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How to Make your Corporate Christmas Gifts Business Stand Out With SEO
- November 4, 2022
- by Poonam Chauhan
Estimated reading time: 6 minutes, 43 seconds
Are you curious to know how to stand out your corporate christmas gifts business this Christmas using SEO? If so, then this blog is all you need.
Table of Content
How your brand is represented at this time of year should reflect the season’s spirit. As one celebration
concludes, preparations must begin for the next. Let what people want all line up. Maintain a festive
attitude, and don’t let it die out.
It would help to start by changing the site’s colour scheme to red and white. Then, go on to the Christmas
trees, ornaments, and lights. Any time of year, but especially during the holiday season, your small
business website should give visitors a merry purchasing attitude.
Put up a Christmas-themed banner on your website’s homepage. It needs to attract people’s attention right
away. Put a banner advertising your holiday specials to let customers know what they’re missing out on this
season.
Without updating your social media profiles, your holiday marketing will be ineffective. Put some holiday
spirit into your social media profiles using a cover photo and profile picture that reflects the season.
Search engine optimisation (SEO) best practices are essential all year round, but they take on added
importance for online stores during the holiday corporate gift shopping season. To run a website, you must
monitor Google’s algorithm updates and adjust your holiday SEO strategy accordingly. These efforts are being
made in anticipation of future payoffs, such as an increase in website traffic or sales.
Documenting your approach is labour-intensive, but you shouldn’t let that discourage you. There is a
significant payoff for very little work. It would help if you settled on a target.
It’s far easier to get people to share and link to your Christmas content marketing if
you focus on creating something in which your target audience may find meaning and enjoyment. You create an
actionable content strategy holiday material should relate to what you’re selling, offer some creative
suggestions for presents, and meet the needs of your target audience.
Incorporating and filling in gaps in Christmas keywords, and building internal and external links, can be
accomplished by creating blog post material, such as gift recommendations, and being featured in popular
external blogs with a link to one of your landing pages. Incorporate your content operation into your social
media efforts to boost client interaction further. A quick win can be achieved by upgrading and optimising
high-performing blogs and landing pages from the previous year.
How about we have individuals tell us their Santa-related tales? Or how about getting them to pose with a
Christmas tree or wear a Santa suit and share the results? And then giving them a unique present just for
that! Isn’t that a fantastic idea for a Christmas ad?
Okay, then. Brand awareness can be significantly increased through a user-generated content strategy. Another
option is to launch a campaign encouraging customers to share photos of the Christmas deals they’ve scored
from your store. Encourage people to mention your company by using a specific hashtag. In exchange, you can
give the winners something special, like a discount or a gift certificate.
A content strategy systematically implements information (verbal, graphic, and textual) to accomplish
organisational objectives. A winning content strategy will bring in customers at the top of the funnel and
keep them returning long after they’ve made a purchase. To illustrate, let’s pretend that one of your
business objectives is to raise brand awareness.
Creating and disseminating digital material to expand a company’s customer base, boost its reputation and
authority, increase its number of potential customers, and ultimately fulfil its overarching marketing goals
is the goal of any successful digital content strategy. With this strategy, companies may reach a growing
number of customers who are resolving their business issues with the help of digital resources.
Everyone else is getting ready for the holidays too. Countless companies are occupied with tasks like
advertising, content development, website tweaking, and more. What’s so fantastic about this, by the way?
Since everyone has access to the internet nowadays, there’s no reason not to look at what others are doing
for inspiration.
Perhaps you’ve seen a pattern in the most-read blog posts, the things most frequently recommended as
presents, or the deals you found most memorable. These are just a few examples of resources you can pursue
for ideas. However, remember that you’ll need to be slightly creative and take a competitive position to
stand out. In addition to damaging your company’s reputation, clients will have a far easier time forgetting
you if you engage in blatant copying of other organisations’ concepts and marketing campaigns.
Analysing your competitors’ marketing methods is a crucial part of every successful business, and this
process is known as a competitive analysis. You can use this data to gauge your company’s standing compared
to its rivals.
Your competitors’ strengths, weaknesses, opportunities, and threats can be evaluated through SWOT analysis.
Beyond the standard SWOT analysis, thinking creatively about one’s competitors might yield novel approaches
for expanding market share.
The company’s analysis of its rivals should focus on three factors.
To thrive in the highly competitive e-commerce market, you must set yourself out of the crowd. Keep an eye
out and make sense of your competitors’ jumbled thoughts. Examining their marketing approach and then
creating your strategy for the near and far future will help you compete with them this holiday season.
A rival might sometimes be beneficial since it drives you to do better. A sharp mind and a heavy heart eager
to accept something from the opposite side are required for this effective digital marketing strategy of
learning from one’s opponents. The best technique to monitor direct competitors in the present day is
through social media. You can watch your match across many social media platforms using several available
competitor analysis tools. Future goals can be more effectively planned with this data.
This can sound not very clear if you’ve never done any SEO before, so let me quickly clarify. Setting up a
list of keyword research that is relevant to your business and commonly used is a good idea when planning
your content calendar for a given period. This will increase the visibility of your company and the
popularity of your pages, both of which will bring more people to your website and, perhaps, more consumers.
The same is true now during the Winter Season. Instead of just slapping down some keywords on paper, doing
some preliminary research is vital. While a complete study paper won’t be required, giving it at least a
day’s worth of consideration will be worthwhile.
How do you go about compiling a list of keywords to use for your website’s SEO?
Keywords can also be organised by their intended use, which is often simpler to understand. Determine what it
is, across your entire brand and keyword research, that you hope to achieve. Incorporate that into your
keyword strategy, and divide your goals into subgoals with distinct intents to create targeted keyword lists
for each.
It would help if you employed your targeted keywords once in the first paragraph and at the start of an H1
tag. The first sentence is the absolute best place to use the term you’re trying to rank for. Additionally,
you may make the keyword stand out more on the page by putting it in bold or italics.
Pick phrases that get plenty of searches but have a low cost per click. When trying to expand your audience,
it doesn’t matter how cheap a keyword’s cost per click (CPC) is if only ten people search for it every
month. Short-tail keywords with a low cost per click should be prioritised in your campaign.
Create a lovely keyword list for the Holidays with the help of one of the numerous available tools (or just a
keyword list in general). Do a favour and check out Google’s Keyword Planner and Google Trends!
After compiling a list of proper Holiday Season keywords, the following step is to create great content to
accompany them. Determine which of the things you sell would make the best presents by analysing the
information you already have about your website’s visitors. Check out what people are typing into the site’s
search bar to find specific products, and use that information to guide your selection of SEO keywords.
Using long-tail keywords and short-tail SEO phrases is crucial, as the keyword “jacket” could attract less
traffic to your site than the critical phrase “red fall jacket.” Although fewer people will use Google to
look for the latter terms, those who do are more likely to be serious customers. Making money is, of course,
one of the main goals.
To maximise your efforts, use two- and three-word “long-tail” keywords (four or more). You should know that
longer phrases generate less traffic, but a greater conversion rate than shorter phrases are more
challenging to rank for and, therefore, more competitive.
Although “Christmas presents” is a popular search term, “Christmas gifts for under £25” is a more specific
long-tail keyword with less competition and a higher conversion rate. Get a sense of search volume, term
recommendations, and competitiveness with the Google Keyword Planner within your Google Ads account. Take
the widely used yet hotly debated term “Christmas gifts” as an example of a body keyword.
However, long-tail keywords often have a lower search volume. To help you narrow down your potential keyword
options, Google will give you related search terms.
Search Engine Optimisation specialists often find themselves tasked with auditing already-live websites. SEO
is still a developing industry, and many of the constraints of search engine spiders are not immediately
apparent. Most site developers also lack knowledge of search engine optimisation. The people who have
created CMSs are included in this group, so there is a good chance that issues will be discovered during a
site audit.
Your website’s technical and semantic health can be determined with the help of an SEO audit. Your search
engine rankings are also analysed for you. From these metrics, we can conclude how best to optimise your
site for search engines and how to raise its profile in the results.
Technical performance, SEO, UX, content, design, and accessibility are just a few topics that can be examined
in a website audit. Each of them is addressed in the accompanying checklist and template.
Identifying the strengths and weaknesses of your online store should be your first order of business. To get
started, look back at your sales and analytics to determine which goods and content performed well last year
and which performed well for your company overall.
The top landing pages, keywords, click-through rates, and backlinks can all be seen in a flash and with
complete clarity with the help of Google Analytics and Google Search Console. If you want to know where your
content or technological implementation is failing, go beyond the least successful pages. In addition to
employing specialised SEO audit tools, there are other inspections you may perform.
Finding fresh material for articles and blog posts is a quick win that can improve your website’s domain and
page authority on relevant keywords. Relevant search phrases can be boosted for your website by raising word
counts, changing titles and subheadings, and correcting outdated content.
It is always necessary to obtain a diagnosis before beginning treatment. Either you trust experts and
purchase a comprehensive SEO
audit, or you try to fix your website on your own with a simple audit. The
audit’s findings serve as a prescription that details all the regulations and recommendations that should be
discussed with an SEO specialist. Understanding and implementing the given solutions can be challenging
without prior SEO experience. Utilise a free web-based application to do your SEO website audit. It will
help you find any instances of the same material, errors, or broken links and provide you with helpful SEO
advice.
A flawless editorial schedule doesn’t exist because it should be tailored to your team’s specific
requirements. However, there are several questions you should ask to figure out the shape of your editorial
calendar. Some examples are:
How frequently are you publishing content? How often do you publish new content? A weekly meeting? Maybe
several times a day? By determining your publication frequency, you may more accurately portray your
publication schedule in your mind’s eye.
Do you produce stuff beyond one genre? If you want to upload videos to YouTube at the same rate that you
produce blog post ideas for your business, you’ll need to make a distinction in your editorial schedule.
What are the numerous processes that content undergoes before it is released? When it comes to content, how
complex is your pipeline? Is there a thorough process of reviewing and approving all content? Make sure your
schedule can tell the difference between two similar tasks at separate points in the production process.
How will you be categorising this schedule? Choose a platform that supports your objectives and team’s
processes. In the following part, we’ll go over the most frequent file types.
During the holiday season, it feels as though everything is happening at an extremely rapid speed. To prevent
chaos at the last minute, people start compiling their holiday shopping lists months in advance. Because of
this, as an online business, you should be prepared with some holiday-themed material, such as a countdown
to the beginning of the season’s sales and discounts and a content calendar.
You may keep one step ahead of the competition by implementing essential aspects of search engine
optimisation (SEO), such as meta-description tags, pop-ups, product descriptions, and areas for
cross-selling and up-selling products and services. Last, you must perform a quality check on your work
before releasing it to the general public.
Creating an editorial calendar will assist your whole marketing team. Writers, editors, marketing managers,
and executives can stay on track and up to speed with producing fresh content. Everyone in your organisation
will be on the same page about all planned content marketing activities.
Having a solid link-building strategy for your holiday material is also essential. Both internal (on-site)
and external (off-site) link
building are required for this (exterior link building). If you want people to stick around
and read your holiday-themed content, you must first make it easy for them to do so.
Make sure you have quick access to the pages you use most during the holidays. This might be done in various
ways, including a quality link on the homepage to the awesome “2020 Gift Guide” you made or tweaked. Add a
new tab to your site’s permanent navigation or footer. Make sure you always include a link to any pages that
contain seasonal information.
If your ‘2020 Gift Guide’ becomes popular and is linked to other websites, that’s fantastic! Don’t get me
wrong, though; acquiring external links is no picnic and will require your time, energy, and, yes, a little
luck. However, this is a great incentive to produce informative and novel articles! You can also actively
seek internet publications that could potentially link to your work.
A well-linked website is like a cup of coffee at 3 p.m. after working 14 straight hours. Even so, October is
a great time to focus on increasing your site’s internal linking structure and luring high-quality inbound
links. But how can you handle your internal and external connections to keep things simple? Several examples
of this are provided in the text that follows.
Internal link
An article titled “Top 10 Christmas gifts for a preschool baby” that includes clickable links to relevant
product pages would be one example. If a consumer is browsing for a specific item but ultimately decides to
leave without buying it, you should offer them a similar product before they depart.
External linking
Obtain do-follow links by guest posting on authoritative, topic-appropriate websites. These guest pieces
might be published at no additional cost to you, or they could be classified as sponsored content, for which
you would be expected to pay.
Collaborate with bloggers and influencers who, in exchange for payment, would promote your firm (through an
affiliate program or a barter arrangement).
What is the most popular method for gaining backlinks? Among the many ways of gaining backlinks, guest
blogging is highly prevalent. All that matters is making content other people want to link to.
Building links, or getting other websites to link to yours, is known as link building. The purpose of link
building in SEO is to raise a page’s rating by increasing the number of relevant links.
Link-building efforts typically take three to twelve months to bear fruit. However, there are still several
significant variables that must be considered.
You provide a product to an influencer in exchange for an honest evaluation, and they spread the word about
it throughout their social media accounts. Many influential people would write reviews for free if the
product or service were provided. They get to retain the item, and their honest evaluation will serve as
useful material for your site.
Nonetheless, some influential people may want the payment to help you. These people typically have either
very huge audiences or a lot of clout in their particular field. The social media influencer review’s goal
is to give an unbiased assessment of your product based on personal experience and to recommend it to the
target audience.
An influencer review is constructive for sales and brand awareness because it combines the effectiveness of
social proof with the enormous value of influencer marketing. The opinions of influencers who often review
products in your niche are more credible than those of average consumers. They have a broad audience base
that you can effectively communicate with.
87% of consumers say they do online research before making a purchase choice, and they are likely to have
read your evaluations.
Here, you have an advantage if you can provide a review written by an influential person about your product.
Even the most specialised markets have influencers that review items and services for them. A product
reviewer can be found for any need or niche.
Others around them influence customers’ purchase decisions. Since fans put more faith in their favourite
influencers’ opinions, the brands they promote tend to do better with them.
Because if the influencer’s comments on a product are fake, buyers will figure it out after buying it,
reflecting poorly on both the influencer and the brand.
If you don’t want to completely redesign your website, adding a few flashy new features can make a
difference. Feature your call-to-action links prominently. Enhance them expertly by adding some simple
design features.
Making subtle changes to increase the Christmas spirit is easy. Add some holiday cheer to your CTAs by
including present cute icons, bells, snowflakes, or even better, animations. Make your call-to-action button
stand out by giving it some personality.
Some organisations view any deviation from the standard visual presentation as an act of blasphemy. However,
a little lighthearted button-mashing might go a long way toward showing due respect for the festive season.
Create holiday-themed content that will appear in people’s search results over the holiday season by using
seasonal landing pages with SEO-optimised keywords that lead to a specific call to action (CTA).
Landing pages need to be indexed by search engines, even though the holiday season draws near. By getting
your Christmas landing page up and running as soon as feasible, optimising it, and then promoting it, you
may boost the page’s authority and raise its position in search engine results.
When making changes to your ad on YouTube and their partners, select the Call-to-action option and enter your
desired CTA and headline. Calls to action (CTAs) display beside the headline and link readers to the URL you
designate as your landing page. The maximum allowed length, including spaces, is ten characters.
Minimal writing, an eye-catching background image, and a link to the main website are the hallmarks of a
splash page. For instance, to return to the Forbes homepage, click the “continue to site” button.
Create a joyful, festive setting for your audience this holiday season. Get people to engage with your posts
by clicking the like button or leaving a remark. Avoid constantly sharing advertising content.
The same set of signs should not be posted on each level. A select handful is probably fine, but constantly
recycling the same content is a surefire way to drive your clients away. Publish unique updates on social
media sites like Twitter, Instagram, and Facebook.
You know better than anyone else that there is more to social media than animal pictures. If you want people
to take action and spread the news about your Christmas specials, think about the following questions.
It’s been proven that 90% or more of holiday success is predicated on how well you’ve planned for
it. As soon as possible, begin working on your holiday preparations.
Social networking has been demonstrated to have a significant effect on SEO time and time again. Prepare for
the holiday rush by advertising now, especially on social media:
Absolutely. An effective SEO campaign launched in September or October will yield results in time for the
holiday shopping season and continue to help your online store throughout the year contact RVS Media, and
we’ll work with you to develop a solid
SEO strategy that will help your business thrive in the coming months.
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