Project Overview

About Gemar

Gemar is Europe’s largest manufacturer of natural rubber latex balloons that are biodegradable, long lasting and ultra resistant. Gemar balloons are certified for quality and manufactured in Italy.

Objective

We partnered with Gemar for their UK launch. Our task was to construct an ecommerce website tailored to both B2C and B2B customers within the UK market.

In addition, Gemar had all their product information stored on Orderwise. We were entrusted with the development of a custom connector that would synchronize data, including product inventory, orders, and customer information.

Challenges

In the process of establishing an ecommerce presence for a brand like Gemar in the UK, an ecommerce agency can encounter several challenges.

Building an ecommerce website that caters to both B2C and B2B customers involves understanding and implementing different user interfaces and experiences. Balancing the needs of these two distinct customer bases can be a challenging task.

The development of a bespoke connector to synchronize data from Orderwise can be complex. It requires careful handling to ensure accurate and timely updates of product inventory, orders, and customer information.

The development of a bespoke connector to synchronize data from Orderwise
Building an ecommerce website that caters to both B2C and B2B customers
Launching the brand in the UK, a deep understanding of the local market
It can be a time-consuming process and requires attention to detail to ensure accuracy.

What is the Outcome?

We worked quite hard to make sure that all the implementations were positively impacting the business, and we kept track of this for 4 months and got the following improvements

+340%

Reached more customer

+100%

Customer Loved The Improve UX/UI

-11%

Abandon Basket Rates

+24%

Increase In Add To Basket

Our Streamlined Process

Our Process vary based on the customer needs and objective of the project, this specific case Gemar was looking to improve user experience and fix broken outdated system in order to make sure their business runs smooth and without hiccups.

Review & ETA

Shared List of Tasks

Client Approval

Development Initiated

Core Solutions

The challenges faced in the process of establishing an ecommerce presence for Gemar in the UK, an ecommerce agency can provide the following core solutions:

We leverage its technical expertise to develop a bespoke connector for seamless data synchronization from Orderwise. This involves creating robust systems to ensure accurate and timely updates of product inventory, orders, and customer information.

Designing and developing a user-friendly ecommerce website that caters to both B2C and B2B customers. This involves creating distinct user interfaces and experiences that meet the needs of these two different customer bases.

Conducted comprehensive market research to gain a deep understanding of the local UK market, customer behavior, and competition. This knowledge can then be used to tailor the ecommerce strategy and website design to the specific needs of the UK market.

We undertaken the task of localizing all product information for the UK market. This includes translating and adapting product descriptions, specifications, and pricing to ensure they are appropriate and appealing to UK customers.