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All About B2B Ecommere Platforms for UK businesses Success

  • March 7, 2024
  • by Jasreet Kaur
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Technology and ecommerce have changed how we do business, trade and thrive in this digital world. Years ago most business to business (B2B) transactions were done over the phone, via email or even fax machines.

While they worked in their time they were inefficient, slow and lacked central control. Today things are different.

With many ecommerce platforms to choose from businesses can now manage their B2B from one platform, streamline processes, increase efficiency and open up new opportunities.

Want to know more about the same?

From the latest trends in UK B2B ecommerce to the many platforms and companies, we’ll take you on a journey through the UK’s ecommerce landscape. 

Ready to dive into the UK ecommerce world and get business insights? Let’s go! 

What is the growth rate for the United Kingdom B2B eCommerce Market?

The growth of the United Kingdom’s B2B eCommerce market is massive. USD 371 billion in 2021 and growing.

According to forecasts the market will reach USD 2,364 billion by 2030 with a CAGR of 22.9% from 2022 to 2030.

Digital technologies and changing consumer behaviour is driving this exponential growth in B2B eCommerce. The power of online platforms is helping businesses to streamline transactions, optimise procurement processes and open up new market opportunities. 

As the UK B2B eCommerce market grows it’s a big opportunity for businesses that want to innovate and leverage the power of digital commerce to grow and succeed.

Eager to know all about B2B Ecommerce check out this detailed Article!

The Dynamics of the UK B2B eCommerce Market - 2024

What is a B2B eCommerce platform?

A digital marketplace for businesses – that’s what a B2B Ecommerce Website is. It’s like an online hub where companies can buy and sell products and services in one place. 

Think of it as a one stop shop where businesses can browse through a wide range of products or services, order in bulk with ease and even negotiate custom pricing for their specific needs. These platforms are designed to make the procurement process as simple and efficient as possible, from order to payment. 

In short a B2B eCommerce platform is the digital foundation of business transactions, where companies can connect, collaborate and do business in the fast paced world of online commerce. 

Ready to start your own B2B eCommerce business?

Here’s a complete guide to help you through every step! Check it out here:Start Your B2B eCommerce Business.

Type of B2B business

When choosing a B2B ecommerce platform, it’s important to understand the different types of B2B businesses and their unique needs: 

  • Wholesale: In this model, businesses sell products in bulk at discounted rates to other businesses rather than individual consumers. 
  • Manufacturers: These companies produce finished goods using parts and raw materials, which they then sell to other manufacturers, suppliers, or wholesalers. 
  • Distributors: Distributors help manufacturers increase sales by promoting and moving their products along the distribution channel. 
  • B2B2C: This model removes the middleman, allowing businesses to sell directly to consumers, bridging the gap between B2B and B2C. 

Understanding these differences will help you find the right ecommerce solution for your specific business type. 

Popular B2B Platforms in the United Kingdom

Popular B2B Platforms in the United Kingdom

1. Magento (Adobe Commerce)

Magento, now Adobe Commerce, is a highly customisable, open-source eCommerce platform perfect for B2B business growth. It offers many powerful features, including advanced catalog management, flexible pricing options, inventory management and seamless integration with third-party systems. With powerful marketing and analytics tools, it Powerful platform helps businesses drive sales and make informed decisions. 

Recent Updates: 

Recent updates have enhanced user experience, improved platform performance, and introduced advanced analytics capabilities. These updates provide greater flexibility, scalability, and deeper insights into B2B Business operations. 

Research Insight: 

Forrester recognises Magento(adobe commerce) as a leader in B2B eCommSerce due to its comprehensive features and strong market presence. Large enterprises benefit from its extensive customisation options and strong community support.

B2B Ecommerce platform’s high subscription fees holding you back?

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2. Shopify Plus 

Shopify Plus is a cloud-based eCommerce platform designed for high-volume merchants, including B2B businesses. It features a user-friendly interface, scalability, and a wide range of customisable options to meet B2B needs. Advanced features include wholesale pricing, custom storefronts, and flexible checkout options. 

Recent Updates: 

Shopify Plus has added features to streamline the buying process, enhance customer support, and provide more flexibility in managing complex B2B operations. Improved tools for automation and CRM integration facilitate smoother business processes. 

Research Insight: 

Gartner’s 2020 Magic Quadrant for Digital Commerce highlights Shopify’s rapid growth and innovation. Shopify Plus is praised for its ease of use and robust app ecosystem supporting a wide range of B2B functionalities. 

Curious why Shopify is the number one platform?

Let us walk you through some of the reasons! Check out our blog for all the details:Why Shopify is Still the Best eCommerce Platform..

3. WordPress:

WordPress is a versatile content management system (CMS) widely used for blogs and websites, but it can also serve B2B eCommerce purposes. With a vast ecosystem of themes, plugins, and integrations, WordPress offers a flexible and customisable platform for B2B businesses. It meets various business requirements.  

Recent Updates: 

WordPress 5.9 introduced full-site editing, improved performance with lazy loading, and updates to the Gutenberg editor for easier layout creation. Ongoing security updates and performance improvements ensure a secure and efficient experience. 

Research Insight: 

W3Techs reports that WordPress powers over 40% of all websites, highlighting its reliability. For B2B applications, plugins like WooCommerce and custom themes can transform WordPress into a powerful eCommerce solution.

4. BigCommerce:

BigCommerce is a cloud-based eCommerce platform offering enterprise-level solutions for B2B businesses. Its key features are advanced catalog management, seamless third-party tool integration, and customisable storefront templates. Built-in marketing and analytics tools help businesses drive sales and optimise operations. 

Recent Updates

BigCommerce has focused on enhancing mobile responsiveness, improving checkout experiences, and expanding international capabilities. Updates include multi-currency support and improved API integrations. 

Research Insight: 

eMarketer recognises BigCommerce for its robust B2B features and easy integration with enterprise systems. Its flexibility and scalability make it a preferred choice for global expansion.

5. Laravel:

Laravel is a PHP web application framework known for its elegant syntax and robust features. It can be used to build custom B2B eCommerce platforms and applications, offering a wide range of tools that streamline development. 

Recent Updates: 

Laravel 8 introduced Laravel Jetstream and Laravel Breeze for scaffolding and authentication. Updates to Laravel Nova, Sanctum, Livewire, and Echo have improved performance and enhanced the developer experience. 

Research Insight: 

Stack Overflow reports Laravel as one of the most popular PHP frameworks, favored for its simplicity and power. Its robust ecosystem and active community make it ideal for custom B2B eCommerce projects requiring specific functionality and high performance.

Factors for Choosing the Best B2B ecommerce platform

Many ecommerce platforms now offer dedicated B2B functionality to help businesses trade with each other. 
However, how can you choose which one best suits your requirements? 

Numerous criteria determine which B2B ecommerce platform is best. When choosing the platform that best suits your needs, keep an eye out for the following important characteristics. 

1. Scalability

Picture your business growing like wildfire in the digital world – you need a platform that can keep up! Look for platforms that can handle increasing traffic and transactions without breaking a sweat. 

Fun Fact:

According to a survey by BigCommerce, 75% of B2B buyers expect their companies to make half or more of their business purchases online by 2024. That’s a lot of growth potential!

2. Integration Capabilities

Imagine all your favorite apps working together seamlessly, like a well-choreographed dance. That’s what integration capabilities are all about! According to a report by MuleSoft, 97% of organisations say integration is critical to digital transformation success. That’s a big deal!

3. User Experience

Look for platforms that offer a sleek and user-friendly interface, making it easy for buyers to find what they need and place orders. According to Adobe, 38% of people will stop engaging with a website if the content or layout is unattractive. Don’t let your platform be a turn-off!

4. Security Features

Picture a fortress protecting your precious data – that’s what robust security features do for your B2B eCommerce platform. Make sure the platform offers features like SSL encryption, secure payment gateways, and regular security updates to keep cyber threats at bay. 

Interesting Insight: According to IBM, the average cost of a data breach in 2021 was a whopping $4.24 million. Don’t let your business be a target! 

5. Customer Support 

Imagine having a team of experts at your beck and call, ready to help whenever you need it. That’s the kind of customer support you want from your B2B eCommerce platform. Look for platforms that offer responsive customer support, with multiple channels of communication like live chat, email, and phone support. 

Did You Know? According to Zendesk, 90% of customers say they expect an immediate response when they reach out for customer support. Don’t keep them waiting! 

Want to know how to select the right ecommerce platform in detail?

Our well-written blog explains this process thoroughly: Check out our well-written blog on website costs in the UK. Choosing the Perfect Ecommerce Platform for your business—Checklist 2024.

RVS Media’s B2B eCommerce Success Stories:

Several UK businesses have embraced eCommerce platforms to transform their operations and achieve remarkable success. From traditional wholesalers to niche manufacturers, these businesses have leveraged digital platforms to reach new markets, improve customer engagement, and enhance operational efficiency. 

Let us walk you through some of them!

1. Amathus Drinks 

Amathus Drinks, a leading alcohol drinks company based in the UK, has revolutionised the way customers purchase their favorite beverages. With a diverse range of premium wines, spirits, and liqueurs, Amathus Drinks has established itself as a go-to destination for connoisseurs and enthusiasts alike. By leveraging their eCommerce platform, Amathus Drinks has not only expanded their reach to a wider audience but has also enhanced customer engagement through personalised recommendations and seamless ordering experiences. With a commitment to quality, innovation, and customer satisfaction, Amathus Drinks continues to raise the bar in the competitive landscape of online alcohol retail. 

What we did: We built Amathus’s website on Magento Commerce, a robust platform that supports their extensive product range and personalised customer experiences. 


2. Gemar UK 

Gemar UK, a renowned supplier of party supplies and decorations, has made waves in the eCommerce scene with their vibrant and diverse product offerings. From balloons and bunting to themed party accessories, Gemar UK caters to a wide range of celebratory occasions with style and flair. Their eCommerce platform has not only streamlined the purchasing process for customers but has also provided a platform for creative inspiration and party planning ideas. With a focus on quality, affordability, and customer satisfaction, Gemar UK has solidified its position as a trusted partner for individuals and businesses alike, seeking to elevate their events and celebrations to new heights. 

What we did: For Gemar UK, we built their website on two platforms to meet its unique demands. The main site Gemar UK Shop is powered by Magento for robust eCommerce functionalities, and their site is built also built on WordPress for flexible content management and SEO optimisation.

Gemar UK

3. Owen Brothers Catering 

Owen Brothers Catering, a renowned food supplier in the UK, has embraced eCommerce to revolutionise the way businesses cater to their employees and clients. With a diverse menu of freshly prepared meals, sandwiches, and platters, Owen Brothers Catering has become a preferred choice for corporate events, meetings, and gatherings. Through their eCommerce platform, customers can easily browse, customise, and place orders tailored to their specific requirements, ensuring convenience and satisfaction at every step. With a commitment to culinary excellence, reliability, and impeccable service, Owen Brothers Catering continues to set the standard for quality catering services in the dynamic landscape of B2B eCommerce. 

What we did: For Owen Brothers Catering, we developed their eCommerce platform to streamline their ordering process, allowing customers to easily customise and place orders. The marketing platform supports their diverse menu and ensures a seamless user experience.

Owen Brothers Catering

Want to learn more about our success stories?

Visit our page and see how we help many B2B businesses become successful: Case Studies.


Exploring the world of B2B eCommerce in the UK shows just how many opportunities are out there thanks to innovation and changing customer habits. Businesses are thriving online, and RVS is here to help you make the most of it with tailored digital solutions. Let’s work together to turn challenges into opportunities and shape the future of UK B2B eCommerce with confidence and creativity.