What Exactly Is The Conversion Rate?
In simple words, conversion rate is the percentage of potential buyers on your eCommerce store who turn into your actual customers. Moreover, conversion rate is the most significant way to check the performance of your marketing campaigns. Let’s suppose, 5 out of 100 visitors on your E-store are paying for your product, then your conversion rate is 5%.
We’ve listed down ten of the most effective tips and tricks on how you can improve the conversion rate optimisation of your eCommerce store. Make sure to read the list until the end to make sure that you’ll get your desired results.
Table of Content
- Highlight social proof by increasing reviews and testimonials
- Add live customer support
- Make your goal noticeable and clear
- Make your website neat and simple
- Add a pop-up
- Give something to your followers or customers
- Optimise your mobile version
- Improve your landing pages or sales copies
- Change your marketing strategies depending on your data
- Show a markdown rate
2. Add live customer support.
Various studies show that internet users today are drawn to interaction. This is why social media networking sites are actually very profitable. You can take this information to your advantage by providing live customer support.
Through live customer support, you can make your customers feel like all of their concerns could be addressed immediately. This will remove any doubts and fears that they might get unsatisfactory items and services from your online store. This will improve the conversion rate of your website.
3. Make your goal noticeable and clear.
Customers are actually highly suggestible. This is why it's best that you would make your goal obvious and highlighted to their eyes.
One of the most common mistakes among eCommerce websites is that they make their "add to cart" option more emphasised and highlighted instead of their "check out" button. Sure enough, you would want your customers to add multiple items to their cart. However, it would be best if you always remembered that adding to cart doesn't guarantee purchase. Actually, it gives customers time to ponder about their purchases, which could lead to the choice of deleting their items from their cart. This is why as much as possible, you should place emphasis on your checkout button.
This technique can increase the average eCommerce conversion rates of your website.
4. Make your website neat and simple.
The minimalist trend has taken the world of the Internet. This is why you should keep your online store as neat and simple as possible. Other than the fact that it is not annoying to the customers, it will also help you highlight your products more.
The best thing about a simple website is that they tend to load faster. And various eCommerce case studies show that page loading is one of your website's most crucial factors. When you make people wait longer than five seconds, they will close their tab!
5. Add a pop-up
Just like what we mentioned a while ago, you should highlight your goal on your website. And what's a better way to highlight your goal than to place a pop-up ad! A pop-up ad is inarguably the best way to catch the attention of your customers.
But here's the thing, while setting up a pop-up balloon in your website sure is easy, choosing a product to place in it could be very difficult. But here's a tip: you can try placing promos for your best-selling and top-rated items!
6. Give something to your followers or customers
Speaking of promos, it is proven that words like free, sale, -off, and other bonus features automatically increase your customers' purchasing desire. So, don't be afraid to give something back to your followers!
Some of the hottest promos that are definitely irresistible to customers are free shipping vouchers, buy 1 take 1, and the newest yet the most sought after, a cashback promo!
We know what you're thinking: wouldn't that make you lose money instead of earning it? Definitely not! Customers tend to buy more because of these kinds of promos, so you could practically double your sales!
7. Optimise your mobile version
Most people access online stores and marketplaces through their smartphones rather than their personal computers and desktops. This is why you have to make sure that your website is compatible with all kinds of smartphones and phone browsers.
Here's a tip: install an app or a widget on your online store to see which areas of your website do people always go to. Is it your about page? Testimonials? Category area? Once you've already determined which area is the hottest for your customer, you can place your most lucrative ads there!
8. Improve your landing pages or sales copies
In the world of eCommerce, the shorter your landing pages and sales copies are, the better. The truth is, most people don't really have the patience and endurance to read long product descriptions, so shorter copies improve conversion rate optimisation.
You can try following this process in creating an effective sales copy:
- Highlight the unique features of your product
- State its benefits.
- Enumerate its important specs.
- End with a call to action to proceed with purchasing.
9. Change your marketing strategies depending on your data
This is something that is often overlooked by eCommerce website owners: you should know how to calculate conversion rates and you should always regularly check your website stats. Most eCommerce websites such as Shopify and Magento already generate readily available stats. Don't waste those figures, and plan your marketing strategies through those data!
Remember that the perfect marketing strategy is the one that works for your business and not just those you see online.
10. Show a markdown rate.
Last but certainly not least, show a markdown rate on your store! This will give an idea to your customers that you're actually offering items at lower prices! A good $10-$20 markdown rate would be more than enough.
See? Improving your average eCommerce conversion rates isn't that hard! All you have to do is continuously innovate and explore other marketing techniques that could work for you.
Now that we are at the end of this article, we are pretty sure that you are now fully aware of all the eCommerce hacks. Not only this, but you are extremely excited to implement them to increase your conversion rate, isn't it?
So, why wait? Run and get your business done with the most brilliant hacks. But forget not, to increase your conversion rates, you take the advice of experts. Also, make sure to invest in it as much as you can. And in case you need any help, then feel free to contact us at RVS Media Limited.
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To check what we can do with your business and eCommerce store, get in touch.