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How To Maximise Your Business Sales This Festive Season

  • September 6, 2022
  • by Emma Parkar
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Estimated reading time: 6 minutes, 43 seconds

The last holiday for the year 2022 is coming up soon. During this time, sales of electronics, clothing, jewellery, shoes, and many other things go up a lot. No matter how big or small a business is, right now is the most critical time for owners to find ways to boost sales. A report says that online sales are expected to reach $9.2 billion during the festive season.

When people are excited to shop like during festivals, it’s a great time to maximise sales and income, especially with the holidays coming up. Due to the COVID-19 pandemic, most businesses had a hard time in 2020-21. The holiday season is the best time to get people to know about your eCommerce business. Take advantage of this and use marketing strategies to increase sales.

Why is the festive season important for business?

People do a lot of shopping during the festive season. For some holidays, it’s good luck to buy something new, but most people, from food to jewellery, want to end the year on a happy note and don’t mind spending money on things they’ve been wanting to buy anyway.

Customers want to take advantage of the big discounts and lower interest rates that brands and lenders are offering. When customers want to spend more, it gives businesses a great chance to get them to buy their goods and services. Many brands, like clothing and jewellery, are optimistic about sales maximisation during the holiday season. Traders are betting on cars and home appliances as customers prepare for holidays. Business people are trying to connect with customers and are focusing on making things easy and valuable for customers. Inventory and production levels are up, and traders expect to see changes in the way people buy this season, which is a good sign during the pandemic. Further, there are various eCommerce SEO guides which can help you get through the festive seasons.

Implement these ways to maximise the festive season sales


1. Choose the right ways to market

If you choose the right marketing channels, the time, money, and energy you put into your business will help you make more money during the holidays. It also allows you to learn more about the people you want to reach and tailor your message to them, which leads to more success and sales.

There are a number of ways to market your online business to increase sales:

  • Search engines — You need to take care of things like ads on Google and Bing, SEO services for organic traffic, and a Google business listing where you can post deals and offers.
  • Social media — Platforms like Facebook, Instagram, LinkedIn, Pinterest, Twitter, and others, for both free and paid posts.
  • Email marketing — As a business, you can send out a series of holiday-themed emails or put holiday deals in your regular newsletters.
  • Offline marketing — Offline marketing strategies can also include ads in a local newspaper, flyers in stores, radio and TV ads, and more. Every marketing platform is different and aims at a diverse group of people. You can’t choose the best one for the future of eCommerce business.

2. Give special deals and discounts, like free shipping

Giving your regular and loyal customers special deals and offers on your products is another way to boost holiday sales. You can give them gifts for the holidays that they will like and won’t turn down. Compared to getting new customers, one of the hardest things to do is keep good relationships with your customers. As a business, you can also give them gift certificates or discounts on what they buy during the holiday season. This will make customers want to shop more, get them to share the deals, and tell their friends and family about your brand.

3. Improve social media strategies

When it comes to holiday marketing ideas, social media can be a huge help. Your social plan for the Christmas season should be based on the holiday and its spirit of joy and celebration. Find out which social media platforms work best for your eCommerce Website Development. Plan your marketing around these channels and the people who use them.

Start your holiday celebrations by updating your social media profile and cover photos, banners, and other visual parts. Your pictures on social media should show off the great deals, discounts, and offers that your fans can look forward to.

4. Offer freebies

Customers love getting things for free, so giving something away is a great way to boost sales. People are shopping and spending money during the holidays, so giving them something for free will be a breath of fresh air and may even make them want to buy from you! You can give your customers free gift cards, free items, or free shipping. Festive season sales almost always include free shipping. People are interested in that offer, and your competitors are likely offering it, too, so don’t let them steal your customers!

5. Make emails to customers more personal

Digital marketers should send emails to potential customers to maximise sales. If they have been a customer for a long time, like a year or more, it’s a great idea to send them personalised emails with their name and other important information. This method shows your customers that you appreciate them sticking with you. It works well for a holiday marketing campaign and is an excellent strategy in general.

6. Pay more attention to customer service

People do most of their shopping around the holidays. The more people shop, the more problems they run into. The most important thing for a business is dealing with its issues and complaints. Several business owners are also relying on artificial intelligence considering many AI benefits like better shopping experience, buyer persona, etc. During this time, you should ensure your customer service is top-notch so that people don’t say bad things about your business.

7. Run time-limited sales

Online sales that appear out of nowhere are another way to boost sales during the holiday shopping season. With this method, you can increase your discount or offer a deal only available for a few hours. For example, you could raise a value from 45% off to 50% off for just one hour. You can do this up to three or four times a day, and you can do it many times during the sale.

These are some tips for making the most of hourly or limited-time sales:

  • Use pop-ups and countdown timers to let people know about sales that are only going on for a short time.
  • Use a different discount coupon for each sale to track which deals or times are the most popular.
  • Tell people about the sale on your website, social media, and email.

8. Make content that fits the situation

People love to shop online around the holidays, like Christmas and New Year’s. This time of year, there are a lot of choices and deals, which makes it hard for people to decide what to buy. The best way to reach more buyers and get the word out to your current customers is to create content that fits the season. As a business, you can make sales and profits during the holiday season by making content that saves customers time and helps them choose the right products to buy. Plus, you can also go for eCommerce automation like creating inventory, automatic invoice generating, etc to save time.

9. Make sure your business can keep up with growing demand

Before you start your holiday marketing and advertising campaigns, check to ensure everything is ready and you can handle an increase in orders and sales. Among other things, this means:

  • You have enough products on hand so that you never run out, or you have a plan B in case you do.
  • Your staff is ready and trained to handle more than usual demands (packaging, shipping, support, etc.)
  • Your website can handle sudden influxes of visitors. You might need to ask your site’s host about this.

10. Try virtual reality (VR)

As you know, social distance is causing people to act in ways that have never been seen online. So, if you run an online store and want to do well during the holidays, you might want to use virtual reality features to let customers tour and look at your products from the comfort of their homes. This is a new technology, but being one of the first to use it can pay off in the long run.


During the holiday season, more people want to buy things. The tips above will help you make the most of the holiday season and make a lot of money during the celebrations. It’s never too early to start planning for the one season that matters most for sales, and it’s also never too early to make sure those plans are carried out perfectly so you can reach your goals. A big jump in sales is the only thing that will make businesses happy. This year’s last chance to make money is through festive season sales. There are a lot of marketing ideas for the holidays, but no matter which ones you use, make sure to prepare, plan, test, and keep track of everything, from spending to sales to profit to return rate. It will help you take the proper steps at the correct times, both during the campaign and in the future.

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