Project Highlights

Barcode Ordering
B2B Ecommerce
Flutter Development
System Integration

Project Details

Client:Gemar
Location:United Kingdom
Platform:
Website:https://apps.apple.com/us/app/gemaruk/id6783822796

Gemar App

Gemar UK has been turning celebrations into memories for over four generations, growing from handmade Italian balloon craftsmanship into an international brand. Looking to modernise how their wholesale and retail customers order, Gemar partnered with RVS Media to build a custom mobile app. Through our Mobile App Development services, we delivered a Flutter-based ecommerce experience with real-time barcode scanning, unified B2B and B2C purchasing flows, and seamless system integration.

Project Summary

About Us

Gemar UK has been turning celebrations into memories for over four generations. Established in the hills of Italy, what started out as handmade balloon creations has grown into an international phenomenon. Gemar approached RVS Media to help carry on their tradition with a new mobile app that would blend all aspects of creativity and customer connection.

Objective

Gemar UK originally came to RVS Media wanting nothing more than barcode scanning capability within a mobile app. Their users – wholesale retailers – needed a simple way to scan products to view additional product information and basket/add-to-order functionality. Fast forward a few months and they had evolved the barcode scanner into a robust ecommerce mobile app providing a better buying experience for both business-to-business (B2B) and business-to-customer (B2C) customers.

Challenge

Moving from barcode scanning capability to a holistic ecommerce solution wasn’t without its challenges. Speed, scale and seamlessness were important considerations when building the foundation for their new mobile experience, not to mention wholesale ordering capabilities that needed to cater for multiple user types.
Common problems we faced included:

Developing a barcode scanning functionality with real-time product look up
Moving from a point solution to a full ecommerce application
Bridging the gap between B2B and B2C purchasing flows
Synchronising data with existing systems (inventory, pricing, customers)
Delivering fast mobile performance on extensive catalogues of products
Developing a frictionless checkout experience for bulk orders

Results

Gemar customers can now discover, purchase, and manage their orders through the new mobile experience. Buyers enjoy a faster, smarter journey which keeps them engaged with the brand from start to finish.

+110%

Increase in Mobile Customer Engagement

+28%

Increase in Repeat purchases

-18%

Decrease in Shopping cart abandonment

+37%

Increase in Mobile Conversions

Our Structured Approach

Through strategic planning, agile development, and rigorous quality assurance, we delivered a smooth transition to a fast, scalable, and conversion-focused digital experience.

Research & Planning

Wireframing & UX Design

Custom Mobile App Development

QA Testing & Performance Enhancement

Solution

RVS Media developed and implemented a scalable ecommerce mobile app that was built with Gemar’s wholesale and retail customers in mind. We equipped the app with:

Barcode Scanner

Retailers can scan products to quickly view product info and add items to their order. The real-time scanning functionality reduces manual entry, speeds up ordering, and improves accuracy.

Custom Ecommerce App

RVS Media worked with Gemar to develop a robust mobile ecommerce experience complete with product browsing, checkout, account management, and more.

Unified B2B & B2C UX

We create distinct user flows for wholesale buyers and end users with our mobile app design. This allows us to provide each audience with a customised experience that matches their buying needs.

Seamless System Integration

The app communicates with Gemar’s existing systems to ensure inventory, pricing, and customer information is synchronised. This enables real-time data accuracy, reduces operational inefficiencies, and provides a consistent experience across all sales channels.

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