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Every year eCommerce business owners witness a surge in their sales during the festive season. The most common and simple reason behind this is that people buy a lot of products for themselves and also to gift to their loved ones. If you own an eCommerce business then this blog is definitely for you. In this blog, we have curated a list of 13 techniques that you can use to boost your sales. Let’s get started.
Table of Content
- Techniques To Maximise Your Sales During Festive Season
- Highlight best offers on the homepage
- Keep the stock of bestsellers
- Sell Product Bundles
- Create a sense of urgency
- Offer free delivery
- Personalised Experience And Gifts
- Build customer trust
- Use social media channels
- Highlight coupon codes
- Upsell products
- Take Advantage of Social Proof
- Reduce cart abandonment
- AR Experiences
Techniques To Maximise Your Sales During Festive Season
1. Highlight best offers on the homepage
You have great offers for your customers, but what is the benefit of those offers if your customers are not able to find them easily. That’s why we suggest you highlight the best deals and offers on the homepage where the visitors can easily see them.
During the festive season, all the eCommerce sites do their best to attract customers and customers have a lot of options to choose from. In such a case, it is very important to give irresistible offers to your website visitors. For example, you can offer items at a discount, free personalised gift packing or any offer that can be helpful for people in your industry. With great offers and a perfect display of those offers, you definitely can increase your conversion rate and sales.
2. Keep the stock of bestsellers
Out of all your products, some might have more sales than others. As you are getting into the festive season, it is very important to have a sufficient stock of such bestselling products. People buy these products more which means these are the products they find more useful or worthy. Be ready with enough stock if you see a sharp increase in the sale of these products.
3. Sell Product Bundles
When you have customers buying from your website, why not sell something more to them? Yes, it is possible. You can sell your customers bundle products to increase sales and average order value. Let’s take an example that you are selling women clothes on your website. You can create a bundle product of items such as a matching handbag with a dress.
When you create bundle products, be mindful that customers don’t feel cheated and all the products in a bundle should compliment each other.
4. Create a sense of urgency
The value of something automatically increases when we know that a thing is available only for a limited period of time. You can use this on your eCommerce website by giving limited time offers. This will encourage the customer to buy the product right now. There are multiple ways of creating a sense of urgency in the customers and you can select the one that fits well in your case. Below are some of the ways you can use.
suppose you have a women clothing eCommerce store. Now you will have to be strategic and plan accordingly. Ask yourself the following questions.
- Offer a limited stock of products and stick a message of the number of products left.
- Reward your first few customers.
- Increase price after a certain time.
- Offer today only sales.
- Use urgency focused advertisement copies.
5. Offer free delivery
Now this is a simple and obvious one but still, it is very important. Nobody likes to pay delivery prices when they buy online. In fact, 28% of the customers abandon their cart when they see unexpected shipping charges. You can deal with this by offering free delivery to your customers. If not on regular days, you definitely should offer no-cost delivery as it will give one more reason to customers to buy from your store. Also, you have to keep in mind that with the increasing number of options available, customers are now more demanding. If possible you can also offer fast delivery or two-day delivery along with free delivery.
6. Personalised Experience And Gifts
If you will go out and search for people who don’t like personalisation, you will find none. Everyone loves personalisation, whether it is a letter from a loved one or an email from our favourite blogging website, we feel good when it is specially curated for us. The same is with eCommerce, during the festive season you can offer personalised gift options to your customers. For instance, customers can customise the products. This is more useful for the eCommerce websites that deal in personalised gifts. However, it is not limited only to the personalised products but you can also give them a personalised shopping experience based on their past orders and searches.
7. Build customer trust
When your customers trust your website and business, they are more inclined to make a purchase. Many people are concerned about sharing their card details and other confidential information on shopping websites that seem suspicious. To deal with this, you should add trust badges on the payment pages so that customers don’t hesitate while making payment for their orders.
Moreover, you can use the trust badges from third parties such as TrustPilot and Feefo. Also, don’t forget to add a physical address on the about us page of your website. Doing so can work as an extra assurance to the customers.
9. Highlight coupon codes
Are you giving any coupon codes for the festive season? If yes then it is a great idea to highlight those coupon codes on the homepage and other important pages such as category pages and product pages where visitors can easily see them. On the homepage, you can add a stripe or banner that shows your offer codes along with other offers.
10. Upsell products
There are many ways to increase the sales of your eCommerce store. One is to increase the number of people who place an order on your website and another is to increase the average order value. Upsell can help you in increasing the AOV of your website. Upsell is a technique used to encourage customers to buy a high end or upgraded product. For example, let’s suppose you are selling Christmas decoration stuff and a visitor searches for a Christmas tree on your website. Now here you can use upsell techniques to sell larger and expensive sizes to the customer than the one they searched for. Also, you can encourage them to buy lights along with the Christmas tree.
11. Take Advantage of Social Proof
Social proof can help you in improving the conversion rate of your website. People trust the things which are already tested or used by other people. Showing product reviews is one of the best social reviews that can influence the buying decision of the customers. If reviews of a product are very good, visitors will prefer to buy that product instead of a product that has no reviews. Also, you can show the number of orders placed for a particular product in a single day or week. This will send a positive message to the visitors that people find this product useful.
12. Reduce cart abandonment
During the festive season when there are so many websites giving huge discounts and offers, people can abandon the cart for finding a lower price or a better option. You can try the following ways to reduce the cart abandonment rate.
- Send a reminder to the people who have abandoned items in their cart.
- Give more options in terms of payment methods and delivery.
- Give a smooth buying experience and site navigation.
- Improve the overall user experience of the website.
- Get more customer reviews.
- Allow order as a guest.
- Be upfront about fees.
13. AR Experiences
There are many industries where augmented reality has become the need of the hour. You can give AR experiences to the customers so that they can see how a product would look like. augmented reality is now not only limited to the cosmetic and fashion industries. If you are selling furniture, Christmas gifts or any other such thing, it is possible to show your customers how it will look in their area. Thus, if your website doesn’t have AR features then it is time to add one. You can get in touch with an eCommerce development company that can help you in developing the features you want.
That’s all, we have covered 13 proven techniques that you can use to boost your eCommerce sales during the festive season. Other than this, you can also get in touch with RVS Media, we have a team of certified digital marketers that can help you to get the most out of the festive season.
Ready to get started?
To check what we can do with your business and eCommerce store, get in touch.