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All about B2B Ecommerce Platforms for UK Businesses Success [2024] 

  • March 7, 2024
  • by Jasreet Kaur
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Welcome to the vibrant digital marketplace, where the traditional handshake of B2B transactions has evolved into a dynamic dance of eCommerce platforms. In this thrilling arena, these platforms take center stage, orchestrating seamless interactions between businesses. As we embark on a journey through the exciting realm of B2B eCommerce in the United Kingdom, let’s peel back the layers and discover the vibrant tapestry of this market, driven by the innovative platforms that fuel its growth. 

The Dynamics of the UK B2B eCommerce Market-2024

Imagine the UK’s B2B eCommerce market as a bullet train zooming into the future, powered by innovation and changing customer tastes. Recent studies show it’s growing amazing each year – not just a boring stat, but a sign of big chances for brave businesses. 

It’s buzzing with excitement and ripe with opportunities. Technology is making everything faster and easier, pushing companies to do more online. People are shopping digitally more than ever before, setting the stage for massive growth in B2B eCommerce. 


So, what’s driving this rocket-like rise? 

It’s a mix of things. Everyone’s using mobiles, and cloud tech is everywhere, making operations smoother and faster. But it’s not just about tech.  

People’s shopping habits are changing too. They want things convenient, transparent, and tailored just for them. So, businesses are coming up with cool new ideas to meet these demands.

In this speedy world, staying ahead is key. From using data to smart tech like AI and blockchain, businesses are always looking for new ways to stand out. 

But what is the bottom line? 

The UK’s B2B eCommerce market is full of opportunities and challenges. But for businesses ready to try new things and adapt, the sky’s the limit. 

So, hop on board and get ready for an exciting journey into the world of UK B2B eCommerce!

What is the growth rate for the United Kingdom B2B eCommerce Market?

The growth trajectory of the United Kingdom’s B2B eCommerce market is nothing short of remarkable. With a market size valued at USD 371 billion in 2021, it’s set to soar even higher.  

According to projections, the market is expected to reach USD 2,364 billion by 2030 with a CAGR of 22.9% from 2022-2030. 

Digital technologies and changing consumer behaviours are driving this exponential growth in B2B eCommerce. The power of online platforms is helping businesses streamline transactions, optimise procurement processes, and take advantage of new market opportunities. 

As the UK B2B eCommerce market continues to expand, it presents abundant prospects for businesses willing to embrace innovation and leverage the potential of digital commerce to drive growth and success.

What is B2B eCommerce platform? 

Imagine a bustling digital marketplace tailored specifically for businesses – that’s what a B2B eCommerce platform is all about. It’s like an online hub where companies come together to buy and sell goods and services in a seamless digital environment. 

Think of it as a one-stop shop where businesses can browse through a vast array of products or services, place orders in bulk with ease, and even negotiate customised pricing to suit their specific needs. These platforms are designed to make the procurement process as smooth and efficient as possible, streamlining everything from order processing to payment. 

In essence, a B2B eCommerce platform is the digital backbone of modern business transactions, empowering companies to connect, collaborate, and conduct business in the fast-paced world of online commerce.

B2B ecommerce platform selection factors

Having learned what an ecommerce platform is, do you want to know how to choose the perfect one for your business? Below are some of the major factors you need to consider. 

1. Scalability:  
Picture your business growing like wildfire in the digital world – you need a platform that can keep up! Look for platforms that can handle increasing traffic and transactions without breaking a sweat.  

Fun fact:

According to a survey by BigCommerce, 75% of B2B buyers say they expect their companies to make half or more of their business purchases online by 2024. That’s a lot of growth potential!

2. Integration Capabilities: Imagine all your favorite apps working together seamlessly, like a well-choreographed dance. That’s what integration capabilities are all about! According to a report by MuleSoft, 97% of organisations say integration is critical to digital transformation success. That’s a big deal! 

3. User Experience: Look for platforms that offer a sleek and user-friendly interface, making it easy for buyers to find what they need and place orders. According to Adobe, 38% of people will stop engaging with a website if the content or layout is unattractive. Don’t let your platform be a turn-off! 

 4. Security Features: Picture a fortress protecting your precious data – that’s what robust security features do for your B2B eCommerce platform. Make sure the platform offers features like SSL encryption, secure payment gateways, and regular security updates to keep cyber threats at bay.  Furthermore, according to IBM, the average cost of a data breach in 2021 was a whopping $4.24 million. Don’t let your business be a target! 

5. Customer Support: Imagine having a team of experts at your beck and call, ready to help whenever you need it. That’s the kind of customer support you want from your B2B eCommerce platform. Look for platforms that offer responsive customer support, with multiple channels of communication like live chat, email, and phone support. According to Zendesk, 90% of customers say they expect an immediate response when they reach out for customer support. Don’t keep them waiting!

Popular B2B Platforms in the United Kingdom 


1. Magento Commerce 

Magento Commerce is an open-source eCommerce platform that offers a highly customisable solution for B2B businesses. It provides a robust set of features tailored to meet the specific needs of B2B transactions, including advanced catalog management, flexible pricing options, and seamless integration with various third-party systems. Magento Commerce also offers powerful marketing and analytics tools to help businesses drive sales and make data-driven decisions. 

 Recent updates- Magento Commerce have focused on enhancing user experience, improving platform performance, and introducing advanced analytics capabilities. These updates aim to provide businesses with greater flexibility, scalability, and insight into their B2B operations. 

2. Shopify Plus

Shopify Plus is a cloud-based eCommerce platform designed for high-volume merchants, including B2B businesses. It offers a user-friendly interface, scalability, and a wide range of customisable features to meet the unique needs of B2B transactions. Shopify Plus provides advanced features such as wholesale pricing, custom storefronts, and flexible checkout options. 

Recent updates- Shopify Plus have focused on improving the platform’s capabilities for B2B businesses. These updates include new features to streamline the buying process, enhance customer support capabilities, and provide more flexibility in managing complex B2B operations.

3. WordPress

WordPress is a versatile content management system (CMS) that powers a significant portion of the internet. While it’s widely known for its use in building blogs and websites, WordPress can also be utilised for B2B eCommerce purposes. With its extensive ecosystem of themes, plugins, and integrations, WordPress offers a flexible and customisable platform for B2B businesses to create and manage their online presence. 

Recent updates- WordPress 5.9 introduced full-site editing and improved performance with lazy loading. Updates to the Gutenberg editor included block management enhancements and new block patterns for easier layout creation. Additionally, ongoing security updates and performance improvements ensure a secure and efficient WordPress experience for users and developers alike.

4. BigCommerce

BigCommerce is a cloud-based eCommerce platform that provides enterprise-level solutions for B2B businesses. It offers a comprehensive suite of features, including advanced catalog management, seamless integration with third-party tools, and a range of customisable storefront templates. BigCommerce also provides built-in marketing and analytics tools to help businesses drive sales and optimise their B2B operations. 

Recent updates- BigCommerce have focused on enhancing mobile responsiveness, improving checkout experiences, and expanding the platform’s international capabilities. These updates aim to provide businesses with a more seamless, user-friendly, and globally accessible B2B eCommerce platform.

5. Laravel

Laravel is a PHP web application framework known for its elegant syntax, expressive codebase, and robust features. While it’s primarily used for web development, Laravel can also be leveraged to build B2B eCommerce platforms and applications. It offers a wide range of tools and libraries that streamline the development process, making it a popular choice for businesses looking to build custom B2B solutions. 

Recent updates- Laravel 8 introduced features like Laravel Jetstream and Laravel Breeze for application scaffolding and authentication. Updates to Laravel Nova, Sanctum, Livewire, and Echo focused on improving performance and enhancing developer experience in managing Laravel applications.

 The UK B2B eCommerce Market Opportunities 

The UK B2B eCommerce market presents a landscape ripe with opportunities for businesses looking to expand their digital footprint and capitalise on the growing trend of online commerce. With the rapid advancement of technology and shifting consumer behaviours, B2B eCommerce in the UK is experiencing significant growth, offering a myriad of opportunities for both established players and emerging businesses.

  1. Growing Market Size: The UK B2B eCommerce market is witnessing steady growth, fuelled by factors such as increasing internet penetration, digital transformation initiatives among businesses, and evolving customer preferences. According to industry reports, the B2B eCommerce market in the UK is projected to reach [insert projected market size] by [insert year], presenting ample opportunities for businesses to tap into this expanding market. 
  2. Shift Towards Digitalisation: The COVID-19 pandemic accelerated the digital transformation journey for many businesses, emphasising the importance of online channels for conducting B2B transactions. As businesses continue to adapt to the new normal, there is a growing emphasis on digitalisation, creating opportunities for B2B eCommerce platforms, service providers, and technology solution vendors to cater to the evolving needs of businesses. 
  3. Increased Adoption of Omni-channel Strategies: B2B buyers in the UK are increasingly adopting omni-channel strategies, seeking seamless and integrated experiences across multiple touchpoints. This presents an opportunity for businesses to leverage omni-channel capabilities, such as mobile commerce, social selling, and personalised marketing, to engage customers effectively and drive sales. 
  4. In conclusion, the UK B2B eCommerce market presents a wealth of opportunities for businesses willing to innovate, adapt, and capitalise on the evolving trends and preferences shaping the industry. By embracing digitalisation, adopting omni-channel strategies, prioritising personalisation, leveraging emerging technologies, and demonstrating commitment to sustainability, businesses can position themselves for success and thrive in the dynamic B2B eCommerce landscape of the UK.

UK eCommerce Sites and Success Stories: 

Several UK businesses have embraced eCommerce platforms to transform their operations and achieve remarkable success. From traditional wholesalers to niche manufacturers, these businesses have leveraged digital platforms to reach new markets, improve customer engagement, and enhance operational efficiency. 

Let us walk you through some of them!

1. Amathus Drinks 

Amathus Drinks, a leading alcohol drinks company based in the UK, has revolutionised the way customers purchase their favorite beverages. With a diverse range of premium wines, spirits, and liqueurs, Amathus Drinks has established itself as a go-to destination for connoisseurs and enthusiasts alike. By leveraging their eCommerce platform, Amathus Drinks has not only expanded their reach to a wider audience but has also enhanced customer engagement through personalised recommendations and seamless ordering experiences. With a commitment to quality, innovation, and customer satisfaction, Amathus Drinks continues to raise the bar in the competitive landscape of online alcohol retail.


2. Gemar UK 

Gemar UK, a renowned supplier of party supplies and decorations, has made waves in the eCommerce scene with their vibrant and diverse product offerings. From balloons and bunting to themed party accessories, Gemar UK caters to a wide range of celebratory occasions with style and flair. Their eCommerce platform has not only streamlined the purchasing process for customers but has also provided a platform for creative inspiration and party planning ideas. With a focus on quality, affordability, and customer satisfaction, Gemar UK has solidified its position as a trusted partner for individuals and businesses alike, seeking to elevate their events and celebrations to new heights.


3. Owen Brothers Catering 

 Owen Brothers Catering, a renowned food supplier in the UK, has embraced eCommerce to revolutionise the way businesses cater to their employees and clients. With a diverse menu of freshly prepared meals, sandwiches, and platters, Owen Brothers Catering has become a preferred choice for corporate events, meetings, and gatherings. Through their eCommerce platform, customers can easily browse, customise, and place orders tailored to their specific requirements, ensuring convenience and satisfaction at every step. With a commitment to culinary excellence, reliability, and impeccable service, Owen Brothers Catering continues to set the standard for quality catering services in the dynamic landscape of B2B eCommerce.



As we delve into the dynamic realm of B2B eCommerce in the UK, it’s clear that the market is buzzing with opportunities driven by innovation and evolving consumer behaviours. From the skyrocketing growth trajectory to the bustling digital marketplaces, businesses are thriving in this digital era. RVS stands ready to empower businesses of all kinds with tailored digital solutions, ensuring seamless navigation of the ever-changing landscape. Let’s embark on this journey together, transforming challenges into opportunities and shaping the future of UK B2B eCommerce with confidence and innovation. 

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