The founders of Raft realised some time ago that there was a real lack of high quality and craftsmanship available at an affordable price. Wanting to get away from the flat packed, throw-away culture of today, Raft began to focus on the idea of challenging modern furniture manufacturing techniques, moving away from clichés and stereotypes of what it means to be eco, to produce a chic and sophisticated furniture design. It is Raft's commitment to this concept that has led to its success.