PWA was Google’s first and foremost response in order to improve mobile web traffic. Why did Google launch this new and innovative approach when the web world was conveniently running on the web and mobile development? It was believed that innovation will change the future of the web world.
PWAs were launched with the assurance that they will provide a fusing experience of websites and apps.
The era of websites is passing and achieving a rich mobile experience calls for a bunch of money. PWAs are saviours and can deliver a similar experience with minimum resources.
Performance is the first thing mobile users look for, even with the native apps. Nothing can be more frustrating than staring at the white screen. Next, the user can install only a limited number of apps on his phone. According to an estimate, a user downloads only one app in a month.
PWA came into existence as a breakthrough. There is no need of installing them and it works well in offline mode as well. Moreover, web apps are improving each year. That is why; Google prefers web apps over native apps.
Take a look at the major advantages of PWAs over native apps.
Short development lead time
Unlike native apps, progressive apps are platform agnostic and the same version performs well on each and every platform. The users can use it on any device or operating system.
Quick and simple updates
Progressive web apps do not need regular updates and download each time you need to make some changes in the services, they keep everything updated concurrently. The experience is pretty much different from using native apps that need regular updating in terms of platforms and services. The end-user can use web applications as soon as they need it, almost instantly. You can take the following immediate benefits even without downloading the app again.
- Security updates
Software fragmentation is a common issue with native apps and it forces businesses to extend their legacy support for the systems that are old. PWA helps you in eliminating all such issues.
Unified customer experience
The platform agnostic nature of PWA allows all the end users to access the same version of the page, enhancing the user experience. PWAs are a great way of maintaining the brand experience across different devices and ensure a constant power and optimised experience to the users.
The power of uniformity, the simplicity of web apps and the ease of using them directly impacts the bottom line of your E-commerce.
The intensity with which Google is trying hard to push PWAs deeper into Android, the native apps can face a major shift in their positions. PWAs are definitely an interesting solution to break-the-issue but they still aren’t the perfect solution. It will be interesting to observe the scene in the coming years.