Shopify
Magento Open Source
Adobe Commerce
WordPress
B2B Excellence
Client Review
Project Highlights
Website UX Redesign- Lead Generation Enhancement
- Responsive & Mobile Optimised
- Conversion Optimisation
Website UX RedesignProject Details
- Client:Owen Brothers Catering
- Location:Leicestershire, UK
- Platform:
- Website:https://owenbrotherscatering.com/
What our client says?
Project Overview
About Owen Brothers Catering
Owen Brothers Catering has been around since 1974. It is one of London’s top office catering companies. They are known for bringing temperature-controlled breakfasts and lunches to FTSE 100 companies, big international businesses, and fast-growing teams.
Objective
We have been working with Owen Brothers Catering for more than eight years. We have worked together to help change and make their online presence better. Now, we are helping them update their website. The website looks new now and works much better.
Owen Brothers wanted a platform that showed their top brand image and helped turn more visitors into customers. The main goal was clear. They wanted to improve how people use the site, help get more leads, and keep the SEO strength we had built over time. The website also needed to change with their spot in the market. But it could not drop the strong skills and notice it had worked hard for.
This was not just a quick fix. The company made careful plans at every step. The digital transformation happened in parts that matched their big goals for growing over time.
Challenges
Making some big changes to a popular website like Owen Brothers Catering’s takes a good plan and a lot of care. The old site was something people liked and trusted. It did its job well, and there was strong SEO in place. But the site did not look new, and it was not built for the way people get around online now.
The biggest challenge for us was to make a new, lead-driven experience. At the same time, we did not want to hurt the site’s search rankings or turn away people who come back. We had to find a way to update the look and feel, but also keep all the backend parts that help with SEO and help the businesses run.
We also had to guide the users to easily find what they need and do things on the site, like place an order or ask a question. At the same time, we needed to make sure the browsing is easy, quick, and simple to use on any device.
- The look of the site was old and did not fit where the company was in the market.
- There were not enough content for people to know their product.
- The company needed to keep past SEO results good while updating the front-end.
- The update had to be done smoothly with little trouble to ongoing work.
The look of the site was old and did not fit where the company was in the market.Digital Transformation
Compare two versions Old and New, which lead to 38% in overall conversion
What is the Outcome?
The new Owen Brothers Catering website is now live and works well. It gives the client exactly what they want. The site is up to date. It helps people get what they need quickly. The website is easy to use and loads faster on phones. The CTAs are shown in places where people can see them, and this helps more people ask questions and take action.
+150%
Improvement In Conversion Rates
+100%
Customer Satisfaction
-71%
Abandon Basket Rates
+79%
Increase In Add To Basket
SEO Results
+245% Growth. +145% Increase in business orders
Our SEO plan for Owen Brothers Catering did not stop working during the redesign. In fact, it kept getting better. With each big website change, we made sure to use a clean migration, do content checks, and update metadata. This helped to keep the rankings and organic reach safe. The results speak for themselves:
- +245% Growth in Organic Traffic (Cumulative)
- +145% Increase in Business Orders driven from SEO
- There is no drop in traffic after launch because of clean migration strategies.
Our Streamlined Process
Every project we take on is made to fit what the client’s requirements. Our main goal was to make a website that looks new and fits the business needs. It should look good, load fast, and help people take action. We also make sure to keep the old SEO work safe.
Review & ETA
Shared List of Tasks
Client Approval
Development Initiated
Core Solutions
The new look of the Owen Brothers Catering website is fresh and easy to use. This design helps bring in more leads and supports the company as it grows online. Every part of the website was added to fix a problem or make things better for people who use it.
UX Redesign & Journey Optimisation
We brought in a clean look that puts the user first. The simpler menu and easy-to-follow pages help people find what they need fast. Now, customers can browse the services in a way that feels natural. This makes them stay on the site longer and leaves less often.
Lead Generation Enhancements
Strategic calls to action and lead forms were added on important pages. This helped people ask questions and made it easy for business clients to get in touch.
Conversion-Focused Design Strategy
We used trust signs like testimonials, client logos, and what the service does well. These changes help people know they can trust the brand. The improvements make it more likely that people will act and choose the brand.
SEO-Conscious Implementation
From keeping the same the URL structure to making sure the metadata was up to date and links inside the site were right, every SEO part was given care. This helped the site move over without any drop in how people find it for free on search engines.
Related Case Studies
See More
Amathus Drinks
Established in 1978, Amathus Drinks prides itself on the exclusive portfolio it continues to meticulously source from all corners of the world. Over four decades we have sought unique products...
Pool and Spa Centre
We produce Europe’s finest quality Hot Tub, & Swim Spa Lids. Using marine grade vinyl and 5″ to 3″ virgin foam our ‘Made to measure’ custom covers are ideal for...
