10 Design Strategies For eCommerce Website To Boost Conversions

Have you followed every possible strategy to fuel up the conversion rates on your website but nothing proved beneficial? If so, then don’t worry now! In this blog, we are going to discuss some of the assured design strategies that you can follow to boost conversions.

First things first, to boost up the conversion rates of your website, you need to ensure that the customer doesn’t feel unsatisfied. Every aspect of your website must be designed in a way that leaves no question in the minds of customers. But designing a customer journey that balances both the shopping experience as well as the conversion is indeed a challenging task.
That’s why, to address your problem, we have researched and jotted down some of the proven design strategies.

10 Design Strategies To Boost Conversions Of Your eCommerce Website

At the time of designing your website, you must consider the below-mentioned strategies. These strategies will surely help you in enhancing the user experience of your visitors.

1. Add clear CTA

Your eCommerce website must have a definite call to action as it is significant to convert the traffic of your website into sales.

CTAs of any eCommerce website are its “Add to Cart” or “Purchase Now” buttons. These buttons grab all the attention of visitors and encourage them to tap.

Typically, to allure the visitors, CTA is done by using various contrasting and bright colors and unique designs. Also, the wording of CTA must be sweet and to the point.

Other than this, make sure that your call to action is in proper alignment with the web page. For instance, the CTA on the product page may be “Purchase Now” whereas the CTA on the content page may be “Read More.”

2. Show Urgency

Try to create a sense of hurry, a sense of urgency on your eCommerce website, and then see how quickly your visitors turn into conversions. Moreover, one study says that, by creating a sense of hurry, conversion rates had risen to 330% and above.

You can do this simply just by transforming the wordings of your call to action. For example, you can change from “Purchase Here” to “Purchase Now”.

3. Offer One-Tap Checkout

By adopting single tap checkout, the visitors can skip the “Add to Basket” button and check out efficiently and quickly while being on the product page. It can shorten the process of checkout by almost 90%.

It is significant because by cutting down the extra steps, people will not abandon the shopping cart. Also, you must focus on eliminating the extra data input by visitors to make the process easy for them.

4. Insert Green-Bar SSL

According to some studies, cart abandonment may reduce if you show the green bar SSL on your eCommerce website.

It assists in conveying to the visitors that the website is reputable and trustworthy. Moreover, it’s not only for show but also it ensures the security of your website.

The Green-Bar SSL encrypts the payment information of visitors making it difficult for scammers and hackers to steal data. After all, no one wants to purchase from an unsecure website.

5. Provide Different Options For Payment

There are various ways of paying the amount online such as net banking, debit card, credit card, bill desk, UPI, and hundreds more. We can understand, it’s not possible to offer all those but you should offer the most famous payment methods.

Try to offers the top three or four payment methods, doing so will increase your conversion rates.

6. Add Reviews.

When customers come to your website, they wish to read reviews of the product they have selected. They are the most powerful tool to convert a simple interest into sales.

You must add the customer reviews just below the products to show your trustworthiness. The potential buyers surely like to hear from the past buyers. Most importantly, they are likely to buy the product after reading them.

To make this possible, ask the customers to drop their valuable feedback about the product.

7. Imagery is Important!

Top-notch imagery of your service or product is important when you’re trying to boost the conversions. Imagery is everything because “A picture says it all”.

Ensure that the photos of your product are of high quality and they cover every angle and detail. This builds up the confidence in potential buyers.

To be very honest, only a few website visitors go through the whole page and read everything that’s mentioned. That means, images are the first impression and we all know very well that the first impression is the last!

8. Your Website Must be Mobile Friendly

Top-notch imagery of your service or product is important when you’re trying to boost the conversions. Imagery is everything because “A picture says it all”.

Ensure that the photos of your product are of high quality and they cover every angle and detail. This builds up the confidence in potential buyers.

To be very honest, only a few website visitors go through the whole page and read everything that’s mentioned. That means, images are the first impression and we all know very well that the first impression is the last!

9. Write Effective and Concise Descriptions Of Your Product

A product description is an important tool in your website as the presentation decides it all. Without effective presentation, you’re not likely to turn the visitors into conversions.

Keep your focus on the potential buyer and then impress them with your words. Write it all down, the product details, advantages, and disadvantages, USP, product cost, and everything that it has to offer.

By reading the description, the customers will feel that you understand their needs and goals. Hence, they’ll feel more confident in buying your product.

Also, there’s one thing that you need to keep in mind while writing a product description, that is conciseness. You must not write fluff content, it should be real and accurate.

10. Design a Simple Layout.

The layout of your eCommerce website must be simple and easy to understand. The journey of the visitor from the homepage to check out must not be difficult. The layout design is one of the most important steps in deciding the bounce rate and conversion rate.

A poorly designed website can lead to a rise in bounce rates and decreasing conversions. On the contrary, a properly designed website will help you in increasing conversions and decreasing bounce rates.

Some studies even suggest that a website must have a simple look. It means the website must have big images, less text, and more white areas. This helps in getting the attention of customers.

Conclusion

We hope that you are now completely aware of all these design strategies for your eCommerce website. To conclude, we would just say- follow all these design strategies and you’ll get assured conversions.

So, if you genuinely wish to increase your sales, then you must follow these design strategies. In case of any query, feel free to contact us!