Web Development London

1. Discovery and Strategic Planning

Project discovery is a very crucial step during the development phase. It is to understand you as a business, your vision and also know your target customer. With the combination of all these pieces of information, we start the website development process with our team in London. We also take a close look at your competition, not to copy but to understand what works within your industry and find the gaps, so we build a strategy to outrank and build a better experience for your target customers. Our proven strategies have helped many businesses across the UK build stronger and forward-thinking solutions. We believe in building ethical, sustainable and reliable website development solutions. We have worked with the top brands in London and across the UK. With the right planning and deployment strategies in mind, we start with the process with initial discovery to get a good understanding on your vision, and we customise our approach on the basis of the expected final outcome.

2. Planning the information architecture

Now we understand what we are building. Our CTO now sits with the engineering and design teams to figure out how it all fits together, for this website development process, we sometimes invite our clients to our office in London, it depends on the complexity of the project.

We start with the visual map of every page and see how they connect to each other. It may seem like a simple task, but here at RVS Media, we believe that website structure has a massive impact on two major contributors to your website’s success: first, your customers; and second, how Google crawls and indexes your content.

Then we move to the next stage in the process, which we believe is also one of the most important decision when building a website for your business is to decide which platform you want your business to run on, there are many popular choices, depend on the size of your business and business technical as well as the grow strategies, you can choose the platform, which includes Shopify, Magento Open Source, Adobe Commerce, WooCommerce, WordPress or fully custom build, as I said earlier it depend on your specific needs, budget and what will serve the business on the longer term.

3. UX Design Wireframing & Visual Design

Time to build a skeleton, it is usually a greyscale layout that shows where everything is going to sit on the website pages. This is way before you pick the colour, fonts or images. Website Wireframes are important, so your website development team understand the website from a basic structural point of view.

It is also important for the user experience, it helps us decide on the most prominent places for the call-to-action buttons on pages and the contact us page. One of the most important points and sometime ignored is above the fold on desktop and mobile.

For ecommerce projects, we pay particular attention on the product browsing experience, which includes search, sort by, filters, as well as the checkout flow. There is an area where most online sales are lost, and you don’t want to lose customers because of the poor implementation. That is why choosing the right website development agency in London places the vital role in the success of your business

Now we have finalised our pages and call to actions during our wireframing exercise, let’s move to Visual design where it all comes into life.

Our designer takes the approved website wireframe and layer on your brand identity, such as colour, typography, images and icons, all in the visual details and makes a feel and look of the website. Usually, we use Figma, and we share the links prior to pushing the website into the development stage.

A good website shouldn’t only look good but should also be able to guide the visitors. It is about consistency, so your brand feels cohesive across all pages. This will build trust.

We design for mobile first, you will typically see two or three design concepts of the home page, once the direction is chosen, we will apply the design to the rest of the pages, then we move to feedback and finalised the design prior to pushing to the next stage.

4. Development & System Integration

Design is now approved and has moved to the next stage, website development, this is where the real build happens, your website transforms from the Figma design to a fully functional and interactive product.

Through our website development process, our team in London follows clean coding practices and industry standard, which mean your website will load faster and is accessible for users with disabilities and has a solid foundation that is easy to manage and maintain.

For ecommerce builds, there are a few more steps, for example, setting up the product, catalogues, payment processes, shipping calculations, tax rules, order managements and a more detailed workflow.
Our websites are built with SEO, Conversion and AI in mind, we make sure that the data is optimised for the Search Engines as well as the AI Bots. Clear URL Structure, optimised images, markup data, fast page load, and mobile responsiveness play a crucial part in this process.

5. Content Integration

In our experience, this is mostly one of the parts underestimated by everyone.

Here is the hard truth, and something website development agencies won’t tell you upfront, that the content delays kill more projects than the technical problems ever do.

You have the best designed, super amazing looking website in the world, but it is useless without stronger content, your text, images, videos, and product descriptions are the real active driven attributes and make customer click.

6. Quality Assurance & Testing

The testing process evaluates all websites through tests conducted in real-world environmental conditions.

• QA process covers three main areas of testing, which include.
• We conduct testing of all functions on multiple devices and various web browsers.
• The process includes security testing and vulnerability assessment, together with load testing and stress testing for all applicable systems.

7. Post Launch Support

The launch of a website marks the start of performance evaluation and website improvement work.

Post-launch, we:

• Identify the points that stop customers from completing their desired actions.
• Our team gives 24/7 technical support and updates.

London-Based Expertise

Our web development team possesses knowledge about the London market dynamics, the competitive landscape, and customer behaviour patterns.

Bespoke, Not Template-Driven

We develop customised solutions which match your business requirements, brand image and growth targets because we do not use pre-designed solutions.

Performance & Conversion Focused

Our team focuses on improving website speed, user experience, accessibility and conversion rates to create a website which generates revenue for your business.