Content is the most versatile aspect of the marketing mix. Like every year 2020 has also brought new content strategies, new ideas and new technology. The coming era demands a technically amazing content to match the preferences, habits and search needs.
An effective content marketing strategy can work wonders for you. Find smarter ways to strategise, research, create and publish your content.
Are you ready to follow the latest content marketing trends?
Imagery dynamics are going to rule everything from entertainment to communication. The next generation believes in the power of content with visual additions.
Teens spend a major chunk of their time on Instagram, YouTube and Snapchat whereas adults prefer Youtube. Visual trends are definitely going to be more interesting in 2020.
For instance, Snapchat allows you to create your own Augmented Reality (AR) filters and lenses. Also, it allows you to create your own GIF now.
There are endless opportunities and, these dynamic and custom branded imagery will benefit the marketers in numerous ways.
Videos were a big deal in 2019. As a matter of fact, video content and visual storytelling will find their due place in this year.
According to a survey, 62% of customers admit that videos are the only piece of content that is consumed thoroughly.
Marketers have to keep up with the pace when most of the consumers’ preferences are moving towards the videos.
What matters the most is how you tell a story and engage your users! If you can tell great stories, you are halfway there.
(E-A-T stands for Expertise-Authoritativeness-Trustworthiness)
Google singled out EAT and specifically pointed towards it. It refers to focusing on improving the expertise, authority and trust in your content. The rule applies well to the website content and to the authors who produce content for these platforms.
A few ways of improving your EAT:
On top of that, make sure to craft user-beneficial and purposeful content.
The need for creative and purposeful content will never die. Creators and marketers are well-aware of the need for stellar content.
Marketers understand that high-quality content is necessary to win over the SERPs and readers. Relying on high-competition keywords only will make the game difficult for you.
You will observe the following things in 2020:
Learn to address and prioritise the informational needs of the customers above sales. Building audience trust is a long-term process. It includes content that offers guidance, help, information or entertainment without a catch.
Above all, create content with the user’s needs as the bullseye. Following this trend will help you rank #1.
Your research will help you in analysing your user’s needs. Discover who they are, what are their requirements and how can you engage them? Once you know them, it will become easier for you to generate user-targeted content.
The future of content was never that great. Marketers are prioritising quality and up to the mark information over everything. Instead of sales only, focus on building trust and authenticity. Integrate it with visual aspects and push the boundaries.
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At RVS Media, we give the very best to our clients and help them achieve their business goals. Check out what our clients have to say about us.
At RVS Media, we give the very best to our clients and help them achieve their business goals. Check out what our clients have to say about us.
Our unwavering commitment to excellence has been recognized with prestigious awards for innovation, creativity, and superior quality.
