Project Highlights

Migration to Shopify Plus
Conversion Optimisation
Redevelopment
Bespoke integration

Project Details

Client:Fushi Wellbeing
Location:London, UK
Platform:
Website:https://fushiwellbeing.com

Project Overview

About Fushi Wellbeing

Born in 2008, Fushi began with the combined cultural heritage of Rannesh Jansari and Ria Pattni and the Ayurvedic family recipes handed down by their grandparents.

Today, we combine this ancient wisdom with modern science to create pure, ethical natural remedies that embrace the harmonious bond between health and beauty.

We are committed to sourcing only the purest, all-natural ingredients to create products that have the most genuine benefits for our customers and the planet.

Objective

The primary objective of this project is to facilitate a seamless transition of Fushi Wellbeing’s healthcare brand website from Magento Open Source to Shopify. This includes, Migrating of all existing data, features, and functionalities from Magento to Shopify without any loss or disruption to the current operations. Redesign the user interface and user experience (UX/UI) of the website on Shopify to ensure it is intuitive, user-friendly, and aligns with Fushi Wellbeing’s brand identity.

The ultimate goal is to enhance the online shopping experience for Fushi Wellbeing’s customers, while maintaining the website’s current SEO performance and integrating unique features that have been tailored to meet their specific needs. This project will be deemed successful if it results in a smooth, efficient, and user-friendly ecommerce platform that aligns with Fushi Wellbeing’s brand image and business objectives.

Challenges

We face several challenges that test our adaptability, creativity, and technical prowess. The digital landscape is ever-evolving, and staying abreast of the latest trends and technologies is a constant challenge. We also grapple with the task of creating unique, user-friendly, and engaging designs that meet diverse client requirements and expectations. Additionally, ensuring optimal website performance across various devices and browsers requires meticulous testing and fine-tuning. Lastly, the need to balance aesthetics with functionality, while maintaining SEO-friendly practices, adds another layer of complexity to our work.

The digital world is dynamic, with new trends and technologies emerging regularly.
Each client has unique needs and expectations.
Websites must function optimally across various devices and browsers.
Creating a website that is visually appealing, user-friendly, and SEO-optimised

What is the Outcome?

We worked quite hard to make sure that all the implementations were positively impacting the business, and we kept track of this for 8 months and got the following improvements

+48%

Improvement In Conversion Rates

+100%

Customer Satisfaction

-21%

Abandon Basket Rates

+76%

Increase In Add To Basket

Our Streamlined Process

Our Process vary based on the customer needs and objective of the project, this specific case Fushi Wellbeing was looking to improve user experience and fix broken outdated system in order to make sure their business runs smooth and without hiccups.

Review & ETA

Shared List of Tasks

Client Approval

Development Initiated

Core Solutions

RVS Media, as a dedicated web development partner, provided inspiring and innovative solutions. One of the core solutions was the successful migration of Fushi Wellbeing’s website from Magento to Shopify. This was a complex task due to the need to transfer vast amounts of data, features, and functionalities without disrupting the current operations.

Understanding the intricacies of both platforms, we meticulously planned and executed the migration process. We ensured that every piece of data was accurately transferred and that all features were seamlessly integrated into the new platform. Despite the complexities, we managed to complete the migration without any loss of data or functionality, ensuring a smooth transition for Fushi Wellbeing.

Moreover, we understood the importance of maintaining the website’s SEO rankings during this transition. We implemented strategic SEO-friendly practices and conducted rigorous testing to ensure that the website’s visibility on search engines remained unaffected.

Adaptive Technology Integration: We continuously updated our knowledge and skills to integrate the latest trends and technologies into the website. This ensured that Fushi Wellbeing’s website remained competitive and relevant in the dynamic digital landscape.

Customised Design Solutions: We worked closely with Fushi Wellbeing to understand their unique needs and expectations. This enabled us to create a user-friendly and engaging design that perfectly aligned with their brand identity.

Cross-Platform Compatibility Assurance: We conducted meticulous testing and fine-tuning to ensure that the website functioned optimally across various devices and browsers. This provided a seamless user experience regardless of the device or browser used.

SEO-Friendly Practices: We balanced aesthetics with functionality while maintaining SEO-friendly practices. This ensured that the website was visually appealing, user-friendly, and ranked well in search engine results. We also implemented strategies to preserve the website’s SEO rankings during the migration process.

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