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Have your sales and conversions dropped down all of sudden? Are you struggling to get enough traffic on your BigCommerce store? Want to rank on the top pages of search engines? If yes, then these BigCommerce savvy SEO tips are exclusively for you!
BigCommerce is undoubtedly one of the best ecommerce platforms to start your eCommerce journey with. Due to its advanced features and easy to use interface, BigCommerce has garnered a huge user base. At the time of writing, BigCommerce has more than 60,000 stores all across the world. But just like any other ecommerce platform, SEO plays a crucial role in deciding the success of a BigCommerce store. If your Search Engine Optimisation is not up to the desired level, then no matter how great your site looks and how amazing your products are, you'll never be able to generate sales and accomplish your business goals. But don't worry about it anymore, we have compiled this article with the most effective BigCommerce SEO tips to help you ensure the booming growth and success of your business.
How Good Is BigCommerce For SEO?
One important question you should be asking is how good are the BigCommerce SEO capabilities? Here is the good news, BigCommerce is a highly SEO friendly platform. Just like Magento and Shopify, this platform is built with the best SEO practices in mind. In fact, Bigcommerce's SEO feature is the best among the top ecommerce platforms.
Note that SEO always requires a lot of advanced tools and customisation, and the makers of BigCommerce are well aware of that. To ensure the success of your SEO efforts, they offer a multitude of tools and functionalities using which you can optimise your eCommerce site. Not just that, BigCommerce also offer a mobile optimised site that works great with Accelerated Mobile Pages (AMP), meaning your site will work smoothly on the mobile devices — believe it or not, it is a huge plus point as you get great exposure in front of your potential customers!
But having said that, there are multiple "SEO blind spots" that you must hit in order to fully optimise your BigCommerce site. For the rest of this post, we will discuss some of the best BigCommerce SEO tips that will help you bring success and fortune to your eCommerce store. Let's dive in!5 Savvy BigCommerce SEO Tips For Increasing Your Sales And Revenue
For BigCommerce, if you want your site to rank on the top of search engine result pages, then your search engine optimisation should begin with intensive keyword research. You must have already heard everyone saying all good things about keyword research, yet many eCommerce site owners ignore this advice and later complain about their site failures.
Make one thing crystal clear, keywords lay the foundation of your SEO and marketing efforts. If you're able to optimise your web pages and content for the exact keywords or phrases your target customers search for, then you increase the chances that they'll land on your site and become your happy customers.
Here is another pro tip, never try to rank for keywords with great competition, especially if you're a beginner. Some keywords are very tough to rank as the bigwigs in your niche are already ranking for them. Instead, focus on long-tail keywords as they are more specific and have less competition.
One of the best things that make BigCommerce a better eCommerce platform is the native tools and in-built functionalities that help users fine-tune their on-page SEO.
There are platforms that force you to use the same baked in settings you can't tweak, but this isn't an issue with BigCommerce. With its dedicated SEO fields, the platform makes it easier to change and modify the SEO settings for your on-page elements like meta description, titles and so on.
Apart from creating high-quality content, it is a one-step process that will help you perform your on-page SEO. You need to do this for each of your web pages. It may sound a bit time consuming, but the time and effort will definitely be worth the traffic volume it will bring.
If you don't already know, Google has transitioned itself to mobile-first indexing. It means your mobile site will have a greater impact on your SEO than the desktop version of it. This is the main reason why it is extremely important to optimise your BigCommerce store for mobile use. You have to keep your site mobile friendly right from the start of BigCommerce development and designing.
A good idea is to use a mobile responsive theme that works from the start. You can easily find such themes on BigCommerce’s huge theme store. Just make sure that the theme you choose is elegant and simple because complicated themes directly affect the speed of your site. After optimising your site for mobile, you can see an improvement in your conversion rate too.
Back in 2018, Google announced that page speed was one of the crucial factors in mobile search results. While SEO strategists knew the importance of site speed for many years, this official statement acted like the final nail in the coffin.
It simply means that the speed at which your site loads play a vital role in your technical SEO. It works simple — if you want to gain high volumes of organic traffic, you need a fast loading site!
On the other hand, if your site is slow and takes forever to load, no matter how great your products are, your customers will not prefer shopping from your slow loading site. In fact, poor site speed is one of the biggest reasons behind shopping cart abandonment, alongside a lack of payment options and customer reviews.
You can easily test your site speed using any one of the many tools available on the web. Once you identify how slow or fast your site loads and performance, the next step is to discover ways to enhance the loading speed.
Do this to improve your BigCommerce site's speed :
- Use a faster and high-quality hosting
- Use fewer plugins and scripts
- Work with a faster DNS provider
- Use small but high-quality images and other media
- Minimise the code of your site
- Utilise website compression
Once you optimise the speed of your website, it can help you increase the organic reach of your BigCommerce store.
It doesn't matter if your online store offers a wide range of products or a selected category of products in demand, it is very important to have optimised product descriptions.
Site navigation is a crucial element that you need to focus on for a fruitful SEO strategy. You need to make sure that your site is easy to use and navigate. This includes the product as well as the category pages.
The best way to optimise your product and category pages is to create "silos" for all the types of products you offer. This is a proven method that allows low-authority or weak sites to rank higher than their competitors even with the strong SEO game and millions of backlinks.
The method of silo creation starts with highly optimised category pages. Here, each silo content needs to be interlinked to the category page. This hints to Google and other search engines that these product pages are very important pieces of your website, which enhance their overall SEO.
But this isn't enough. You need to make sure that each of your category pages as well as the product descriptions is fully optimised. This includes they should have solid content, great taglines, headlines, quality keywords and must offer a good user experience.
When all of these elements combine, they form an effective SEO strategy.
Ecommerce may have fierce competition, but platforms like BigCommerce make it a lot easier to stay apart from your competitors. With a great range of advanced features, functionalities and growth potential, BigCommerce is one of the best choices for businesses planning to sell online. And with powerful SEO strategies, you can ensure the success and growth of your ecommerce on this platform. Just like any other ecommerce platform, if you want to reach the top, you need to make efforts, especially when it comes to SEO.
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