Challenges

Raft's ambitious mission to redefine the furniture industry was marked by several significant challenges. Their commitment to crafting high-quality, eco-conscious, and affordable furniture meant challenging conventional manufacturing techniques. Developing these innovative features for RAFT's website, in collaboration with RVS Media, presented complex challenges. Creating a sophisticated “Sofa Configurator” and improving fabric colour selection required intricate backend development, while achieving a fully bespoke design demanded meticulous communication and project management. Streamlining the checkout process and enhancing the UX/UI necessitated redesigning the interface and coordinating with payment gateways. Furthermore, crafting a responsive design, ensuring a superior customer experience, optimizing configurable product attribute selections, and implementing an "Order a Sample" feature involved meticulous attention to detail, database efficiency, and new logistical processes. Through dedication and a keen focus on RAFT's vision, these challenges were overcome, resulting in a website that epitomizes sophistication, flexibility, and an exceptional user experience in the realm of online furniture shopping.