaigns result from a combination of the paid marketing tools and organic content to ensure maximum online reach and lead generation. It is believed that paid marketing tools (for example - email marketing yields 120% of ROI) can generate a giant ROI. In other words, if you leverage the paid tools in the right way, you can grow your business up to 80% — which is phenomenal!

Many entrepreneurs believe that paid advertising yields good results only when you spend a fat budget on it, which is not true. If you're running a small business or a startup, you can begin with paid advertising with a small budget and later increase it according to your growth. You can begin by promoting your social media posts or pages that look more promising.

5. Make Your Customer Service Exceptional

Customer support service has always been an indispensable part of online businesses. Constructing reliable and tailored customer support can help you shine among your competitors. There are numerous ways and channels through which you can create unique and stellar customer service. But with regard to an online business, it is better to work through social media, as we have discussed in the above points.

The best idea is to offer multi-channel customer support. For example: you can take enquiries via your website, social media handles, email, call, live chat and so on.

Among all of these options, social media platforms are emerging out to be one of the most liked channels for queries among today's customers. According to a survey, nearly 54% of customers prefer to solve their issues with a brand or company through their social media handles.

Regardless of the platform you choose, make sure to offer a prompt and quick response to your customers. Otherwise, frustrated and impatient users tend to give exaggerated negative reviews!

Conclusion

2021 is surely a great year for growing online business looking at the growth and development of the eCommerce industry and increasing demands of customers. By following the above-mentioned tips, you will shortly begin to see visible growth in your sales and profits. These are just a few amazing tips to help you get started, but there can be many additional steps that may be necessary to reach your ultimate goals. And this is where RVS Media LTD can help you. We can help you speed up the growth of your online business by designing customised solutions according to your requirements. Feel free to request a consultation, Today!

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How Artificial Intelligence Can Revolutionise Your Magento Store?

How Artificial Intelligence Can Revolutionise Your Magento Store

Estimated reading time: 7 minutes, 33 seconds

Artificial Intelligence is everywhere, but it reserves a very important place in the eCommerce industry. If you’re a Magento store owner, then we will tell you how you can revolutionise your online store by incorporating AI!

The Role of Artificial Intelligence In Ecommerce Industry

The eCommerce industry powered by Artificial Intelligence has taken a whole new dimension in the direction of satisfying customers from all across the world. If your Magento store is still untouched by this futuristic technology, then you immediately need to find the best Magento store development services that can help you make your digital store advanced by incorporating AI. But before that, stay here and check out the ways in which Artificial Intelligence can help you make the most out of your Magento Store!

Can Magento Stores Drive Better Returns Using AI?

Artificial Intelligence or AI is one of the hottest topics these days. Nothing is untouched by this pioneering technology, be it your mobile apps, software, games, digital appliances and you name it. So, it’s a bit hard to believe if you haven’t already thought about fusing this blazing tech in your online store. However, if you still doubt its importance, let’s talk in stats instead of talking in words!

According to Global Market Insights, Artificial Intelligence in the retail market has crossed $2 billion in 2020 and is expected to grow at a rate of 30% CAGR by the year 2027 – which projects a whopping value of approx. $20 billion!

According to Gartner, the organisations and businesses using AI will see around 25% improvement in revenue generation, customer satisfaction, cost reduction and overall performance by the end of 2023.

Another survey done by PwC predicts that AI is capable of transforming businesses and may contribute up to USD 15.7 trillion to the world’s economy by the end of 2030 – that’s HUGE!

Pretty impressive, right? These basic stats are enough to tell the role Artificial Intelligence is playing in nurturing and thriving the eCommerce industry. Let’s continue with some ways how you can use AI for taking your Magento store to a next level!

10 Ways Artificial Intelligence Can Revolutionise Your Magento Store

1. ChatBots

To begin with the simplest AI attribute, there are ChatBots. Although these make the first step towards automation, many people believe AI is limited to the use of ChatBots only – which is absolutely wrong!

Artificial Intelligence is much more than ChatBots but they play an important role in transforming an online store. If you're into an online business then you should definitely know how important it is to offer reliable customer support. And the biggest reason why eCommerce companies are able to offer quick and responsive customer assistance is because of ChatBots. These little bots help by offering all the possible solutions to the queries raised by customers. Not just that, but some advanced ChatBots also help the shoppers in making informed purchase decisions.

3. Increasing the Sales Opportunities By Generating Quality Leads

According to a survey, nearly 37% of the sales are affected because of low-quality leads. This means that the potential buyers that are actually interested in the product may fall into this category. This happens mainly because businesses fail to understand the expectations and interests of their customers.

Artificial Intelligence offers multiple ways to help business owners understand the needs and interests of their potential buyers. For instance, some online platforms use face recognition to learn customer behaviour. You may ask, how??

So, suppose a customer is spending a lot of time exploring a particular product or category. Then this information can be stored to hint the store-owners about the demands of their buyers.

4. Personalisation

Personalisation plays an important role in increasing customer engagement. It also helps you build stronger relationships with your customers. With the help of advanced AI features, you can offer a highly personalised experience to your customers. These features help you create a special bond with the prospects, which in turn increases the conversions while reducing the transaction time. You can greatly influence the purchasing decisions of your buyers by sending them personalised messages!

5. Providing Product Recommendation

By now, we have discussed that Artificial Intelligence can help in predicting and understanding customer behaviour. But that's not all of it, it can also provide them with helpful recommendations and encourage them to shop more. This is one of the most common but equally important AI features for digital stores. If you're still unaware of it, then hire one of the professional Magento development services that can add this feature to your store.

If you're still wondering how product recommendations feature work, then here is your answer :

First, the AI attributes collect all the data that a customer searches for. Next, the algorithms are applied to this collected data and relevant products matching this data are displayed to the user.

6. Automation

"Automation" is a buzzword that is often used interchangeably with AI. Automation in simple words is making the processes free of human intervention. Artificial Intelligence makes use of technology and algorithms that tell the retailers what their customers are searching for. Apart from it, AI-powered automation automates the manual tasks and makes them easy, quick and error-free. Some good examples of eCommerce store automation includes automated billing process, autoresponders, recommendations, automated promotions, deals and offers, etc. Automation can help the retailers save their time, effort and reduce their total operational cost as well.

7. Sales Forecasting

Today, there is a wide range of applications and software that can be used for forecasting your sales! Yes, you've read it right, but HOW can it help?

Think of an alternate scenario where the marketing expenditure and efforts are visible only when a customer makes a purchase. In this reality, the conversion rate and targeted expenditure will never touch the height until the potential customer finally makes a purchase. But when you have the sales prediction results, you can learn what product will be sold the most and hence you can keep it in stock. This will not only eliminate the additional operational cost but will also help you provide the best customer experience.

8. Discarding Fake Reviews

Dealing with fake reviews is one of the most challenging tasks for online retailers and e-commerce platforms. According to a marketing survey, more than 88% of customers make their final purchase decision on the basis of online reviews. What does that mean? The fake, negative reviews that might be posted by your competitors or other rivals can negatively impact your sales. So, to tackle this issue, a majority of businesses today prefer using AI techniques that filter out the fake reviews and provide your customers with the most authentic honest reviews from genuine buyers.

9. Advanced Searches

There is no doubt that Artificial Intelligence can make your search engine intelligent and smart. AI-powered browsers or search engines keep tracking the browsing pattern and help you offer the best results based on this pattern. With deep analysis, AI-based search engines retrieve information from BigData. They simply pull a search term entered by you and analyze it deeply to understand its actionable outcomes.

10. Increase Cybersecurity

Magento is undoubtedly one of the most popular electronic Commerce platforms, but this fact doesn't make it any less prone to cyber-attacks. Keeping the customer data safe and secure is still one of the biggest concerns of the eCommerce store owners. Well, the good news is, you can enhance and improve your database security by deploying AI and deep learning. And naturally, when customers find your store secure and robust, they get attracted to it like a magnet!

Conclusion

Today, the eCommerce industry is at its peak in terms of offering an exceptional experience to its customers by understanding their requirements, predicting their likes /dislikes, forecasting the sales, recommending relevant products and offering round the clock customer assistance. The collaboration of a Magento store with AI can result in numerous fruitful outcomes including increased sales opportunities, better customer experience, increased customer base, reduced operational cost, increased revenue, seamless growth and higher returns of the investments. If you're ready to take your Magento store to a greater height, then feel free to contact RVS Media. As one of the leading Magento development services in the UK, we can help you deploy powerful AI tools in your digital store which will help you make the most out of your eCommerce business.

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What Is Mobile-First Design: Is It The Best Web Designing Strategy?

What Is Mobile-First Design Is It The Best Web Designing Strategy

Estimated reading time: 9 minutes, 44 seconds

Nearly 51% of the global population use the internet only from their mobile phones. And this number is expected to reach 72.5% by the end of 2025. This is the reason why the Mobile First approach has become a need for every digital product — websites, applications and software!

What Is The Hype Behind Mobile-First Design?

The reason why every web designing company and every digital product developer is adopting the Mobile First approach is the increasing number of mobile users in the world. In simple words, a big majority of internet users use their smartphones to find and access the content they need. This also means, if your website, software or any other digital product is not mobile-friendly, you, your business as well as your customers are in trouble. In this article, we will discuss every little and big thing about Mobile-first including the scope and importance of UI/UX. Let’s begin!

What Is The Mobile-First Design Approach?

The Mobile-first design principle is exactly the same it sounds: designing for the mobile screen first and working your way up towards the bigger screens. Today, looking at the increasing number of mobile users, it has become the best strategy to build a responsive and adaptive website.

Many expert web designers call the mobile-first approach a principle of progressive enhancement. This ideology says that mobile design, being the hardest, should be developed first. Once an efficient mobile design is done, designing for other devices including the bigger screens will become a breeze. Turns out that the smallest designs have the most essential features, so if you've designed for the smartphone first, you've successfully built the heart of your UX.

The opposite of progressive enhancement is graceful degradation. This approach involves handling the complexities of bigger screens first and then moving to the smaller devices at the very end. The main problem with the design principle is, when you create an all-inclusive design first, the core as well as supplementary elements get merged and become too complicated to distinguish. The biggest drawback of this designing approach is, you cut down a major chunk of your user experience.

For this reason, we, along with other web designers, strongly recommend the mobile-first or the progressive enhancement method for designing a website or software or anything else.

Mobile-First UX - The Concept

The mobile-first designing principle revolves more or less around one thing – CONTENT!

If your website is working great on a smartphone, it will translate even better to all the bigger devices. But what's more important is, the mobile-first approach also translates to the content-first approach.

As you may already know, mobile has numerous limitations including screen size and lesser bandwidth. So, when you design according to these limitations, you're bound to give more attention to your content.

The mobile-first technique leads you to a design that is more focused on the content and hence, more user-focused. Content is like the heart and soul of a website – that's what users always look for.

Benefits of Using a Mobile-first Approach

1. Most Focused on Core Content

We all have heard that content is the king, it is the main traffic-driving force to your site. Thus, the content that is displayed on the screen of a user needs to be fresh, clear, concise and most importantly easy to understand.

When done in the right way, the mobile-first design positively impacts the desktop and other large-screen versions of your website, resulting in a sleek and polished look. And because the space is very less on the mobile screens, the users should readily get the content they're searching for.

Generally, on the desktop versions, there are a lot of features and elements which are not accessible from mobile phones. This problem gets resolved by using the mobile-first design. It is more focused on the needs and requirements of the user.

2. Smooth And Swift Navigation

Another advantage of mobile-based designs is that they are super easy and convenient to navigate. This is because there are a few essential elements on the menu. Hence, the user has a better chance to get to the desired destination. One good example is the hamburger menu available in smartphones. It serves as a one-stop destination for user queries.

3. Increased Reach and Higher Visibility

The ease of use and simplicity of accessing the web from smartphones are the main reasons why users prefer using their phones more than desktops and tablets. When the users find your site easy to use and convenient on their mobile phone, they are more likely to visit your site again and again.

One caveat here, if you don't pay attention to the mobile-friendliness of your website, your visibility and reach can diminish in a way you can't imagine - in the eyes of users as well as the search engines!

4. Cost-Effective

In this modern mobile era, having a website designed using mobile-first technique is not an option, it is a necessity instead!

A user-friendly outlook and the optimised experience offered by this design principle will enhance your visibility and present you with the opportunity to connect with new people and ensure higher growth. These factors directly contribute to your profits and revenue generation. While high-quality resources are required for the development, the mobile-first approach is highly cost-effective and profitable in the longer run.

Mobile-First Design - Case Studies

Now that we have discussed the benefits of using the mobile-first approach of designing, let's see how the leading platforms have made the most by implementing this design principle. Below are some case studies for your reference!

1. YouTube

The blank for text displays and buttons is to make users habitual of browsing on small screens. The latest night mode is also heavily focused on mobile devices. It is not just an attractive feature but also increases the user experience significantly.

2. Apple

If you want to see how beautiful and optimised a mobile website can look, then visit Apple's official website. The beautiful layout and apt content placement is a great example of a mobile-first approach. Here, users don't really need any button or menu to navigate, they can simply scroll down to access all the information they are looking for – super easy and convenient!

The hamburger menu on the top and the navigation menu on the bottom makes the most attractive design features of the website.

To summarise the Mobile-first design approach in simple words, it is a one-size-fits-all principle that is highly optimised to fit all the devices. This means, you don't have to design different sites for your mobile and desktop users, one site will work efficiently on all the platforms.

If you've made your mind for adapting and implementing this powerful designing approach, we have some tips for you. Keep scrolling and thank us later.

Useful Tips For Implementing Mobile-first Strategy

1. Keep Navigation Easy and Simple

When implementing the mobile-first approach, think like a smartphone user. You've to understand that mobile users want navigation to be quick and hassle-free. As we have already discussed, the majority of mobile web users prefer hamburger menus over anything. For those who don't know, a "hamburger" menu is characterised by two or three horizontal lines stacked on each other. Besides, side navigation, bottom navigation and interaction navigation also work great for mobile sites.

If you're confused about what kind of navigation feature to include, understand your audience. For example: if your target audience is older, they might prefer simple scroll down and interactive navigation features. Here, a good idea is to run A/B testing on the selected methods to check which one is more liked and clicked by the users.

2. Keep Clean and Fresh Content

As touched on above, a "clean" and "to the point" layout is among the hottest trends in the world of mobile designs. When talking about a clean layout, we mean you should emphasise more on the most essential features of your website. For example: a form to capture leads and boost conversions. Also, make sure to create a streamlined and swift browsing experience that aids better user experience.

Besides, don't create unnecessary clutter on the site. For instance, if you're adding a form, make sure it is simple, short and concise with no extra fields and complicated dropdowns.

3. Optimise for Mobile Connection

According to the statements made by Google, the average time taken by a mobile landing page to load fully is 22 seconds. But still, if a mobile site takes more than 3 seconds to load, 53% of users leave the site – you can see where competition is going!

There are two ways to tackle the slow page load speeds: use the mobile-first approach to reduce the page size and reduce the size and total number of images on your web pages. Instead of the latter one, use stylish larger typography that attracts the visitors and keep them engaged on the page.

4. Include Videos

High-quality images and graphics are things of the past, video and GIFs make the future of today's mobile design world. According to the video marketing stats in the UK, 93% of marketers have gained new customers by means of video marketing. And this number is not going to come down for sure. Experts believe that including videos on websites not only captures the attention of users, it also offers them the desired content in a better way. Most users prefer watching video over reading a lengthy post. So, whether you've an eCommerce website or a news portal, include high-quality, relevant, creative but short videos.

5. Think About Integrated Experience Across Multiple Platforms

We have already talked about creating a streamlined browsing experience across all the devices, but the thing to note here is, users expect the same experience across different platforms. For example, if they login in to your website to take a look at your "Resources" page, they should get the same user experience as they would get while browsing through the desktop.

Although some features can vary from one platform to another, a similar look and layout should be provided to give a better feel for visitors. It helps in maintaining the consistency of your brand.

Conclusion

We have just discussed what the mobile-first design is, its concepts, the benefits as well as the tips to implement this principle while designing your website. If you're still confused as to whether or not to adopt this design approach, ask yourself these three questions :

1. Can I afford to lose my search engine ranking and customer drop-offs?

2. Can I afford to decrease my conversions and increase site abandonment rate by offering a poor user experience?

3. How long can I manage without having a mobile-friendly site?

If you've got the point and understood the importance of adopting the mobile-first design approach, then you're welcome at RVS Media. As the leading web designing company in the UK, we can help you build an attractive, elegant and highly user-friendly site using a mobile-first approach. Our web designers and developers are helping thousands of website owners to rank higher on search engines and increase their reach and visibility. If you need any kind of assistance, contact us TODAY!

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10 Must-Have Magento Extensions to Double Your Ecommerce Sales

10 Must-Have Magento Extensions to Double Your Ecommerce Sales

Estimated reading time: 5 minutes, 8 seconds

Do you know that across the planet, there are about 12 million to 24 million eCommerce sites? Isn’t the number amazing?

Indeed it is! But the food to think about is how to stand out in the market in such a competitive era.

We all know managing an eCommerce store can be a daunting process. And at the end of the day, we all look for magic wands that can double our revenue. If we were talking about the same thing back in 2000, this can seem a little impossible. But in this digitalisation era, everything is possible. Long gone are those days when people used to rely on experts to double up their eCommerce business. Now more than anything people are doing things on their own. There are a plethora of extensions available in the market for the eCommerce store.

As we all know Magento is one of the leading and top-ranked eCommerce platforms. There are around 2,50,000 merchants who are happily using Magento as their eCommerce platform. The figures are speaking volume on its behalf which is the main reason why Magento web Development company is popular among the customers.

Why There is a Need for Magento Extensions

Coming to our next section which must be popping in your head i.e., why there is a need for Magento extensions. Every single day new innovations are rolling out in the market. And keeping the expectations of merchants in mind, Magento developers come up with a solution to fulfil every customer’s needs out there. Not to forget, extensions are a crucial element of any website. Considering all these, the Magento website development team are working round the clock to limit all the shortcomings and offering the best possible extension for your e-commerce store.

List of Best Magento Extension to Enhance the Sales

Every great e-commerce platform relies on an extension. For just about everything you might ever want, there are Magento extensions-from streamlined checkout to a complete e-commerce marketing suite. Below we are going to cast light on the popular Magento extension in detail.

1. Customer Specific Product & Price Extension

The very first in our list is customer-specific product and price extension. The plugin helps to provide a personalised experience to your prospects. As the name suggests, using it you can set various prices for customers. It also allows you to set restrictions on particular product visibility.

2. Mega Menu Magento Extension

It is one of the best Magento extensions as it offers the flexibility to design dynamic menus. Now we know that converting a random user to a customer can be a tough task. The visitor hardly stays for a minute or two on-site. In such a short period you have to convince him. And a better design is always a perk. This extension allows designing dynamic menus with 3 sub-menus which are classic, category listing and content.

3. Product Attachments Extension

Many times we want to send product details via attachment to customers. This extension helps in doing that, you can attach details regarding products like specifications, user guides, tutorials and much more in the checkout page itself. It increases awareness among the customer and helps them to make wise decision.

4. Product Part Finder Extension

Following our list is the product part finder extension which is designed keeping the automobiles stores need in mind. Using the extension you can look for specific product parts, engine type, and other attributes. In simple words, it makes the search easy for customers.

5. Search Autocomplete & Suggest Extension

Having search autocomplete and suggest extension is beneficial for both merchants and customers. It helps customers who are in dilemma or confused about what they are looking for. The extension helps to make the discovery stage of the product faster and stimulates the conversion.

6. Track Order & Shipment Status Extension

As the name suggests, it helps to keep customers track of their purchase. The good thing is customers need not to login into any kind of account to know about the product status. It's a wonderful asset to bolstering your customers' user experience and to keep them loyal to your brand.

7. Magento Auction Extension

Auction Extension of Magento helps in bringing traffic and enhancing sales. Now you must be wondering how? Well, the extension helps to set up bids which allure new customers. The customers with the highest bid will get the product. It increases competition among customers. All you need for this extension is a strong call to action.

8. Recent Order Notification Extension

One of the prominent things about managing an eCommerce store is to stay on top of customers' requirements or recent orders. Using this extension, you will get an instant update about the purchase. It will send an instant email to both customers and the admin.

9. Cancel Order Extension

Clearing out all the pending orders can be an overwhelming process. But with the help of this extension, one can cancel all the pending orders in a single fo. Not just this, it also sent an email to customers or users. However, the flexibility of approving or disapproving of the order status is always in the admin's hand.

10. Store Credit Extension

E-commerce business is all about making customers happy. And to keep your customer happy you must offer them rewards points which they can use in making purchases. This extension allows in-store currency which is used to process the returns or give the incentive for consumers. Not just this, it also allows you to share your incentive with friends and family.

Conclusion

There you go! This is our take on the 10 must-have Magento extensions to double your eCommerce sales. Extensions have a fantastic way to turn your e-commerce shop into a profitable business. Not only can you increase your productivity by using the right kind of extensions for your online enterprise, but you can also easily handle your jobs.

Also, if you need any kind of assistance, you can always reach out to RVS Media Limited, very well known as one of the Magento development company.

So, what’s stopping you now? Go and try your hands on these amazing extensions.

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Eight Top Techniques To Step Up Your B2B eCommerce Business

Eight Top Techniques To Step Up Your B2B eCommerce Business

Estimated reading time: 6 minutes, 31 seconds

Pandemic has made everything digital and shortly this trend isn’t going anywhere, it’ll keep on flourishing. Moreover, there are a plethora of B2B eCommerce companies already existing in the market. That’s why it is important to stand out! We believe it is only possible if you follow some techniques to take your eCommerce business to the next level.

Consider Digital Marketplaces As A Part Of Your Plan

When most people think of digital/online marketplaces, they mostly think of Amazon. And when they think of Amazon, they think of it as the retail king on which consumers rely upon for buying anything online.

By the way, do you know that Amazon started a business to business (B2B) marketplace in the year 2015 that had experienced similar tremendous growth? Although having an original site is important for building your brand and for managing the user relationships, adding up your products to business to business marketplace can just stretch your visibility.

Besides, customers wish for convenience, access to information, choice and a smooth pathway to make purchases. They want a non-invasive and more personalised experience. To stay competitive, B2B organisations should accept the digital world and they should focus on everything that an online user expects from any business.

Search Engine Optimisation or SEO

An SEO strategy is essential for every eCommerce business regardless of where and how you sell your products. Most people start their searches with generic and basic terms and not the branded terms.

If you will not implement a perfect SEO strategy, then chances are such that you might never be able to appear in the search queries. Hence, you could lose all your customers to the more SEO optimised competitors. If the brand appears a lot of times on the results of the search engine, then half of the visitors are likely to click that result. So, if you have properly optimised your website and content by using an effective SEO strategy, your B2B business will surely appear on the top. And in turn, your brand name will present potential buyers with an answer to their question, that is your product.

Content Marketing

When content marketing is paired with an effective search engine optimisation plan then, it becomes a brilliant way to build a relationship with potential buyers. About 89% of the B2B e-businesses make use of content marketing and in that 89%, 53% are normally successful, 19% are very successful and 3% are extremely successful. To exist in such group, the successful businesses make use of content to become visible in the specialised field. Not only the dynamic content and blogging will differentiate you from others but they will also inform and educate your buyers. In addition to this, it will position your company as one of the leading companies in the industry.

Most importantly, all such interactions will help you in driving traffic to your website and in building trust with your customers or audience.

Moreover sharing such current trends, industry-related news, current promotions and tips will keep your users engaged and well educated about your brand and product as well. Ultimately, the more you engage with your customers, the more you will become a leader in your field of specialisation and a reliable source.

Chatbots

Chatbots are exceptionally useful for your B2B eCommerce platform. They can assist you to promote or upsell your products. Most significantly, they can answer the queries and concerns of the website visitors instantly.

Besides, customers might leave your website if they face any kind of difficulties in getting the information regarding payment procedures and other related queries.

Some studies say that a perfect chatbot feature can lead to a 50% reduction in shopping cart abandonment in the journey of a customer.

Select a Technology Platform that Fulfills Your Needs

There are plenty of eCommerce platforms available in the market. According to some reports, many eCommerce sellers pick from the topmost platforms. Around 13.69% of websites are using Magento, 13.63% use WooCommerce and around 5.87% of websites have selected BigCommerce as their eCommerce platform.

Before you begin choosing your platform, you should note technology requirements and all the requirements of your business. Most importantly, you should make a list of all the B2B website features that you need to offer to your purchasers. Once it is ready, compare it with the characteristics that are offered by the other topmost eCommerce platforms. After that, choose whichever is fulfilling all your needs. This will minimise the supplementary development and modifications that you'll need to do. In addition to this, it'll also save your efforts, time and money.

Offer Brilliant UX and Attractive UI

Brilliant user experience and attractive interface are important technology factors when it comes to the success of your Business to Business (B2B) eCommerce techniques. If your eCommerce platform is tough to navigate and a bit complex to use, then the buyers will not step again into your website. In all such scenarios, the lead generation capacity will be adversely affected and as a result, you may lose a big number of potential customers.

That's why, make sure to understand the user persona that you are dealing with, their pain points and needs. Take notes of their needs and the problems which they have been facing. Most importantly, develop UI/UX that is deeply focused on the problems of customers and their requirements.

Rebuild Your Website

To move forward, updates are necessary, you can't just keep going with the same old things! So, when did you last update your eCommerce website? If you only perform minor alterations to your layout and pages, then it is time to redesign your pages to attract more latest customers.

According to a survey of around 1000 B2B purchasers, just 10% of them make online purchases. Nevertheless, 46% of the respondents said that they would use the website of the supplier if the alternative was available. The main concern is that the buyers aren't impressed much with the websites of suppliers. Their eCommerce pages generally lack the expected functionality and they are dated as well.

Moreover, almost half of the people said that it was tough to compare different products accurately.

A mediocre website hinders growth in your brand and it can also discourage your customers for a lot of months and even years after they abandon your website.

So, look all around your industry and also to similar ones to understand what kind of websites stand out.

Conclusion

So now, we are at the end of this article and we are pretty sure that you are now aware of all the strategies to boost your eCommerce business.

With so much competition going on, you need to get more and more creative to stand out in the long run and to keep up with the customers. Make sure to keep the customers at the heart of everything that you write and create. And ask yourself if you're really solving the problems or just pedalling the features?

Also, don't forget to do a routine check to know what's working and what's not.

In case you need any help, then we are right here to help you. We can assist you to achieve top-notch performance with SEO optimisation, content marketing, website development and everything that is needed to empower your niche.

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How Pandemic Stimulated The Growth of eCommerce and Digital World?

Pandemic Stimulated the growth of eCommerce

Estimated reading time: 7 minutes, 0 seconds

Modifying the words of Alfred Tennyson a bit, “Covid may come and covid may go, but the digital business will go on forever,” for sure it will. The pandemic has transformed the way things used to be! In this blog, we are going to talk about the impact of the pandemic on the eCommerce and digital world!

The Only Good In The Pandemic Was The Internet, Right?

In the coming years, we’ll look back at 2020 and remember how everything was ruined just because of a small strain of a virus, how the businesses faced losses and people lost their jobs, how we all spent hundreds of days inside our houses and how every other news was negative and disturbing. We’ll remember, amidst it all, there was one thing that was rising despite all the fall and that’s the digital world! There was one thing that was keeping us alive and happy and that was the internet. If there’s one sector that has not faced any kind of difficulties in this era of the pandemic, that is the digital and eCommerce sector. So now, you must be clear about how much importance the internet and digital world holds, it won’t stop even at the worst times. This is how powerful it is!

Most importantly, do you know that since the pandemic a lot of people have been going digital? That’s the reason behind the rise in eCommerce global growth rate from 14% in 2019 to 17% in 2020.

Also, by now you must have understood how the pandemic worked as a boon to the eCommerce and digital sector. We are going to discuss this in-depth, further in this blog.

The Impact Of Pandemic On The Digital And eCommerce World

The attack of Covid-19 suddenly on our lives was shocking to everyone. But it worked as a reality check for all the businesses that were unwilling to accept the digital transformation. While the people who embraced the digital world much before the pandemic haven't faced any problem but the businesses that didn't enter into the e-world are now unprepared.

With all this stress in every sector and a drop in economic demand and growth, all the businesses are now shifting towards creating a virtual business environment. Besides, some businesses are not able to adapt to the change positively, everything is now happening in a hurry as there's no scope of offline/traditional business in this era of the pandemic. But hurry spoils the curry, right? It leads to a lot of mistakes.

On the contrary, the businesses that were already in the digital world and who were following all the digital strategies are now at a place where they can go ahead of their less agile competitors.

That isn't to de-emphasise the challenges related to the pandemic which they face now, regardless of their current level of digital understanding. Besides, going only digital isn't an elixir to all that troubles the businesses in the present economic environment. However, they do have more tools on their sides not only to fight with the storms but also to come out of it even stronger.

However, do not write off the virtual sluggards just yet. The crisis gives birth to creativity, and when the good ideas are put together in practice then it can pitch any business in the right direction.

Furthermore, the businesses that rely on their pre-build digital strategies can be overshadowed by those who invest more in their digital marketing techniques.

The Advantages Of Going Digital In This Time Of Pandemic

The businesses that adapt and embrace the digital way of performing business get so many advantages in this age of competition and pandemic. Some of which we have mentioned below:

  • Efficiency Benefit:
  • They make use of various effective digital technologies to make the operations smooth and to automate the manual processes. This results in greater and higher speed, more focus and less waste on the revenue-producing activities.

  • Productivity Benefit:
  • Their employees were already built up to work remotely, so their main focus is on holding collaboration tools and technology to bump up the workforce productivity and to sustain the culture of the company.

  • Security Benefit:
  • They are prepared better for all the challenges. Also, they are more strong to the mushrooming of cyber threats in the present environment.

  • Customer Benefit:
  • They excavate customer data to check for the shifts in demand and to uncover the evolving needs of customers.

  • Agility Benefit:
  • They leverage the data-driven insight to make the decisions and act on them much faster. Also, they have built-in societal flexibility to change or adapt the course at any point in time.

Dependence on Digital Solutions At The Time Of Pandemic

Under pandemic, the world, by certainty, went into a state of isolation. Social distancing is presently the most constructive way to reduce the spread of coronavirus until the vaccination proves to be effective. As a consequence, anything that depends on human contact, that is, almost all the aspects of our lives should be modified to account for the perils of the deadly virus.

Virtualisation has entered in to fill the gap made by the social distancing and lockdowns. Without the use of digital technologies and tools, people wouldn't be left with any mode of working, shopping, schooling and many more.

Let's take a deeper look at how virtualisation is keeping the business and society alive even during the pandemic:

  • Remote Work:
  • Before the arrival of the pandemic, only a few percentages of people worked on a remote basis. But now, because of the lockdown and social distancing, people have been shifting to remote work, after all, they are left with no other option.

    No doubt, this huge shift from offline work to remote work has been very shocking to the system. But there's always a silver lining and it is that, as more and more people are shifting to the digital world, it is developing and new strategies are evolving.

  • Omnichannel Commerce:
  • As so many physical businesses are closed now, a lot of consumers (even all those who were not in favour of online shopping) are shifting to the online mode of shopping to fulfil their requirements.

    To be specific, various grocery shops are high in demand. The customers can choose their groceries and pay the amount online. Moreover, the businesses are trying their best to offer their customers safe delivery of their order. Furthermore, digital-physical integration is much more significant than ever.

  • Digital Content Consumption:
  • Humans are a social animal, they cannot just live alone without socialising. That's the reason, to fulfil their entertainment needs, consumers are consuming a lot of digital content. Netflix, Amazon Prime, Hotstar have become so popular in these days of lockdown. You know what? Almost 51% of internet users across the world are watching more movies and shows because they can't go out.

    Moreover, Netflix alone witnessed 16 million new subscribers in the beginning months of 2020. Meanwhile, so many film studios have been releasing new shows to capture the audience.

  • Platformification:
  • Organisations and institutions of all types are trying to enter the digital world to stay still during these tough times of pandemic. The fitness industry has also shifted to the virtual world by streaming live classes and offering the pre-recorded classes as well.

    Moreover, every educational institution from elementary schools to postgraduate colleges shifted online. Also, large scale events and conferences are being held virtually.

Conclusion

So, finally, we are at the bottom of this blog and we are pretty sure you loved reading about the impact of the pandemic on the digital world.

As we all know, the pandemic had transformed the lives of everyone including the corporates. Now, everything is digital from education, business, meetings to everything else and don't you think this will keep on going? Don't you think of shifting your business online? If you haven't done it yet then it's high time! In case you're doubtful about anything or have some questions, then feel free to connect with us, we are right here at your service!

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Six Proven Strategies To Keep Your Customers Engaged With Your Business

Six Proven Strategies To Keep Your Customers Engaged With Your Business

Estimated reading time: 6 minutes, 59 seconds

Do you often struggle with engaging your customers with your brand? If that’s your headache, then we have prepared a positive piece that will surely help you out. In this blog, we are going to talk about how to engage your customers with your brand.

What Is Customer Engagement?

Customer engagement is the process of creating a strong and trustworthy relationship with all your buyers. To put it simply, it is the summation of all the ways by which you connect with your buyers: the phone calls, the emails, conversations on social media platforms and many more. Developing a strategy around all these interactions can assist you in keeping your customers happy and it can help in attracting new customers as well!

So, let’s just dive in to know more about it.

6 Effective Ways To Keep Your Customers Engaged With Your Brand

Do you know the companies that follow the most proven customer engagement strategies tend to retain about 89% of their customers. Sounds interesting, isn’t it?

That’s why we came up with all these strategies that you should try right now!

1. Communicate With Your Customers And Engage With Them

This may seem distinct, but you would be amazed to know that many brands communicate with their customers only when they have to sell something. Undoubtedly, that will not create a defeatist image, but also it will not assist you to create a positive image either. One of the most important ways you can perform this is by setting up social media profiles of your brand. You can communicate and interact with your customers, answer their queries, announce updates and share all such inspiring information in real-time. In place of just offering customer support on social media platforms, display interesting content! But for that, you need to be sure of who exactly is your audience.

For instance, if you own a B2B brand, then the most preferred content might be detailed links and articles to the relevant statistics. However, if you're the owner of a makeup brand, then the most favourable content would be customer oriented such as tutorials, pictures and reviews. Said it before and will say it again, knowing what content to post and share is necessary.

Another useful strategy is to have a chatbot on your site so that customers can connect with you conveniently. One more tip to keep your customers engaged is by sending them advanced notice regarding shipping. This will not only excite them to buy more but they'll also keep an eye on their purchase and your website. What say? Isn't it interesting?

2. Learn From Your Faults

Your unhappy and unsatisfied customers are your biggest source of improvement and learning. Instead of taking their negative comments negatively, try to take them in a positive manner. Just offering a quick solution won't help in such cases as they might feel like you haven't even heard their problem carefully. So, to make them happy, invest proper time to resolve their problems.

Most importantly, embrace your mistakes and then assure your customers that you're going to deal with the problem wisely. By doing so, your customers will feel content and they'll trust you even more.

However, your unhappy and unsatisfied customers are also the most honest critics of your brand. Keep an eye on all your critics and their complaints and then make use of this information to prevent any such issue from happening in future.

3. Make Use Of Color Psychology

Someone said it right, "The first impression has always been the last impression." When a visitor enters your website, the first thing that he/she sees is the visuals of your brand. After that, the customers notice your content. That is why you should work on making the visuals better and attractive.

For that, good knowledge of colour psychology could assist you in making your website look even more enchanting and attractive. Moreover, restaurants have mostly red colour, hospitals have a white or green colour, have you ever wondered why? There is a reason behind that, you see that much importance colours hold. For all the good reasons, you should use such colours that can be used to develop an emotional connection with the customers.

As there are various universal components of colour theory, you should lay your design on the focus market and products. For instance, if you're the one who's involved in the business of selling products related to rock, metal music and emo, then you would surely not want your website to look like it's selling toys, right? So now, you know what to do, don't you?

4. Mercilessly Cut The Characteristics That Customers Ignore

Sometimes understanding what the users don't need is as significant as understanding what they need. Having too many features on your website or application that don't add value to the products develops product debt. In fact, they drag down your users and make the customers believe that you've lost your focus on the important features that they've signed up for.

We understand, eliminating some of the features is a tough decision, most especially when you've invested your crucial time and effort in its development. But if your data analytics reveals that the users are not using that feature, then you've two choices: either you can ask your users why they're not using it and commit more resources to make it better, or you can chop the losses and remove the feature totally. The decision is all yours!

5. Promote a Flawless User Experience

Your website should look like heels but it should provide the comfort of flats, getting that? Being visually attractive is good, but your website should also offer a flawless experience to its users.

You can make this possible by enhancing the response time of your server, optimising the images, formatting, eliminating code comments and unused codes. Moreover, if you have a small team which don't have UX experts, then it will be worth it to outsource website development to assure that it's done correctly.

However, customer engagement will drop down if the customers don't engage with your brand! By assuring your website is optimised for both mobile and computer browsers, you can avoid losing omers over their website experience.

A consistent and uninterrupted experience doesn't mean having a well-optimised site. That also means that your customers can engage with you on any of the platforms. Your customer's support team, social media team and marketing department, all need to be a part of the workforce rather than just operating without any knowledge of each other. After all, you don't want your potential customers to call in only for knowing that their agents know nothing about that!

Keeping the customers informed and engaged also plays an important role in the process of order to cash optimisation, which begins as soon as an order is placed and continues till the final report is generated.

6. Show That You Can Do What You Say

There's this one brilliant way to build the trust of your customers, it is by having a particular section showing the best feedback, awards, achievements and reviews that you've received from your customers.

Keeping these records never fails to create a good impression about your business to the new customers. Moreover, if you're a B2B business, consider connecting with your clients and asking them for testimonials. Having an idea of which companies use your services, most especially with a testimonial attached with a photograph and a name creates a more positive customer perception. For B2C form of businesses, you can motivate people to review by offering some discount on their next order.

Be it anything, with great communication wonders can happen. It can surely make your customers feel belonged and as a result, they'll end up engaging with your brand.

Conclusion

Overall, gaining positive feedback from the customers means focusing more on the strategies that are geared towards the wants and needs of customers. Most importantly, you need to make extra efforts to keep the customers in your business for a long time. Minimal efforts won't fetch you the good returns!

Besides, if you're in the process of growing your business, then it's worth investing in the branding agency, engagement and marketing team. But keep in mind that keeping the customers engaged in your business is an ongoing process, so you should never stop working on it.

Also, in case you feel any confusion, feel free to contact us!

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Is Shopify A Best Choice for Ecommerce Platforms?

Is Shopify the Best Choice for eCommerce platform

Estimated reading time: 6 minutes, 9 seconds

Do you often contemplate when it comes to choosing Shopify as an eCommerce platform? If so, then you’re at the right place.

Well, here we are providing you with an unbiased review of Shopify.

Why Shopify?

One of the biggest misconceptions among many users is, setting an eCommerce store is a daunting task. But that’s not true if you have the right operating system that can help you set up your own marketplace.

And Shopify is one of the best solutions for eCommerce owners. The platform is packed with features that help to skyrocket your business sales. And the best part is you don’t have to learn any kind of coding skills to get your eCommerce store off the ground.

Some of the Top-Notch Benefits of Using Shopify

It is obvious to get confused when you are a rookie and don’t know much about the eCommerce platform. Basically, Shopify is a software for e-commerce that helps merchants run a shop digitally. This tool allows you to build an online shop, choose a design issue, tailor the interface, upload items, handle inventory, process checkout purchases, change shipping taxes and produce sales reports.

Here we are listing down all the possible reasons why to prefer Shopify when it comes to setting up your store.

1. DIY Website and Store Building Tools:- One of the main concerns of a majority of small and big owners is to present their store in the best possible way that can set a permanent impression on customers. This is exactly why they prefer a DIY website and Shopify offers 100+ professionally-designed themes to customise your websites. The themes are fully responsive. Not just this, you can also choose a domain name and hosting according to your plan.

2. Marketing Features:- To get the word out about your store, it is important to do marketing and Shopify keeps you on top of that. It has a marketing feature that allows you to send newsletters, email templates, and abandoned cart notifications to your customers or prospects.

3. Complete SKU and Inventory Management:- Shopify is the best option for merchants or owners who run brick and mortar shops but secretly wishing to go online. The platform offers an in-house POS (Point of Sale) system. As soon as you sign up for the Shopify store, you will get access to the Shopify POS. With the help of Shopify POS, you can enable shopping transfers and credit card purchases in-person quickly to be completed. Not just this, your whole inventory can be managed by Shopify PoS. It tracks stock numbers, reports transactions, and ceases selling automatically when stock is exhausted. Also, the number and type of items that you will sell regardless of the selected plan have no cap. The goods uploaded can be sorted by SKU, height, colour, materials, weight, price, etc.

4. Multiple Payments Gateways:- Having restriction on payments gateways is the biggest bummer to many eCommerce store owners or even customers. But if you prefer to go with Shopify then it has wide varieties of payment gateways options like a credit card, Visa, MasterCard, Discover, American Express and much more. Shopify provides flexible payment solutions for operating a company that serves consumers around the world. A total of 70 leading payment gates incorporate the checkout process.

5. Various Languages Options:- It is important to provide a checkout experience in the local language when you are trying to connect with local customers. And Shopify knows that which is why they offer more than 50 languages. Using it, you can convert the checkout process into any language to cater to the needs of your foreign customers.

6. Customer Feedback System:- Customer is always the key to a successful eCommerce store. It is important to keep all your prospects and customers happy by resolving their queries on time. That is only possible through a customer feedback system. Shopify store allows its users to write an unbiased review that not only increases brand awareness but also helps to convert potential leads into customers.

7. PCI Compliant:- The another benefit of choosing Shopify is, it is certified Level 1 PCI DSS compliant. It is for all the stores built on Shopify. It ensures regular monitoring or testing of the network. You will get a secure network without getting worried about anything. The information of customers and payment details will be safe. The good thing about Shopify is, it is very much transparent about the compliance policy which is why they have showcased all the certifications and proofs on their main website. Further, it also offers a free SSL certificate to all its users.

8. SEO Features:- Another important benefit you will get with Shopify is all the stores built on the platform supports best SEO practices. It means it provides flexibility to customise headers, add titles, metadata tags, and much more. Shopify automatically produces a sitemap.xml file that is useful for scanners. You can also get items like Google Adwords Credits, product review assistance, and gift card use on your website as part of your strategy as well as simple use on various social media sites to tell the story.

9. Add-ons and Integrations:- Often when we run an online store we look for add-on and integrations to make the whole process smooth. It is packed with several third-party integrations.

Is Shopify a Great Pick for Small Businesses?

Now it all comes down to whether Shopify is a great pick for small business or not? And the answer is quite simple, there are plenty of other eCommerce solutions available in the market but Shopify is the best software as a service(SaaS) model. Below we have highlighted some of the prominent reasons to pick it.

1. Easy to Manage:- One of the reasons why many small owners pick Shopify is it is very easy to manage. As it is the SaaS-based model which makes the whole process very easy. Al you have to do is manage the admin and frontend of your store. It also looks after servers, database fixes, surveillance and many other items that might not be addressed by certain small business owners.

2. One Pack for All Features:- Even in its basic plan, you will get everything like inventory, shipping and much more. All the necessities that are important to start your store.

3. Low-Cost:- One of the biggest advantages is there are no hidden charges, Shopify is very much transparent about everything. And it won’t put a burden on a small business owner’s pocket.

4. Amazing Support:- The other complaint most business owners do is reckless support which is not an issue with Shopify. It provide support via email, phone and live chat service 24 hours a day. Furthermore, comprehensive information and documents online are available, which help you not only use the Shopify platform but also develop your company.

Conclusion

That’s all! This is our take on the “Is Shopify A Best Choice for Ecommerce Platforms''. We tried to cover every possible thing here and in our opinion, if you are starting then Shopify is your go-to guy. However, we understand the process of building your own store can be a little tiring, in that case, you can reach out to RVS Media, one of the affordable eCommerce development agencies in the UK.

So, what are you waiting for? Drop your feedback in the comments section.

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