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Do you know why your website isn’t ranking on Google? Weak SEO is the answer! Say no more, this local SEO guide is all you need to improve your search rankings.
Do You Really Need SEO to Improve Search Engines Visibility?
Today, even before starting a business, the very first thing most people do is getting an aesthetic website designed. Undoubtedly, having a well-performing website is an absolute must for every business, especially in this competitive digital era. But here is the deal, anyone can have an attractive website, but ranking it on Google is a completely different and often difficult story. This is where the need for local SEO kicks in. So, make one thing crystal clear, if you want to rank your website on search engines, you need a solid Search Engine Optimisation.
With that in mind, we have put together 7 proven tips that will help you improve the search engines visibility of your website and secure the top position on the SERPs. Let’s dive in!
1. Start By Fueling Your Local SEO
One common mistake most online entrepreneurs make is ignoring local SEO and only targeting the scattered audience. If you're committing the same mistake, then you're missing on a lot of potential clients, conversion rate, sales and revenue altogether. There are so many benefits of local SEO such as more local traffic and higher search engine ranking.
Today, for most services, internet users utilise the "near me" query more than anything. So, all you need to do is make your business visible in response to these queries.
Local SEO is nothing but the process of optimising your website to improve its presence and attract local customers. When talking about local SEO, Google My Business is a great place to start by.
Apart from it, another great way to increase your visibility on Google and other search engines is by responding to location-based search queries. When you register yourself on Google My Business, your site will start appearing on the relevant location-based search results.
Keep in mind, local SEO is the most crucial step for improving your site's search engines visibility. So, a good idea is to hire a reliable Local SEO agency and get things done in the right way. Also, if you want to learn more about how local SEO works, and how to get started, then you can refer to our detailed Local SEO Guide.
2. Use Relevant Keywords
Most website owners think that Google only notices great business websites as a whole. However, that's not completely true. Search engines also notice good web pages that are matching the specific searches.
Therefore, writing keyword-rich ads and valuable content is one thing, but your on-page SEO is the one that makes a big difference. So, make sure that each page of your site targets some specific long-tail keywords.
For this, you will need to perform in-depth keyword research to find the most relevant, high-quality, and high-volume keywords. Once you find such keywords, the next step is incorporating them nicely throughout your web pages, especially in meta tags. Remember, the more targeted and specific the topic is, the greater are the chances of each page ranking on the top page of Google
3. Focus on Crawling and Indexing
Ever wondered how Google works? It constantly crawls down the web, adds new web pages to its index, updating the profile of its existing pages, and this never-ending process keeps going on and on. Here, your ultimate aim is to get Google to add your site to its index and retrieve it for the search queries. Without this, it is not possible to improve search engines visibility of your website. This is only possible when you make the site easy to crawl and index for Google. Here is how you can do this:
- Insert high-volume keywords relevant to your targeted topic in the meta description, meta title, URL, and even images tags of your web pages.
- Layer up your content by means of internal linking. This makes your whole website easier to crawl and more authoritative.
- Perform SEO audit to make sure there are no indexation gaps and related issues.
4. Optimise For Voice Search
Interestingly, voice search is adopted more quickly than any other modern functionalities, all thanks to the rise of smartphones and advanced technologies like voice assistants. According to Statista, the number of people using voice assistants is expected to touch 8 billion by the end of 2024— which is both shocking and impressive!
With this rise of voice assistant users, it definitely makes sense to design your content around it. And why not? You should prepare your site to respond to the voice search queries of your potential customers.
To help you get started, here are some amazing SEO tips you can follow to optimise your site for voice search.
- Register yourself in Google My Business listing. Maximum traffic on voice search comes from local search queries. For instance, "Boutiques near me". This is the reason why claiming your GMB listing is extremely important.
- Utilise structured data such as Schema markup. It will help you optimise your content even more for the search engines.
- Create blog posts to answer specific search queries. For example, you can create a blog post to answer the search query " best pizza shop near me".
- Try to incorporate common voice search phrases into your content. While doing so, make sure to use them in a conversational style and not in a "keyword stuffing" way.
5. Discard 404 Errors
404 errors are among the most annoying things for an internet user. They not only interfere with the user experience but also mess with Google’s web page indexing process. Although 404 errors are harmless on their own and don't affect your search rankings, it is still worth having a 301 redirect page on the places you notice a 404-error page unexpectedly.
Google Search Console offers a great tool for checking these errors. You can find them under the "crawl errors" section. Further, if you have a WordPress site, you can install any one from myriads of plugins designed to automatically detect and make 404 pages useful, or automatically set up a 301 redirect page for them.
7. Target Google’s Featured Snippet
Sometimes, Google pulls out the most relevant piece of content from a web page and displays it as a "featured snippet" above the #1 result on the search engine result pages.
By having your website featured as a Google snippet can give a much-needed boost to your site's visibility while also increasing the traffic on your content.
Here is how you can target Google's featured snippet :
Create content to answer the specific queries of the users and provide in-depth answers to the questions.
Understand the questions your users are asking and design your content around them.
Create high-quality, informative, and interesting articles.
Provide unique, verified, and accurate answers.
And that's it!!
You've just learned about the 7 proven tips to make your business more visible on Google. Further, if you want to attract more local customers to your website, then don’t forget to check out this Local SEO checklist. As discussed at the beginning of this article, local SEO should be your first step towards improving your search ranking and online visibility. If you're looking for any kind of SEO assistance, then RVS Media can be your one-stop destination. We can help you rank your business on top of SERPs, without any hassle. So, what are you waiting for? Get our services today!
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To check what we can do with your business and eCommerce store, get in touch.