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8 Latest Trends to Rule eCommerce Industry in 2024

  • January 4, 2023
  • by Emma Parkar
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Estimated reading time: 6 minutes, 43 seconds



Running an eCommerce business in the UK means you have to cut through fierce competition. Keep reading to learn about the hottest eCommerce trends that will help you stay on top in 2024!

With an impressive revenue of approximately $164 billion, 2022 was undoubtedly a great year for the eCommerce industry of the UK. And by the end of 2024, it is projected to touch down to 6.54 trillion US dollars. Well, this data clearly opens many amazing opportunities for eCommerce businesses. If you also want to make your business a part of this boom, then running it in the good old usual way is not going to help.

We are talking about 2024, where competition is going to be fierce. Not just that, the industry is highly dictated by trends and technology. Thus, to survive this competition and to make your business stand out, you need to stay updated regarding the latest trends in the eCom industry. Don’t know where to get started? Well, you are not alone. We have compiled this guide with the top eCommerce trends so that you can follow them and make your business thrive in 2024 and the years after that. Keep scrolling!



ECommerce Trends That Will Thrive Your Business in 2024

Listed below are some latest trends in the eCommerce that are going to last in 2024 and the years after it.
Take a look and see which of them suits your business!


1. Personalisation Remains of High Importance

Whether you’re running a B2C or
B2B business, your
target audience is expecting some level of
personalisation, regardless of the industry they belong to. You can either incorporate the personalisation
tactics in your marketing or add some to your website, it will definitely bring more sales and conversions.
In fact, a survey stated that around 75% of shoppers make purchases only because they are impressed by the
personalised shopping experience offered to them.

In 2024, eCom businesses are going to make full use of customer data not just for improving their service,
but also for expanding their product range and to see how they can take their customer experience to a next

Below are some ideas for incorporating personalisation in your online business:

  • Offer customised offers and deals based on your customers’
  • Create targeted videos and other forms of content for a specific set
    of prospects.
  • Offer a free guide to show customers how they can solve their problems
    using your products.
  • Offer product recommendations in your newsletters and emails.

2. Environmental Safety Stays On the Top

The world is becoming more concerned towards the safety of the planet looking at the current environmental
situation. This is the reason why today’s customers place great attention on environmental sustainability.
Check out the below stats for a better picture:

  • Searches for sustainable and environmentally safe products have
    increased by a whopping 70% all over the globe, since 2016.
  • About 50% of the shoppers in the UK and US would like brands to
    produce goods that use less and eco-friendly packaging.

As you can see, it is very clear that if you want to succeed in 2024, you need to make your business more
sustainable. Many eCom giants like Adidas, Zara, and H&M have started adopting more sustainable ways. From
using sustainable raw materials, and plastic-free packaging, to paperless stores and offices, these small
practices can bring a lot of fortune and customer satisfaction to your business.


3. Customised Packaging Will Be the Centre of Attraction

Customised packaging is a trend that will help you address both the sustainability and personalisation trends
we have discussed above. For example, online businesses can highlight that their packaging is eco-friendly
and may include a handwritten note for the customer to thank them for shopping from them.

Believe it or not, nearly 70% of shoppers admit that the design and outlook of packaging impact their buying
decision. So, pay attention to your packaging and make it look more enticing and attractive.


4. Chatbots Will Be More Common

Chatbots have seen significant growth in the rate of interaction with users. Due to the improved technologies
and advancements, the customers of today have started to interact with chatbots increasingly. In fact,
insider reports suggest that by the end of 2024, consumer online spending will grow to a massive 142 billion
USD employing chatbots. Don’t be surprised if we tell you that this amount was as tiny as $3 billion back in

Today, more and more customers expect quick and responsive customer support 24*7. So, if you want to grow
your business with the changing dimensions of the eCom industry, consider using chatbots for addressing
customer queries.


5. It’s Time to Introduce AI If You Haven’t Already

In the year 2024 and beyond, eCommerce companies will be able to take more benefits than ever from artificial
intelligence. From try-on shopping experience, and inventory management to addressing customer queries,
there are many ways in which you can harness the power of AI.


6. More Attention to Data Security

No doubt, a personalised shopping experience is an important step towards the success of your eCommerce
business in 2024, it shouldn’t be at the cost of compromising with the personal information of the
customers. In short, businesses need to pay more attention to data security for their customers. You need to
carefully decide what information you need to obtain and how to keep it safe.


7. Subscription Model Is Here to Stay

When executed correctly, the subscription model is one of the most lucrative business models out there. It is
not only convenient for the customers, but it also helps you to plan your inventory in a mindful way. A
recent study revealed that around 44% of customers in the world prefer signing up for a subscription as it
saves a lot of time and money.

So, if you haven’t already started your subscription model, 2024 is high time.


8. Augmented Reality Will Dominate

If you run a home decor, clothing or fashion online business, then you will be able to boost the shopping
experience by incorporating augmented reality (AR). For example, you can allow customers to virtually try on
the wall paints or any decor pieces before making a final decision. This way, you can provide your customers
with a better idea of the products before putting in their money.

AR not only has the power to improve overall customer experience but also boost engagement to a significant


9. Voice Search Will Bring More Sales

Nearly one-third of the population owns a smart speaker, as per the reports shared by an insider. Also,
Statista says, around 75% of the population will have smart speakers by the end of 2025. This is expected to
bring a boom in the usage of voice search for online shopping. This will obviously have an impact on the
keywords and SEO tactics used by the eCommerce business owners.

The best way to optimise your site for voice search is to use natural language, long-tail conversational
keywords, and question-based keywords. Coming to the content, it should be more focused on the solutions
customers are searching for.

So, these are the top eCommerce trends to follow in 2024. Are you wondering how to apply them to your
business? Don’t know where to get started? Scroll down, we have made it easier for you.


To Wrap Up

As you can see, a lot of things are happening in the eCommerce. Customers as well as technologies are
evolving, and because eCommerce brings together both, we can stay assured of a bright future for the
industry. We have discussed all the major trends that are expected to take eCommerce businesses to new
heights in 2024 and beyond. Now, it’s your turn to decide what’s right for your business and follow it to
make it shine. And if you need any help, RVS Media has got your back. Feel free to reach out to us!