London Web Development Services

Discovery and Strategic Planning

Project discovery is a very crucial step during the development phase. It is to understand you as a business, your vision and also know your target customer. With the combination of all these pieces of information, we start the website development process with our team in London. We also take a close look at your competition, not to copy but to understand what works within your industry and find the gaps, so we build a strategy to outrank and build a better experience for your target customers.

Planning the information architecture

Now we understand what we are building. Our CTO now sits with the engineering and design teams to figure out how it all fits together, for this website development process, we sometimes invite our clients to our office in London, it depends on the complexity of the project.

We start with the visual map of every page and see how they connect to each other. It may seem like a simple task, but here at RVS Media, we believe that website structure has a massive impact on two major contributors to your website’s success: first, your customers; and second, how Google crawls and indexes your content.

UX Design Wireframing & Visual Design

Time to build a skeleton, it is usually a greyscale layout that shows where everything is going to sit on the website pages. This is way before you pick the colour, fonts or images. Website Wireframes are important, so your website development team understand the website from a basic structural point of view.

We design for mobile first, you will typically see two or three design concepts of the home page, once the direction is chosen, we will apply the design to the rest of the pages, then we move to feedback and finalised the design prior to pushing to the next stage.

Development & System Integration

Design is now approved and has moved to the next stage, website development, this is where the real build happens, your website transforms from the Figma design to a fully functional and interactive product.

For ecommerce builds, there are a few more steps, for example, setting up the product, catalogues, payment processes, shipping calculations, tax rules, order managements and a more detailed workflow.
Our websites are built with SEO, Conversion and AI in mind, we make sure that the data is optimised for the Search Engines as well as the AI Bots. Clear URL Structure, optimised images, markup data, fast page load, and mobile responsiveness play a crucial part in this process.

Content Integration

In our experience, this is mostly one of the parts underestimated by everyone.

Here is the hard truth, and something website development agencies won’t tell you upfront, that the content delays kill more projects than the technical problems ever do.

You have the best designed, super amazing looking website in the world, but it is useless without stronger content, your text, images, videos, and product descriptions are the real active driven attributes and make customer click.

Quality Assurance & Testing

The testing process evaluates all websites through tests conducted in real-world environmental conditions.

• QA process covers three main areas of testing, which include.
• We conduct testing of all functions on multiple devices and various web browsers.
• The process includes security testing and vulnerability assessment, together with load testing and stress testing for all applicable systems.

Post Launch Support

The launch of a website marks the start of performance evaluation and website improvement work.

Post-launch, we:

• Identify the points that stop customers from completing their desired actions.
• Our team gives 24/7 technical support and updates.

Smarter User Experiences

AI-assisted workflows bring fast development processes, which help developers build better software products. The technology enables testing operations to run more effectively while improving code quality and reducing development time.

Faster, More Efficient Development

AI-assisted workflows bring fast development processes which help developers build better software products. The technology enables testing operations to run more effectively while it improves code quality and reduces development time.

Data-Driven Design Decisions

Machine learning insights help design better layouts and navigation systems, and CTAs which use actual user interaction data, instead of using typical assumptions.

Gemar

Challenge: Gemar experienced high volumes of traffic, however, they were unable to convert this traffic into sales. The high levels of basket abandonment and poor user journey resulted in low ecommerce performance and customer engagement.

Solution: To address these issues, we developed a comprehensive ecommerce optimisation strategy which incorporated UX/UI enhancements, conversion rate optimisation (CRO), performance improvements, and enhanced analytics tracking. To further improve the purchasing journey and promote product discovery, RVS Media also optimised the website architecture.

Results Achieved:

• +340% — More customers reached
• +100% — Customers loved the improved UX/UI
• −11% — Basket abandonment reduced
• +24% — Add-to-basket actions increased

View Case Study

Arapina Bakery

Challenge: Arapina Bakery needed an ecommerce experience that was more focused on conversions than their current site. With continuous user activity on the site and the need for improvement in performance, user experience and revenue growth, there was potential for optimisation.

Solution: We implemented a structured optimisation program consisting of UX design/development, performance improvement, technical SEO improvement, and improved ecommerce tracking to produce a faster and more intuitive shopping experience to sustain long-term growth.

Results Achieved:

• +12% — Conversion rates increased
• +100% — Customers loved the improved UX/UI
• −11% — Basket abandonment reduced
• +31% — Add-to-basket actions increased

View Case Study