How PWAs are affecting the credibility of native apps?

PWA was Google’s first and foremost response in order to improve mobile web traffic. Why did Google launch this new and innovative approach when the web world was conveniently running on the web and mobile development? It was believed that innovation will change the future of the web world.

PWAs were launched with the assurance that they will provide a fusing experience of websites and apps.

The era of websites is passing and achieving a rich mobile experience calls for a bunch of money. PWAs are saviours and can deliver a similar experience with minimum resources.

Performance is the first thing mobile users look for, even with the native apps. Nothing can be more frustrating than staring at the white screen. Next, the user can install only a limited number of apps on his phone. According to an estimate, a user downloads only one app in a month.

PWA came into existence as a breakthrough. There is no need of installing them and it works well in offline mode as well. Moreover, web apps are improving each year. That is why; Google prefers web apps over native apps.

Take a look at the major advantages of PWAs over native apps.

Short development lead time

Unlike native apps, progressive apps are platform agnostic and the same version performs well on each and every platform. The users can use it on any device or operating system.

Quick and simple updates

Progressive web apps do not need regular updates and download each time you need to make some changes in the services, they keep everything updated concurrently. The experience is pretty much different from using native apps that need regular updating in terms of platforms and services. The end-user can use web applications as soon as they need it, almost instantly. You can take the following immediate benefits even without downloading the app again.

  • Features
  • Functionality
  • Security updates

Software fragmentation is a common issue with native apps and it forces businesses to extend their legacy support for the systems that are old. PWA helps you in eliminating all such issues.

Unified customer experience

The platform agnostic nature of PWA allows all the end users to access the same version of the page, enhancing the user experience. PWAs are a great way of maintaining the brand experience across different devices and ensure a constant power and optimised experience to the users.

The power of uniformity, the simplicity of web apps and the ease of using them directly impacts the bottom line of your E-commerce.

Conclusion

The intensity with which Google is trying hard to push PWAs deeper into Android, the native apps can face a major shift in their positions. PWAs are definitely an interesting solution to break-the-issue but they still aren’t the perfect solution. It will be interesting to observe the scene in the coming years.

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6 Competitive tactics to increase Revenue of your Magento store

Is your eCommerce merchandise suffering from low conversion rates and your sales are lagging behind? Continue reading this as the tactics provided by conversion experts will help in boosting the sales of your Magento eCommerce store.

The success of an eCommerce store is defined in terms of increased conversions and revenue. Yes, it is the desire to reach every corner of the world and establish your brand that propels you but ultimately, good revenue remains the driving force behind setting up an eCommerce merchandise. The capability of an eCommerce store to attract new customers and retain the older ones decides its success.

According to research, the web world welcomes 16 new eCommerce stores each day. Now you know how tough the competition is. The world of eCommerce is technologically advancing at a rapid rate and you need to sync with its speed in order to grow.

Stop fretting over the causes if your business is going through a trough of a wave. Buckle up your seats and get ready to sky-rocket the sales of your merchandise.

Magento stores have grabbed everyone’s attention with its admirable tactics of generating more revenue. All the tactics and strategies are based upon the ever-changing behaviour of customers.

These few tactics will enhance your spectrum of viewpoints.

1. Pricing and offer optimisation

These two factors are collectively responsible for boosting the revenue of your store. Take a look:

Free-the word creates magic: Giving off something for free, it is the most alluring scheme for customers and Magento can tremendously help you in launching such schemes.

Offer something for free which they don’t even intend to buy. “Buy one and get one free” is the most appealing offer among all. Giving them double of something which they actually need, at the price of one, it seems like a bonus.

Shuffle between different strategies and choose one that generates maximum revenue. The special promotion features of Magento 2 allows you to:

  • Create promo campaigns for both the cheapest and most expensive item of your store.
  • Offer different deals and free items.
  • Run promotions on the basis of amount spent by your customers.

Odd-pricing: The tricky older calculation still holds the same appeal. A price drop from $10 to $9.97 gives an impression that you are serving them with the minimum possible price. It eventually results in sales increase.

2. Implementing funnel optimisation techniques

Filters can enhance the performance of the store but make sure not to overexploit them. There are strategies that can easily attract customers who are already in the shopping go.

Make sure to remove too many redirecting pages because it results in more cart abandonment cases. Moreover, shoppers will refrain visiting your store from the next time.

Start using funnel optimisation techniques from Magento for better results.

  • Place more “call to action (CTA), “add-to-cart” or “continue to checkout” buttons. It should be the “one-more-step-to-go” after putting the product in the cart. Carefully examine which of the above-mentioned buttons bring maximum revenue.
  • Descriptive CTAs result in better conversions.
  • Mobile e-commerce is more popular, hence the size of CTA icon should be large and clearly visible on the mobile screen.

3. Optimising the homepage

Home page is the king of the Empire. Though many of the users enter your website through the landing page, they encounter your brand through the homepage. An impressive homepage is the first step in generating more revenue. The primary goal of the homepage is to drive more customers.

Make sure the search boxes should be visible even when the customers are scrolling the page.

4. Email marketing

However, the idea seems common and clichéd it has the capability to boost your sales beyond your imagination. It enhances the personalised experience of users based on their needs and behaviour.

  • Abandon cart email can be a great way of reminding the client about the items he has forgotten in the cart. It can make up for your lost sales and boost revenue drastically.
  • Up-sell and cross-sell emails to increase the AOV of your store.
  • Out of stock notification gives them the option of getting notified when the product is available.
  • Also, there can be emails reciprocating to customer loyalty and inspiring their re-engagement.

5. Optimisation of social share options

Recommendations work as a pro when it comes to boosting sales and revenue. Optimising social sharing options should be a mandatory part of the revenue-generating scheme of your store.

6. Initiating loyalty programs

Loyalty programs are an effective way to generate sales and revenue. Providing an incentive to your loyal customers is like giving them preference over other customers. It is much like an advantage over competitors.

The powerful loyalty extension program of Magento 2 “Magento 2 rewards points” helps your customers in earning automatic points and spending them in the system. These points can be exchanged in the form of vouchers, charity, bonus or gifts.

The tactful combinations of all the above-mentioned techniques prove to be an essential constituent of bringing success to your ecommerce store. Follow a few of them and achieve a win-win situation.

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How PWA can accelerate your business?

The acronym PWA is on everyone’s lips. The top players have already started using it and are gaining around 50-100% increase in retention and conversion rates. Ali Express, Flipkart and Google are a few examples.  

The web is evolving at a rapid rate, faster than you can even imagine. Progressive web apps are one such idea that has changed the world of websites and apps. The concept of Ecommerce stores started with websites but the slow loading speed of websites and increased use of smartphones gave birth to M-commerce stores. As soon as the apps were launched, 60-70% business of the websites shifted there. However, the honeymoon period between the apps and smartphones has come to an end.

What is a PWA and how implementing it on your Ecommerce store can change the course of your development?

The acronym PWA stands for Progressive web apps. These web applications are created by the addition of the newest javascript features on standard web technologies. The combination gives space to ultra-fast web pages to provide better user experience, better visitor engagement and increased conversion rates.

Moreover, PWA is a bridge between a web page and a native app. It can be saved on your Android or iOS mobile screen just like an app.   

Benefits of Progressive Web Apps

The potential of Progressive web apps can bring significant benefits to business owners. Let’s see how:

The mobile-first approach

The progressive web app stores function perfectly well on mobile stores without any issues. The app-like structure of PWA advances the user-experience. The tools and framework of PWA provide enhanced speed, responsiveness and comprehensive capabilities with database access. As a result, search engines index Progressive web apps quickly and impose a favourable effect of your web page views.  

Low development cost

Though the PWA stores work like native apps, there is a significant difference in their developing cost. A businessman can save up to 75% of the money by shifting his base from a native app to hybrid apps.

Quick installation

Unlike traditional apps, PWA does not have a lengthy and complex installation process making it user-friendly. Users can directly download and install it on their devices without visiting the Google play or app store. It reduces user abandonment and streamlines the process. The teasers like call-to-action enhance the credibility and reliability of web pages. PWAs are basically URL links that are quite easy to share.

Better performance

The cache of progressive web pages serve text, images, videos and content in a specific and efficient manner to improve the running speed of the web pages significantly. The quick operation and impeccable performance of the web page are other attributes that impact user-experience and conversion rates.

Platform and device-agnosticism

Regular applications are quite demanding when it comes to operational platforms and technical capabilities of various devices. There is no such issue with PWAs. They provide a uniform experience to all the users on all the devices.

It significantly contributes to business automation. PWAs perform seamlessly regardless of platform. Also, they adapt perfectly well to different screen sizes.

No updating required

Unlike a regular application, the specific functionality of PWAs allows them to update automatically without asking for permission. The web pages update each time when a user visits them and download the changed batch. Some web pages even produce push notifications.

Seamless offline operation

PWAs can be conveniently operated in the offline mode or with compromised networks. The service workers store the cache and produce information each time when asked for. It eliminates the requirement to download it. It helps retail stores by improving customer abandonment rates. The catalogues and product lists are always available in the offline mode. There will be a significant enhancement in customer retention.  

Independent of App distribution services

PWAs are independent of usual app distribution services like App Store, Google Play or Microsoft Store.

Push notification functionality

Just like native apps, PWAs can also produce push notifications. This capability can be a great use for content marketing. A data says that almost 60% of customers allow PWAs to send push notification to them. It significantly improves the promotion of products or services. Even the bouncing notification adds to brand recognition.

Enhanced security

To enhance data safety and minimise the risk of security issues, PWAs rely on HTTPS. It prevents snooping and content tampering.

Conclusion

PWAs are an elaborative combination of efficient capabilities of native apps and websites that significantly improves the user experience and increase customer retention rates. Enhanced customer loyalty and satisfaction adds value to your business.

PWAs are the way to the future. Be progressive with the Progressive web apps and take your business to another level.       

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Why I preferred Magento over every other fashion eCommerce platform?

When I decided to start my fashion eCommerce store, the biggest decision was choosing the right platform, capable enough to fulfill my requirements and boost my business. I was all set to turn my passion towards business into a success story and all I wanted was a reliable CMS platform that can help my business boost through growing AOV.

A customisable platform and successful conversions were the first two things I was looking for. At that time, I realized that the world was going gaga over Magento as the best fashion eCommerce platform. The fashion fiestas couldn’t stop gushing over it and it inspired me to try it out for my eCommerce store. Although Magento fit in with almost all industry models, but it is especially designed for the fashion eCommerce store.

Shopping cart abandonment is the most common issue fashion eCommerce stores go through. According to a recent research paper:

  • 25% of customers abandon the carts because of the poor navigation of the website.
  • 21% of customers abandon the cart because it takes too much time to place an order.
  • 15% because of the incapable payment gateway.

Because of constantly evolving trends and so much creativity and innovation, it is impossible to work with limited functionalities in the fashion industry.

My encounter with the breathtakingly responsive Magento fashion themes made me even more confident about my choice. Straight forward returns, exchange back-end system, secure payment gateway and advanced shipping and CRM integrations were other features that attracted me.

I decided to dive into the ocean and explore the extraordinary offerings of the powerful Magento eCommerce store. This brief guide will explain my journey with the store and how I experienced the sure shot success with its help.

Personalisation

The looks of the website is a top priority for fashion websites. The essential features attract shoppers and Magento as a platform helps us to represent our services elegantly. The great and inspiring looks secure your online presence.

Loyalty and rewards

The loyalty program of the Magento feature special discount packages for frequent customers. It catalyses mouth advertising. It can be a tough competition for your competitor. The additional sales discounts kind of force your customers to return.

Promotion campaigns

Magento allows you to plan a solid email marketing strategy for your web store. You can post information about your latest collection and exciting offers to your customers before your competitors reach them. It also allows you to customise emails according to demographics or personal interest of customers. You can get a massive boost in your sales this way.

Excellent fashion images

Fashion is all about what you can show off. Customers can reach your products only through the pictures. Magento is an excellent platform for showcasing high-resolution pictures. If clicked nicely, pictures can pass every detail. On the top, they are the decisive factors when it comes to online shopping.

Be creative and responsive

Don’t fall into the trap of stereotype content. Create catchy content suitable for your products and images and present them nicely. Also, make sure your developer created a responsive website because most of the shoppers use smartphones and tabs instead of laptops or desktops.

Find online fashion affiliates

Exposure is very important if you want to attract customers. Tie up with key bloggers and encourage guest posting. All these things when combined with a perfect Magento website help you to establish your brand.

The incredible functionality and amazing features of this open-source platform instilled awesomeness into my store. I am happy with the results and now it is your turn to try it out.  

 

      

 

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6 Great Reasons to Migrate from Magento 1 to Magento 2!

You may be wondering why many are taking the plunge and migrating from Magento 1 to Magento 2? Or simply why is there a need for the upgrade when Magento 1 was performing so well? Magento 1 was successful in delivering to customer expectations and quickly gained popularity within the last 10 years. It also becomes one of the best CMS which enabled merchants to offer their products and services worldwide. However, there are a few flaws that were making it difficult for online businesses to compete with the evolving market. Hence, the launch of Magento 2.

By the 20th of June 2020, Magento has officially announced that Magento 1 will be phased out meaning that whilst online businesses can continue with working in Magento 1, it will no longer be supported by Magento. Whereas existing software support will continue until then, they strongly encouraging all customers to upgrade NOW!

Take a look at 6 of the main benefits of Magento 2:

1. Architectural differences

The Performance of the store was one of the major issues with Magento 1. It has been significantly improved with Magento 2. The Magento team has added various new technologies and changed the stack incredibly. Apache, Nginx 1.7, Symfony and composer are a few examples.

  • The second version supports the latest version of PHP. It includes security improvements along with
    the speed of the store.
  • Minimised Javascript reduces unnecessary browsers operations.
  • The static content receives better browser caching.

2. Speed and performance

The page loading speed of Magento 2 is almost doubled in comparison with Magento 1. Magento 2 offers full page caching both in the Community and Enterprise editions.

3. Extensions

Conflicting extensions was a major problem with the first version. The extensions previously available try to rewrite the same functionality and create a conflict.

Magneto 2 uses plugins that allow code to overlap the core code instead of overriding it. Also, it has become much easier, as well as, economical to install and update new extensions. Magento 2 has introduced new technology such as; HTML5 & CSS3 and requires javascript to run the codes work smoothly and efficiently.

4. Dashboard

The admin panel of Magento 2 is its biggest advantage. The user-friendly and intuitive interface allows the admin to manage the store easily and navigate all the information easily. It is easy to track lifetime sales, last or average orders, top search terms, average terms, check bestsellers, shipping and quantity. It is the most effective way to analyse the current state of your business.

5. SEO and security

The rich snippets on the catalogue page of Magento 2 help to improve the search results in SERPs. There are hashing (SHA-256) algorithms that strengthen the password and prevent the store from dictionary type of attacks.

6. Pricing

The community editions of both the Magento versions are free. However, the Enterprise Editions of the two versions differ in their cost.

Magento 1 EE license cost: $18000 yearly.
Magento 2 EE license cost: $22000 yearly.

Why one should migrate from Magento 1 to 2?

Most importantly, the first version of Magento will stop receiving support from the community. There will be no innovation in it. There will be security voids and you will need to outsource the security set up by paying the extra cost.

Secondly, Magento 2 is providing better speed, security and performance.

Most of the E-commerce stores have already started with the process of migration. It is the right time for you as well.

What are you waiting for? Are you thinking of migrating?

Please call

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5 Interesting mobile E-commerce trends

Mobiles are addicting and so is the mobile ecommerce. In the past few years, it has become a major part of the retail sales of today’s world. A research reports that 54% of the retail sales will be converted to mobile ecommerce by the year 2021.

The device in your pocket is relevant to making online purchases and making payments through your debit or credit cards. Mobile e-commerce is so influential and capable that every purchase you make is first browsed on its screen. It is not really difficult to understand how mobile ecommerce is influencing the market, sales and engagement.

Precisely, this is the moment to convert these statistics into your profits. You need to know the concept and its working n and out before entering into the competition. The article will help you peep into the insights of your competitors.

Advanced Chatbots

With the advancements of AI of computers, it is really hard to differentiate whether you are chatting with a computer or a real person. Chatbots were there since long but they have never used so profoundly before. They work 24x7 that too without asking for a paycheck.

People agree that Chatbots have made their life easier in many ways. In many instances, the regular SMS and updates you receive are sent by the Chatbots.

Think about it. How easy it is? The world will simply cut down a huge cost of customer care support.

Single click payments

A single tap is sufficient to make a purchase. How interesting it sound? Research says that 28% of customers abandon their cart as soon as they realise that making the payment will take too long.

People believe in saving time these days. Making a purchase through one-click or one-tap can potentially save your time. But, a number of security loopholes are attached to it. Confirming a payment without asking for high-security passwords, OTPs and addresses raise the risk of fraud.

However, other methods like facial tracking, biometrics and voice recognition are other methods that can be implemented to secure mobile ecommerce.

Ads based upon Geographical location

Ads based upon geographical services are beneficial to everyone: either businessman or customer. Consumers tend to believe more in nearby stores. Mobile ecommerce and smartphones are more likely to send your location to the businesses. GPS tracking plays an important role in customizing the messages and location of the people.

87% of people use Facebook on mobile. Make sure your ad is visible on the facebook page of consumers around your area. It has become vital to create a mobile-based app for your business if you want to trap local traffic.

Increasing automation

Automation is the most efficient time-saving and cost-cutting tool of the industry. For example, marketing automation can handle the work of many employees by saving you’re the incurring overhead charges. Chatbots and ads are just the tips of the icebergs, automation is more commonplace in the arena of mobile ecommerce.

Mobile ecommerce automation includes loyalty programs and aggregated reviews to attract and indulge consumers. Cross-selling methods are another popular feature.

Automating loyalty program is a set up to never lose your customers. For example, a regular customer of a coffee shop earns automated loyalty points on his every visit but he has to log in through his mobile. These points will turn into a free coffee or earn you a gift like after a number of visits.

Advancing AI

Artificial Intelligence, machine learning and voice recognition are constantly developing. Mobile ecommerce will be the first to buy this.
It has become a fact that AI will improve how the world look and act. However, it will increase the risk of hacking in case of loss of any personal information. Even, with the increased risk of hacking people still, believe in AI, only because of its benefits. Overall cost savings, recall of data and a better storage and processing speed than humans encourage people to take risks.

However, a few people agree that how creepy the world will become when your phone will know more about your personality than you.

Mobile ecommerce industry is growing and it will continue to grow over years. If you want your business to grow in current circumstances, adapt according to the leading world. Never let your potential customers slip to your competitors.

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Why migrate from Magento 1 to Magento 2?

Magento has always been the most popular mantle in the field of eCommerce. It was a huge success and hundreds of businesses are still running on it. But, the progress doesn’t standstill. Change and up-gradation is the rule of nature and we are bound to follow it. The same is the case with technology. However efficient the first technology is, it will be upgraded with time.

Shopping carts need constant improvement to maintain a high position in the market. That is why Magento 2 was introduced.
It is due to the huge success and functionality of Magento 1 that many businessmen are still contemplating whether to upgrade with Magento 2 or not. This article will help many such people to make the right decision. The question is whether to upgrade with the latest version or keep using the stable Magento 1 version?

Magento 2

The latest incarnation of the eCommerce platform, Magento 2 is the latest range of tools required for advanced marketing. Magento 2 was launched to control the looks, functionality and content of your online business in a more effective way.

While upgrading from Magento 1 to Magneto 2, you will observe the following main changes.
• A change in a technological level.
• Improved backend and frontend modularity.
• Better performance.

Magento 2 has evolved as a game-changer in eCommerce trade. Naturally, with the launch of Magento 2, the focus of Magento has shifted to the latest version. They are clearly focusing on bigger enterprises. A new feature is added to Magento 2 every three months which applies both to both Magento Community and Enterprise Edition.

Magento 1 vs 2: When it becomes necessary to upgrade?

Whether you should upgrade or not or when should you upgrade, the answer depends on a number of factors. If your Magento 1.x version:
• Is running smoothly.
• Does not have any problematic features.
• Is generating good orders and revenue.
• Operates under an updated version.

In that case, as of Q2 2017, you can manage with the same version for a few more months. You don’t need to rush to upgrade the version. However, you should start to plan if you are thinking long term.

Updating is urgent if:
• You are facing performance issues with your current eCommerce store.
• A new eCommerce business is in pipeline.
• Your target is to implement bigger modifications.
• Your current system is an outdated one.

Even if you are not facing any issues with your previous version, we recommend you to update. The new Magento 2.x version offers new opportunities, innovations and a number of features and allows you to serve your customers in ways that were not possible till date.

Is migrating your eCommerce store to Magento 2 problematic?

Let’s accept it: migration always comes with a lot of hassle; even if it is migrating between two different versions of the same system.

The actual pain comes with leaving all the customized designs and features of the previous version behind. With the new version, you would have to make them all again.

Secondly, migrating from Magento1.x to Magento 2.x allows you to transfer products, databases and attributes. And that is why you can consider migrating as an opportunity. The extra work and cost of your business will let you make improvements wherever you want.

Magento 2 is a great opportunity
• If you have done everything the best possible way.
• If there are some unnecessary features in your store.
• If you want to add some particular feature for long.
• You want to improve your online store in general.

Despite all these opportunities, small businesses would like to wait for a little to save themselves from the hassle of migrating. The technical advancements make migrating more difficult. The new solutions of Magento 2 surpass Magento 1 in many terms. Still, migration is inevitable and there is no use of holding on to an older version for too long.

The Data migration tool makes it easier to migrate a database from one version to another. Other than this it is easy to migrate products, customers, orders etc. However, we recommend you to entrust experts to carry out the migrating process. Database and products are the two most valuable assets of a business and there is no point in playing with them.

Magento Development

Though Magento 2 is around since the year 2015, it is considered relatively new. Still, there are very few people who expertise in developing and installing Magento 2 extensions. The development of Magento 2 involves a high cost.

A Special budget for Magento 2 development

Switching to Magento 2 for customized solutions needs an expert team of professionals. Only a few people are proficient in the field and hence they charge a good amount for this.

It is hard to determine the exact cost of developing because development on the Magento 2 platform gives space to endless possibilities. On average, it is almost 1.5-2 times bigger than the basic one.

Already available modules of Magento 2 are more pricey than Magento 1 modules because of their limited availability.

Magento community factor

Magento is considered the most advanced and popular eCommerce software and the credit goes to the huge professional community behind it. For the last 9 years, they have been using Magento 1.x version and have access to assistance with all Magento related problems.
The same is the case with Magento 2. Although it is developed on GitHub, professionals work on new features and patches every day.

15 top reasons you should upgrade to the new version
These are the 15 most prominent differences between the two versions based upon coding, functionality and user experience.

1. Scalability and enhanced performance: A significant chunk of traffic is lost if the loading time of a website is more than 3 seconds, which is standard time. The loading time of Homepage, Product pages and category pages is 1.5 seconds for the eCommerce websites running n Magento2.x version.

2. Responsive and search engine friendly: It is because of the responsive frontend design Magento 2, it is easy to browse it on all the devices. It enhances Magento 2’s credibility because these days Google Algorithms also favour mobile-friendly websites in the ranking. The responsive design also enhances the experience of users.

3. Streamlined checkout: The checkout process has become more user-friendly with this feature. It is possible to check out even without registration. Magento 2 identifies the customer base based on its email address. Magento 2 makes it possible to register after checkout and it quite a simple process.

4. Elastic search: Elastic search improves the quality of searches and user experience. Moreover, it can handle 33 languages. The similar functionality is also available for third-party extensions for M2.

5. Extension updating is easier and cheaper: Installing new extensions and modules is simpler and cheaper as compared to Magento 1.x version. Even the basic extensions of Magento1.x version takes lots of time to install even by professional developers, not to mention conflicting extensions. The process has become easier and more functional.

The Data migration tool makes it easier to migrate a database from one version to another. Other than this it is easy to migrate products, customers, orders etc. However, we recommend you to entrust experts to carry out the migrating process. Database and products are two most valuable assets of a business and there is no point in playing with them.

6. Ajax add-to-cart: When shopping on Magento 1 eCommerce store, the page reloads every time an item is added to the cart. Although, it takes a few seconds only yet it can affect the traffic badly. Customers simply abandon their carts to ignore this. Thanks to Ajax add-to-cart system, where the item is simply added to the care without page reloading. It enhances user experience.

7. Simpler navigation: Magento 2 is practically more simple and modern to handle for online store owners. Even users with less knowledge and experience can manage it efficiently. The admin interface of Magento 1 is quite complicated to M2.

8. Split database solution: In Magento 1, the database of admin, customers and developers is the same which often leads to database overload. The strain equally affects the admin and consumers. Magento 2 is an opportunity to use three separate databases for:

• Product data
• Orders
• Orders
No database is overloaded this way.

9. Dashboard: The new system provides all the information at one place only. The overview of the dashboard includes:
• Lifetime sales
• Average order amount
• Last orders
• Top search terms
• Most viewed products
• New customers etc

The financial overview is also displayed on the homepage and you can get the information about the whole business in a blink of an eye.

10. Simpler product upload: With the new system, creating a new product has also become easier. The simplified step-by-step tutorial guides you through the simple process. Also, Magento 2 has made it possible to post product videos along with the photos.

11. More efficient customization: The merchants using Magento 2 can avail personalized payment methods and can monitor on-site behaviour.

12. Platform compatibility: Magento 2 supports more technical platforms such as HTML5. CSS3, and MySQL. Instead of prototype.js, it uses jQuery.

13. Hardware requirements: It has been observed that Magento 2 can yield the same level of performance with lower hardware requirements. It has a positive impact on the initial and running cost of the system. Even if you are running a system on hosting service you will find the new version cost-effective.

14. More efficient testing: When working on an advanced version with customized features, extensions and modules with lots of traffic, it is important to minimize the risks and bugs. That’s where testing plays its role. It has become easy with Magento 2 version. Earlier, it was difficult to check if the new features and modules would conflict with the existing system or not but it is not the case now.

15. Integration has become simple: With Magento 2 integration of a lot of different systems like ERP and CRM has become easier.

What is the expiry date of Magento 1.x?

It has already been decided that Magento 1 will stop getting support from Magento and this makes Magento 2.x the right platform for eCommerce startups. After a fixed duration of time, only Magento 2.x will get official support from Magento.

This will arise a number of security issues with the already existing platform. You can always hire developers to create special security patches for you but it will only add extra work and cost to your business.

Stability is the most important factor when you talk about the long term. Only migrating to Magento 2 can offer this stability.

Is it the right time to upgrade?

The size of your business and your budget are two deciding factors.

Bottom line

It’s better to plan long term. Magento 1.x will be dangerously outdated later or sooner. No one can follow security patches dedicated;y and there will be too many risks without official support and updates.

If your eCommerce store is running well on the customized features of Magento 1, plan to migrate in a year or two. However, if you are already running on an outdated version, migrate as soon as possible.

Either way, you need lots of development. Magento 2 is the future.

Migrate your Magento 2 store now!

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E-commerce trends of 2019

Ecommerce is a rapidly growing beast and you constantly need to move with its speed. Lagging behind the changing trends can kill your business while staying ahead of the latest online shopping trends will definitely help in boosting your sales and conversion rates.

Internet trends report state that 60% of the purchases of an average customer is done via digital channels. Organizations that believe and excel in forward-thinking medium, approach to ecommerce.
Your ecommerce presence might be mature enough but to ensure future success, you have to keep looking ahead. These emerging ecommerce trends will elevate your business to another level.

1. Animation

We need something to catch attention. What can be more attractive than motion on a static screen? Do you even remember how auto play videos became an instant hit on platforms like Facebook and Instagram? Animations and movements can accelerate the growth of your website or online portal. The animation is must if you are trying to highlight a specific detail. Remember, don’t overdo it otherwise it will draw customer’s attention from the primary target (like making the purchase).

2. Focus on social media to sell your wares

Social media is a huge opportunity when it comes to selling your products. Instagram and Pinterest are two most popular visual platforms for ecommerce brands. These platforms give you space to reach your market and customers in a creative and organic way.

3. Automation

You can make your business more scalable by making your business tasks automatic. Many aspects of the business like marketing, targeting, customer service and fulfilment can be automated now. Basically, automation helps in taking stress off your human resources.

4. Influencer marketing

This older trend has become more profitable and prevalent in the year 2019. The word of mouth marketing creates trust and allows the burgeoning brands to connect with niche audiences more easily.

5. Artificial intelligence

Chatbots is not a new term in ecommerce trends. It helps popular ecommerce brands to interact with their customers on social media platforms. Messenger bots facilitate customers by making the online shopping process easier. This ecommerce trend facilitates the busiest customers who demand immediate answers. It allows brands to interact with customers simultaneously on multiple platforms.

6. Photos and videos of high quality

The photos and videos of your product are the gateways to your business. This is how customer differentiates your brand from others. The use of-of branded photography and videography on your website, emails and social media can make shopping a memorable experience. The latest ecommerce trend is 360-degree product videos.

7. Augmented reality and virtual reality

The innovative ecommerce companies are allowing their customers to take advantage of augmented and virtual reality. How does it feel when a brand gives you a glimpse of how their furniture will suit your office? Amazing, right? This ecommerce trend lets the app users visualize their homes or offices with the products they want to buy.

8. One-click purchasing

This is the latest up gradation of the ecommerce trend. Ecommerce stores are mobile friendly now. The checkout and purchasing process has become easiest- based on one-click only. It can boost your conversion rate and is most satisfying for busy clients.

Start with the trends you believe in and your company will get the best return on the investment. Choose one that will make the shopping process constant and optimize your performance.

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GDPR in 2019

Time flies and the year 2018 have passed by. 2018, the year of GDPR will always hold a special place in the history of preserving data privacy. When it came into existence, people assumed that things would change drastically. Though not drastically, things changed gradually. Don’t know whether the control of privacy has increased or not but the annoying pop ups have definitely increased.

However, a research says that the complaints related to data breach, consent and privacy have increased since the law took effect on. The general population has become more aware about the privacy of their data. It is believed and expected, that the year 2019 will experience a reform of great magnitude in this particular field.

GDPR is expected to undergo following changes to make this apparent law credible.

1. The uniformity in GDPR compliance

Though business from all sectors strived hard to reach the one-month target of GDPR launch still different business respond differently to the change. In simple words, achieving compliance in GDPR is like adding one more administrative process to your business. Incorporating it into your practices and processes will not be enough; you would have to incorporate it to your culture and everything you do. Slowly, it will become less burdensome and more achievable.

Complying with GDPR will help the companies to gain the trust of customers and thus overall business growth. The businesses that are in line with GDPR receive a leniency with the issues related to regulations. However, it doesn’t happen with the businesses that do not show any interest in GDPR. Remember, it’s never too late to start.

2. GDPR and big ethics

The seven key components of GDPR specify what a business should not do. It does not give any description about the processes. The GDPR will largely affect company ethics as companies will focus more on data mapping and data governance in order to get more information about data usage, storage and other essentials. Now, it has become necessary to anonymise the user of information before even identifying its worthiness.
This is a simple example how broad will be the effects of GDPR on the data ethics.

3. GDPR will be accompanied by other privacy laws

GDPR is not the lone development in the sector of data privacy regulation. There will be other laws and guidelines that will be launched soon. For example: The California Consumer Privacy Act of 2018. The data deletion guidelines are different in both the Acts. The new ePrivacy regulation acts will address the electronic communication medium as well. These regulations will soon address Internet-based voice and message apps like Whatsapp and messenger.

4. Regulators will gain more freedom in terms of some specific factors

It is expected that the regulators of GDPR will gain more concise over the year 2019 in terms of interpretation of the law. Earlier, they had none legal precedents to guide their actions but the case will change now. With the change of rule in November 2018, EU is not any more free to consent the companies use of cookies.

5. The risk of data breach could increase

Though the sole intention of GDPR is to protect consumer’s data yet surveys say that the risk of the need to comply with the GDPR creates a kind of internal distraction and most of the resources are used to take care of cybersecurity only.

However, this piece of work is just a sampling of how GDPR is expected to change the world of data. The year has just started and there is lot more to go.

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What makes PWA Magento studio preferable?

Have you ever noticed how people abandon websites that take more time to load? It is a common practice. Have you ever realised that people are no more interested in downloading more and more apps into their smartphones? The honeymoon period of smartphones and apps has depleted and people look forward to smart and junk free work. That is when PWA came into existence.

Progressive Web Application (PWA), the term was first talked about by Google, 3-4years back, in 2015. The original motive of launching this platform was to diminish app fatigue and create an upgraded website. PWA can create an enhanced version of the website that functions as a native app of your phone.

Ecommerce companies are diverting towards PWA websites because of their higher conversion rates. It helps in achieving higher searchability of the app and offers a better customer experience.

All the major eCommerce brands like Alibaba, MakeMyTrip, Uber or Jumia has deviated towards PWA and has already launched their PWA enabled websites. The interaction and conversion rates of all these big brands have multiplied by three to four times. The web apps are the new trend because they are much simpler to use as compared to apps.

Magento PWA

Magento has accepted this Progressive Web Application platform well and has announced its PWA studio. This studio is a set of tools that help in maintaining and developing a PWA enabled Magento 2 storefront.

It is expected that Magento PWA studio will soon take over the top position in the mobile web.

How PWA is different from native apps?

  • The basic difference lies in their language. The standard web language of PWA enables to run it on web browsers without any installation. PWA creates a web icon on the screen of the smartphone which is a shortcut to the home screen of the website.
  • Better internet discoverability and an advanced loading experienced are two most important features of the PWA icon that differentiates it from an app. What makes it more appealing is its offline availability.
  • It is expected that PWAs will replace many Android and iOS apps in the near future because it has enough strength to improve the platform of mobiles.
  • The shell architecture of a PWA is totally different from a native app and it takes very less time to load.

The expansion of the PWA community.

The Magento PWA was rolled out in 2018. Merchants and developers use different tools to build and maintain their ecommerce storefronts to achieve app-like functionality.

Magento works on the principle of extensibility and PWA studio adheres to it. It enables a framework that allows ecommerce sites adding new functionalities and capabilities. The framework is an ideal choice if you upgrade your interface continuously or keep on adding products and pages.

The PWA studio framework of Magento includes three primary tools:

  • A PWA-buildpack: It is a development tool store for a Magento PWA storefront. The tools include PWADevserver, Magento Resolver, MagentoRootsComponentsPlugin, Magento-layout-loader etc.
  • Peregrine: It is the set of UI components for a Magento PWA. Peregrine helps frontend developers to take a hold on components like layout handler, root components, product lists, price displays etc.
  • Venia: It is a conceptual proof, a demo; built using the PWA studio tools. The demo showcases all the available functions, workflow and pages. The conceptual proof is regularly updated because it’s still early in development.

Apart from these three primary features, the studio boasts four core features as well:

  • It is a flexible platform that allows you to personalize content and play with local preferences.
  • It allows innovative commerce and CMS theming to take charge.
  • It is a set of purposeful tools that helps for debugging, fast prototyping and productive feedback.
  • The component architecture of the PWA is modularized which helps in driving opportunities for extension resellers.

Why PWA studio is favourable for your business?

Magento PWA studio offers you tools that help you to create mobile-friendly, fast and reliable websites. You ought to know these basic rules in order to work with Magento PWA studio tool.

  1. Application shell: It is a PHTML file that serves as a basis for HTML. This file is curated and developed when the project starts and is rarely edited. It serves as the basic user interface structure.
  2. Service worker: This is a script running in the background. It helps in caching and resource retrieval.
  3. Component Data binding: It is the way data flows between the source and UI component. These data binding patterns help progressive web applications in connecting dynamic data with the user interface.
  4. GraphQL: An ideal alternative to REST endpoints, GraphQL can be defined as the service layer of the service and the data query language of the client.
  5. CSS modules: The modular and reusable CSS styles make it possible to develop component with styles.
  6. Client states, reducers and actions: A web application is managed and handled by these three concepts.
  7. Loading and offline states: Both of these states must be handled by progressive web applications only.
  8. Container extensibility: You can re-use or alter your container by writing extensible containers.
  9. Performance patterns: The performance of the progressive web app can be boosted with the help of many strategies and patterns available.
  10. Root components and routing: DOM node is the root application of the root the components. It is the ability to map a URL pattern.
  11. Critical path: Browser takes a fixed path to process HTML, Javascript and CSS. This rendering path is known as the critical path. Optimizing this path is necessary to get the best performance.

Conclusion:

The PWA is transforming the web world rapidly and is making it more user-friendly. Magento PWA studio is the upcoming big thing in the mobile web world. With so many interesting and attractive features in its pocket, it is not a big deal.

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