Choosing the right CMS platform is not only a matter of choice, but it has become a necessity to kick start your eCommerce and stand out in the crowd.
It becomes even more important to choose the right platform if you are in one of the most competitive and lucrative industries like health and beauty. With the big-names vouching and ruling the industry, making your presence noticed becomes way too important.
The pressing need of the digital makeover calls for an innovative, cutting-edge and eye-catchy open-source platform that can go a long way in impressing your audience and helping you in achieving your eCommerce goals.
Why Magento 2 ?
With the support of a vibrant developer community, Magento offers unhindered access to develop and brand your products the way you desire, both virtually and operationally. The most versatile themes of Magento 2 are specifically designed keeping the health and beauty industry at heart.
Let us take a look at the features of the most flexible and customizable platform, Magento and know why it can serve as the most appropriate base for the successful health and beauty eCommerce stores.
1. Tools for marketing automation
The built-in Dotdigital tool of Magento 2 allows users to connect customer data, powerful insights and automated intelligent messages across your email and SMS.
2. Mobile friendly & Responsive design
Magento 2 eCommerce stores are designed to adapt to mobile screens with any resolution. Magento 2 PWA studio offers a better mobile experience boosting conversions and increasing user engagement. The innovative commerce and CMS theming make it preferable. There are purpose-built developer tools that enable fast prototyping, helpful debugging, rich feedback and increased popularity.
3. User-friendly admin panel
The admin panel of Magento 2 has been completely redesigned so that even beginners can use it conveniently. It caters to individuals needs increasing the efficiency of managing products, orders and customer data. Finding information and navigating through all sections of the panel is simplified and it ensures more efficient site management.
4. Advanced reporting
The advance reporting function of Magento 2 allows creating reports in real time. You can create 20 types of reports including a number of orders, AOV or number of registered accounts.
It is one of the most powerful features of Magento 2. The platform allows you to go beyond the limits of nations. It supports different languages and currencies so that you can take your trade to international level.
6. Improved SEO components
It becomes easier to create search engine friendly URLs in Magento 2 stores. It offers snippets that help in improving search results in SERPs. Also, Magento 2 stores provide native support of XML sitemaps.
7. Built-in inventory management system
It is crucial to manage inventory in your eCommerce stores but not with Magento 2. It allows you to control the stock of all the products through general inventory settings.
8. Efficient Product Management
There are new tools for product creation that allows you to add products to your store quickly and accurately. You can use admin tools, stock management, product management and category management tools to solve the purpose.
The process of creating a health and beauty eCommerce website is quite complicated and that’s why you should collaborate with a platform that eases your job. Reading the above-mentioned features, this is quite clear how Magento 2 can be counted as the perfect choice.