Thinking about starting an eCommerce business, but don’t know where to begin? Don’t worry, you are not alone in this. We have compiled this step-by-step guide to start an eCommerce business in the UK. Check it out and thank us later!
The idea of having an online business attracts many, mainly due to the growing potential of the Ecommerce industry. In fact, the UK’s eCommerce industry is expected to reach £91,412m by the end of 2021. Therefore, the moment has come for you to start the process of establishing your company’s internet presence.
Wondering how? Keep reading, we will walk you through all of it!
Here’s the deal, starting an eCommerce business is not very different from starting a brick-and-mortar store in the UK. However, there are several additional steps that you need to carry out. In this guide, we are providing you with each and every step you will need to perform to start your online store.
Excited to learn all about ecommerce marketing? So, keep reading and make sure you don’t skip any of the steps!
Alright, let’s dive into the exciting world of ecommerce marketing entrepreneurship!
Picture yourself in this scenario: You’re sipping on your morning coffee, scrolling through your favourite online clothing store, and suddenly, it hits you – the idea for your very own clothing business. You can almost feel the soft fabrics, visualize the stylish designs, and imagine customers eagerly adding your creations to their shopping carts. But wait a minute; this is no ordinary endeavour.
In this digital age, if you’re going to make waves, you can’t just toss any old business idea onto the internet and hope for the best. Take that clothing business idea, for example. You’re not just competing with the corner boutique; you’re up against fashion eCommerce giants like Addidas and Nike. It’s like stepping onto a crowded runway with fashion titans strutting alongside you.
So, here’s the secret sauce: Your business idea needs to be more than just a passing thought; it needs to be a well-researched gem that sparkles amidst the competition. It should be so brilliant that it not only stands out but shines brilliantly.
You need to deeply study the market trends, dissect consumer behaviour, ecommerce platforms</a > and observe online shopping habits like a seasoned detective. Every click, every comment, every trend – they all hold valuable information.
Want to learn more about how to plan your ecommerce business? Here are some tips for brainstorming an outstanding business idea:
Think of multiple business ideas, rather than sticking to only one. This will help you have a broader view and you’ll be able to select the best idea for starting an online business. So, take your time and prepare a list of unique online business ideas. Don’t worry, we will filter out the best in the later steps.
Once you’ve a list of eCommerce business ideas you like, start researching for each idea. When you do this, look for the niche, market type & size, industry performance, growth rate, customer size, scalability potential, and so on. After having all of this information, compare your business ideas and select the one with higher growth potential and relatively less competition.
It is always better to have multiple opinions. So, ask your trusted friends or colleagues to join your brainstorming process. In this way, you’ll have a bigger list of creative eCommerce business ideas to choose from.
No doubt, the eCommerce industry is highly competitive and you need to have a unique approach to stay ahead of the competition. But there is no point in starting an eCommerce business you have no interest in. If you start a business that looks very promising, but it doesn’t align with your interest, you will not be able to sustain it. For instance, suppose you start an online jewellery store. Neither you’ve any knowledge about it, nor do you’ve any interest in selling jewellery. In this scenario, you will never be able to understand your audience and target market, and the circumstances will force you to give up on it.
The simplest way to get an amazing online business idea is to find what you’re good at. Think about the things you enjoy and are passionate about. For example, if you are interested in fashion and keeping up with the latest trends, then you can think of starting a fashion & apparel eCommerce business. You may ask, the fashion & apparel industry is huge, so how will I make my business stand out? Here’s the catch, by being more specific — “micro-niche” is the word, folks!
So, by taking the “micro-niche” approach, you can start a kids fashion & apparel store, rather than starting a generalised fashion store. Also, this is just an example, you can do this with any online business of your choice.
Last but not the least, get enough feedback on the eCommerce business idea you have finalised. Ask your friends, family, mentors to give you honest feedback.
Do you want to start a profitable eCommerce business?
We can help you in creating a secure eCommerce website and market your business.Get in Touch Now.
We are living in a disruptive era of eCommerce, where any product you might possibly think of, has higher chances of being already sold by someone else. So, if you want to make your eCommerce business stand out, then it is very important to perform competitor analysis and market research.
If you’re still wondering why is it important to conduct a competitor analysis, then here are the reason to do so:
Now, the question is, how to conduct a competitor analysis? Don’t worry, we’ve got you covered!
Below are some tips to do an effective competitor analysis:
To win a battle, you first need to determine who you’re fighting against. For an eCommerce business, you basically need to find out three types of competitors: direct competitors, indirect competitors, and replacement competitors.
SWOT (Strength, Weakness, Opportunities, Threats) test is a powerful tool that provides you with a 360° view of your competition. Once you’ve a list of competitors, analyse their performance based on SWOT factors. Here is a checklist:
Customer experience is one of the most important factors that affect the success of an eCommerce business. Nearly a third of online customers in the UK</a > would abandon the brand after just one bad shopping experience. That said, take a look into your competitor’s website and checkout experience they are offering. Try to determine the platform they are using, the themes and features of their store, loading speed, ad placement, and so on. There are a lot of benefits of eCommerce</a > business and it takes equal efforts to establish a successful eCommerce business.
You’ve got an amazing business idea, you have analysed your competitors, now what? It’s time to choose the right business model for your online business.
A business model will decide how you’re going to enter the eCommerce market. In general, there are mainly four types of business models you can choose from:
The next thing to do is, selecting the right value delivery method. The chosen value delivery method will decide how you will connect your consumers to your products. It will take into account the complete process of sourcing, storing, managing, selling, packaging, and finally delivering the products at the doorstep of your customers.
In a nutshell, it is how you will deliver the products or services you’ve promised your customers when they hit that “Buy Now” button.
Below are some of the top value delivery methods you can choose from:
Dropshipping is one of the most popular delivery options for eCommerce businesses. It works in just three simple steps:
It is one of the simplest ways to run an online store as you don’t have to worry about sourcing, storing, packaging, and delivering the products. While dropshipping is easy and cost-effective, it comes with its own risks. If by any chance your supplier fails to fulfil an order, it comes to your head. Further, you don’t have control over your brand and the quality you are offering to your customers.
This value delivery method is more flexible and dynamic as compared to the dropshipping method. It involves managing your own warehouse. Here, you’ll have the desired products shipped to your warehouse, from where you will store, manage, pack, and ship to your customers. Besides being more flexible, warehousing and wholesaling methods offer a much better profit margin.
On the downside, it requires more effort, time, and of course, investment. You need to have a physical space to run your warehouse, and a warehouse management team to keep the operations up and running. Not only that, but you’ll also need to pay for transporting your inventory from the wholesaler to your warehouse.
But here is the solution, you can always rely on 3PL (third-party logistics) providers to outsource this step. It is known as order fulfilment and many growing eCommerce businesses use this approach.
As the name suggests, a private labelling method allows you to sell your items exclusively to your customers. Here, you order your manufacturer to produce the specific products by providing them with all the product specifications. Once the products are made, you can either get them shipped to your warehouse or ask your manufacturer to ship them directly to your customers.
A private labelling solution is great for eCommerce businesses that are selling unique products but don’t have means of producing themselves.
The white labelling approach involves purchasing basic products from a distributor and then re-labelling it as your brand name. This method allows you to establish your brand in a hassle-free manner.
However, there is a problem with this approach. Once you have re-labelled a large volume of products and if they aren’t sold, you can’t return them to the supplier.
Once you’re done with selecting the right business model and value delivery option, it’s time for branding your eCommerce business.
Remember, branding isn’t just about creating designer logos and impressive taglines. It isn’t merely the naming process of your business. Instead, it is the personification of your business!
Again, make one thing crystal clear, a brand isn’t built overnight. Nor is it something you can purchase. The value of your brand will come from the quality and experience you will provide your customers.
But for starters, begin with selecting a unique name, an authentic logo, and a catchy tagline for your business. Your name, as well as logo, should be such that it can represent your business among your audience. Not only that, but it should also tell the story and aim of your business.
Here are some useful branding tips that will help you in the process:
Sounds basic? Yes, but it is still one of the most important things for starting a business. Your business name should be very unique yet meaningful. It should be able to tell the purpose or aim of your business. For instance, “Pizza Hut” is a basic name, but on hearing it, anyone can tell that it is some pizza place. Here are some tips to select a proper name for your online business
Next, create a well-thought and well-designed logo.
Your logo is the face of your business. It will interact with your customers and other business stakeholders on your behalf. So, it is very important to make it very impactful.
Note that, creating a logo isn’t simply a job of a graphic or logo designer. It is your responsibility to choose a design by putting your thoughts and passion into it.
What comes to your mind when you hear the words, “I’m Lovin’ It”, or “Just Do It”, the delicious burger you had at McDonald’s and your favourite pair of Nike shoes, isn’t it?
Basically, taglines are the short catchy and unique phrases that accompany the logo. Although taglines are not mandatory, they work excellently for marketing. They make your brand more impactful and impressive. Additionally, they also create a sense of familiarity among your target audience. So, it’s a good idea to add a nice tagline to your business.
Lastly, ensure the authenticity of your business name and logo by filing a trademark. It is a simple and straightforward process, you just need to file an online application on the Intellectual Property UK</a > website.
As we have already discussed, branding is much more than selecting a cool name and creating a logo. It is a comprehensive process that needs a fine-tuned approach towards making your business familiar to your target audience. So, it is always better to work with a reliable branding agency, like RVS Media.
Meanwhile, you can also check out our article on how branding can maximise the growth of your eCommerce business</a >.
Do you want to start a profitable eCommerce business?
We can help you in creating a secure eCommerce website and market your business.Get in Touch Now.
It’s time to officially become an eCommerce business owner — build your online store!
Building an online store is not very different from building a physical shop. Just like you would select the right location or place to open your physical store, you need to select the right platform to build your digital store.
In fact, the platform on which your eCommerce store is built plays a key role in deciding the success of your business. The reason is simple, each eCommerce platform has its own features and functionalities which impact the performance of your business in many different ways.
However, selecting the right eCommerce platform can be a daunting task looking at the hoard of features and factors you need to consider while choosing the suitable one. These factors include the design, loading speed, eCommerce features, pricing, SEO tools, hosting, security, free trial and many more.
But don’t worry, we have already handpicked some of the best eCommerce platforms</a > for you.
Pricing: The pricing starts at just $29 per month.
For high-growth businesses with grand ambitions, Shopify Plus</a > steps in as the premium choice. It offers advanced features tailored to your unique needs, with pricing starting at a negotiable monthly fee.
Pricing: For the US, Shopify Premium costs 2000 dollars.
Pricing: Magento offers both a free open-source version (Magento Open Source) and a paid solution (Magento Commerce). Pricing for Magento Commerce varies based on your business size and requirements. However, the basic pricing for Magento Website development begins around 2000$ per month.
Pricing: BigCommerce offers various pricing tiers to cater to different business needs, starting from affordable options to enterprise-grade solutions. The basic pricing for the PRO BigCommerce platform begins at 79$ per month. However, it can exceed or decrease according to the requirement of your business.
Having a clear understanding of how to start a business</a > in e-commerce. What’s next for you? Once your online store is live, the next thing you need to do is integrate a reliable payment gateway</a >. This will allow you to accept payment from your customers in a convenient, secure and flexible way.
The right payment gateway is going to be highly beneficial for you as well as your customers. While your customers will enjoy the freedom of paying via their favourite payment methods in a secure way, you will get the advantage of running your payment processing system smoothly and efficiently.
But looking at hundreds of available payment gateways in the market, selecting the right one for your eCommerce store can be challenging. Say no more!
We have already compiled a guide to the best online payment gateway for small business uk. All you need to do is, check it out!
To own a business in the UK, you need to apply for an EIN (Employer Identification Number) and get your business registered. While not every type of business requires an EIN, this number can be very helpful in keeping your business and personal finances separate. Further, you can easily apply for your EIN online, via phone, mail, or Fax, from the IRS.
Once you’re done applying for EIN, you will need to obtain the necessary license and permits needed to operate the eCommerce business within your state or city.
Generally, most eCommerce businesses don’t require any license as they are mostly home-based. However, if you’re also planning to operate locally, then you have to register yourself as per the guidelines of your state government.
Congratulations!!
You’ve successfully set up your online store in the UK. Now, the last thing you need to do is market your business to gain more and more customers.
It doesn’t matter how attractive your eCommerce store is, how amazing your product range is if no customers are visiting your site. And this is why it is very important to work on your marketing strategies.
The right marketing strategies and approach allow you to expose your brand or business to the right target audience and generate more sales and conversions.
Below are some great ways to take your business to the market:
Search Engine Optimisation is the most crucial factor that affects the performance of an eCommerce business. Hence, it should be the main part of your online marketing arsenal. The best SEO practices will not only help you rank on the top of search engines but will also drive higher volumes of traffic to your store. If you want to attract local traffic to your eCommerce store, then this local SEO</a > guide can help you a lot.
Also, SEO needs a fine-tuned approach, which can only be provided by an experienced SEO expert. So, either work with an SEO agency</a > or hire the right professional. Also, SEO for eCommerce</a > needs a fine-tuned approach, which can only be provided by an experienced SEO expert. So, either work with an SEO agency or hire the right professional.
Today, social media is the most powerful marketing tool. It has a huge pool of worldwide audiences, which can be very helpful for your business. Just by creating an online presence on popular social media platforms like Instagram, Twitter, and Facebook, you can target the right audience and convert them into your high-paying customers.
The increasing popularity of social media has given birth to “influencer marketing”. This is another powerful marketing strategy as social media influencers have a great influence on their followers. By getting your business or products advertised by them, you can gain a good number of customers. So, find the right influencers on the social networking platforms and collaborate with them.
Don’t shy away from investing in paid advertisements. No doubt, organic traffic is great, but paid ads can drive huge traffic to your website. So, hire the right marketing agency and plan and devise high-yielding marketing campaigns.
Lastly, if you’ve got a good budget and are planning for a great market /industry exposure, then hire a PR agency. The right professional service will help you expose your business by publishing articles, magazines, press releases and so on.
Congratulation! We are done here.
We have discussed all the necessary steps you will need to perform to start an online business in the UK</a > But if you find this process very challenging, then contact RVS Media as your trusted eCommerce development agency in the UK.</a > We can help you get your online store up and running in the most efficient and cost-effective way. So, feel free to contact us</a >!
Also, if you still have any doubts hovering in your mind, then don’t worry. We’ve taken care of that as well. Below are the answers to some of the most commonly asked questions, check them out!
Here is an important piece of advice, always keep your budget flexible, regardless of the type and size of your business. Also, don’t compromise on the quality of service because of your fear of outgrowing a fixed budget.
With a combination of a flexible budget and the right planning, you can set up your business in the most convenient and hassle-free way.
Another common question that disturbs most of the new business owners — when will I start earning from my store?
Remember, just like a seed takes time to grow into a tree and bear sweet fruits, your business will also take time to offer good returns on your investments. Till then, you need to put all your hard work and passion into nourishing and thriving your business.
Moreover, don’t worry if you don’t generate the sales and conversions you’ve expected. Just be patient and continue with your business strategies. You’ll start earning desired profits eventually in a couple of years.
The most common mistake most online business owners make is scaling their business as soon as they hit their first milestone. This sometimes results in the downfall of the business due to poor efficiency and instability.
So, plan your expansion only when your business becomes stable and gains a continuous flow of revenue. Moreover, when you do so, don’t expand very quickly. Instead, keep your expansion slow and steady. A good idea is to add one product line at a time.
Yes, eCommerce can be highly profitable. Its profitability depends on various factors, including the niche, product selection, marketing strategy, and efficient operations. Many eCommerce businesses have achieved significant success and profitability, but it requires careful planning and execution.
The profitability of an eCommerce business can vary widely, and what’s most profitable can change over time. However, some consistently profitable niches include electronics, fashion and apparel, health and wellness products, and home goods. Ultimately, the most profitable eCommerce business for an individual or company depends on their expertise, resources, and market research.
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